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Social Media Manager

CAPFI
Full-time
On-site
Casablanca, Casablanca-Settat, Morocco
๐Ÿ“ฑ Social Media Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Social Media Manager

๐Ÿ”น Company: CAPFI

๐Ÿ”น Location: Casablanca, Casablanca-Settat, Morocco

๐Ÿ”น Job Type: Full-Time, Contractor

๐Ÿ”น Category: Marketing

๐Ÿ”น Date Posted: 2025-05-16

๐Ÿ”น Experience Level: Mid-Senior level

๐Ÿ”น Remote Status: Hybrid (Casablanca, Morocco)

๐Ÿš€ Job Overview

Key aspects of this role include:

  • Developing and implementing social media strategies aligned with business objectives
  • Creating, planning, and publishing engaging content across various platforms
  • Managing communities, moderating interactions, and running sponsored campaigns
  • Tracking and reporting on performance metrics

ASSUMPTION: This role requires a strategic mindset, strong creative skills, and a solid understanding of social media platforms and analytics tools.

๐Ÿ“‹ Key Responsibilities

โœ… Define the social media strategy in line with business objectives

โœ… Create, plan, and publish engaging content on various platforms

โœ… Manage communities, moderate interactions, and respond to messages

โœ… Implement sponsored campaigns on platforms like Facebook and LinkedIn

โœ… Track and report on performance metrics using analytics tools

ASSUMPTION: Successful candidates will have experience in social media management, strong analytical skills, and a keen eye for creative content.

๐ŸŽฏ Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3+ years of experience in social media management

Required Skills:

  • Proven experience in social media strategy and content creation
  • Excellent written communication skills in French
  • Strong analytical skills and familiarity with analytics tools
  • Creativity and understanding of social media trends

Preferred Skills:

  • Experience with social media management tools (e.g., Hootsuite, Buffer)
  • Knowledge of the banking or finance industry
  • Fluency in English

ASSUMPTION: Candidates with a proven track record in social media management, strong analytical skills, and excellent written communication skills in French will be most successful in this role.

๐Ÿ’ฐ Compensation & Benefits

Salary Range: The average salary for a Social Media Manager in Casablanca is around 25,000 - 35,000 MAD per month. However, this can vary depending on the candidate's experience and skills.

Benefits:

  • Possibility of remote work
  • Opportunity to work with a major banking client
  • Competitive salary and benefits package

Working Hours: Full-time (40 hours/week), with flexible hours and the possibility of remote work

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry: CAPFI is an IT consulting firm focused on finance, banking, and insurance, with a strong presence in both Paris and Casablanca.

Company Size: CAPFI has 51-200 employees, providing a medium-sized company environment with opportunities for growth and collaboration.

Founded: CAPFI was founded in 2005 and has since grown to become a certified BCorp, demonstrating a commitment to social and environmental responsibility.

Company Description:

  • CAPFI specializes in IT consulting, project management, and digital solutions for the finance industry
  • The company works with major clients in the banking and finance sector, providing IT solutions and expertise
  • CAPFI is committed to sustainability and social responsibility, as evidenced by its BCorp certification

Company Specialties:

  • IT Quant
  • Project Management
  • Business Analyst
  • IT developer
  • Cybersecurity
  • Infrastructure IT
  • Methods Agiles
  • Product Owner
  • Maรฎtrise d'ouvrage
  • PMO
  • Architecture rรฉseaux
  • Cloud
  • Virtualisation
  • DevOps
  • Machine learning
  • Data visualisation
  • Big data
  • Gouvernance IT
  • Sรฉcuritรฉ des SI
  • Data Science
  • ESN
  • Data
  • C#
  • Java
  • React
  • Angular
  • Software craftsmanship
  • And digital

Company Website: http://www.capfi.fr

ASSUMPTION: CAPFI's focus on the finance industry and commitment to sustainability make it an attractive employer for candidates interested in these sectors.

๐Ÿ“Š Role Analysis

Career Level: This role is at the mid-senior level, requiring a proven track record in social media management and strong analytical skills.

Reporting Structure: The Social Media Manager will report directly to the hiring manager at CAPFI and work closely with the client's marketing team.

Work Arrangement: This is a hybrid role, with the possibility of remote work and on-site presence at the client's office in Casablanca.

Growth Opportunities:

  • Expanding the role's responsibilities based on performance and client needs
  • Gaining experience working with a major banking client
  • Potential career progression within CAPFI or the client's organization

ASSUMPTION: Successful candidates will have the opportunity to grow within the role and the organization, as well as gain valuable experience working with a major banking client.

