📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: Retool
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and executing social media strategy for Retool
- Creating engaging content for developer and business audiences
- Building and nurturing communities around Retool's brand
- Collaborating with cross-functional teams to amplify integrated campaigns
- Analyzing performance metrics to refine strategy and maximize engagement
ASSUMPTION: This role requires a strategic thinker with a deep understanding of social media platforms and developer communities.
📋 Key Responsibilities
✅ Own and evolve Retool's social media strategy across platforms
✅ Create and curate engaging, platform-optimized content
✅ Collaborate with Demand Gen team to amplify integrated campaigns
✅ Support brand campaigns with complementary social content
✅ Monitor developer community channels for engagement opportunities
✅ Build relationships with developer influencers for collaborations and amplification
✅ Analyze performance metrics to continuously refine approach
✅ Stay on top of platform algorithm changes and social media trends
✅ Manage social media calendar and community engagement
✅ Translate complex product features into accessible, shareable content
✅ Develop a social listening strategy to gather insights about brand perception
✅ Use data to identify growth opportunities and optimize social presence
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and analytical analysis to maximize Retool's social media impact.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or related field
Experience: 5+ years of experience managing social media for B2B tech companies
Required Skills:
- Proven track record of growing engagement and community on social media
- Deep understanding of Twitter, LinkedIn, and emerging developer channels
- Strong copywriting skills with ability to adapt tone and style
- Basic Figma skills for creating and customizing social media templates
- Analytical mindset with experience using social media analytics tools
- Ability to translate technical concepts into compelling, approachable content
Preferred Skills:
- Experience working with developers or technical audiences
- Knowledge of social media management and scheduling tools
- Understanding of the developer tool landscape and Retool's mission
ASSUMPTION: Candidates should have a strong background in B2B tech social media management, with a focus on developer communities and a proven track record of driving engagement.
💰 Compensation & Benefits
Salary Range: $77,400 - $178,000 USD (based on geographic pay zones and experience level)
Benefits:
- Medical, Dental, Vision, and 401(k) plans
- Equity and/or commission/bonuses (dependent on position)
Working Hours: Full-time, with flexible hours and a focus on results
ASSUMPTION: Salary range is inclusive of several career levels and will be narrowed during the interview process based on factors such as scope of responsibilities, candidate's experience and qualifications, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focusing on low-code and developer tools with AI
Company Size: 201-500 employees, offering a mid-sized company environment with opportunities for growth and impact
Founded: 2017, with a mission to bring good software to everyone by abstracting away tedious tasks and creating reusable components
Company Description:
- Retool unifies the ease of visual programming with the power of code, enabling teams to build any business software remarkably fast
- Thousands of teams at companies like Amazon, DoorDash, Peloton, and Brex power their businesses and growth with Retool
- Retool offers generous benefits and hybrid work locations
Company Specialties:
- Low-code development platform
- Developer tools
- AI-powered software development
Company Website: https://retool.com/
ASSUMPTION: Retool's focus on empowering developers and businesses to build software quickly and efficiently makes it an attractive place for candidates interested in the developer tools landscape.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and leadership
Reporting Structure: This role reports directly to the Head of Marketing and works closely with Demand Gen, Product Marketing, and Developer Relations teams
Work Arrangement: Fully remote, with a focus on results and collaboration across time zones
Growth Opportunities:
- Potential to grow into a leadership role as Retool's social media presence expands
- Opportunities to collaborate with and learn from cross-functional teams
- Chance to make a significant impact on Retool's brand and mission
ASSUMPTION: This role offers a unique opportunity to shape Retool's social media strategy and grow with the company as it continues to expand its impact on the developer tools landscape.
