Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: Fadac Resources

🔹 Location: Lagos, Lagos, Nigeria

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the digital voice and presence of the label and its artistes
• Shaping narratives and building community across social platforms
• Executing creative strategies to enhance engagement and fan loyalty
• Collaborating with content teams to plan, produce, and post high-performing visuals
• Monitoring online trends and fan behavior to insert the brand or artiste contextually

ASSUMPTION: This role requires a strong understanding of digital culture, Afrobeats, and the music industry to create engaging content and grow online communities.

📋 Key Responsibilities

✅ Develop and manage content calendars for both the label and artiste accounts across multiple platforms

✅ Craft engaging captions, reels, tweets, and copy that align with each artiste’s tone and current project cycle

✅ Monitor online trends, viral moments, fan behavior, and digital conversations to insert the brand or artiste contextually

✅ Lead community management: respond to fans, monitor sentiment, and build relationships across platforms

✅ Collaborate with content teams to plan, produce, and post high-performing visuals

✅ Curate and edit short-form clips for social/digital upload

✅ Track performance insights weekly, optimize strategies, and share reports with key stakeholders

✅ Support influencer outreach and digital seeding plans around releases and key campaigns

✅ Assist in planning digital rollouts for new music, videos, merch, and live events

✅ Stay on top of platform changes and recommend innovative strategies

ASSUMPTION: This role involves a high level of creativity, adaptability, and strong communication skills to manage multiple platforms and stakeholders effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 1-3 years of experience in social media management, preferably in the music/entertainment space

Required Skills:

• Strong copywriting skills with an ear for tone, nuance, and digital culture
• Proven ability to grow engagement and followers across multiple platforms
• Creative mindset with the ability to ideate and execute culturally relevant content
• Basic design/video editing skills (e.g., Canva, CapCut, InShot)
• Strong time management, organization, and communication skills
• Passion for music, Afrobeats, and storytelling through digital platforms

Preferred Skills:

• Fluency in additional languages (e.g., Yoruba, Igbo)
• Experience with social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: Candidates with experience in the music industry and a deep understanding of Afrobeats will have a significant advantage in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is NGN 150,000 - 250,000 per month, depending on experience and qualifications. This estimate is based on industry standards for social media managers in Lagos, Nigeria.

Benefits:

• Health insurance
• Retirement benefits
• Professional development opportunities

Working Hours: Full-time position with standard working hours (Monday-Friday, 9:00 AM - 5:00 PM) and flexibility to work evenings and weekends as needed for events and campaigns.

ASSUMPTION: The provided salary range is an estimate and may vary based on the candidate's qualifications and the company's final assessment.

📌 Applicant Insights

🔍 Company Context

Industry: Fadac Resources is a human resources services company that provides recruitment, training, and talent acquisition solutions to businesses of all sizes.

Company Size: Fadac Resources is a small company with 2-10 employees, which means applicants can expect a close-knit work environment with opportunities for growth and impact.

Founded: Fadac Resources was founded in 2016, making it a relatively young company with a strong focus on innovation and adaptability.

Company Description:

• Fadac Resources provides human capital solutions to help businesses improve performance and reduce employment practice risk.
• The company offers a range of services, including recruitment, training, talent sourcing, and managed HR solutions.
• Fadac Resources is committed to providing sustainable results and profound impact for its clients.

Company Specialties:

• Recruitment
• Training
• Talent Sourcing
• Managed HR
• Talent Acquisition
• Outsourcing

Company Website: http://www.fadacresources.com

ASSUMPTION: Although Fadac Resources is primarily an HR services company, the Social Media Manager role is focused on supporting the company's music label and artiste management division.

📊 Role Analysis

Career Level: This role is suitable for early-career marketing professionals looking to gain experience in social media management and the music industry.

Reporting Structure: The Social Media Manager will report directly to the Head of Marketing or a similar role within the music label and artiste management division.

Work Arrangement: This is an on-site position, requiring the candidate to work from the company's headquarters in Lagos, Nigeria. However, flexibility may be available for remote work during specific campaigns or events.

Growth Opportunities:

• Expanding the role's responsibilities to include additional marketing channels as the company grows
• Gaining experience in the music industry and artiste management
• Developing skills in content creation, influencer marketing, and event planning

ASSUMPTION: As Fadac Resources continues to expand its music label and artiste management division, there may be opportunities for the Social Media Manager to grow into a more senior role within the company.

🌍 Location & Work Environment

Office Type: The company's headquarters is a modern, professional office space in Ogudu, Ojota, Lagos.

