Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: Axivate Horeca Group (AHG)

🔹 Location: Vianen, Utrecht, Netherlands

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 1, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing social media channels for 15 diverse hospitality businesses
• Creating and scheduling engaging content
• Developing strategies to improve online visibility and brand awareness
• Collaborating with a team focused on the growth and development of the company
• Being a team player with a strong marketing background and a passion for the hospitality industry

ASSUMPTION: This role requires a proactive and flexible individual who can manage multiple projects and adapt to the unique needs of each business within the AHG portfolio.

📋 Key Responsibilities

✅ Manage all social media channels for 15 hospitality businesses, ensuring consistent branding and messaging

✅ Create and schedule engaging content, including photography and videography at various locations

✅ Develop and implement social media strategies to improve online visibility and brand awareness

✅ Collaborate with the team to ensure consistent messaging and branding across all platforms

✅ Monitor and analyze social media performance, providing regular reports and recommendations

ASSUMPTION: This role may require working flexible hours, including weekends and evenings, to capture content and engage with audiences during peak times.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 0-2 years of experience in social media management or a related role

Required Skills:

• Proficient in Dutch (both spoken and written)
• Strong social media management skills
• Excellent communication and interpersonal skills
• Proactive and self-motivated with a strong work ethic
• Ability to work independently and in a team environment
• Familiarity with the hospitality industry

Preferred Skills:

• Experience with social media analytics tools
• Knowledge of Adobe Creative Suite or similar software
• Fluency in English

ASSUMPTION: Candidates with experience in the hospitality industry or a related field may have an advantage in understanding the unique needs and challenges of the businesses within the AHG portfolio.

💰 Compensation & Benefits

Salary Range: €25,000 - €35,000 per year (based on experience and industry standards for the Netherlands)

Benefits:

• 20% personnel discount when visiting any of the AHG businesses in your free time
• Training and development opportunities
• Pension plan through PHenC
• Free padel at PEAKZ padel

Working Hours: Full-time position with flexible hours, including potential work on weekends and evenings

ASSUMPTION: The salary range provided is an estimate based on industry standards for a social media manager role in the Netherlands. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality and staffing

Company Size: 11-50 employees (according to LinkedIn)

Founded: 2015

Company Description:

• Axivate Horeca Group (AHG) manages a diverse portfolio of hospitality businesses in the Randstad/Utrecht region
• Each business within the AHG portfolio has its own unique identity, with a focus on providing excellent customer service and a memorable guest experience
• AHG values its employees and offers a family-like work environment with the benefits of a large organization

Company Specialties:

• Hospitality recruitment and HR services
• Collaborative hiring and recruitment technology
• Staffing solutions for the hospitality industry

Company Website: http://www.thehospitalityrecruiters.com

ASSUMPTION: The Hospitality Recruiters is the recruitment agency handling this position on behalf of Axivate Horeca Group.

📊 Role Analysis

Career Level: Entry to mid-level marketing role

Reporting Structure: This role reports directly to the management team of Axivate Horeca Group

Work Arrangement: On-site, full-time position with flexible hours and the potential for weekend and evening work

Growth Opportunities:

• Developing expertise in social media management and marketing within the hospitality industry
• Expanding knowledge of the diverse range of businesses within the AHG portfolio
• Potential career progression within the marketing department or other areas of the company

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and expanding company.

🌍 Location & Work Environment

Office Type: AHG has multiple locations across the Randstad/Utrecht region, with this role primarily based in Vianen

Office Location(s): Vianen, Utrecht, Netherlands

Geographic Context:

• The Randstad/Utrecht region is a densely populated area in the Netherlands, with a diverse range of cultural and recreational opportunities
• The region is home to a thriving hospitality industry, with numerous restaurants, bars, and cafes catering to a wide range of tastes and preferences
• The AHG portfolio includes businesses in various locations within this region, offering opportunities to work in different settings

Work Schedule: Full-time position with flexible hours, including potential work on weekends and evenings to capture content and engage with audiences during peak times

