📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: Peak Design
🔹 Location: San Francisco, CA
🔹 Job Type: On-site
🔹 Category: Design Services
🔹 Date Posted: 2025-07-08
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing Peak Design's social media presence across various platforms
- Creating and curating engaging content that aligns with the brand's voice and aesthetic
- Collaborating with the production team to plan and execute content strategies
- Building and maintaining relationships with influencers, ambassadors, and customers
- Analyzing performance metrics and adjusting strategies as needed
ASSUMPTION: This role requires a high level of creativity, strong communication skills, and a deep understanding of various social media platforms and trends.
📋 Key Responsibilities
✅ Engage with the community through social media platforms, emails, and in-store interactions
✅ Edit and repurpose existing content for social media platforms
✅ Curate user-generated content (UGC) from ambassadors, creators, and customers
✅ Become an expert on Peak Design's products and market trends
✅ Develop and refine social media strategies and content calendars
✅ Foster relationships with influencers and manage ambassador programs
✅ Create organic content that highlights Peak Design's products, initiatives, and employer brand
✅ Collaborate with the production team to align on content priorities, schedules, and creative direction
ASSUMPION: This role requires a high level of multitasking, strong organizational skills, and the ability to work independently and collaboratively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 3+ years of experience running high-profile brand or personal social media channels as a full-time job
Required Skills:
- Proven experience in social media management
- Deep familiarity with Instagram, TikTok, YouTube, Reddit, LinkedIn, and Facebook
- Strong writing and editing skills, with a focus on short-form content
- Excellent communication and interpersonal skills
- Ability to work collaboratively with cross-functional teams
- Familiarity with social media analytics tools and metrics
Preferred Skills:
- Experience with Adobe Creative Suite, Figma, or other creative software
- Fluency in TikTok creative tools and trends
- Experience with email marketing platforms (e.g., Klaviyo)
- Familiarity with productivity tools such as Asana, Airtable, or Notion
ASSUMPTION: Candidates should have a strong portfolio showcasing their social media management experience and creative skills.
💰 Compensation & Benefits
Salary Range: $95,000 - $115,000 USD
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Generous PTO and holiday policy
- Paid family leave
- Employee discount on Peak Design products
- Access to fitness and wellness programs
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual compensation may vary based on the candidate's qualifications and interview performance.
📌 Applicant Insights
🔍 Company Context
Industry: Peak Design operates in the design services industry, specializing in creating award-winning bags, camera accessories, and phone mounts. They are known for their innovative, high-quality products and commitment to sustainability.
Company Size: Peak Design is a mid-sized company with 51-200 employees, providing a collaborative and creative work environment.
Founded: Peak Design was founded in 2011 and is headquartered in San Francisco, CA.
Company Description:
- Peak Design is committed to creating happy, meaningful lives for its employees and providing exceptional customer service.
- The company is known for its radical, meticulously-engineered gear and its unique brand voice.
- Peak Design is a certified B Corp and a co-founder of Change Climate!, demonstrating its commitment to sustainability and social responsibility.
Company Specialties:
- Product design and development
- Crowdfunding and innovative business models
- Sustainability and environmental initiatives
- Community engagement and brand building
Company Website: www.peakdesign.com
ASSUMPTION: Peak Design's unique culture and commitment to sustainability make it an attractive place to work for individuals who align with these values.
📊 Role Analysis
Career Level: The Social Media Manager role is a mid-level position, requiring a balance of strategic thinking, creativity, and tactical execution.
Reporting Structure: This role reports directly to the Head of Marketing and works collaboratively with the production team, designers, and other marketing professionals.
Work Arrangement: This role is on-site, with the option to work remotely on a case-by-case basis.
Growth Opportunities:
- Advancement to a Senior Social Media Manager or similar role
- Expansion into other marketing or creative roles within the company
- Potential to lead and mentor junior team members
ASSUMPTION: Peak Design's flat organizational structure and commitment to employee growth provide ample opportunities for career advancement.
🌍 Location & Work Environment
Office Type: Peak Design's headquarters is a modern, collaborative workspace in the Dogpatch neighborhood of San Francisco, CA.
Office Location(s): 2325 3rd St, Suite 410, San Francisco, CA 94107, US
Geographic Context:
- San Francisco is a vibrant, multicultural city known for its tech industry, arts, and culinary scene.
- The Dogpatch neighborhood is a creative and up-and-coming area with easy access to public transportation and nearby amenities.
- San Francisco offers a diverse range of housing options and neighborhoods to suit various lifestyles and budgets.
Work Schedule: The work schedule is Monday-Friday, 9:00 AM - 5:00 PM, with a one-hour lunch break. Flexible hours may be available based on team needs and individual arrangements.
