📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: Encompass Health
🔹 Location: Birmingham, Alabama, United States
🔹 Job Type: On-site
🔹 Category: Healthcare and Rehabilitation
🔹 Date Posted: 2025-08-07
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and creating digital content across social media channels
- Collaborating with marketing services and hospital leadership
- Generating engaging content and analyzing performance metrics
- Fostering relationships with local hospital leadership
- Advising content to be elevated from hospital pages to brand pages
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of social media platforms and trends.
📋 Key Responsibilities
✅ Manage, create, and initiate digital content via social media channels to support company brand awareness and hospital-specific growth and strategy
✅ Collaborate with the Marketing Services department and hospital leadership to generate, launch, and manage social media content
✅ Create consistent, meaningful content on social media platforms, including writing and editing social media posts
✅ Analyze reports to evaluate successes and opportunities based upon cross-channel performance and compile quarterly reporting for all eight (8) regions of Encompass Health
✅ Develop, schedule, and analyze monthly reports for all hospitals and onboard new hospitals to integrate into the social media program
✅ Manage the Encompass Health YouTube channel, including branding audits and uploading and publishing of marketing videos
✅ Monitor industry trends in healthcare social media and suggest content creation ideas for cross-channel strategy
✅ Manage large volumes of social media content creation and oversee multiple channels with varied audiences while maintaining an acute awareness of overall organizational goals and desired outcomes
✅ Focus on day-to-day management, implementation, tracking/reporting, and optimization of social media marketing content and campaigns
✅ Assist in the management of organic and pay-per-click (PPC) campaigns in social media and support search marketing (PPC) and Search Engine Optimization (SEO)
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with multiple departments and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in communications or a related field required
Experience: 3+ years of social media experience including planning and managing content of multiple accounts. Agency or corporate experience preferred.
Required Skills:
- Proven experience in social media management and content creation
- Strong analytical skills and experience analyzing sophisticated reporting
- Excellent communication and collaboration skills
- Ability to manage multiple projects and deadlines
- Familiarity with healthcare industry and trends
- Experience with Reputation.com preferred
- Paid media experience in social marketing; SEO experience preferred
Preferred Skills:
- Experience with specific healthcare social media platforms
- Fluency in additional languages
ASSUMPTION: Candidates with a strong background in social media management, a solid understanding of the healthcare industry, and experience with relevant tools and platforms will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $75,000 per year (based on industry standards for a Social Media Manager with 3-5 years of experience in the healthcare industry)
Benefits:
- Affordable medical, dental, and vision plans for full-time and part-time employees and their families
- Generous paid time off that accrues over time
- Tuition reimbursement and continuing education opportunities
- Company-matching 401(k) and employee stock purchase plans
- Flexible spending and health savings accounts
- A community of people who love what they do
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Encompass Health is the largest owner and operator of rehabilitation hospitals in the United States, providing high-quality, compassionate rehabilitative care for patients recovering from a major injury or illness.
Company Size: Encompass Health has 168 hospitals in 38 states and Puerto Rico, employing over 10,000 employees.
