📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: CAPFI
🔹 Location: Casablanca, Casablanca-Settat, Morocco
🔹 Job Type: Full-Time, Contractor
🔹 Category: Marketing
🔹 Date Posted: 2025-05-16
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Hybrid (Casablanca, Morocco)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing social media strategies aligned with business objectives
- Creating, planning, and publishing engaging content across various platforms
- Managing communities, moderating interactions, and running sponsored campaigns
- Tracking and reporting on performance metrics
ASSUMPTION: This role requires a strategic mindset, strong creative skills, and a solid understanding of social media platforms and analytics tools.
📋 Key Responsibilities
✅ Define the social media strategy in line with business objectives
✅ Create, plan, and publish engaging content on various platforms
✅ Manage communities, moderate interactions, and respond to messages
✅ Implement sponsored campaigns on platforms like Facebook and LinkedIn
✅ Track and report on performance metrics using analytics tools
ASSUMPTION: Successful candidates will have experience in social media management, strong analytical skills, and a keen eye for creative content.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3+ years of experience in social media management
Required Skills:
- Proven experience in social media strategy and content creation
- Excellent written communication skills in French
- Strong analytical skills and familiarity with analytics tools
- Creativity and understanding of social media trends
Preferred Skills:
- Experience with social media management tools (e.g., Hootsuite, Buffer)
- Knowledge of the banking or finance industry
- Fluency in English
ASSUMPTION: Candidates with a proven track record in social media management, strong analytical skills, and excellent written communication skills in French will be most successful in this role.
💰 Compensation & Benefits
Salary Range: The average salary for a Social Media Manager in Casablanca is around 25,000 - 35,000 MAD per month. However, this can vary depending on the candidate's experience and skills.
Benefits:
- Possibility of remote work
- Opportunity to work with a major banking client
- Competitive salary and benefits package
Working Hours: Full-time (40 hours/week), with flexible hours and the possibility of remote work
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: CAPFI is an IT consulting firm focused on finance, banking, and insurance, with a strong presence in both Paris and Casablanca.
Company Size: CAPFI has 51-200 employees, providing a medium-sized company environment with opportunities for growth and collaboration.
Founded: CAPFI was founded in 2005 and has since grown to become a certified BCorp, demonstrating a commitment to social and environmental responsibility.
Company Description:
- CAPFI specializes in IT consulting, project management, and digital solutions for the finance industry
- The company works with major clients in the banking and finance sector, providing IT solutions and expertise
- CAPFI is committed to sustainability and social responsibility, as evidenced by its BCorp certification
Company Specialties:
- IT Quant
- Project Management
- Business Analyst
- IT developer
- Cybersecurity
- Infrastructure IT
- Methods Agiles
- Product Owner
- Maîtrise d'ouvrage
- PMO
- Architecture réseaux
- Cloud
- Virtualisation
- DevOps
- Machine learning
- Data visualisation
- Big data
- Gouvernance IT
- Sécurité des SI
- Data Science
- ESN
- Data
- C#
- Java
- React
- Angular
- Software craftsmanship
- And digital
Company Website: http://www.capfi.fr
ASSUMPTION: CAPFI's focus on the finance industry and commitment to sustainability make it an attractive employer for candidates interested in these sectors.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a proven track record in social media management and strong analytical skills.
Reporting Structure: The Social Media Manager will report directly to the hiring manager at CAPFI and work closely with the client's marketing team.
Work Arrangement: This is a hybrid role, with the possibility of remote work and on-site presence at the client's office in Casablanca.
Growth Opportunities:
- Expanding the role's responsibilities based on performance and client needs
- Gaining experience working with a major banking client
- Potential career progression within CAPFI or the client's organization
ASSUMPTION: Successful candidates will have the opportunity to grow within the role and the organization, as well as gain valuable experience working with a major banking client.
🌍 Location & Work Environment
Office Type: CAPFI's office in Casablanca is a modern, collaborative workspace with a focus on sustainability.
