📌 Core Information
🔹 Job Title: Social Media Manager - 12 month FTC
🔹 Company: Grant Thornton UK LLP
🔹 Location: London, Nottingham, Milton Keynes, Gatwick, Cardiff
🔹 Job Type: Full-time, Fixed-term contract
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-04-07
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (London office)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing social media strategy for Grant Thornton UK LLP
- Supporting marketing teams in social media campaign execution
- Curating organic growth of the Grant Thornton brand across social media channels
- Managing community engagement and paid social campaigns
- Analyzing and reporting on social media performance
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in B2B social media management, preferably in a professional services environment.
📋 Key Responsibilities
✅ Own the delivery of the social media strategy, working with the Content Lead to identify trends and opportunities for continuous evolution of approaches, tactics, and channel strategy
✅ Support marketing teams with social media strategy and execution across their campaigns, bringing fresh ideas and solutions that inspire wider thinking and set new standards
✅ Work across wider marketing, business development, and communications to guide and advise on best practice use of social media
✅ Curate the organic growth of the Grant Thornton brand across existing and future social media channels
✅ Lead on the performance of the social media advocacy platform
✅ Facilitate social media training sessions to improve the Grant Thornton brand across individual social media platforms
✅ Manage the posting schedule and community engagement across all channels with the support of a digital marketing executive
✅ Advise, monitor, and execute on a variety of paid social campaigns, adwords, and PPC
✅ Use analytical skills to regularly review, report, and advise on improvements to the social media strategy and approaches
✅ Monitor, listen, and respond to trends, and discussions across social channels and report this back into the business to feed into the long-term planning process
✅ People manage a digital marketing executive that works in the brand, content, and digital teams
✅ Be passionate about championing social media within the business by presenting regular updates on performance and approach to key stakeholders
ASSUMPTION: This role requires a proactive approach, strong communication skills, and the ability to work collaboratively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Substantial experience (5+ years) in B2B social media management, preferably in a professional services environment or agency
Required Skills:
- In-depth knowledge of all leading social media sites, including their algorithms
- Strong working knowledge of paid social campaigns, PPC, and adwords
- Strong communication and influencing skills, with the ability to communicate effectively to senior partners
- Experience with using a social media management tool such as Oktopost, Hubspot, Hootsuite, Sprout Social, Brandwatch x Crimson Hexagon, and Sprinklr
- People management experience, either directly or indirectly
Preferred Skills:
- Experience in a similar role within the accounting or professional services industry
- Fluency in additional languages
ASSUMPTION: Candidates with relevant experience in B2B social media management and a proven track record in stakeholder management will be prioritized.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (pro-rata for the 12-month fixed-term contract)
Benefits:
- 25 days' holiday (plus bank holidays)
- Flexible working options
- Pension scheme
- Life assurance
- Income protection
- Private medical insurance
- Employee assistance programme
- Discounted gym membership
- Season ticket loan
- Cycle to work scheme
Working Hours: Full-time, 35 hours per week, with flexibility for hybrid working
ASSUMPTION: The salary range is based on industry standards for a Social Media Manager role in the UK, with adjustments for the fixed-term contract duration.