Founded: 1984, as HealthSouth Corporation, and rebranded as Encompass Health in 2018
Company Description:
- Encompass Health is committed to delivering high-quality, compassionate care to patients
- The company offers a wide range of rehabilitation services, including physical therapy, occupational therapy, and speech therapy
- Encompass Health is ranked as one of Fortune’s 100 Best Companies to Work For and Modern Healthcare’s Best Places to Work in Healthcare
Company Specialties:
- Healthcare and Rehabilitation
- Inpatient Rehabilitation
- Physical Rehabilitation
- Occupational Therapy
- Physical Therapy
- Speech Therapy
Company Website: http://encompasshealth.com/
ASSUMPTION: Encompass Health's large size and national presence offer opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Marketing Services department and collaborates with hospital leadership
Work Arrangement: On-site, full-time position based in Birmingham, Alabama
Growth Opportunities:
- Potential to advance to a senior or management role within the marketing department
- Opportunities to work on high-impact projects and campaigns
- Chance to gain experience in a large, national healthcare organization
ASSUMPTION: This role offers a clear path for career progression and the opportunity to work on significant projects that impact the company's brand and reputation.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): 9001 Liberty Pkwy, Birmingham, Alabama 35242, US
Geographic Context:
- Birmingham, Alabama, is the largest city in the state and the 77th-most populous city in the United States
- The city is known for its diverse economy, with major industries including healthcare, education, and banking
- Birmingham has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for occasional evening and weekend work as needed
ASSUMPTION: Birmingham offers a mix of urban and suburban living options, with a relatively low cost of living compared to other major cities in the United States.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the director of marketing services
- Background check and offer
Key Assessment Areas:
- Social media management and content creation skills
- Analytical skills and ability to interpret data
- Communication and collaboration skills
- Understanding of the healthcare industry and trends
- Ability to manage multiple projects and deadlines
Application Tips:
- Tailor your resume and cover letter to highlight your relevant social media management experience and skills
- Include specific examples of your experience creating and managing social media content for multiple accounts
- Demonstrate your understanding of the healthcare industry and Encompass Health's mission and values
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
ATS Keywords: Social Media Management, Content Creation, Digital Marketing, Customer Engagement, Reporting Analysis, Video Strategy, SEO, PPC Campaigns, Healthcare Knowledge, Collaboration, Brand Awareness, Trend Monitoring, Project Management, Editing, Communication, Relationship Building
ASSUMPTION: Encompass Health uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Analytics tools (e.g., Google Analytics, Sprout Social Insights, Hootsuite Insights)
- Video editing and publishing tools (e.g., Adobe Premiere Pro, iMovie, YouTube)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- SEO and PPC tools (e.g., Google Ads, SEMrush, Moz)
ASSUMPTION: Familiarity with these tools and platforms is preferred, but not required, as Encompass Health may provide training and support for new hires.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered care
- Integrity
- Collaboration
- Accountability
- Excellence
Work Style:
- Team-oriented and collaborative
- Adaptable and responsive to change
- Results-driven and detail-oriented
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How do you ensure that the content you create aligns with Encompass Health's brand and values?
- Can you provide an example of a time when you had to manage a large volume of content and meet tight deadlines?
- How do you stay up-to-date with industry trends and best practices in social media marketing?
ASSUMPTION: Encompass Health values candidates who are passionate about their work, committed to delivering high-quality care, and dedicated to fostering a positive and inclusive work environment.
⚠️ Potential Challenges
- Managing a large volume of content and multiple social media channels simultaneously
- Keeping up with the fast-paced nature of social media trends and algorithms
- Balancing the needs of multiple stakeholders, including hospital leadership and the marketing services department
- Working in a fast-paced, dynamic environment with tight deadlines and shifting priorities
ASSUMPTION: These challenges can be mitigated by strong project management skills, effective communication, and a proactive approach to anticipating and addressing potential issues.
📈 Similar Roles Comparison
- Compared to other social media manager roles, this position offers a unique opportunity to work in the healthcare industry and gain experience in a large, national organization
- Encompass Health's size and resources provide opportunities for career growth and development that may not be available in smaller organizations
- This role requires a strong understanding of the healthcare industry and a commitment to delivering high-quality, compassionate care
ASSUMPTION: Candidates with experience in healthcare or a strong interest in the industry may find this role particularly appealing and well-suited to their skills and career goals.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new rehabilitation facility opening
- Creating and publishing engaging content for Encompass Health's YouTube channel, including patient success stories and educational videos
- Analyzing social media performance data to identify trends and optimize content strategy
ASSUMPTION: These projects demonstrate the range of responsibilities and opportunities available to the Social Media Manager at Encompass Health.
❓ Key Questions to Ask During Interview
- How does Encompass Health support the professional development and growth of its employees?
- Can you describe the team structure and dynamics within the marketing services department?
- How does Encompass Health measure the success of its social media campaigns and content?
- What are the most rewarding aspects of working in social media for Encompass Health?
- How does Encompass Health balance the need for consistency in branding with the unique voices of its individual hospitals?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and enthusiasm for the opportunity to contribute to Encompass Health's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Encompass Health careers portal
- Tailor your resume and cover letter to highlight your relevant social media management experience and skills
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Research Encompass Health's mission, values, and company culture to demonstrate your fit for the role
- Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
