**Enhanced Job Description**
**📌 Core Information**
📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: Warner Bros. Discovery
🔹 Location: London, United Kingdom
🔹 Job Type: On-site
🔹 Category: Marketing & Communications
🔹 Date Posted: July 30, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
**🚀 Job Overview**
🚀 Job Overview
Key aspects of this role include:
- Launching HBO Max in the UK and Ireland, building a strong, engaged follower base, and driving brand awareness and love.
- Leading local campaigns on British Original Productions, ensuring creative and innovative campaigns in collaboration with the local team, and working with the social performance team for optimal performance, relevant reporting, audience analysis, and collaboration with relevant partners.
- Owning the local strategy for content creators (campaign-based + always-on), covering local events on social, and initiating impactful collaborations with local talent.
- Managing and owning local Social Media handles strategy, creating, planning, managing, executing, and evaluating pan-European organic social media campaigns focused on engagement, retention, non-standard activations, and community building.
- Leading social media campaign development for global originals, Sport, and other key brand initiatives, creating tailored, out-of-the-box content in collaboration with our in-house design team, and working creatively with the content of the service to build awareness, drive engagement, and conversation on social media.
ASSUMPTION: This role requires a strong understanding of local trends and audience insights, as well as the ability to craft distinct, high-performing campaigns in close collaboration with regional stakeholders, activating industry tastemakers on social, and curating content creators.
**📋 Key Responsibilities**
📋 Key Responsibilities
✅ Launching the HBO Max streaming service in the UK and all relevant social handles.
✅ Leading local campaigns on British Original Productions, ensuring creative and innovative campaigns in collaboration with the local team, briefing internal creative teams and agencies when relevant, and working with the social performance team for optimal performance, relevant reporting, audience analysis, and collaboration with relevant partners.
✅ As the local lead in the UK, owning the local strategy for content creators (campaign-based + always-on), covering local events on social, and initiating impactful collaborations with local talent.
✅ Managing and owning local Social Media handles strategy, creating, planning, managing, executing, and evaluating pan-European organic social media campaigns focused on engagement, retention, non-standard activations, and community building.
✅ Leading social media campaign development for global originals, Sport, and other key brand initiatives, creating tailored, out-of-the-box content in collaboration with our in-house design team, and working creatively with the content of the service to build awareness, drive engagement, and conversation on social media.
✅ Owning the daily interaction with our fans, working with the CX team, ensuring they’re informed, engaged, and following our tone-of-voice.
✅ Monitoring, reporting on, and adjusting to local audience sentiments and trends.
✅ Staying on top of social media creative trends and ensuring top-level social media marketing campaigns locally and on a pan-European level.
ASSUMPTION: This role requires a proactive approach to work, strong communication skills, and the ability to manage multiple projects and deadlines effectively.
**🎯 Required Qualifications**
🎯 Required Qualifications
Education:
Bachelor's degree in Marketing, Communications, or a related field.
Experience:
5-10 years of experience in social media, marketing, brand, and/or content roles.
Required Skills:
- Solid experience in social media/marketing brand and/or content.
- Flexible mindset, ready to adapt to a fast-paced, changing environment.
- Great understanding of and experience working with fan communities.
- Great knowledge and understanding of our brand and content - and its values.
- Skills in project and budget management.
- A self-sufficient and proactive approach to their work.
- Strong skills in creative ideation and copywriting.
- Strong campaign management skills and experience in campaign planning.
- Fluent in written and spoken English.
- A genuine, enthusiastic, and passionate fan of pop culture and new trends with knowledge and excitement for our content and product.
Preferred Skills:
- Experience working with the Warner Bros. Discovery brand.
- Knowledge of the HBO Max platform and its content.
ASSUMPTION: Candidates with experience in the entertainment industry, specifically with streaming services, will have a strong advantage in this role.
**💰 Compensation & Benefits**
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per year (Based on industry standards for a mid-senior level role in London)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance.
- Retirement savings plan with company contributions.
- Generous time off, including vacation, sick leave, and company holidays.
- Employee discounts on Warner Bros. Discovery products and services.
- Opportunities for professional development and career growth within the company.