๐ŸŒ Location & Work Environment

Office Type: CAPFI's office in Casablanca is a modern, collaborative workspace with a focus on sustainability.

Office Location(s): 25/27 Place de la Madeleine, Paris, Paris 75 008, FR

Geographic Context:

  • Casablanca is the largest city in Morocco and a major economic hub
  • The city offers a mix of modern infrastructure and historic architecture
  • Casablanca has a Mediterranean climate, with mild winters and hot summers

Work Schedule: Full-time (40 hours/week), with flexible hours and the possibility of remote work

ASSUMPTION: Candidates should be comfortable working in a hybrid environment and have the ability to manage their time effectively when working remotely.

๐Ÿ’ผ Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the CAPFI HR team
  • In-depth interview with the hiring manager and/or client's marketing team
  • Final decision and job offer

Key Assessment Areas:

  • Social media strategy and planning
  • Content creation and creativity
  • Analytical skills and data interpretation
  • Communication and presentation skills

Application Tips:

  • Tailor your resume and cover letter to highlight your social media management experience and relevant skills
  • Provide examples of successful social media campaigns you've managed in the past
  • Demonstrate your understanding of the banking or finance industry and how you can contribute to the client's success

ATS Keywords: Social Media Strategy, Content Creation, Community Management, Campaign Management, Performance Tracking, Reporting, Planning Tools, Analytical Tools, French Writing, Creativity, Digital Culture, Social Media Trends

ASSUMPTION: CAPFI uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume will increase your chances of being considered for the role.

๐Ÿ› ๏ธ Tools & Technologies

  • Social media platforms (Facebook, Instagram, LinkedIn, Twitter)
  • Analytics tools (Google Analytics, Hootsuite Insights, Sprout Social)
  • Project management tools (Asana, Trello, Jira)
  • Design tools (Canva, Adobe Creative Suite)

ASSUMPTION: Candidates should have experience with social media platforms and analytics tools, as well as familiarity with project management and design tools.

๐Ÿ‘” Cultural Fit Considerations

Company Values:

  • Expertise
  • Innovation
  • Responsibility
  • Collaboration
  • Agility

Work Style:

  • Collaborative and team-oriented
  • Adaptable and responsive to change
  • Focused on delivering high-quality work
  • Committed to continuous learning and improvement

Self-Assessment Questions:

  • Do you align with CAPFI's values of expertise, innovation, and responsibility?
  • Are you comfortable working in a collaborative, team-oriented environment?
  • Do you have a proven track record of delivering high-quality work and adapting to change?

ASSUMPTION: Successful candidates will demonstrate a strong fit with CAPFI's company values and work style, as well as a commitment to continuous learning and improvement.

โš ๏ธ Potential Challenges

  • Managing multiple social media platforms and campaigns simultaneously
  • Adapting to the client's brand guidelines and marketing objectives
  • Keeping up with the latest social media trends and algorithm changes
  • Balancing remote work and on-site presence at the client's office

ASSUMPTION: Successful candidates will have experience managing multiple social media platforms and campaigns, as well as the ability to adapt to the client's brand guidelines and marketing objectives.

๐Ÿ“ˆ Similar Roles Comparison

  • This role is similar to a Social Media Manager position in a marketing agency or a marketing department within a larger organization
  • However, this role is unique in that it focuses on the banking and finance industry and offers the opportunity to work with a major banking client
  • Career progression in this role could lead to a senior marketing role within the client's organization or a similar role at another company

ASSUMPTION: This role offers a unique opportunity to gain experience working with a major banking client and contribute to the success of a major marketing campaign.

๐Ÿ“ Sample Projects

  • Developing and implementing a social media strategy for a new banking product launch
  • Creating and executing a targeted social media campaign to increase brand awareness among young professionals
  • Analyzing and reporting on social media performance metrics to inform marketing strategy and improve campaign effectiveness

ASSUMPTION: Successful candidates will have experience with similar projects and be able to demonstrate their ability to develop and execute effective social media strategies.

โ“ Key Questions to Ask During Interview

  • What are the key marketing objectives for this role, and how will my work contribute to achieving them?
  • How does this role fit into the overall marketing strategy for the client's organization?
  • What are the biggest challenges facing the client's marketing team, and how can this role help address them?
  • What opportunities are there for growth and development within this role and the client's organization?
  • What is the work environment like at the client's office, and how does CAPFI support its employees working on-site?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to understanding the organization's needs.

๐Ÿ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Customize your resume and cover letter to highlight your social media management experience and relevant skills
  • Prepare examples of successful social media campaigns you've managed in the past
  • Follow up with CAPFI's HR team one week after submitting your application to confirm receipt and inquire about next steps

โš ๏ธ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.