ASSUMPTION: The work environment at Peak Design is collaborative, creative, and fast-paced, with a strong emphasis on work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team and other stakeholders
- Final interview with the Head of Marketing
- Background check and reference check
Key Assessment Areas:
- Candidates' understanding of Peak Design's brand voice and products
- Candidates' social media management experience and creative portfolio
- Candidates' ability to think strategically and creatively about content and campaigns
- Candidates' communication and interpersonal skills
- Candidates' cultural fit with Peak Design's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include examples of your social media management experience and creative projects.
- Prepare for behavioral and scenario-based interview questions that assess your problem-solving skills and strategic thinking.
- Research Peak Design's brand, products, and company culture to demonstrate your enthusiasm and understanding of the role.
ATS Keywords: Social Media Management, Content Strategy, Community Engagement, Copywriting, Video Production, Graphic Design, Influencer Relations, Content Curation, Adobe Creative Suite, Figma, TikTok Fluency, Digital Illustration, Motion Graphics, Email Marketing, Product Lifestyle Photography
ASSUMPTION: Peak Design's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Social media platforms (Instagram, TikTok, YouTube, Reddit, LinkedIn, Facebook)
- Social media management tools (Later, Hootsuite, Buffer)
- Creative software (Adobe Creative Suite, Figma)
- Analytics tools (Google Analytics, Sprout Social, Union Metrics)
- Email marketing platforms (Klaviyo)
- Project management tools (Asana, Airtable, Notion)
ASSUMPTION: Peak Design provides access to industry-standard tools and technologies to support the Social Media Manager's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Make the best things
- Succeed at the expense of nobody
- Treat our customers as peers
- Offset our environmental impact
- Use our voice to inspire positive change
- Prioritize happiness over growth
Work Style:
- Collaborative and creative
- Fast-paced and results-driven
- Focused on work-life balance
- Committed to sustainability and social responsibility
Self-Assessment Questions:
- Do you align with Peak Design's company values and commitment to sustainability?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have strong communication and interpersonal skills, with a focus on building relationships with customers, influencers, and other stakeholders?
- Are you able to work independently and manage multiple projects simultaneously?
ASSUMPTION: Candidates who align with Peak Design's values and work style are more likely to succeed in this role and contribute to the company's mission and culture.
⚠️ Potential Challenges
- Managing multiple social media platforms and content calendars simultaneously
- Keeping up with the fast-paced nature of social media trends and algorithms
- Balancing creative and strategic thinking with tactical execution
- Collaborating effectively with cross-functional teams and stakeholders
- Maintaining a strong work-life balance in a fast-paced, creative environment
ASSUMPTION: The Social Media Manager role at Peak Design presents unique challenges and opportunities for growth and development.
📈 Similar Roles Comparison
- Social Media Manager vs. Social Media Coordinator: The Social Media Manager role requires more strategic thinking, experience, and leadership skills than a Social Media Coordinator role.
- Social Media Manager vs. Marketing Manager: While both roles involve managing social media channels, the Social Media Manager role focuses specifically on social media strategy and content creation, while the Marketing Manager role oversees a broader range of marketing channels and campaigns.
- Social Media Manager vs. Community Manager: The Social Media Manager role focuses on creating and curating engaging content, while the Community Manager role emphasizes building and maintaining relationships with customers, influencers, and other stakeholders through various channels, including social media.
ASSUMPTION: Understanding the differences between similar roles can help candidates determine which role best aligns with their skills, experience, and career goals.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new product
- Curating user-generated content (UGC) to showcase Peak Design's products and community
- Creating and implementing a social media strategy to increase engagement and reach
- Managing influencer and ambassador relationships to drive brand awareness and sales
- Analyzing social media performance metrics to optimize content and strategy
ASSUMPTION: These sample projects provide insight into the types of tasks and responsibilities the Social Media Manager may encounter in this role.
❓ Key Questions to Ask During Interview
- How does Peak Design measure the success of its social media campaigns and strategies?
- What are the biggest challenges facing the social media team, and how can this role help address them?
- How does Peak Design collaborate with influencers and ambassadors to drive brand awareness and sales?
- What opportunities are there for growth and development within the social media team and the company as a whole?
- How does Peak Design balance creativity and strategic thinking in its social media content and campaigns?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's goals and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://grnhse.com/4800034008
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a portfolio showcasing your social media management experience and creative projects.
- Research Peak Design's brand, products, and company culture to demonstrate your enthusiasm and understanding of the role.
- Prepare for behavioral and scenario-based interview questions that assess your problem-solving skills and strategic thinking.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