Working Hours: Full-time (37.5 hours per week), Monday - Friday, 9:00 AM - 5:30 PM (with a 30-minute lunch break)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level role in London. The actual salary may vary depending on the candidate's experience, skills, and the company's internal salary structure.
**📌 Applicant Insights**
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees (Large enterprise)
Founded: 1996 (as Time Warner, now Warner Bros. Discovery)
Company Description:
- Warner Bros. Discovery is a leading global media and entertainment company that creates and distributes the world's most differentiated and creative content.
- The company's portfolio of premium brands includes: Warner Bros., HBO, HBO Max, TNT, TBS, CNN, DC, Wizarding World, New Line, Cartoon Network, Adult Swim, Turner Classic Movies, and others.
- Warner Bros. Discovery's operations span television, film, sports, and streaming platforms, as well as digital advertising, brand licensing, and live events.
Company Specialties:
- Media and entertainment
- Content creation and distribution
- Streaming services
- Advertising and marketing
- Brand licensing and merchandising
Company Website: www.wbd.com
ASSUMPTION: Working at Warner Bros. Discovery offers opportunities to collaborate with talented individuals across various brands and platforms, fostering a dynamic and innovative work environment.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Head of Social Media for the UK and Ireland.
Work Arrangement: On-site, full-time (37.5 hours per week, Monday - Friday, 9:00 AM - 5:30 PM with a 30-minute lunch break)
Growth Opportunities:
- Progression to a senior or management role within the social media team or related departments.
- Expansion into other regions or brands within the Warner Bros. Discovery portfolio.
- Development of leadership and strategic planning skills through mentorship and training programs.
ASSUMPTION: This role offers ample opportunities for career growth and development within the company, as Warner Bros. Discovery is a large enterprise with a diverse range of brands and platforms.
🌍 Location & Work Environment
Office Type: Modern, state-of-the-art office space with collaborative workspaces and meeting rooms.
Office Location(s): 30 Hudson Yards, New York, NY 10001, US (Global Headquarters); additional offices in London, Los Angeles, and other major cities worldwide.
Geographic Context:
- London, UK: A vibrant, multicultural city with a rich history and a thriving entertainment industry.
- Warner Bros. Discovery's London office is located in the heart of the city, offering easy access to public transportation and amenities.
Work Schedule: Standard office hours with flexible working arrangements available for eligible employees.
ASSUMPTION: Working in London offers a dynamic and multicultural work environment, with easy access to entertainment, cultural, and networking opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Warner Bros. Discovery careers portal.
- Phone or video screening with the HR team to discuss qualifications and fit for the role.
- In-depth interviews with the hiring manager and relevant team members to assess skills, experience, and cultural fit.
- Final interviews or assessments, as needed, to make a hiring decision.
Key Assessment Areas:
- Demonstrated experience in social media and marketing, with a strong portfolio or case studies showcasing successful campaigns and strategies.
- Excellent communication and presentation skills, with the ability to articulate ideas clearly and persuasively.
- Strong analytical and problem-solving skills, with a data-driven approach to decision-making.
- Cultural fit with Warner Bros. Discovery's values and work environment.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Include specific examples of your experience managing social media campaigns, working with fan communities, and driving brand awareness.
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and leadership potential.
- Research Warner Bros. Discovery's brands, content, and recent projects to show your enthusiasm and understanding of the company.
ATS Keywords: Social Media, Marketing, Brand Management, Content Creation, Campaign Management, Project Management, Copywriting, Community Engagement, Audience Analysis, Creative Ideation, Trend Monitoring, Collaboration, Event Coordination, Diversity Awareness, Fan Community Engagement, Performance Reporting
ASSUMPTION: Applicants should emphasize their relevant experience, skills, and passion for pop culture and new trends in their application materials and interviews.
🛠 Cultural Fit Considerations
Company Values:
- Craftsmanship: We take pride in our work and strive for excellence in everything we do.
- Creativity: We foster an environment where imagination and innovation are valued and encouraged.
- Curiosity: We embrace a culture of continuous learning and exploration, both personally and professionally.
- Accountability: We take responsibility for our actions and their outcomes, and we hold ourselves and each other to high standards.
