Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: COSMO

🔹 Location: Minneapolis, Minnesota, United States

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: July 28, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading content creation, management, and community engagement efforts across primary social media channels
• Developing quarterly content strategies and sourcing new ideas for fresh content, partners, campaigns, and approaches
• Managing the content calendar, ensuring it aligns with the mission, brand objectives, product launches, and key initiatives
• Engaging consistently and dynamically with the community, key partners, brands, and new niches to expand COSMO’s reach and deepen community engagement
• Identifying and building relationships with potential partners through social channels that align with COSMO’s values and mission

ASSUMPTION: This role requires a strong understanding of social media trends, creative storytelling, and community management. The ideal candidate will have experience managing and growing mid-to-larger sized social media channels and creating original content.

📋 Key Responsibilities

✅ Strategy & Direction: Collaborate with stakeholders across COSMO to develop quarterly content strategies, sourcing new ideas for fresh content, partners, campaigns, and approaches to grow COSMO’s following, engagement, and brand awareness.

✅ Content Creation & Development: Manage the creation and development of all social media content from concept to brief to edits to final product, including some filming & editing of brand content and managing delivered content.

✅ Content Calendar Ownership: Take full ownership of the social media content calendar from planning to delivery, ensuring it aligns with the mission, brand objectives, product launches, and key initiatives.

✅ Community Management & Engagement: Engage consistently and dynamically with the community across channels, key partners, brands, and new niches to expand COSMO’s reach and deepen community engagement.

✅ Partner & Creator Management: Identify and build relationships with potential partners through social channels that align with COSMO’s values and mission, building and managing strategic relationships toward dynamic campaigns and content that build COSMO’s audience and engagement.

✅ Social Reporting: Track, analyze, and report on monthly metrics for all owned social channels, providing insights to guide future strategy.

ASSUMPTION: This role requires strong analytical skills to track and analyze social media metrics, as well as excellent communication skills to report insights and guide future strategy.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Proven experience (3-5 years minimum) managing and growing mid-to-larger sized social media channels and creating original content.

Required Skills:

• Robust portfolio of both original created content and managed content (i.e., creative briefs for UGC, influencers, etc.)
• Experience with today’s most common social media creative, management, and analytics tools (e.g., Capcut, Canva, Loomly, etc.)
• Strong understanding of community management and engagement best practices
• Exceptional written and verbal communication skills
• Collaborative and creative mindset with the ability to “think outside the box” and work well with cross-functional teams
• A passion for staying up-to-date with social media trends and the latest digital marketing strategies
• A proactive, positive, and adaptable attitude in a fast-paced environment

Preferred Skills:

• Experience with kid-focused products or brands
• Familiarity with the children's wearable technology industry

ASSUMPTION: While not required, experience with kid-focused products or brands and familiarity with the children's wearable technology industry could be beneficial for success in this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (based on industry standards for a Social Media Manager with 3-5 years of experience in the Minneapolis area)

Benefits:

• Competitive salary and benefits
• Remote working environment
• Opportunity to work for a company creating products that make a positive impact on children’s (and parent’s) lives
• Collaborative, creative, and supportive work environment

Working Hours: Full-time, with a flexible schedule to accommodate different time zones and community engagement

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Social Media Manager with 3-5 years of experience in the Minneapolis area. Actual salary may vary based on factors such as the candidate's experience, skills, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Children's Technology & Wearables

Company Size: Small (less than 50 employees) - COSMO is a fast-growing startup with a mission to inspire amazing, “real-world” childhoods for kids and families by building purposeful technology and a passionate community to create a movement.

Founded: 2022 - COSMO was founded with the mission to inspire the very best of childhood (and parenthood) by building a new generation of connection for families.

Company Description:

• COSMO helps parents start smart with the perfect solution that gives kids step-by-step independence, while giving parents peace of mind.
• Their flagship product is the JrTrack Kids Smartwatch, an all-in-one watch, phone, GPS tracker, step counter, and more, all right on a child’s wrist.
• COSMO has been recognized as a best-pick kids wearable by the likes of Good Morning America, Parents.com, PCMag, Safewise, Fatherly, and more.

Company Specialties:

• Kid-focused technology
• Wearable devices for children
• Parenting solutions
• Community building

Company Website: https://www.cosmo.com/

ASSUMPTION: COSMO is a mission-driven company focused on creating innovative products that make a positive impact on children’s lives. They value adaptability, innovation, no-ego ownership, and positivity in their employees.

📊 Role Analysis

Career Level: Mid-level - This role offers an opportunity to lead content creation and management efforts, with the potential for growth as the company expands.

Reporting Structure: The Social Media Manager will report directly to the Marketing Director and work closely with cross-functional teams, including Product, Executive, and other Marketing team members.

Work Arrangement: Remote OK - This role can be performed remotely, with a flexible schedule to accommodate different time zones and community engagement.

Growth Opportunities:

• As COSMO grows, there may be opportunities for the Social Media Manager to take on additional responsibilities or move into a leadership role.
• This role offers the chance to gain experience in content strategy, community management, and influencer partnerships, which can be valuable for future career development.

ASSUMPTION: While COSMO is a small company, it offers significant growth potential as it continues to expand its product offerings and customer base.

🌍 Location & Work Environment

Office Type: Remote - COSMO is a remote-first company, with employees working from various locations across the United States.

