Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: Axivate Horeca Group (AHG)

🔹 Location: Vianen, Utrecht, Netherlands

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing & Communications

🔹 Date Posted: May 1, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing all social media channels for AHG's 15 establishments
• Creating and scheduling engaging content for various platforms
• Developing and implementing social media strategies
• Collaborating with teams across different locations

ASSUMPTION: This role requires a proactive and creative individual who can balance multiple projects and adapt to different brands within the AHG portfolio.

📋 Key Responsibilities

✅ Manage all social media channels for AHG's 15 establishments

✅ Create and schedule engaging content for various platforms (Instagram, Facebook, LinkedIn, etc.)

✅ Develop and implement social media strategies to improve online visibility and brand awareness

✅ Collaborate with teams across different locations to gather content and ensure brand consistency

✅ Monitor social media analytics and report on performance

✅ Manage social media advertising campaigns

ASSUMPTION: This role requires a strong understanding of social media platforms, trends, and best practices, as well as the ability to create high-quality visual content.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 0-2 years of experience in social media management or a related role

Required Skills:

• Proficient in Dutch (both written and spoken)
• Strong communication and interpersonal skills
• Excellent organizational skills and attention to detail
• Proficient in social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Basic graphic design skills (e.g., Canva, Adobe Creative Suite)

Preferred Skills:

• Fluency in English
• Experience with social media analytics tools (e.g., Google Analytics, Sprout Social Insights)
• Knowledge of the hospitality industry

ASSUMPTION: Candidates with experience in managing multiple brands or accounts may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €25,000 - €35,000 per year (based on experience level and industry standards for the Netherlands)

Benefits:

• 20% personnel discount at AHG establishments
• Free padel at PEAKZ padel
• Training and development opportunities
• Pension plan

Working Hours: Full-time (40 hours per week), with flexibility to work evenings and weekends as needed

ASSUMPTION: The salary range is estimated based on industry standards for social media managers in the Netherlands with 0-2 years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality & Recruitment

Company Size: 11-50 employees

Founded: 2015

Company Description:

• Axivate Horeca Group (AHG) manages a diverse portfolio of hospitality businesses in the Randstad/Utrecht region
• Each establishment within AHG has its own unique identity, with a focus on exceptional customer experiences
• AHG values its employees and offers a supportive work environment with opportunities for growth and development

Company Specialties:

• Recruitment and staffing solutions for the hospitality industry
• Collaborative hiring and recruitment process optimization
• Hospitality management and consulting services

Company Website: http://www.thehospitalityrecruiters.com

ASSUMPTION: The Hospitality Recruiters is a recruitment agency that specializes in the hospitality industry and has partnered with Axivate Horeca Group to fill this position.

📊 Role Analysis

Career Level: Entry-level to mid-level marketing role

Reporting Structure: Reports directly to the Marketing Manager

Work Arrangement: On-site, with flexibility to work evenings and weekends as needed

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing department
• Opportunities to work with various brands and establishments within AHG's portfolio
• Training and development opportunities to expand skills and knowledge

ASSUMPTION: This role offers opportunities for growth and development within the marketing department and across AHG's diverse portfolio of establishments.

🌍 Location & Work Environment

Office Type: AHG's head office is located in Vianen, with establishments across the Randstad/Utrecht region

Office Location(s): AHG's head office is located at Vianen, Netherlands

Geographic Context:

• The Randstad/Utrecht region is a densely populated area in the Netherlands, with a vibrant cultural scene and numerous attractions
• The region is well-connected by public transportation, making it easy to commute between establishments
• The area offers a high quality of life, with numerous amenities and recreational opportunities

Work Schedule: Full-time (40 hours per week), with flexibility to work evenings and weekends as needed

ASSUMPTION: The work environment is dynamic and fast-paced, with opportunities to work with various brands and establishments within AHG's portfolio.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and experience
• In-person interview at AHG's head office in Vianen
• Final decision and job offer

Key Assessment Areas:

• Social media management skills and experience
• Communication and interpersonal skills
• Creativity and problem-solving abilities
• Adaptability and cultural fit within AHG's portfolio

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include examples of your social media management experience and any relevant projects or campaigns
• Demonstrate your understanding of AHG's portfolio and the hospitality industry in your application materials

ATS Keywords: Social Media Management, Content Creation, Marketing Strategy, Team Collaboration, Flexibility, Proactivity, Communication, Hospitality Industry

ASSUMPTION: The application process may involve assessments or tests to evaluate candidates' social media management skills and cultural fit within AHG's portfolio.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Graphic design tools (e.g., Canva, Adobe Creative Suite)
• Social media analytics tools (e.g., Google Analytics, Sprout Social Insights)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates should be comfortable using social media management tools and willing to learn new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Passion for the hospitality industry
• Collaboration and teamwork
• Adaptability and innovation
• Exceptional customer experiences

Work Style:

• Dynamic and fast-paced work environment
• Flexibility to work evenings and weekends as needed
• Opportunities to work with various brands and establishments within AHG's portfolio
• Supportive and collaborative team culture

Self-Assessment Questions:

• How do you stay up-to-date with the latest social media trends and best practices?
• Can you provide an example of a successful social media campaign you've managed in the past?
• How do you balance multiple projects and adapt to different brands within a portfolio?

ASSUMPTION: Candidates should be able to demonstrate their understanding of AHG's values and work style, as well as their ability to thrive in a dynamic and fast-paced work environment.

⚠️ Potential Challenges

• Managing multiple social media channels for different brands within AHG's portfolio
• Adapting to the unique identities and customer bases of each establishment
• Balancing the need for consistency with the desire for each establishment to maintain its unique identity
• Keeping up with the fast-paced and ever-changing nature of social media

ASSUMPTION: Candidates should be able to demonstrate their ability to manage multiple projects and adapt to different brands within a portfolio.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager position within a marketing agency, but with a focus on the hospitality industry
• Unlike roles within a marketing agency, this role offers the opportunity to work with a diverse portfolio of brands and establishments
• This role may offer more opportunities for growth and development within the marketing department and across AHG's portfolio

ASSUMPTION: Candidates should consider the unique aspects of this role within AHG's portfolio and how it compares to similar roles in other industries.

📝 Sample Projects

• Developing and implementing a social media strategy for a new establishment within AHG's portfolio
• Managing a social media advertising campaign to promote an upcoming event at one of AHG's establishments
• Creating and scheduling engaging content for AHG's social media channels, tailored to each establishment's unique identity

ASSUMPTION: Candidates should be able to provide examples of their social media management experience and any relevant projects or campaigns.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for AHG's portfolio?
• What are the biggest challenges facing the social media manager in this role?
• How does AHG support the professional development of its employees?
• What is the team structure and dynamic within the marketing department?
• How does AHG ensure consistency across its portfolio of brands while allowing for each establishment's unique identity?

ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and their understanding of AHG's portfolio.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your social media management experience and any relevant projects or campaigns
• Demonstrate your understanding of AHG's portfolio and the hospitality industry in your application materials
• Follow up with the hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.