Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: Later

🔹 Location: Chicago, Illinois, United States

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (open to fully remote candidates for select positions)

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership for multiple brand accounts across social platforms
• Setting and tracking content goals aligned with client objectives
• Creative oversight from concept to execution
• Hands-on community management and content creation

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on content creation and community engagement.

📋 Key Responsibilities

✅ Act as the strategic lead for multiple brand accounts across social platforms (Instagram, TikTok, Facebook, Threads, YouTube Shorts, etc.)

✅ Set and track content goals aligned with client objectives (awareness, engagement, conversion)

✅ Communicate performance insights and next steps clearly to internal and external teams

✅ Anticipate client needs and proactively pitch new ideas, formats, and campaigns

✅ Guide the content process from concept to execution—briefing creative teams, reviewing deliverables, and ensuring everything is on-brand and on-strategy

✅ Ensure content feels social-first, timely, and tailored to each platform

✅ Collaborate closely with design, video, and influencer teams to bring ideas to life

✅ Jump in to write copy, storyboard content, or shoot quick iPhone videos when needed

✅ Engage in community management—responding to comments, shaping tone, and joining real-time cultural conversations

✅ Post live during events, drops, or key cultural moments when applicable

ASSUMPTION: This role requires a mix of strategic planning, creative direction, and hands-on execution, with a strong focus on community management and content creation.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or a related field is preferred

Experience: 5+ years of proven experience as a Community Manager, Social Media Manager, or similar role with a strong focus on content creation and community engagement

Required Skills:

• Proven track record of independently managing and growing a social media presence for a large B2C brand
• Must have previous agency experience managing client relationships
• Excellent content creation skills including exceptional writing and editing skills, with the ability to adapt tone and style for different platforms and audiences
• Comfortable digging into performance data and analysis and using those insights to adjust strategy and report on overall impact
• A natural desire to be active on social media is essential, we are looking for candidates who live and breathe social media trends
• Ability to think creatively and generate innovative content ideas
• Experience with social media management tools (e.g., Later, Hootsuite, Buffer, Sprout Social) is a plus
• Strong organizational skills and the ability to manage multiple projects simultaneously

Preferred Skills:

• Fluency in multiple languages

ASSUMPTION: This role requires a strong background in social media management, content creation, and community engagement, with a preference for candidates with agency experience and a proven track record of growing social media presence for large B2C brands.

💰 Compensation & Benefits

Salary Range: $85,000 - 100,000 OTE (On Target Earnings)

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Flexible work arrangements

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is based on market data for the role, level, and geographic location. The benefits package is competitive and includes opportunities for professional growth and flexible work arrangements.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically social media and influencer marketing software, services, and data

Company Size: 201-500 employees

Founded: 2014

Company Description:

• Later is the enterprise leader in social media and influencer marketing software, services, and data
• Trusted by leading brands and agencies worldwide for scaling creator partnerships and managing social media content and campaigns
• Partnerships and integrations with major social platforms, including Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest

Company Specialties:

• Social Media Management
• Social Media Marketing
• Instagram
• Tech
• Social Media
• App
• Content Marketing
• Influencer Marketing
• Creator Economy
• Digital Marketing
• Link in bio tool

Company Website: later.com

ASSUMPTION: Later is a well-established company in the social media and influencer marketing industry, with a strong focus on software, services, and data solutions for brands and agencies.

📊 Role Analysis

Career Level: Mid-level to senior, with a focus on strategic leadership and hands-on execution

Reporting Structure: This role reports directly to the Head of Social Media and works closely with cross-functional teams, including design, video, and influencer teams

Work Arrangement: Hybrid (open to fully remote candidates for select positions)

Growth Opportunities:

• Potential to grow into a leadership role within the social media team
• Opportunities to work on high-profile client accounts and campaigns
• Chance to contribute to the development of Later's social media and influencer marketing products and services

ASSUMPTION: This role offers opportunities for professional growth and development within the social media team and the broader organization.

