📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: Touro University New York
🔹 Location: New York, NY
🔹 Job Type: Full-Time, Hybrid (3 days on campus, 2 days remote)
🔹 Category: Marketing & Communications
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with occasional remote work
🚀 Job Overview
Key aspects of this role include:
- Developing and coordinating creative, administrative, and marketing efforts
- Creating photo and video content, interviewing students, faculty, and staff, and attending on-campus events
- Managing social media platforms and engaging with audiences
- Collaborating with various departments to produce content across multiple platforms
- Building brand identity, attracting prospective students, and fostering a strong sense of community
ASSUMPTION: This role requires a well-rounded individual who can juggle multiple tasks and deadlines, with a strong focus on storytelling, engagement, and project management.
📋 Key Responsibilities
✅ Create high-quality written, visual, and multimedia content for social media, website, and marketing materials
✅ Capture well-lit, well-composed images and videos using a cell phone for social media
✅ Develop and maintain relationships with students, alumni, faculty, staff, and admissions personnel
✅ Keep your finger on the pulse of campus happenings and share updates weekly
✅ Craft narratives highlighting student experience, goals, and achievements, campus events, faculty research, and other noteworthy stories
✅ Work closely with faculty, staff, and students to gather content ideas, testimonials, and visual assets
✅ Interview students, alumni, faculty, and staff
✅ Attend on-campus events and engage with attendees
✅ Manage social media platforms, create content calendars, and enhance Touro's online presence
✅ Respond to comments, messages, and inquiries, directing leads to the appropriate person
✅ Ensure all content adheres to the institution's brand guidelines and tone of voice
✅ Write content for emails, social posts, and short articles for web
✅ Liaise with Touro communications and admissions departments
✅ Collaborate on a wide variety of marketing efforts
ASSUMPTION: This role requires strong organizational skills to manage multiple content projects simultaneously without sacrificing quality or missing deadlines.
🎯 Required Qualifications
Education: Baccalaureate degree or equivalent experience in a relevant field
Experience: Solid understanding of major social media platforms (Instagram, Facebook, X, LinkedIn, TikTok) required. Experience in social media management, professional content creation, and marketing preferred.
Required Skills:
- Proficiency in multimedia content creation tools (Adobe Creative Suite, Canva, etc.)
- Ability to capture well-lit, well-composed images and videos using a cell phone
- Organize, conduct, and edit engaging interviews for social media
- Ability to manage multiple content projects simultaneously without sacrificing quality or deadlines
- Writing and editing skills
- Able to make others feel engaged, respected, and comfortable
- Ability to communicate clearly with a diverse group of individuals
- Work well both in a team and independently
- Work well under pressure and deadlines
- Exceptional organizational and time-management skills
- Take direction well and remain open to new ideas
- Adaptable and able to prioritize tasks effectively
- Strong project management abilities
Preferred Skills:
- Some experience with visual media (photography, videography, design, editing, etc.)
- Some experience in marketing
ASSUMPTION: Candidates with a strong portfolio showcasing their content creation skills and experience in social media management will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $52,000 - $65,000 per year
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with employer contribution
- Tuition reimbursement
- Generous paid time off
- Employee assistance program
Working Hours: Full-time, 40 hours per week, with flexible scheduling
ASSUMPTION: The salary range provided is based on industry standards for a social media manager role in the New York City area, with 2-5 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education
Company Size: Medium (1,001 - 5,000 employees)
Founded: 1970
Company Description:
- Touro University New York is a private, non-profit institution offering a wide range of undergraduate, graduate, and professional degree programs
- Committed to Jewish values and cultural pluralism, Touro welcomes students from all backgrounds
- Touro's state-of-the-art Times Square campus offers a vibrant, urban learning environment
Company Specialties:
- Health Sciences
- Business & Technology
- Social Work & Human Services
- Education & Liberal Arts
Company Website: www.touro.edu
ASSUMPTION: Touro University New York is known for its diverse student body, strong community engagement, and commitment to academic excellence and professional development.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports directly to the Director of Marketing
Work Arrangement: Hybrid (3 days on campus, 2 days remote)
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department
- Opportunities to collaborate with various departments and gain exposure to different aspects of university operations
- Possibility to work on special projects and events, providing diverse experiences and skill development
ASSUMPTION: This role offers opportunities for professional growth and development within the university's marketing and communications department.
