📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: Coins.ph
🔹 Location: Taguig City, Metro Manila, Philippines
🔹 Job Type: Full-time Employee
🔹 Category: Marketing & Communications
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategies to enhance brand visibility, engagement, and community growth.
- Overseeing content creation, curation, and management, ensuring alignment with brand voice and audience engagement.
- Actively engaging with followers, responding to comments and messages, and fostering a positive brand community.
- Monitoring social media metrics to measure performance, optimize campaigns, and identify growth opportunities.
- Collaborating with marketing, design, and product teams to ensure consistent brand messaging across platforms.
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of social media platforms and trends.
📋 Key Responsibilities
✅ Developing and executing social media strategies to enhance brand visibility, engagement, and community growth.
✅ Overseeing content creation, curation, and management, ensuring alignment with brand voice and audience engagement.
✅ Actively engaging with followers, responding to comments and messages, and fostering a positive brand community.
✅ Monitoring social media metrics to measure performance, optimize campaigns, and identify growth opportunities.
✅ Staying up-to-date with trends and developments in Crypto and Web3 space.
✅ Collaborating with marketing, design, and product teams to ensure consistent brand messaging across platforms.
✅ Managing social media advertising campaigns, tracking performance, and optimizing budget allocation for maximum impact.
✅ Producing and editing short-form videos for TikTok and Reels that resonate with the target audience.
ASSUMPTION: This role requires a proactive approach, strong analytical skills, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: A bachelor’s degree in Marketing, Communications, Business, or a related field is preferred.
Experience: 5+ years of social media management experience, with a strong focus on Crypto, Web3, or Fintech.
Required Skills:
- Advanced expertise in X (formerly Twitter) and familiarity with platform-specific best practices.
- Strong leadership, communication, and interpersonal skills with a focus on community engagement and brand storytelling.
- Ability to manage multiple projects and campaigns in a fast-paced environment.
- Data-driven, with proficiency in social media analytics tools for performance tracking and strategy optimization.
- Experience creating and editing short-form videos for platforms like TikTok, Facebook, and Instagram.
Preferred Skills:
- Deep understanding of Crypto, Web3, and Fintech spaces, trends, and community dynamics.
ASSUMPTION: Candidates should have a proven track record in social media management, particularly in the Crypto, Web3, or Fintech sectors, and a strong passion for these spaces.
💰 Compensation & Benefits
Salary Range: PHP 800,000 - 1,200,000 per year (Based on experience and market standards for Social Media Managers in the Philippines)
Benefits:
- Health insurance and dental coverage
- Retirement plan contributions
- Employee stock ownership plan
- Generous vacation and sick leave policies
- Flexible work arrangements
Working Hours: 40 hours per week, with flexible scheduling to accommodate different time zones and team members' needs.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Coins.ph is a leading crypto brand in the Philippines, offering users easy access to buy, sell, and store cryptocurrencies, as well as a wide range of financial services.
Company Size: 201-500 employees. This size allows for a dynamic and collaborative work environment, with ample opportunities for growth and career advancement.
Founded: 2014. Coins.ph has since grown to become the most established crypto brand in the Philippines, trusted by over 16 million users.
Company Description:
- Coins.ph is on a mission to create an open financial system by providing everyone easy access to Web3 and digital assets.
- The company offers a user-friendly mobile app for buying, selling, and storing cryptocurrencies, as well as access to various financial services.
- Coins.ph is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and holds both Virtual Currency and Electronic Money Issuer licenses.
Company Specialties:
- Financial Services
- Philippines
- Blockchain
- Emerging Markets
- Money Transfer
- Remittances
- Mobile wallet
Company Website: coins.ph
ASSUMPTION: Coins.ph is a fast-growing startup with a strong focus on innovation, technology, and customer experience.
📊 Role Analysis
Career Level: Mid-level to senior. This role requires a balance of strategic thinking, tactical execution, and leadership skills.
Reporting Structure: The Social Media Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including marketing, design, and product.
Work Arrangement: On-site, with flexible scheduling to accommodate different time zones and team members' needs.
Growth Opportunities:
- As Coins.ph continues to expand its territories outside APAC, there will be opportunities for career advancement within the organization.
- The dynamic and collaborative work environment encourages employees to explore new ideas and take on additional responsibilities.
- Meaningful collaborations with other relevant teams can lead to implementations that improve and create an impact on customer experience.
ASSUMPTION: This role offers a unique opportunity to work at the intersection of finance, technology, and social media, with a strong focus on innovation and growth.
🌍 Location & Work Environment
Office Type: Coins.ph has a modern, collaborative office space in Taguig City, Metro Manila, Philippines.
Office Location(s): Taguig City, Metro Manila, Philippines
Geographic Context:
- The Philippines is a rapidly growing market for cryptocurrencies and financial technology, with a strong focus on innovation and adoption.
- Taguig City is a bustling urban area with a vibrant startup scene, offering ample opportunities for networking and professional growth.
- The office is conveniently located near public transportation, shopping centers, and restaurants.