Office Location(s): 25/27 Place de la Madeleine, Paris, Paris 75 008, FR
Geographic Context:
- Casablanca is the largest city in Morocco and a major economic hub
- The city offers a mix of modern infrastructure and historic architecture
- Casablanca has a Mediterranean climate, with mild winters and hot summers
Work Schedule: Full-time (40 hours/week), with flexible hours and the possibility of remote work
ASSUMPTION: Candidates should be comfortable working in a hybrid environment and have the ability to manage their time effectively when working remotely.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the CAPFI HR team
- In-depth interview with the hiring manager and/or client's marketing team
- Final decision and job offer
Key Assessment Areas:
- Social media strategy and planning
- Content creation and creativity
- Analytical skills and data interpretation
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your social media management experience and relevant skills
- Provide examples of successful social media campaigns you've managed in the past
- Demonstrate your understanding of the banking or finance industry and how you can contribute to the client's success
ATS Keywords: Social Media Strategy, Content Creation, Community Management, Campaign Management, Performance Tracking, Reporting, Planning Tools, Analytical Tools, French Writing, Creativity, Digital Culture, Social Media Trends
ASSUMPTION: CAPFI uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume will increase your chances of being considered for the role.
🛠️ Tools & Technologies
- Social media platforms (Facebook, Instagram, LinkedIn, Twitter)
- Analytics tools (Google Analytics, Hootsuite Insights, Sprout Social)
- Project management tools (Asana, Trello, Jira)
- Design tools (Canva, Adobe Creative Suite)
ASSUMPTION: Candidates should have experience with social media platforms and analytics tools, as well as familiarity with project management and design tools.
👔 Cultural Fit Considerations
Company Values:
- Expertise
- Innovation
- Responsibility
- Collaboration
- Agility
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Focused on delivering high-quality work
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you align with CAPFI's values of expertise, innovation, and responsibility?
- Are you comfortable working in a collaborative, team-oriented environment?
- Do you have a proven track record of delivering high-quality work and adapting to change?
ASSUMPTION: Successful candidates will demonstrate a strong fit with CAPFI's company values and work style, as well as a commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple social media platforms and campaigns simultaneously
- Adapting to the client's brand guidelines and marketing objectives
- Keeping up with the latest social media trends and algorithm changes
- Balancing remote work and on-site presence at the client's office
ASSUMPTION: Successful candidates will have experience managing multiple social media platforms and campaigns, as well as the ability to adapt to the client's brand guidelines and marketing objectives.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager position in a marketing agency or a marketing department within a larger organization
- However, this role is unique in that it focuses on the banking and finance industry and offers the opportunity to work with a major banking client
- Career progression in this role could lead to a senior marketing role within the client's organization or a similar role at another company
ASSUMPTION: This role offers a unique opportunity to gain experience working with a major banking client and contribute to the success of a major marketing campaign.
📝 Sample Projects
- Developing and implementing a social media strategy for a new banking product launch
- Creating and executing a targeted social media campaign to increase brand awareness among young professionals
- Analyzing and reporting on social media performance metrics to inform marketing strategy and improve campaign effectiveness
ASSUMPTION: Successful candidates will have experience with similar projects and be able to demonstrate their ability to develop and execute effective social media strategies.
❓ Key Questions to Ask During Interview
- What are the key marketing objectives for this role, and how will my work contribute to achieving them?
- How does this role fit into the overall marketing strategy for the client's organization?
- What are the biggest challenges facing the client's marketing team, and how can this role help address them?
- What opportunities are there for growth and development within this role and the client's organization?
- What is the work environment like at the client's office, and how does CAPFI support its employees working on-site?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to understanding the organization's needs.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume and cover letter to highlight your social media management experience and relevant skills
- Prepare examples of successful social media campaigns you've managed in the past
- Follow up with CAPFI's HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