🌍 Location & Work Environment
Office Type: Modern, state-of-the-art campus in Times Square, New York City
Office Location(s): 3 Times Square, New York, NY 10036
Geographic Context:
- New York City offers a vibrant, multicultural environment with numerous opportunities for personal and professional growth
- The Times Square campus is centrally located, providing easy access to public transportation and various amenities
- Touro's other campuses throughout NYC offer opportunities for travel and event coverage
Work Schedule: Monday - Friday, 9:00 AM - 5:00 PM, with flexible scheduling and occasional evening or weekend events
ASSUMPTION: The Times Square campus provides a dynamic, engaging work environment with ample opportunities for collaboration and professional development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the Director of Marketing
Key Assessment Areas:
- Content creation and storytelling skills
- Social media management experience
- Project management and organizational skills
- Communication and interpersonal skills
- Cultural fit and alignment with Touro's values
Application Tips:
- Tailor your resume and cover letter to highlight your content creation, social media management, and project management skills
- Include examples of your work, such as social media campaigns, blog posts, or multimedia projects
- Prepare questions that demonstrate your interest in the role and the university
ATS Keywords: Social Media Management, Content Creation, Photography, Videography, Editing, Project Management, Writing, Communication, Organization, Time Management, Adobe Creative Suite, Canva, Engagement, Storytelling, Relationship Building, Marketing
ASSUMPTION: Applicants should emphasize their relevant skills and experience in their application materials and be prepared to discuss their portfolio and specific examples of their work during the interview process.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Premiere Pro, Lightroom)
- Canva
- Hootsuite or similar social media management platform
- Google Workspace (Google Docs, Sheets, Slides)
- Microsoft Office (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. Training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Academic Excellence
- Diversity & Inclusion
- Community Engagement
- Integrity & Ethics
- Jewish Values & Cultural Pluralism
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and detail-oriented
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How do you align with Touro's commitment to Jewish values and cultural pluralism?
- How do you engage with diverse communities and foster a sense of belonging?
- How do you balance multiple projects and deadlines while maintaining a high level of quality and attention to detail?
ASSUMPTION: Applicants should be comfortable working in a diverse, multicultural environment and demonstrate a strong commitment to Touro's values and mission.
⚠️ Potential Challenges
- Managing multiple content projects and deadlines simultaneously
- Adapting to a fast-paced, dynamic work environment
- Occasional travel to Touro's other campuses throughout NYC for events and content creation
- Balancing on-campus and remote work responsibilities
ASSUMPTION: Successful candidates will be organized, adaptable, and able to manage multiple tasks and priorities effectively.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on content creation and storytelling, with a emphasis on social media management
- This role offers opportunities to work closely with students, faculty, and staff, providing a unique perspective on university operations and community engagement
- Career paths within the marketing and communications department may include advancement to senior-level positions or exploration of other departments within the university
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Creating a social media campaign to promote an upcoming university event, including photography, videography, and writing engaging captions
- Interviewing a faculty member about their research and creating a short video or blog post to highlight their work
- Attending a campus event and capturing photos and videos to share on social media, with accompanying text that tells the story of the event and its significance
ASSUMPTION: These sample projects demonstrate the types of tasks and responsibilities required for this role and provide insight into the day-to-day work of a social media manager at Touro University New York.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing and communications strategy for the university?
- What are the key priorities for this role in the first 90 days?
- How does the marketing department collaborate with other departments within the university?
- What opportunities are there for professional growth and development within the marketing department?
- How does Touro support work-life balance for its employees?
ASSUMPTION: These questions demonstrate a candidate's interest in the role and provide insight into the university's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content creation, social media management, and project management skills
- Prepare examples of your work, such as social media campaigns, blog posts, or multimedia projects
- Prepare questions that demonstrate your interest in the role and the university
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