Work Schedule: The Social Media Manager will be expected to work standard business hours, with some flexibility to accommodate different time zones and team members' needs.
ASSUMPTION: The work environment at Coins.ph is dynamic, collaborative, and fast-paced, with a strong emphasis on innovation and customer experience.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interviews with the hiring manager and cross-functional team members
- Final round interview with the Head of Marketing
- Background check and offer extension
Key Assessment Areas:
- Social media strategy and planning
- Content creation and curation
- Community engagement and management
- Performance tracking and optimization
- Collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in social media management, with a focus on Crypto, Web3, or Fintech.
- Demonstrate your understanding of the Crypto and Web3 spaces, as well as your passion for these industries.
- Prepare examples of your previous social media campaigns, their outcomes, and the strategies you employed to optimize performance.
ATS Keywords: Social Media Management, Crypto, Web3, Fintech, Content Creation, Community Engagement, Data Analysis, Video Editing, Leadership, Communication, Interpersonal Skills, Project Management, Social Media Advertising, Trend Analysis, Brand Storytelling, Performance Tracking
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their expertise and passion for social media management in the Crypto and Web3 spaces.
🛠️ Tools & Technologies
- Social media platforms: X (formerly Twitter), Facebook, Instagram, TikTok, LinkedIn, etc.
- Social media analytics tools: Hootsuite, Sprout Social, Buffer, etc.
- Video editing tools: Adobe Premiere Pro, iMovie, CapCut, etc.
- Project management tools: Asana, Trello, Jira, etc.
ASSUMPTION: The Social Media Manager should be comfortable using a variety of social media platforms, analytics tools, and project management software to optimize their performance and workflow.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Agile
Work Style:
- Dynamic and fast-paced
- Collaborative and cross-functional
- Data-driven and results-oriented
- Innovative and forward-thinking
- Customer-focused and user-centric
Self-Assessment Questions:
- Do you have a deep understanding of the Crypto and Web3 spaces, and a strong passion for these industries?
- Are you comfortable working in a dynamic, collaborative, and fast-paced environment?
- Do you have strong leadership, communication, and interpersonal skills, with a focus on community engagement and brand storytelling?
- Are you data-driven, with a proven track record of optimizing social media performance through analytics and strategy?
ASSUMPTION: Candidates should be able to demonstrate their alignment with Coins.ph's company values and work style, as well as their passion for the Crypto and Web3 spaces.
⚠️ Potential Challenges
- The Crypto and Web3 spaces are rapidly evolving, requiring the Social Media Manager to stay up-to-date with the latest trends and developments.
- The role may require working with multiple teams and stakeholders, necessitating strong collaboration and communication skills.
- The Social Media Manager may need to manage multiple projects and campaigns simultaneously, requiring strong organizational skills and the ability to prioritize effectively.
- The work environment can be fast-paced and demanding, with tight deadlines and high expectations for performance.
ASSUMPTION: Candidates should be prepared to adapt to a dynamic and fast-paced work environment, with a strong focus on innovation, collaboration, and results-driven performance.
📈 Similar Roles Comparison
- Social Media Manager (Crypto/Finance) vs. Social Media Manager (General): The former role requires a deep understanding of the Crypto and Web3 spaces, as well as the unique dynamics and community engagement strategies specific to these industries.
- Social Media Manager (Crypto/Finance) vs. Social Media Manager (Tech): While both roles require a strong understanding of social media platforms and trends, the former role focuses on the financial and blockchain aspects of technology, while the latter may be more focused on software development, hardware, or other tech-related topics.
- Social Media Manager (Crypto/Finance) vs. Marketing Manager (Crypto/Finance): The Social Media Manager role is more focused on day-to-day content creation, community engagement, and performance optimization, while the Marketing Manager role may involve more strategic planning, budget allocation, and cross-functional team coordination.
ASSUMPTION: Candidates should be aware of the unique aspects of this role, as well as the differences between this role and similar positions in related industries or fields.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new cryptocurrency listing on the Coins.ph platform, with a focus on increasing user engagement and awareness.
- Creating and editing short-form videos for TikTok and Reels to showcase the user-friendly features of the Coins.ph mobile app and encourage user adoption.
- Analyzing social media metrics to identify trends and patterns in user behavior, and using this data to optimize campaign performance and inform strategic decision-making.
ASSUMPTION: Candidates should be prepared to provide examples of their previous social media campaigns, their outcomes, and the strategies they employed to optimize performance.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department, and how this role fits into the overall organizational hierarchy?
- How does Coins.ph approach customer engagement and community building, and what role does this position play in that strategy?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured and evaluated?
- What opportunities exist for professional growth and development within the company, and how does Coins.ph support the career advancement of its employees?
- How does Coins.ph foster a culture of innovation and collaboration, and what role does this position play in driving that culture forward?
ASSUMPTION: Candidates should come prepared with thoughtful and insightful questions that demonstrate their understanding of the role, the company, and the industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in social media management, with a focus on Crypto, Web3, or Fintech.
- Prepare examples of your previous social media campaigns, their outcomes, and the strategies you employed to optimize performance.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
