📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: Wehkamp Retail Group
🔹 Location: Zwolle, Overijssel, Netherlands
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing social media channels for Wehkamp Retail Group
- Creating engaging content for TikTok, Instagram, and other platforms
- Collaborating with a creative team to produce relevant and innovative posts
- Monitoring and analyzing social media performance
ASSUMPTION: This role requires a high level of creativity, adaptability, and a strong understanding of social media trends and platforms.
📋 Key Responsibilities
✅ Manage and grow Wehkamp's social media presence across various platforms
✅ Create, film, and edit engaging content for TikTok, Instagram, and other channels using tools like CapCut
✅ Collaborate with the team to develop creative concepts and campaigns
✅ Monitor and analyze social media performance using relevant metrics
✅ Coordinate with influencers, ambassadors, and users for UGC campaigns
✅ Brief influencers/UGC providers and evaluate submitted content
✅ Work with the design team to create visuals, captions, and stories
✅ Coordinate with marketing, shop, and other departments for campaign planning and execution
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-motivation and initiative.
🎯 Required Qualifications
Education: HBO/WO level
Experience: 2-3 years in social media management, with a focus on content creation for TikTok, Instagram, and YouTube Shorts
Required Skills:
- Proficient in CapCut or similar editing tools
- Strong storytelling and visual skills
- Excellent knowledge of social media trends and platforms
- Ability to work independently and in a team
- Strong communication and collaboration skills
Preferred Skills:
- Experience with UGC campaigns
- Fluency in Dutch and English
- Passion for fashion, lifestyle, and online culture
ASSUMPTION: Candidates with a strong portfolio showcasing their creative and technical skills will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on experience and qualifications)
Benefits:
- Vacation allowance (10.5%)
- 25 vacation days
- Profit sharing
- Bicycle lease and travel expense reimbursement
- Good pension scheme
- Annual salary growth opportunity
- Discount on additional health insurance
- Employee discount on products
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (eCommerce, fashion, home, beauty, and electronics)
Company Size: 1,001-5,000 employees (large organization with significant resources and opportunities for growth)
Founded: 1952 (established company with a long history and strong brand recognition)
Company Description:
- Wehkamp Retail Group is a well-known online retailer in the Netherlands, offering a wide range of products for the whole family
- The company focuses on providing a beautiful, relevant, and carefully curated selection of products
- Wehkamp aims to assist customers in making choices and ensures fast delivery to their homes or pick-up points
Company Specialties:
- eCommerce and webshop management
- Digital marketing and online presence
- Retail and fashion industry
- Technology and innovation
Company Website: wehkampretailgroup.nl
ASSUMPTION: Wehkamp Retail Group is a well-established company with a strong focus on innovation and growth in the eCommerce and retail sectors.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: The Social Media Manager will report directly to the Marketing Manager and collaborate with various departments, including Creatie, Marketing, and Shop
Work Arrangement: On-site (with the possibility of hybrid work in the future)
Growth Opportunities:
- Potential career progression within the marketing department or other areas of the business
- Opportunities to work on high-impact campaigns and projects
- Chance to develop skills in content creation, editing, and social media management
ASSUMPTION: This role offers significant opportunities for professional growth and development within a large and dynamic organization.
🌍 Location & Work Environment
Office Type: Modern and well-equipped office space
Office Location(s): Zwolle, Overijssel, Netherlands
Geographic Context:
- Zwolle is a city in the eastern Netherlands with a population of approximately 125,000 people
- The city is known for its historic city center, museums, and cultural attractions
- Zwolle is well-connected by road and public transportation, with easy access to Amsterdam and other major cities
Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 5:00 PM) with flexibility for occasional remote work
ASSUMPTION: The work environment at Wehkamp Retail Group is dynamic, creative, and collaborative, with a strong focus on innovation and growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager and/or team members
- Final interview with the marketing director
- Job offer and onboarding
Key Assessment Areas:
- Creativity and innovation in content creation
- Technical skills in filming, editing, and social media management
- Communication and collaboration skills
- Understanding of social media trends and platforms
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Include a portfolio or examples of your previous work, showcasing your creativity and technical skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and collaboration skills
ATS Keywords: Social Media Management, Content Creation, Filming, Editing, CapCut, TikTok, Instagram, YouTube Shorts, UGC, Marketing, Collaboration, Creativity, Storytelling, Fashion, Lifestyle, Online Culture
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their creativity, technical skills, and cultural fit with the company.
🛠️ Tools & Technologies
- CapCut (or similar video editing software)
- Social media platforms (TikTok, Instagram, Facebook, Pinterest, YouTube)
- Project management tools (e.g., Asana, Trello)
- Analytics tools (e.g., Google Analytics, Sprout Social)
ASSUMPTION: Candidates should be comfortable learning and using new tools and technologies as needed for the role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and creativity
- Collaboration and teamwork
- Integrity and accountability
Work Style:
- Dynamic and fast-paced
- Creative and innovative
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a creative and dynamic work environment?
- Are you comfortable working independently and in a team?
- Do you have a strong understanding of social media trends and platforms?
- Are you passionate about fashion, lifestyle, and online culture?
ASSUMPTION: Candidates who are creative, adaptable, and passionate about social media and online culture will be a strong fit for this role and the company's values.
⚠️ Potential Challenges
- Managing multiple social media channels and creating engaging content on a tight deadline
- Keeping up with the fast-paced and ever-changing nature of social media trends and platforms
- Collaborating with various departments and stakeholders to execute campaigns and projects
- Working in a dynamic and sometimes unpredictable work environment
ASSUMPTION: Candidates should be prepared to face these challenges head-on and demonstrate their ability to adapt, innovate, and thrive in a fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Content Creator position in other retail or eCommerce companies
- However, Wehkamp Retail Group is a well-established company with a strong brand and significant resources for growth and innovation
- Career progression opportunities may vary depending on the company and industry
ASSUMPTION: Candidates should research similar roles and companies to better understand the market and competitive landscape for social media management positions.
📝 Sample Projects
- Creating and executing a social media campaign to launch a new product line
- Developing and implementing a UGC strategy to engage with customers and increase brand awareness
- Analyzing and optimizing social media performance to improve engagement and reach
ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Wehkamp Retail Group support the professional growth and development of its employees?
- What are the most significant challenges facing the social media team, and how can this role help address them?
- How does Wehkamp Retail Group approach collaboration and communication across different departments?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Candidates should prepare thoughtful and insightful questions to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Wehkamp careers page
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare a portfolio or examples of your previous work, showcasing your creativity and technical skills
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