Office Location(s): Minneapolis, Minnesota

Geographic Context:

• Minneapolis is the largest city in Minnesota and the 46th-most populous city in the United States.
• The city is known for its vibrant arts scene, parks, and cultural attractions, such as the Minneapolis Institute of Art and the Walker Art Center.
• Minneapolis has a humid continental climate, with warm summers and cold, snowy winters.

Work Schedule: Full-time, with a flexible schedule to accommodate different time zones and community engagement

ASSUMPTION: While COSMO is headquartered in Minneapolis, this role can be performed remotely, allowing for greater flexibility in work location.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the Hiring Manager
• Take-home assignment to demonstrate content creation and strategy skills
• Final interview with the Marketing Director and other team members

Key Assessment Areas:

• Content creation and storytelling skills
• Understanding of social media trends and best practices
• Community management and engagement strategies
• Collaboration and communication skills
• Alignment with COSMO's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include examples of your previous social media content and campaigns, demonstrating your ability to create engaging and innovative content.
• Prepare for the take-home assignment by researching COSMO's brand and products, and developing a content strategy that aligns with the company's mission and values.

ATS Keywords: Social Media Management, Content Creation, Community Engagement, Storytelling, Brand Development, Analytics, Creative Thinking, Collaboration, Organization, Communication, Trend Awareness, Proactivity, Adaptability, Digital Marketing, Influencer Management, Content Strategy

ASSUMPTION: COSMO uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Capcut
• Canva
• Loomly
• Hootsuite or Buffer
• Google Analytics
• Social media platforms (Instagram, YouTube, TikTok, Facebook, LinkedIn)

ASSUMPTION: The Social Media Manager will be expected to have experience with common social media creative, management, and analytics tools, as well as familiarity with the platforms themselves.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: We adapt to change, solve problems, and remain on mission and resilient in challenging situations.
• Innovation: We are continually working to create new and better ways for COSMO to be successful. We are comfortable taking calculated risks and are continuously learning together.
• No-Ego Ownership: We take responsibility for our actions, decisions, and results. We work with others to achieve a common goal. When we say we will do something, everyone on the team trusts that we will go above and beyond to get it done.
• Positivity: We consistently see the positive aspects of situations, people, and events, even in challenges. We focus on solutions rather than the problems and encourage others around us toward the same.

Work Style:

• Collaborative: The Social Media Manager will work closely with cross-functional teams to develop content strategies and engage with the community.
• Adaptable: This role requires the ability to adapt to change and solve problems in a fast-paced environment.
• Creative: The ideal candidate will have a passion for storytelling and a creative mindset.

Self-Assessment Questions:

• Do you have experience managing and growing mid-to-larger sized social media channels and creating original content?
• Are you comfortable taking calculated risks and continuously learning in a fast-paced environment?
• Do you have strong written and verbal communication skills, and the ability to work well with cross-functional teams?
• Are you passionate about COSMO's mission to inspire amazing, “real-world” childhoods for kids and families?

ASSUMPTION: COSMO values employees who are adaptable, innovative, collaborative, and passionate about the company's mission. The ideal candidate will be able to thrive in a fast-paced, remote work environment and align with the company's values.

⚠️ Potential Challenges

• The fast-paced nature of social media and the need to stay up-to-date with trends may require long hours and quick turnaround times.
• Managing multiple social media channels and content creation may be challenging, requiring strong organizational skills and the ability to prioritize tasks.
• Working remotely may present challenges in terms of communication and collaboration, requiring strong communication skills and the ability to work independently.
• As a small company, COSMO may have limited resources for tools and technologies, requiring the Social Media Manager to be resourceful and creative in their approach.

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the Social Media Manager role at COSMO requires a strong focus on community engagement and storytelling, rather than traditional advertising and promotion.
• As a small company, COSMO offers a unique opportunity to have a significant impact on the brand's growth and success, with the potential for rapid career advancement as the company expands.
• Compared to larger corporations, COSMO's remote work environment may offer greater flexibility and work-life balance, but may also present challenges in terms of communication and collaboration.

ASSUMPTION: The Social Media Manager role at COSMO is unique in its focus on community engagement and storytelling, and offers a significant opportunity for growth and impact in a fast-paced, dynamic environment.

📝 Sample Projects

• Developing a content strategy for a new product launch, including creative briefs for influencers and user-generated content (UGC) campaigns
• Managing a live social media event or Q&A session with a brand ambassador or industry expert
• Creating a series of engaging and informative social media posts and stories that highlight the features and benefits of COSMO's products

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in the Social Media Manager role at COSMO.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for social media and how this role fits into that strategy?
• How does COSMO support work-life balance for remote employees?
• What opportunities are there for growth and advancement within the marketing team and the company as a whole?
• How does COSMO measure the success of its social media campaigns, and what metrics are most important for this role?
• What is the company's approach to diversity, equity, and inclusion, and how does that manifest in the marketing team and the company as a whole?

ASSUMPTION: These questions are designed to help the candidate better understand the company's culture, values, and long-term vision, as well as the specific requirements and expectations of the Social Media Manager role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including examples of your previous social media content and campaigns.
• Prepare for the take-home assignment by researching COSMO's brand and products, and developing a content strategy that aligns with the company's mission and values.
• Follow up with the Hiring Manager one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.