Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: The New York Public Library

🔹 Location: New York, New York, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-05-07

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing NYPL's flagship social media platforms
• Developing and implementing social media growth and engagement strategies
• Providing training and guidance to colleagues managing affiliated accounts
• Creating and curating engaging content for various NYPL channels
• Collaborating with partners and influencers for cross-promotions and events

ASSUMPTION: This role requires a strategic and creative mindset, with a strong understanding of social media trends and best practices.

📋 Key Responsibilities

✅ Write and curate inspiring content for NYPL’s collections, campaigns, reading recommendations, programs, and services

✅ Manage all flagship social media platforms, including scheduling posts and maintaining the editorial calendar

✅ Ensure compliance with best practices for cyber safety on NYPL’s social media platforms

✅ Monitor and provide daily social media content recommendations and training for staff managing local library branch and specialty accounts

✅ Manage relationships with social media influencers and partner organizations

✅ Monitor social media channels during rapid response/crisis situations

✅ Develop social media plans for key initiatives

ASSUMPTION: This role requires strong organizational skills, the ability to work under pressure, and adaptability in managing various NYPL channels.

🎯 Required Qualifications

Education: Bachelor's degree

Experience: 5+ years of social media work experience

Required Skills:

• Excellent writing and copyediting skills
• Extreme attention to detail
• Experience with social media publishing and monitoring tools
• Knowledge of best practices for cybersecurity and social posting
• Ability to adapt voice to various NYPL channels
• Basic image editing/resizing
• Track record of working under pressure and meeting tight deadlines
• Familiarity with the publishing, library, literary, or cultural fields

Preferred Skills:

• Fluency in additional languages
• Experience with social media analytics tools

ASSUMPTION: Candidates with experience in the publishing, library, literary, or cultural fields may have an advantage in understanding NYPL's unique content.

💰 Compensation & Benefits

Salary Range: $75,000 - $84,000 / year

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan
• Paid time off (vacation, sick, and holidays)
• Tuition reimbursement
• Employee discounts at library events and stores

Working Hours: 35 hours a week; Monday through Friday, with some nights and weekends as required

ASSUMPTION: The salary range provided is based on the company's stated compensation and industry standards for similar roles.

📌 Applicant Insights

🔍 Company Context

Industry: The New York Public Library is a non-profit organization focused on providing education and information resources to the people of New York and beyond.

Company Size: The New York Public Library has 1,001-5,000 employees, providing a mid-sized organization structure with opportunities for collaboration and growth.

Founded: 1895, with a rich history of serving the New York community and beyond.

Company Description:

• Offers free materials, computer access, classes, exhibitions, programming, and more to patrons
• Serves over 18 million patrons annually through its 92 locations and online resources
• Reliant on both public and private funding to offer its wide array of free programming

Company Specialties:

• Public library services
• Education and information resources
• Cultural and literary programming

Company Website: www.nypl.org

ASSUMPTION: The New York Public Library's mission and values are centered around providing free access to education and information, making it an ideal fit for candidates passionate about community service and lifelong learning.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and leadership within the Communications and Marketing Department.

Reporting Structure: This role reports directly to the Assistant Director of Multimedia.

Work Arrangement: On-site, with some flexibility for remote work during crises or emergencies.

Growth Opportunities:

• Potential to lead training and guidance for colleagues managing affiliated accounts
• Opportunities to collaborate with various departments and divisions within NYPL
• Possibility to advance within the Communications and Marketing Department or explore other roles within the organization

ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.

🌍 Location & Work Environment

Office Type: The New York Public Library's main office is located in the Stephen A. Schwarzman Building, a historic and iconic location in Midtown Manhattan.

Office Location(s): 476 5th Ave, New York, NY 10018, US

Geographic Context:

• New York City, with a diverse and vibrant cultural scene
• Easy access to public transportation and various amenities
• Opportunities to engage with a wide range of communities and audiences

Work Schedule: Monday through Friday, with some flexibility for evenings and weekends as required.

ASSUMPTION: The work environment at The New York Public Library is collaborative and inclusive, with a strong focus on community service and engagement.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with key stakeholders

Key Assessment Areas:

• Writing and communication skills
• Social media strategy and engagement
• Cultural fit and alignment with NYPL's mission and values
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of NYPL's mission and unique content in your application materials
• Prepare examples of your social media content and strategies for the interview

ATS Keywords: Social media management, content creation, engagement strategy, NYPL, libraries, cultural institutions, marketing communications

ASSUMPTION: The application process for this role may involve multiple interviews and assessments to ensure the best fit for both the candidate and the organization.

🛠️ Tools & Technologies

• Social media publishing and monitoring tools (e.g., SocialFlow, SproutSocial, Meta Business)
• Basic image editing software (e.g., Canva, Adobe Creative Suite)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools is preferred, but training will be provided as needed.

👔 Cultural Fit Considerations

Company Values:

• Helpful: Be helpful to patrons and colleagues
• Resourceful: Be resourceful in solving problems
• Curious: Be curious in all aspects of your work
• Welcoming and Inclusive: Be welcoming and inclusive

Work Style:

• Collaborative: Work closely with colleagues across various departments and divisions
• Adaptable: Manage multiple channels and content types, and adapt to changing priorities
• Community-focused: Engage with diverse audiences and communities

Self-Assessment Questions:

• How do you embody NYPL's core values in your work?
• How do you approach creating engaging content for diverse audiences?
• How do you adapt your communication style to different channels and platforms?

ASSUMPTION: Candidates who align with NYPL's core values and work style will be a strong fit for this role.

⚠️ Potential Challenges

• Managing multiple social media platforms and content types
• Adapting to changing priorities and rapid response situations
• Working under pressure and meeting tight deadlines
• Ensuring compliance with best practices for cyber safety

ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to work under pressure.

📈 Similar Roles Comparison

• Social Media Manager roles in other cultural institutions may have similar responsibilities but different content and audiences
• Marketing and Communications roles in other industries may have different priorities and strategies
• This role offers a unique opportunity to engage with a wide range of communities and audiences within a non-profit organization

ASSUMPTION: This role offers a unique blend of marketing and community engagement within the non-profit sector.

📝 Sample Projects

• Creating a social media campaign to promote a new library exhibit or event
• Developing a social media strategy to increase engagement and reach for a specific NYPL channel
• Managing a crisis communication situation on social media

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges for this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall communications strategy for NYPL?
• What are the most pressing challenges facing the social media team currently?
• How does NYPL support the professional growth and development of its employees?
• What are the opportunities for collaboration and cross-promotion with other cultural organizations?
• How does NYPL measure the success of its social media efforts?

ASSUMPTION: These questions demonstrate a candidate's interest in the role and organization, and provide insight into the team's priorities and goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of your social media content and strategies for the interview
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.