📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: JobMag Limited
🔹 Location: Lagos, Nigeria
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 3, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing social media strategies to grow brand and community
- Creating and scheduling engaging content tailored to each platform
- Monitoring trends, analyzing performance, and adapting strategy accordingly
- Engaging with followers, responding to inquiries, and fostering online community growth
- Collaborating with cross-functional teams to ensure consistent brand messaging
ASSUMPTION: This role requires a balance of creativity, strategic thinking, and analytical skills. Candidates should be comfortable working independently and collaborating with teams to achieve common goals.
📋 Key Responsibilities
✅ Developing and implementing social media strategies to grow brand and community across platforms
✅ Creating and scheduling engaging content tailored to each platform (Instagram, Twitter, LinkedIn, etc.)
✅ Monitoring trends, analyzing performance, and adapting strategy accordingly using tools like Google Analytics and social media analytics dashboards
✅ Engaging with followers, responding to inquiries, and fostering online community growth
✅ Collaborating with cross-functional teams to ensure consistent brand messaging
ASSUMPTION: This role requires a proactive approach to staying updated with digital trends and a data-driven mindset to continuously improve social media performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3+ years of experience managing social media for brands, with a strong understanding of digital trends, especially in finance or education
Required Skills:
- Excellent copywriting and visual storytelling skills
- Ability to use tools like Canva, CapCut, and other social media management platforms
- Strong analytical skills and data-driven mindset
- Excellent communication and interpersonal skills
Preferred Skills:
- Experience with SEO best practices
- Fluency in additional languages
ASSUMPTION: Candidates with experience in EdTech or fintech industries may have an advantage, as they will have a better understanding of the target audience and relevant content.
💰 Compensation & Benefits
Salary Range: NGN 200,000 per month (Industry standard for mid-level social media managers in Lagos)
Benefits:
- Opportunities for professional growth and development
- Dynamic and collaborative work environment
- Competitive salary and benefits package
Working Hours: Full-time, 40 hours per week, with flexible hours as needed to accommodate social media engagement and content creation
ASSUMPTION: The salary range is based on industry standards for mid-level social media managers in Lagos, Nigeria. Benefits may vary and should be confirmed with the employer.
📌 Applicant Insights
🔍 Company Context
Industry: Human Resources and Recruitment. JobMag Limited specializes in recruitment, training, consultancy, and people development.
Company Size: Small (2-10 employees). A small company size can offer closer collaboration with leadership and more opportunities for growth and impact.
Founded: 2010. JobMag Limited has been providing varied human and corporate capacity development solutions across different sectors for over a decade.
Company Description:
- JobMag Limited is a specialist firm dedicated to building the capacity of young professionals and companies
- The company supports businesses by helping them refocus on their personnel and empowering them to deliver on their business objectives and advance the company's vision
- JobMag Limited was birthed in 2010 and has been providing varied human and corporate capacity development solutions across different sectors ever since
Company Specialties:
- Recruitment
- Training
- Consultancy
- People Development
Company Website: http://www.thejobmag.com
ASSUMPTION: JobMag Limited's focus on people development and capacity building creates an environment where employees can grow and make a significant impact on the company's mission.
📊 Role Analysis
Career Level: Mid-level. This role offers an opportunity for candidates to leverage their experience and make a significant impact on the company's social media presence and brand growth.
Reporting Structure: This role reports directly to the Marketing Manager or a similar leadership position within the marketing department.
Work Arrangement: On-site, full-time. This role requires a consistent presence in the office to collaborate with cross-functional teams and maintain a strong online presence.
Growth Opportunities:
- Potential to take on additional responsibilities and grow within the marketing department
- Opportunities to work on special projects and initiatives
- Chance to develop leadership skills and mentor junior team members
ASSUMPTION: As a small company, JobMag Limited offers ample opportunities for growth and impact, with a clear path for career progression within the marketing department.