- One Warner Bros. Discovery: We work collaboratively and support each other to achieve our shared goals.
Work Style:
- Dynamic and fast-paced, with a focus on delivering results and meeting deadlines.
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration and communication.
- Adaptable and resilient, with a willingness to embrace change and learn from setbacks.
- Data-driven and analytical, with a focus on using data to inform decision-making and measure success.
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and developments in social media and marketing, and how do you apply this knowledge to your work?
- Can you provide an example of a time when you had to adapt to a significant change in a project or campaign, and how did you handle it?
- How do you approach working with diverse teams and stakeholders, and how do you ensure that everyone's voices are heard and considered in the decision-making process?
ASSUMPTION: Applicants should be prepared to discuss their alignment with Warner Bros. Discovery's values and work style, and to provide specific examples of their experiences that demonstrate these qualities.
⚠️ Potential Challenges
- Managing multiple social media platforms and campaigns simultaneously, requiring strong organizational skills and attention to detail.
- Working in a fast-paced, dynamic environment with shifting priorities and tight deadlines, demanding adaptability and resilience.
- Collaborating with various internal teams and external partners, requiring strong communication and project management skills.
- Monitoring and analyzing social media performance data, necessitating a data-driven approach and analytical skills.
- Keeping up with the latest trends and best practices in social media marketing, requiring continuous learning and professional development.
ASSUMPTION: Applicants should be prepared to discuss their strategies for overcoming these challenges and their ability to thrive in a demanding, fast-paced work environment.
📈 Similar Roles Comparison
- Social Media Manager (Warner Bros. Discovery) vs. Social Media Manager (Netflix): Both roles involve launching and managing social media campaigns for streaming services, but Warner Bros. Discovery's role requires a deeper understanding of traditional media and broadcast television, as well as experience working with a wide range of brands and content.
- Social Media Manager (Warner Bros. Discovery) vs. Social Media Manager (HBO): Both roles focus on managing social media campaigns for premium content, but HBO's role may require more experience working with scripted television and film content, as well as a stronger understanding of the cable television industry.
- Social Media Manager (Warner Bros. Discovery) vs. Social Media Manager (Disney): Both roles involve managing social media campaigns for entertainment content, but Disney's role may require more experience working with family-friendly content and a stronger understanding of the children's entertainment industry.
ASSUMPTION: Applicants should be prepared to discuss their experience and skills in relation to similar roles and how they make their unique contribution to the Warner Bros. Discovery team.
📝 Sample Projects
- Managing the social media launch campaign for a new HBO Max original series, including creating tailored content, collaborating with industry tastemakers, and curating content creators to drive engagement and awareness.
- Developing and executing a targeted social media campaign for a Warner Bros. film release, focusing on specific fan communities and leveraging user-generated content to build excitement and box office success.
- Creating and implementing a social media strategy for a live event, such as a Comic-Con panel or a red-carpet premiere, to maximize engagement, reach, and brand exposure.
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and their ability to tailor their approach to the unique needs and goals of each campaign.
❓ Key Questions to Ask During Interview
- Can you describe the social media strategy for one of Warner Bros. Discovery's recent releases, and how did you measure its success?
- How do you approach working with external partners, such as influencers or content creators, to amplify our brand and reach new audiences?
- Can you provide an example of a time when you had to pivot or adjust a social media campaign mid-flight, and how did you ensure its success?
- How do you stay informed about industry trends and best practices in social media marketing, and how do you apply this knowledge to your work?
- Can you describe the social media strategy for one of Warner Bros. Discovery's upcoming releases, and how do you plan to measure its impact on brand awareness and engagement?
ASSUMPTION: Applicants should be prepared to ask thoughtful, insightful questions that demonstrate their understanding of the role, the company, and the industry, as well as their ability to think critically and strategically about social media marketing.
**📌 Next Steps for Applicants**
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Warner Bros. Discovery careers portal.
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role, including specific examples of your experience managing social media campaigns, working with fan communities, and driving brand awareness.
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and leadership potential.
- Research Warner Bros. Discovery's brands, content, and recent projects to show your enthusiasm and understanding of the company.
- Follow up with the hiring manager or HR team after your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