🌍 Location & Work Environment

Office Type: Hybrid (open to fully remote candidates for select positions)

Office Location(s): Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA

Geographic Context:

• Chicago, Illinois, United States
• Central time zone (America/Chicago)
• Lat: 41.8375, Lng: -87.6866

Work Schedule: Full-time, 40 hours per week, with flexibility for remote work

ASSUMPTION: This role is based in Chicago, Illinois, with a hybrid work arrangement that is open to fully remote candidates for select positions. The work schedule is full-time, with flexibility for remote work.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the social media team
• Final interview with the Head of Social Media

Key Assessment Areas:

• Strategic thinking and planning
• Creative direction and content creation
• Community management and engagement
• Client relationship management
• Performance analysis and reporting

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Showcase your understanding of Later's products and services, as well as the social media landscape
• Prepare examples of your previous work, including content creation, community management, and client relationship management
• Be ready to discuss your approach to social media trends, performance analysis, and strategic planning

ATS Keywords: Social Media Management, Content Creation, Community Engagement, Client Strategy, Performance Analysis, Creative Oversight, Project Management, Writing, Editing, Collaboration, Trend Awareness, Organizational Skills, Adaptability, Emotional Intelligence, Proactivity, Innovation

ASSUMPTION: The application process for this role involves multiple interviews, with a focus on assessing strategic thinking, creative direction, community management, and client relationship management skills. Applicants should tailor their resume and cover letter to highlight their relevant experience and skills, and be prepared to discuss their approach to social media trends, performance analysis, and strategic planning.

🛠️ Tools & Technologies

• Later (social media management platform)
• Hootsuite, Buffer, or Sprout Social (social media management tools)
• Canva or Adobe Creative Suite (design tools)
• Video editing software (e.g., iMovie, Adobe Premiere Pro)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires experience with social media management tools, design tools, video editing software, and project management tools. Familiarity with Later, the company's social media management platform, is preferred.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Inclusion

Work Style:

• Proactive and results-driven
• Strategic and forward-thinking
• Curious and adaptable
• Resourceful and resilient
• Positive and optimistic
• Emotionally intelligent and supportive

Self-Assessment Questions:

• Do you have a proven track record of independently managing and growing a social media presence for a large B2C brand?
• Are you comfortable digging into performance data and analysis to adjust strategy and report on overall impact?
• Do you have a natural desire to be active on social media and live and breathe social media trends?
• Are you able to think creatively and generate innovative content ideas?
• Do you have strong organizational skills and the ability to manage multiple projects simultaneously?

ASSUMPTION: Later values innovation, collaboration, customer-centricity, integrity, and inclusion. The ideal candidate for this role is proactive, results-driven, strategic, curious, adaptable, resourceful, resilient, positive, optimistic, emotionally intelligent, and supportive.

⚠️ Potential Challenges

• Managing multiple client accounts and balancing strategic leadership with hands-on execution
• Keeping up with the fast-paced and ever-changing social media landscape
• Adapting to the needs and preferences of different clients and platforms
• Working with remote teams and managing client relationships virtually

ASSUMPTION: This role presents challenges in managing multiple client accounts, staying current with the social media landscape, adapting to client needs, and working remotely. Successful candidates will be able to balance strategic leadership with hands-on execution, adapt to change, and manage client relationships effectively.

📈 Similar Roles Comparison

• This role is unique in its blend of strategic leadership and hands-on execution, requiring a strong background in social media management, content creation, and community engagement
• Compared to similar roles in the industry, this position offers a unique opportunity to work with a leading social media and influencer marketing software company
• Career progression in this role may lead to leadership positions within the social media team or broader organization

ASSUMPTION: This role is unique in its blend of strategic leadership and hands-on execution, offering a unique opportunity to work with a leading social media and influencer marketing software company. Career progression in this role may lead to leadership positions within the social media team or broader organization.

📝 Sample Projects

• Developing and executing a social media strategy for a major brand launch
• Managing a live event or product drop on social media
• Creating and implementing a community management plan to increase engagement and brand sentiment
• Analyzing and reporting on social media performance to optimize strategy and improve results

ASSUMPTION: These sample projects illustrate the strategic leadership, creative direction, community management, and performance analysis aspects of this role. Successful candidates will have experience in these areas and be able to provide specific examples of their work.

❓ Key Questions to Ask During Interview

• How does Later support the growth and development of its social media team members?
• What are the biggest challenges facing the social media team currently, and how can this role help address them?
• How does Later approach working with remote teams and managing client relationships virtually?
• What opportunities are there for growth and development within the social media team and broader organization?
• How does Later stay current with the ever-changing social media landscape, and how can this role contribute to that effort?

ASSUMPTION: These interview questions focus on the growth and development opportunities, remote work dynamics, and strategic direction of the social media team at Later. Successful candidates will be able to ask insightful questions and demonstrate their understanding of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your previous work, including content creation, community management, and client relationship management
• Be ready to discuss your approach to social media trends, performance analysis, and strategic planning
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.