🌍 Location & Work Environment
Office Type: On-site, with a collaborative and dynamic work environment
Office Location(s): 254, Herbert Macaulay Way, Alagomeji, Yaba, Lagos, Nigeria
Geographic Context:
- Lagos is the commercial hub of Nigeria, with a vibrant and growing startup ecosystem
- The office is located in Yaba, a popular tech hub with easy access to public transportation and amenities
- The work environment is multicultural and diverse, reflecting the company's focus on people development
Work Schedule: Full-time, with flexible hours as needed to accommodate social media engagement and content creation
ASSUMPTION: The on-site work environment at JobMag Limited fosters collaboration and creativity, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or virtual interview with the Marketing Manager
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Candidates' understanding of social media trends and best practices
- Candidates' ability to create engaging content and develop effective strategies
- Candidates' analytical skills and data-driven mindset
- Candidates' communication and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include examples of your previous social media campaigns and their outcomes
- Demonstrate your understanding of JobMag Limited's mission and how your skills align with their goals
ATS Keywords: Social Media Management, Content Creation, Digital Trends, Copywriting, Visual Storytelling, Community Engagement, Performance Analysis, Trend Monitoring, Strategy Development, Platform Management, Canva, CapCut
ASSUMPTION: The application process at JobMag Limited is designed to assess candidates' skills and cultural fit, with a focus on their ability to create engaging content and develop effective social media strategies.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Design tools (e.g., Canva, Adobe Creative Suite)
- Video editing tools (e.g., CapCut, iMovie, Adobe Premiere Pro)
- Analytics tools (e.g., Google Analytics, social media analytics dashboards)
ASSUMPTION: The tools and technologies required for this role are standard for social media management and can be learned or improved upon with experience.
👔 Cultural Fit Considerations
Company Values:
- Value Derivation: JobMag Limited believes in creating value for its clients and employees through its services and solutions
- Simplicity of Solutions: The company strives to provide simple, practical, and effective solutions to its clients' challenges
- Practicality: JobMag Limited focuses on delivering real-world, actionable results that drive business growth and success
Work Style:
- Collaborative: JobMag Limited fosters a collaborative work environment where employees can learn from one another and contribute to the company's success
- Dynamic: The company's work environment is fast-paced and ever-changing, requiring employees to be adaptable and proactive
- People-focused: JobMag Limited places a strong emphasis on people development and empowering its employees to achieve their full potential
Self-Assessment Questions:
- Do you align with JobMag Limited's values of value derivation, simplicity of solutions, and practicality?
- Are you comfortable working in a dynamic and collaborative work environment?
- Do you have a passion for people development and empowering others to succeed?
ASSUMPTION: JobMag Limited's company culture is centered around its values and a people-focused approach, creating an environment where employees can grow and make a significant impact on the company's mission.
⚠️ Potential Challenges
- Managing multiple social media platforms and content creation schedules simultaneously
- Keeping up with the fast-paced and ever-changing digital landscape
- Balancing creative and analytical aspects of the role
- Working in a small company with limited resources and a tight-knit team dynamic
ASSUMPTION: The potential challenges of this role can be overcome with strong organizational skills, a proactive approach to learning, and a willingness to adapt and grow in a dynamic work environment.
📈 Similar Roles Comparison
- Unlike other social media manager roles, this position focuses on the EdTech and fintech industries, requiring a strong understanding of financial education and digital trends in these sectors
- JobMag Limited's small company size offers a more intimate work environment and closer collaboration with leadership compared to larger organizations
- This role provides an opportunity for career growth and progression within the marketing department, with a clear path for advancement
ASSUMPTION: The unique aspects of this role, such as its focus on the EdTech and fintech industries and its small company size, make it an attractive opportunity for candidates seeking a challenging and impactful position in social media management.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new financial education initiative, resulting in a 25% increase in engagement and a 15% increase in followers
- Creating a series of visually engaging infographics to explain complex financial concepts, which were shared by industry influencers and received over 10,000 likes and shares
- Analyzing social media performance data to identify trends and optimize content strategy, leading to a 30% increase in average engagement rate
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from content creation and strategy development to performance analysis and optimization.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does JobMag Limited support the professional growth and development of its employees?
- What are the most important priorities for this role in the first 90 days?
- How does the marketing department collaborate with other departments, such as sales and product, to ensure consistent brand messaging?
- What are the most rewarding aspects of working at JobMag Limited, according to current employees?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and their commitment to understanding the company's mission and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your previous social media campaigns and their outcomes
- Demonstrate your understanding of JobMag Limited's mission and how your skills align with their goals
- Follow up with the HR department one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
