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Social Media Manager

JobMag Limited
Full-time
On-site
Lagos, Lagos, Nigeria
πŸ“± Social Media Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Social Media Manager

πŸ”Ή Company: JobMag Limited

πŸ”Ή Location: Lagos, Nigeria

πŸ”Ή Job Type: On-site, Full-time

πŸ”Ή Category: Marketing & Communications

πŸ”Ή Date Posted: May 3, 2025

πŸ”Ή Experience Level: Mid-level (2-5 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing social media strategies to grow brand and community
  • Creating and scheduling engaging content tailored to each platform
  • Monitoring trends, analyzing performance, and adapting strategy accordingly
  • Engaging with followers, responding to inquiries, and fostering online community growth
  • Collaborating with cross-functional teams to ensure consistent brand messaging

ASSUMPTION: This role requires a balance of creativity, strategic thinking, and analytical skills. Candidates should be comfortable working independently and collaborating with teams to achieve common goals.

πŸ“‹ Key Responsibilities

βœ… Developing and implementing social media strategies to grow brand and community across platforms

βœ… Creating and scheduling engaging content tailored to each platform (Instagram, Twitter, LinkedIn, etc.)

βœ… Monitoring trends, analyzing performance, and adapting strategy accordingly using tools like Google Analytics and social media analytics dashboards

βœ… Engaging with followers, responding to inquiries, and fostering online community growth

βœ… Collaborating with cross-functional teams to ensure consistent brand messaging

ASSUMPTION: This role requires a proactive approach to staying updated with digital trends and a data-driven mindset to continuously improve social media performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3+ years of experience managing social media for brands, with a strong understanding of digital trends, especially in finance or education

Required Skills:

  • Excellent copywriting and visual storytelling skills
  • Ability to use tools like Canva, CapCut, and other social media management platforms
  • Strong analytical skills and data-driven mindset
  • Excellent communication and interpersonal skills

Preferred Skills:

  • Experience with SEO best practices
  • Fluency in additional languages

ASSUMPTION: Candidates with experience in EdTech or fintech industries may have an advantage, as they will have a better understanding of the target audience and relevant content.

πŸ’° Compensation & Benefits

Salary Range: NGN 200,000 per month (Industry standard for mid-level social media managers in Lagos)

Benefits:

  • Opportunities for professional growth and development
  • Dynamic and collaborative work environment
  • Competitive salary and benefits package

Working Hours: Full-time, 40 hours per week, with flexible hours as needed to accommodate social media engagement and content creation

ASSUMPTION: The salary range is based on industry standards for mid-level social media managers in Lagos, Nigeria. Benefits may vary and should be confirmed with the employer.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Human Resources and Recruitment. JobMag Limited specializes in recruitment, training, consultancy, and people development.

Company Size: Small (2-10 employees). A small company size can offer closer collaboration with leadership and more opportunities for growth and impact.

Founded: 2010. JobMag Limited has been providing varied human and corporate capacity development solutions across different sectors for over a decade.

Company Description:

  • JobMag Limited is a specialist firm dedicated to building the capacity of young professionals and companies
  • The company supports businesses by helping them refocus on their personnel and empowering them to deliver on their business objectives and advance the company's vision
  • JobMag Limited was birthed in 2010 and has been providing varied human and corporate capacity development solutions across different sectors ever since

Company Specialties:

  • Recruitment
  • Training
  • Consultancy
  • People Development

Company Website: http://www.thejobmag.com

ASSUMPTION: JobMag Limited's focus on people development and capacity building creates an environment where employees can grow and make a significant impact on the company's mission.

πŸ“Š Role Analysis

Career Level: Mid-level. This role offers an opportunity for candidates to leverage their experience and make a significant impact on the company's social media presence and brand growth.

Reporting Structure: This role reports directly to the Marketing Manager or a similar leadership position within the marketing department.

Work Arrangement: On-site, full-time. This role requires a consistent presence in the office to collaborate with cross-functional teams and maintain a strong online presence.

Growth Opportunities:

  • Potential to take on additional responsibilities and grow within the marketing department
  • Opportunities to work on special projects and initiatives
  • Chance to develop leadership skills and mentor junior team members

ASSUMPTION: As a small company, JobMag Limited offers ample opportunities for growth and impact, with a clear path for career progression within the marketing department.