📌 Applicant Insights
🔍 Company Context
Industry: Accounting and professional services
Company Size: Medium (5,001-10,000 employees)
Founded: 1900 (as Grant Thornton International Ltd)
Company Description:
- Grant Thornton UK LLP is part of a global network of independent audit, tax, and advisory firms, employing over 76,000 people in over 150 countries
- The UK member firms of Grant Thornton are committed to delivering exceptional client service, combining technical expertise and industry insight with a proactive approach
- The company values innovation, collaboration, and inclusion, fostering a culture where employees can grow and succeed
Company Specialties:
- Audit
- Advisory services
- Tax
Company Website: www.grantthornton.co.uk
ASSUMPTION: Grant Thornton UK LLP is a well-established professional services firm with a global presence and a strong focus on innovation and client service.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: Reports directly to the Content Lead within the Content, Web, and Social team
Work Arrangement: Hybrid, with a requirement to be based in the London office for certain days of the week
Growth Opportunities:
- Progression to a senior role within the Content, Web, and Social team or other marketing functions
- Expanding skills and knowledge in social media management, digital marketing, and content creation
- Potential international opportunities within the Grant Thornton global network
ASSUMPTION: This role offers opportunities for professional growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces
Office Location(s): London, Nottingham, Milton Keynes, Gatwick, Cardiff
Geographic Context:
- London: A vibrant, multicultural city with a thriving business scene
- Nottingham, Milton Keynes, Gatwick, Cardiff: Regional offices in major UK cities, offering a mix of urban and suburban environments
Work Schedule: Standard office hours, with flexibility for hybrid working
ASSUMPTION: The role requires a balance of remote and on-site work, with a focus on collaboration and communication with team members and stakeholders.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Face-to-face or video interview with the hiring manager and a team member
- Final interview with the Content Lead and a partner from the business
Key Assessment Areas:
- Social media strategy and planning
- Campaign execution and community management
- Analytical skills and reporting
- Communication and stakeholder management
Application Tips:
- Highlight relevant experience in B2B social media management and stakeholder management
- Demonstrate a strong understanding of the Grant Thornton brand and its values
- Showcase your ability to develop and implement effective social media strategies
ATS Keywords: B2B social media management, stakeholder management, social media strategy, content creation, digital marketing, paid social campaigns, PPC, adwords, analytical skills, community engagement, social media training, performance monitoring, communication skills, influencing skills, social media management tools, people management
ASSUMPTION: The application process is designed to assess the candidate's skills, experience, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Social media management tools (e.g., Oktopost, Hubspot, Hootsuite, Sprout Social, Brandwatch x Crimson Hexagon, Sprinklr)
- Paid social campaign platforms (e.g., Facebook Ads, LinkedIn Ads, Twitter Ads)
- Analytics tools (e.g., Google Analytics, Sprout Social, Brand24)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: The role requires proficiency in social media management tools and a strong understanding of paid social campaign platforms and analytics tools.
👔 Cultural Fit Considerations
Company Values:
- Collaborative
- Client-focused
- Innovative
- Inclusive
Work Style:
- Collaborative and team-oriented
- Proactive and solution-driven
- Adaptable and open to change
- Results-focused and accountable
Self-Assessment Questions:
- How do you align with Grant Thornton's collaborative work style?
- How do you approach continuous learning and adaptation in a fast-paced environment like social media?
- How do you ensure the consistent delivery of high-quality content and engagement across multiple social media channels?
ASSUMPTION: Candidates who demonstrate a strong fit with Grant Thornton's values and work style will be prioritized.
⚠️ Potential Challenges
- Managing multiple social media channels and campaigns simultaneously
- Keeping up with the rapidly evolving social media landscape and trends
- Balancing the needs and priorities of various stakeholders, including marketing teams, business development, and communications
- Working in a hybrid environment, requiring both remote and on-site collaboration
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Compared to a Social Media Manager role in an agency, this role offers more focus on B2B social media management and the opportunity to work directly with internal stakeholders
- Compared to a Social Media Manager role in a smaller organization, this role offers more resources, a larger team, and the opportunity to work on a broader range of campaigns
- Career progression in this role could lead to senior marketing roles within Grant Thornton or other professional services firms
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other industries or organization sizes.
📝 Sample Projects
- Developing and implementing a social media strategy for a new product launch
- Managing a paid social campaign to increase brand awareness and engagement
- Creating and executing a social media crisis management plan
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the Social Media Manager may be involved in.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing and communications strategy for Grant Thornton?
- What are the key priorities for the first 90 days in this role?
- How does Grant Thornton support the professional development and growth of its social media team members?
- What is the expected timeline for reviewing and adjusting the social media strategy?
- How does Grant Thornton measure the success of its social media campaigns and initiatives?
ASSUMPTION: These questions are designed to provide insight into the role's context, priorities, and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience in B2B social media management and stakeholder management
- Write a cover letter explaining your interest in the role and how your skills and experience make you a strong fit for Grant Thornton
- Prepare examples of your previous social media campaigns and their outcomes
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