Office Location(s): 19 Adebare Street, Ogudu Ojota. Lagos, Ogudu, Ojota, Lagos Ground Floor, NG

Geographic Context:

• Lagos is the commercial hub of Nigeria and a major center for the music industry
• The office is located in a bustling neighborhood with easy access to public transportation and amenities
• The company is situated near several popular entertainment districts, providing ample opportunities for networking and event planning

Work Schedule: The work schedule is primarily Monday-Friday, with flexibility to work evenings and weekends as needed for events and campaigns. The company offers a hybrid work arrangement, allowing employees to work from home or the office as needed.

ASSUMPTION: The company's location in Lagos provides ample opportunities for the Social Media Manager to engage with the local music scene and build relationships with industry professionals.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• In-person or video call interview with the hiring manager
• Final interview with the company's leadership team

Key Assessment Areas:

• Creativity and ideation for social media content
• Understanding of the music industry and Afrobeats
• Ability to manage multiple platforms and stakeholders
• Communication and interpersonal skills

Application Tips:

• Highlight relevant experience in social media management and the music industry
• Include examples of successful social media campaigns or projects
• Tailor your resume and cover letter to emphasize your passion for music and storytelling through digital platforms
• Prepare questions about the company's music label and artiste management division to demonstrate your interest in the role

ATS Keywords: Social Media Management, Copywriting, Community Management, Content Creation, Digital Marketing, Afrobeats, Music Industry, Trend Monitoring, Performance Tracking, Influencer Outreach, Time Management, Organization, Communication

ASSUMPTION: The application process may vary depending on the specific needs of the company and the hiring manager. Applicants should be prepared to adapt their approach based on the feedback they receive during the interview process.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer)
• Design and video editing tools (e.g., Canva, CapCut, InShot)
• Project management tools (e.g., Asana, Trello)
• Analytics tools (e.g., Google Analytics, Sprout Social)

ASSUMPTION: The Social Media Manager may be required to learn and use new tools and technologies as the company's needs evolve.

👔 Cultural Fit Considerations

Company Values:

• Proven methodology, profound impact, and sustainable results
• Providing businesses with human capital solutions to improve performance and reduce employment practice risk
• Assisting organizations of all sizes to establish, outsource, and troubleshoot HR functions and challenges

Work Style:

• Creative and innovative approach to problem-solving
• Strong communication and collaboration skills
• Adaptability and flexibility in a fast-paced environment
• Passion for music, Afrobeats, and storytelling through digital platforms

Self-Assessment Questions:

• How do your personal values align with the company's mission and values?
• How do you stay up-to-date with the latest trends and developments in the music industry and social media?
• How do you approach working with multiple stakeholders and managing multiple platforms simultaneously?

ASSUMPTION: Applicants who are passionate about music, have a strong understanding of the music industry, and possess excellent communication and collaboration skills will be well-suited to the company's culture and work environment.

⚠️ Potential Challenges

• Managing multiple social media platforms and content calendars simultaneously
• Keeping up with the fast-paced and ever-changing nature of the music industry and social media trends
• Balancing the needs and expectations of the company, artistes, and fans
• Working evenings and weekends as needed for events and campaigns

ASSUMPTION: The Social Media Manager must be organized, adaptable, and able to manage multiple priorities effectively to succeed in this role.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position is heavily focused on social media management and community engagement
• Experience in the music industry and a deep understanding of Afrobeats are highly valued in this role
• This role offers the opportunity to work closely with artistes and contribute to their success in the music industry

ASSUMPTION: Applicants should consider their long-term career goals and whether this role aligns with their desired path in the music industry or marketing field.

📝 Sample Projects

• Developing and executing a social media campaign to promote an artiste's new album or single
• Creating engaging content and managing community engagement for the company's music label and artiste accounts
• Monitoring online trends and fan behavior to inform content strategy and improve engagement

ASSUMPTION: The Social Media Manager will have the opportunity to work on a variety of projects and campaigns, depending on the company's needs and the artiste's release schedule.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy for its music label and artiste management division?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees?
• What are the most challenging aspects of working in the music industry and social media management for this role?
• How does the company measure the success of its social media campaigns and content strategies?

ASSUMPTION: Applicants should use the interview process to gather as much information as possible about the company, its culture, and the specific needs of the role to ensure a strong fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in social media management and the music industry
• Prepare questions about the company's music label and artiste management division to demonstrate your interest in the role
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.