🌍 Location & Work Environment

Office Type: On-site, with a collaborative and dynamic work environment

Office Location(s): 254, Herbert Macaulay Way, Alagomeji, Yaba, Lagos, Nigeria

Geographic Context:

  • Lagos is the commercial hub of Nigeria, with a vibrant and growing startup ecosystem
  • The office is located in Yaba, a popular tech hub with easy access to public transportation and amenities
  • The work environment is multicultural and diverse, reflecting the company's focus on people development

Work Schedule: Full-time, with flexible hours as needed to accommodate social media engagement and content creation

ASSUMPTION: The on-site work environment at JobMag Limited fosters collaboration and creativity, with ample opportunities for professional growth and development.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • In-person or virtual interview with the Marketing Manager
  • Final interview with the CEO or another senior leader

Key Assessment Areas:

  • Candidates' understanding of social media trends and best practices
  • Candidates' ability to create engaging content and develop effective strategies
  • Candidates' analytical skills and data-driven mindset
  • Candidates' communication and interpersonal skills

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Include examples of your previous social media campaigns and their outcomes
  • Demonstrate your understanding of JobMag Limited's mission and how your skills align with their goals

ATS Keywords: Social Media Management, Content Creation, Digital Trends, Copywriting, Visual Storytelling, Community Engagement, Performance Analysis, Trend Monitoring, Strategy Development, Platform Management, Canva, CapCut

ASSUMPTION: The application process at JobMag Limited is designed to assess candidates' skills and cultural fit, with a focus on their ability to create engaging content and develop effective social media strategies.

πŸ› οΈ Tools & Technologies

  • Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
  • Design tools (e.g., Canva, Adobe Creative Suite)
  • Video editing tools (e.g., CapCut, iMovie, Adobe Premiere Pro)
  • Analytics tools (e.g., Google Analytics, social media analytics dashboards)

ASSUMPTION: The tools and technologies required for this role are standard for social media management and can be learned or improved upon with experience.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Value Derivation: JobMag Limited believes in creating value for its clients and employees through its services and solutions
  • Simplicity of Solutions: The company strives to provide simple, practical, and effective solutions to its clients' challenges
  • Practicality: JobMag Limited focuses on delivering real-world, actionable results that drive business growth and success

Work Style:

  • Collaborative: JobMag Limited fosters a collaborative work environment where employees can learn from one another and contribute to the company's success
  • Dynamic: The company's work environment is fast-paced and ever-changing, requiring employees to be adaptable and proactive
  • People-focused: JobMag Limited places a strong emphasis on people development and empowering its employees to achieve their full potential

Self-Assessment Questions:

  • Do you align with JobMag Limited's values of value derivation, simplicity of solutions, and practicality?
  • Are you comfortable working in a dynamic and collaborative work environment?
  • Do you have a passion for people development and empowering others to succeed?

ASSUMPTION: JobMag Limited's company culture is centered around its values and a people-focused approach, creating an environment where employees can grow and make a significant impact on the company's mission.

⚠️ Potential Challenges

  • Managing multiple social media platforms and content creation schedules simultaneously
  • Keeping up with the fast-paced and ever-changing digital landscape
  • Balancing creative and analytical aspects of the role
  • Working in a small company with limited resources and a tight-knit team dynamic

ASSUMPTION: The potential challenges of this role can be overcome with strong organizational skills, a proactive approach to learning, and a willingness to adapt and grow in a dynamic work environment.

πŸ“ˆ Similar Roles Comparison

  • Unlike other social media manager roles, this position focuses on the EdTech and fintech industries, requiring a strong understanding of financial education and digital trends in these sectors
  • JobMag Limited's small company size offers a more intimate work environment and closer collaboration with leadership compared to larger organizations
  • This role provides an opportunity for career growth and progression within the marketing department, with a clear path for advancement

ASSUMPTION: The unique aspects of this role, such as its focus on the EdTech and fintech industries and its small company size, make it an attractive opportunity for candidates seeking a challenging and impactful position in social media management.

πŸ“ Sample Projects

  • Developing and executing a social media campaign to promote a new financial education initiative, resulting in a 25% increase in engagement and a 15% increase in followers
  • Creating a series of visually engaging infographics to explain complex financial concepts, which were shared by industry influencers and received over 10,000 likes and shares
  • Analyzing social media performance data to identify trends and optimize content strategy, leading to a 30% increase in average engagement rate

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from content creation and strategy development to performance analysis and optimization.

❓ Key Questions to Ask During Interview

  • What are the biggest challenges facing the social media team currently, and how can this role help address them?
  • How does JobMag Limited support the professional growth and development of its employees?
  • What are the most important priorities for this role in the first 90 days?
  • How does the marketing department collaborate with other departments, such as sales and product, to ensure consistent brand messaging?
  • What are the most rewarding aspects of working at JobMag Limited, according to current employees?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and their commitment to understanding the company's mission and culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of your previous social media campaigns and their outcomes
  • Demonstrate your understanding of JobMag Limited's mission and how your skills align with their goals
  • Follow up with the HR department one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.