Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: Happy Koala LLC

🔹 Location: Sofia, Sofia-City, Bulgaria

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: July 28, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Managing social media presence on Facebook, Instagram, and Twitter for multiple brands
• Creating engaging content (videos, posts, etc.) and managing channels
• Developing and implementing organic social media strategy
• Monitoring and analyzing channel performance
• Collaborating with influencers and creators

ASSUMPTION: This role requires strong communication skills, creativity, and the ability to thrive in a fast-paced environment. Familiarity with wellness industry and supplements is a plus.

📋 Key Responsibilities

✅ Develop and manage the organic social media strategy aligned with brand tone, content pillars, and marketing goals

✅ Plan and maintain the content calendar across platforms (e.g., Instagram, TikTok, LinkedIn, YouTube, Facebook, X)

✅ Create and produce high-performing posts (static, video, stories, lives, carousels)

✅ Source and integrate UGC, testimonials, and influencer content into the feed

✅ Monitor comments, DMs, and brand mentions in a timely and brand-consistent manner

✅ Track channel performance and report on KPIs: engagement rate, reach, growth, saves, shares, and sentiment

✅ Identify trends, conversations, and opportunities to keep the brand relevant

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work independently.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Proven experience managing and creating content for social media platforms (2-5 years)

Required Skills:

• Proven experience in B2C marketing and e-commerce
• Ability to thrive in a fast-paced environment and manage multiple priorities
• Strong understanding of audience engagement and content planning
• Experience collaborating with other creators and influencers
• Solid visual and written communication skills
• Self-motivated, deadline-driven, and full of fresh ideas
• Strong ability to manage projects independently and drive them from concept to completion

Preferred Skills:

• Experience in the wellness industry and prior work with supplements
• Being a content creator (not mandatory)

ASSUMPTION: Candidates with a background in B2C marketing and e-commerce are strongly preferred. Familiarity with the wellness industry and supplements is highly appreciated.

💰 Compensation & Benefits

Salary Range: €25,000 - €35,000 per year (based on experience and industry standards for remote roles in Bulgaria)

Benefits:

• Competitive Salary
• Paid Holidays
• Work From Anywhere
• Join A Supportive, Global Team
• Flexible Working Hours
• Exciting & Dynamic Work Environment
• Make A Real Impact

Working Hours: Full-time (40 hours per week) with flexible hours and the ability to work remotely

ASSUMPTION: The salary range is estimated based on industry standards for remote roles in Bulgaria. The benefits listed are based on the company's provided information.

📌 Applicant Insights

🔍 Company Context

Industry: Wellness and Fitness Services

Company Size: 11-50 employees (Small to Medium-sized company)

Founded: 2016 (10 years ago)

Company Description:

• Happy Mammoth is a fast-growing natural food tech business specializing in formulating, producing, and marketing gut, digestive, and microbiome health foods and natural supplements
• The company focuses on helping clients make long-lasting positive health changes and start living very full lives again
• Happy Mammoth operates across the United States, Australia, and Europe

Company Specialties:

• Formulating and producing natural health foods and supplements
• Marketing and selling products across multiple regions
• Fostering a supportive, global team environment

Company Website: happymammoth.com

ASSUMPTION: Happy Mammoth is a well-established company in the wellness industry with a strong focus on natural health products and a global customer base.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and development

Reporting Structure: This role reports directly to the marketing manager or a similar position

Work Arrangement: Fully remote with flexible working hours

Growth Opportunities:

• Potential career progression into senior marketing roles or management positions
• Opportunities to work on diverse projects and brands within the company
• Chance to gain experience in the wellness industry and natural supplements

ASSUMPTION: This role offers opportunities for career growth and development within the company and the wellness industry.

🌍 Location & Work Environment

Office Type: Fully remote with no physical office location

Office Location(s): Sofia, Bulgaria (with a global team)

Geographic Context:

• Sofia is the capital and largest city of Bulgaria, located in the Sofia-City region
• The city offers a mix of historic and modern architecture, with a vibrant cultural scene and numerous parks
• Sofia has a humid continental climate with warm summers and cold, snowy winters

Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely

ASSUMPTION: This role requires candidates to be available during EU hours (GMT) and have a stable internet connection for remote work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the hiring manager or a panel
• Background check and offer

Key Assessment Areas:

• Social media management skills and experience
• Creativity and content creation abilities
• Understanding of the wellness industry and supplements
• Project management and organizational skills
• Communication and collaboration skills

Application Tips:

• Highlight relevant social media management experience and achievements
• Include a portfolio or examples of previous social media content created
• Tailor your resume and cover letter to emphasize skills and experience relevant to this role
• Be prepared to discuss your understanding of the wellness industry and supplements

ATS Keywords: Social Media Management, Content Creation, B2C Marketing, E-commerce, Audience Engagement, Content Planning, Project Management, Visual Communication, Written Communication, Influencer Collaboration, Self-Motivation, Deadline-Driven, Fresh Ideas, Wellness Industry Knowledge, Supplement Experience

ASSUMPTION: The application process may vary, and the company may use an Applicant Tracking System (ATS) to filter and rank candidates based on the provided keywords.

🛠️ Tools & Technologies

• Social media platforms: Facebook, Instagram, Twitter, TikTok, LinkedIn, YouTube, X
• Content creation tools: Canva, Adobe Creative Suite, etc.
• Project management tools: Asana, Trello, etc.
• Analytics tools: Google Analytics, Sprout Social, Hootsuite, etc.

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's preferences and existing infrastructure.

👔 Cultural Fit Considerations

Company Values:

• Supportive and global team environment
• Focus on natural health products and positive health changes
• Exciting and dynamic work environment

Work Style:

• Remote and flexible working hours
• Fast-paced and deadline-driven
• Collaborative and creative

Self-Assessment Questions:

• Do you thrive in a fast-paced, remote work environment?
• Are you comfortable managing multiple priorities and deadlines?
• Do you have a strong understanding of audience engagement and content planning?
• Are you familiar with the wellness industry and supplements?

ASSUMPTION: Candidates should assess their fit with the company's values and work style before applying to ensure a successful and enjoyable work experience.

⚠️ Potential Challenges

• Managing multiple brands and social media platforms simultaneously
• Keeping up with industry trends and algorithm changes
• Maintaining a consistent brand voice and tone across platforms
• Working remotely and managing time zones

ASSUMPTION: These challenges can be overcome with strong project management skills, attention to detail, and effective communication.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Content Manager position in other companies
• However, Happy Mammoth's focus on natural health products and wellness industry sets it apart
• Career progression opportunities may vary depending on the company's size and structure

ASSUMPTION: Candidates should research similar roles in the wellness industry and compare the responsibilities, qualifications, and benefits to make an informed decision.

📝 Sample Projects

• Developing and implementing a social media strategy for a new product launch
• Creating engaging content for a brand's social media channels, including videos, posts, and stories
• Collaborating with influencers and creators to produce sponsored content and UGC
• Analyzing channel performance and reporting on KPIs to optimize future content and strategy

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's social media strategy and how this role fits into it?
• What are the main challenges facing the social media team currently, and how can this role help address them?
• How does the company support work-life balance for remote employees?
• What opportunities are there for professional development and growth within the company?
• How does the company measure the success of its social media campaigns, and what KPIs are most important?

ASSUMPTION: Asking these questions can help candidates better understand the role, the company, and the team dynamics before making a decision.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experience for this role
• Prepare a portfolio or examples of previous social media content created
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.