🌍 Location & Work Environment
Office Type: Remote, with no physical office requirement
Office Location(s): N/A (fully remote)
Geographic Context:
- Retool has offices in San Francisco, New York, and London, but this role can be performed remotely from anywhere in the United States
- The United States offers a large talent pool and diverse developer communities for this role to engage with
- Retool's remote work culture fosters collaboration and flexibility across time zones
Work Schedule: Full-time, with flexible hours and a focus on results and collaboration
ASSUMPTION: Retool's fully remote work environment allows for a diverse and global talent pool, enabling the company to attract top social media management talent from across the United States.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the Head of Marketing to discuss strategy, content, and analytics
- Final interview with key stakeholders to discuss fit within the team and company
Key Assessment Areas:
- Strategic thinking and understanding of Retool's mission and target audience
- Content creation and curation skills, with a focus on engaging developer and business audiences
- Analytical skills and ability to use data to inform strategy and optimize performance
- Cultural fit and alignment with Retool's values and work style
Application Tips:
- Tailor your resume and cover letter to highlight your social media management experience and relevant skills
- Include specific examples of your ability to grow engagement and community on social media
- Demonstrate your understanding of Retool's mission and target audience in your application materials
ATS Keywords: Social Media Management, B2B Marketing, Content Creation, Community Engagement, Analytics, Developer Relations, Brand Management, Influencer Collaboration, Social Listening, Time Management, Creative Problem Solving
ASSUMPTION: Retool's interview process is designed to assess candidates' strategic thinking, content creation skills, analytical abilities, and cultural fit, with a focus on finding the best fit for the company's social media management needs.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Analytics tools (e.g., Google Analytics, Sprout Social Insights, Hootsuite Insights)
- Design tools (e.g., Figma, Canva)
- Project management tools (e.g., Asana, Trello, Monday.com)
ASSUMPTION: Retool's social media management team uses a variety of tools to streamline workflows, analyze performance, and create engaging content for social media platforms.
👔 Cultural Fit Considerations
Company Values:
- Empower developers and teams to build software quickly and efficiently
- Focus on results and collaboration across time zones
- Continuous learning and improvement
Work Style:
- Remote work with a focus on results and collaboration
- Data-driven decision making and continuous optimization
- Cross-functional teamwork and open communication
Self-Assessment Questions:
- How do you approach building and nurturing communities around a brand on social media?
- Can you provide an example of a time when you used data to inform a social media strategy and drive results?
- How do you ensure that your content resonates with both technical and non-technical audiences?
ASSUMPTION: Retool's company values and work style emphasize empowerment, results-driven collaboration, and continuous learning, making it an attractive place for candidates who thrive in a dynamic, remote work environment.
⚠️ Potential Challenges
- Managing multiple social media platforms and content types simultaneously
- Keeping up with rapidly changing social media trends and algorithm updates
- Balancing strategic planning with day-to-day content creation and engagement
- Collaborating effectively with cross-functional teams across time zones
ASSUMPTION: Retool's social media management role presents unique challenges that require a strategic, creative, and organized approach to maximize the company's online presence and engagement.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on social media management for a B2B tech company targeting developers and business users
- Retool's emphasis on empowering developers and businesses to build software quickly and efficiently sets it apart from other developer tools companies
- This role offers a unique opportunity to shape Retool's social media strategy and grow with the company as it continues to expand its impact on the developer tools landscape
ASSUMPTION: Retool's social media management role is unique in its focus on empowering developers and businesses, requiring a strategic thinker with a deep understanding of social media platforms and developer communities.
📝 Sample Projects
- Developing a social media campaign to launch a new Retool feature, including platform-optimized content and influencer collaborations
- Analyzing social media performance data to identify trends and optimize content strategy for maximum engagement
- Creating a social listening strategy to gather insights about Retool's brand perception and competitive landscape
ASSUMPTION: Retool's social media management role involves a mix of strategic planning, creative content development, and analytical analysis to maximize the company's online presence and engagement.
❓ Key Questions to Ask During Interview
- How does Retool plan to support the growth and evolution of its social media presence in the coming years?
- Can you describe the team structure and dynamics of the marketing department, and how this role fits within it?
- How does Retool approach collaboration and communication with remote teams across time zones?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Retool support the professional development and growth of its social media management team members?
ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in and understanding of Retool's mission, values, and work style, helping to ensure a strong fit for both you and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your social media management experience and relevant skills
- Prepare examples of your ability to grow engagement and community on social media
- Demonstrate your understanding of Retool's mission and target audience in your application materials
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
