Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: Freedom Property Investors

🔹 Location: Sydney, NSW

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing social media strategies tailored to the finance and property industries
• Creating, curating, and scheduling engaging content across major platforms
• Managing daily community interactions and responding to comments/messages
• Monitoring trends, industry news, and competitor activity
• Collaborating with marketing and design teams to create aligned content

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of digital communities and trends.

📋 Key Responsibilities

✅ Developing and executing social media strategies tailored to the finance and property industries

✅ Creating, curating, and scheduling engaging content across Facebook, Instagram, LinkedIn, and Twitter

✅ Managing daily community interactions and responding to comments/messages in a timely, professional manner

✅ Monitoring trends, industry news, and competitor activity to stay ahead of the curve

✅ Collaborating with the marketing and design teams to create content that aligns with business objectives

✅ Tracking and reporting on key performance metrics, providing insights and optimising strategy for growth and ROI

✅ Overseeing paid social media campaigns, including budget allocation and performance analysis

✅ Staying updated on platform changes and new tools to ensure best-in-class execution

ASSUMPTION: This role requires a high level of self-motivation, time management, and adaptability to changing trends and platforms.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or a related field

Experience: 3+ years of experience in social media management (finance/property industry preferred)

Required Skills:

• Proven experience in social media management
• Strong written and verbal communication skills
• Analytical mindset with experience using metrics to inform content decisions
• Proven track record in managing paid social campaigns with measurable results
• Hands-on experience with tools like Hootsuite, Buffer, Canva, Meta Business Suite, etc.

Preferred Skills:

• Experience in the finance or property industry
• Fluency in additional languages

ASSUMPTION: While a degree in Marketing or Communications is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: $65,000 - $85,000 + Super + Bonuses (Based on Performance)

Benefits:

• Competitive salary package with performance-based bonuses
• Opportunity to grow in Australia’s leading property investment group

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is based on industry standards for social media managers with 3+ years of experience in the finance or property industry in Sydney, NSW.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate

Company Size: 201-500 employees (Mid-size)

Founded: 2013

Company Description:

• Freedom Property Investors approaches property investing as a science, utilising a comprehensive research methodology to identify high-growth locations across Australia.
• Led by Scott Kuru and Lianna Pan, two of Australia’s most successful property investors, the company aims to provide members with cashflow positive properties that outperform market averages for both capital growth and rental yield.
• The business is family-owned and led by compassionate individuals who spend every day on a mission to change the lives of all Australians.

Company Specialties:

• Comprehensive Property Market Research
• Group Buying Discounts
• Investment Property Recommendations
• Millionaire Mentoring

Company Website: Freedom Property Investors

ASSUMPTION: Freedom Property Investors is a well-established company in the real estate industry, with a strong focus on providing exceptional service to its members.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the CEO and works closely with the marketing and design teams.

Work Arrangement: On-site, full-time

Growth Opportunities:

• Potential career progression within the marketing department
• Opportunity to work on high-visibility campaigns and grow the company’s online presence
• possibility to move into a leadership role as the company continues to expand

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company’s online presence and brand.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Sydney CBD (201 Kent St, Level 12)

Geographic Context:

• Sydney is Australia’s largest and most diverse city, offering a wide range of cultural, recreational, and entertainment options.
• The Sydney CBD is a bustling, vibrant area with easy access to public transportation, shopping, and dining.
• The office is located in a prominent, easily accessible building with nearby amenities.

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for remote work as needed)

ASSUMPTION: The Sydney CBD location offers a dynamic, fast-paced work environment with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the HR team
• In-person or video interview with the hiring manager and/or team members
• Final interview with the CEO
• Background check and reference check

Key Assessment Areas:

• Strategic thinking and planning
• Communication skills and ability to create engaging content
• Analytical skills and ability to track and report on metrics
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Include examples of your previous social media campaigns and their results
• Prepare questions to ask the interviewer about the company’s social media strategy and goals

ATS Keywords: Social Media Manager, Marketing, Content Creation, Community Engagement, Paid Social Campaigns, Analytics, Communication, Trend Monitoring, Collaboration, Performance Tracking, Budget Management, Creative Thinking, Digital Marketing, Financial Literacy, Content Strategy, Audience Engagement, Brand Building

ASSUMPTION: Freedom Property Investors uses an Applicant Tracking System (ATS) to manage and review job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Hootsuite
• Buffer
• Canva
• Meta Business Suite
• Google Analytics
• Sprout Social
• Asana

ASSUMPTION: The specific tools and technologies used may change over time as the company evolves and adopts new platforms.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Customer Focus
• Innovation
• Collaboration

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and data-informed
• Adaptable and open to change

Self-Assessment Questions:

• Do you have a proven track record of creating engaging content that resonates with audiences?
• Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
• Do you have strong analytical skills and the ability to track and report on metrics to inform content decisions?

ASSUMPTION: Freedom Property Investors values candidates who are passionate about their work, results-driven, and committed to providing exceptional service to its members.

⚠️ Potential Challenges

• Managing multiple social media platforms and content calendars simultaneously
• Keeping up with changing trends and algorithm updates
• Balancing creative and analytical aspects of the role
• Working in a fast-paced, dynamic environment with tight deadlines

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other social media manager roles, this position offers a higher salary range and the opportunity to work directly with the CEO and leadership team.
• In the real estate industry, this role offers a unique blend of creative and analytical responsibilities, with a strong focus on driving engagement and conversions.
• Career progression opportunities may be more limited in smaller companies, but this role offers the potential for significant growth and impact within a mid-size organization.

ASSUMPTION: This role offers a unique combination of responsibilities, salary, and growth opportunities, making it an attractive choice for experienced social media managers.

📝 Sample Projects

• Developing and executing a social media strategy for a new property development launch, including content creation, paid advertising, and community engagement
• Analyzing and reporting on the performance of social media campaigns, and making data-driven optimizations to improve ROI
• Collaborating with the marketing and design teams to create visually appealing, on-brand content that resonates with target audiences

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for this role, from strategic planning and execution to analysis and optimization.

❓ Key Questions to Ask During Interview

• What are the company’s short-term and long-term goals for its social media presence, and how does this role contribute to achieving those goals?
• How does the marketing team collaborate with other departments, such as sales and customer service, to ensure consistent branding and messaging across all channels?
• What opportunities are there for professional development and growth within the marketing department and the company as a whole?
• How does the company support work-life balance for its employees, particularly in a fast-paced, dynamic role like this one?
• What are the biggest challenges facing the company’s social media presence, and how can this role help address them?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company’s goals and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your previous social media campaigns and their results
• Prepare questions to ask the interviewer about the company’s social media strategy and goals
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.