ASSUMPTION: Candidates should be comfortable with a flexible work schedule and the potential for working irregular hours to succeed in this role.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with The Hospitality Recruiters
• On-site interview with Axivate Horeca Group management
• Background check and reference verification
• Job offer and onboarding

Key Assessment Areas:

• Social media management skills and experience
• Communication and interpersonal skills
• Cultural fit with the AHG portfolio and team
• Adaptability and flexibility in a dynamic work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your passion for the hospitality industry and understanding of the AHG portfolio
• Prepare examples of your social media management work and be ready to discuss your strategies and results
• Research the AHG portfolio and be prepared to discuss how you would approach managing the social media channels for each business

ATS Keywords: Social Media Management, Content Creation, Marketing Strategy, Hospitality Industry, Team Collaboration, Flexibility, Proactivity, Communication

ASSUMPTION: The application process may vary depending on the specific needs of the company and the candidate pool.

🛠️ Tools & Technologies

• Social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.)
• Social media management tools (Hootsuite, Buffer, Sprout Social, etc.)
• Content creation tools (Adobe Creative Suite, Canva, etc.)
• Analytics tools (Google Analytics, Sprout Social Insights, etc.)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the preferences and needs of the AHG portfolio and management team.

👔 Cultural Fit Considerations

Company Values:

• Passion for the hospitality industry
• Collaboration and teamwork
• Adaptability and flexibility
• Customer focus and excellence

Work Style:

• Dynamic and fast-paced work environment
• Flexible and adaptable to the needs of the AHG portfolio
• Strong communication and interpersonal skills
• Proactive and self-motivated

Self-Assessment Questions:

• Do you have a strong passion for the hospitality industry and a deep understanding of its unique challenges and opportunities?
• Are you comfortable working in a dynamic and fast-paced environment, with the ability to adapt to the needs of multiple businesses?
• Do you possess strong communication and interpersonal skills, with the ability to collaborate effectively with a team?

ASSUMPTION: Candidates who demonstrate a strong cultural fit with the AHG portfolio and team will be more likely to succeed in this role.

⚠️ Potential Challenges

• Managing the social media channels for 15 diverse hospitality businesses, each with its own unique identity and target audience
• Balancing the need for consistent branding and messaging across the AHG portfolio with the unique characteristics of each business
• Working flexible hours, including weekends and evenings, to capture content and engage with audiences during peak times
• Adapting to the dynamic and fast-paced work environment of the hospitality industry

ASSUMPTION: Candidates should be aware of the potential challenges of this role and be prepared to adapt and thrive in a dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager position in other industries, but with a focus on the unique challenges and opportunities of the hospitality industry
• Compared to other marketing roles, this position requires a strong understanding of social media management and a passion for the hospitality industry
• Career progression in this role may include opportunities to expand into other marketing or management positions within the AHG portfolio

ASSUMPTION: Candidates should research similar roles in the hospitality industry to better understand the unique challenges and opportunities of this position.

📝 Sample Projects

• Developing a social media strategy for a new restaurant opening within the AHG portfolio
• Creating and scheduling engaging content for a diverse range of hospitality businesses, from fine dining establishments to casual cafes
• Analyzing social media performance and providing data-driven recommendations to improve online visibility and brand awareness

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they would approach the unique challenges of this role.

❓ Key Questions to Ask During Interview

• Can you describe the management structure of the AHG portfolio and how this role fits within it?
• How does the AHG team support and collaborate with one another to ensure consistent branding and messaging across the portfolio?
• What are the most challenging aspects of managing the social media channels for 15 diverse hospitality businesses, and how can I best prepare to succeed in this role?
• How does the company support the professional development and growth of its employees?
• What are the most important qualities and skills for success in this role, according to the management team?

ASSUMPTION: Candidates should prepare thoughtful and insightful questions to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your social media management work and be ready to discuss your strategies and results
• Research the AHG portfolio and be prepared to discuss how you would approach managing the social media channels for each business
• Follow up with The Hospitality Recruiters one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.