📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: Encompass Health
🔹 Location: Birmingham, Alabama, United States
🔹 Job Type: On-site
🔹 Category: Healthcare
🔹 Date Posted: 2025-08-08
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and creating digital content via social media channels
- Collaborating with marketing services and hospital leadership
- Analyzing performance metrics to evaluate successes and opportunities
- Developing and implementing social media strategies
- Working across departments to accomplish project deliverables
ASSUMPTION: This role requires a strong understanding of social media platforms, content creation, and marketing strategies. Familiarity with healthcare industry trends and Reputation.com is beneficial.
📋 Key Responsibilities
✅ Manage, create, and initiate digital content via social media channels to support company brand awareness and hospital-specific growth
✅ Collaborate with marketing services and hospital leadership to generate, launch, and manage social media content
✅ Create consistent, meaningful content on social media platforms, including writing and editing posts
✅ Analyze reports to evaluate successes and opportunities based upon cross-channel performance
✅ Develop, schedule, and analyze monthly reports for all hospitals and onboard new hospitals to integrate into the social media program
✅ Manage the Encompass Health YouTube channel, including branding audits and uploading and publishing of marketing videos
✅ Monitor industry trends in healthcare social media and suggest content creation ideas for cross-channel strategy
✅ Assist in the management of organic and pay-per-click (PPC) campaigns in social media and support search marketing (PPC) and Search Engine Optimization (SEO)
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple channels and varied audiences while maintaining an acute awareness of overall organizational goals.
🎯 Required Qualifications
Education: Bachelor's degree in communications or related field required
Experience: 3+ years of social media experience including planning and managing content of multiple accounts. Agency or corporate experience preferred
Required Skills:
- Proven experience in social media management
- Excellent communication and writing skills
- Strong analytical skills
- Ability to work collaboratively with cross-functional teams
- Familiarity with healthcare industry trends and Reputation.com
Preferred Skills:
- Experience with SEO and PPC campaigns
- Familiarity with video strategy planning and amplification
- Knowledge of healthcare industry and specialized degrees in social media
ASSUMPTION: A background in healthcare and specialized degrees in social media are beneficial but not required for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Social Media Manager with 3-5 years of experience in the healthcare industry)
Benefits:
- Affordable medical, dental, and vision plans
- Generous paid time off
- Tuition reimbursement and continuing education opportunities
- Company-matching 401(k) and employee stock purchase plans
- Flexible spending and health savings accounts
- A community of people who love what they do
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Social Media Manager with the required experience level in the healthcare industry. Actual compensation may vary based on the company's internal policies and the candidate's qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare, specifically focused on inpatient rehabilitation
Company Size: 10,001+ employees (Large enterprise)
Founded: 1984, with a national footprint that includes 168 hospitals in 38 states and Puerto Rico
Company Description:
- Encompass Health is the largest owner and operator of rehabilitation hospitals in the United States
- Provides high-quality, compassionate rehabilitative care for patients recovering from a major injury or illness
- Uses advanced technology and innovative treatments to maximize recovery
Company Specialties:
- Healthcare and Rehabilitation
- Inpatient Rehabilitation
- Physical Rehabilitation
- Occupational Therapy
- Physical Therapy
- Speech Therapy
Company Website: http://encompasshealth.com/
ASSUMPTION: Encompass Health is a well-established company in the healthcare industry, known for its high-quality care and innovative treatments. Working for this company offers opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement
Reporting Structure: Reports directly to the Marketing Services department and collaborates with hospital leadership
Work Arrangement: On-site, full-time position based in Birmingham, Alabama
Growth Opportunities:
- Potential advancement to a senior role within the marketing department
- Opportunities to work on special projects and initiatives
- Possibility to transition to a role within a specific hospital or regional team
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and potentially within specific hospitals or regional teams.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): 9001 Liberty Pkwy, Birmingham, Alabama 35242, US
Geographic Context:
- Birmingham, Alabama is the largest city in the state and serves as the headquarters for Encompass Health
- The city offers a mix of urban and suburban living, with a cost of living that is relatively affordable compared to other major cities in the United States
- Birmingham has a diverse economy, with a strong presence in healthcare, education, and technology sectors
Work Schedule: Full-time, 40 hours per week, with the possibility of overtime or flexible hours as needed
ASSUMPTION: Working in Birmingham, Alabama offers a mix of urban and suburban living, with a relatively affordable cost of living and a diverse economy.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the director of marketing or another senior leader
- Background check and onboarding
Key Assessment Areas:
- Social media management skills and experience
- Content creation and editing abilities
- Analytical skills and data-driven decision-making
- Collaboration and communication skills
- Familiarity with healthcare industry trends and Reputation.com
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your understanding of social media trends and the healthcare industry
- Prepare examples of your previous social media campaigns and their outcomes
- Be ready to discuss your approach to analyzing and optimizing social media performance
- Demonstrate your ability to work collaboratively with cross-functional teams
ATS Keywords: Social Media Management, Content Creation, Digital Marketing, Customer Engagement, Reporting Analysis, Video Strategy, SEO, PPC Campaigns, Healthcare Knowledge, Collaboration, Brand Awareness, Trend Monitoring, Project Management, Editing, Communication, Relationship Building
ASSUMPTION: The interview process for this role will focus on assessing the candidate's social media management skills, content creation abilities, analytical skills, and collaboration skills, with a strong emphasis on the candidate's familiarity with the healthcare industry and Reputation.com.
🛠️ Tools & Technologies
- Social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.)
- Content creation and editing tools (Canva, Adobe Creative Suite, etc.)
- Social media management tools (Hootsuite, Buffer, Sprout Social, etc.)
- Analytics tools (Google Analytics, Facebook Insights, Twitter Analytics, etc.)
- Video editing and publishing tools (YouTube Studio, Adobe Premiere Pro, etc.)
- Project management tools (Asana, Trello, JIRA, etc.)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's internal policies and the candidate's qualifications.
👔 Cultural Fit Considerations
Company Values:
- Compassionate care
- Innovative solutions
- Collaboration
- Accountability
- Integrity
- Excellence
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Creative and innovative
- Adaptable and responsive to change
- Customer-focused and patient-centered
Self-Assessment Questions:
- How do your personal values align with Encompass Health's company values?
- Can you provide an example of a time when you had to adapt to a significant change in a social media strategy or campaign?
- How do you approach working collaboratively with cross-functional teams to accomplish project deliverables and establish consensus?
ASSUMPTION: Encompass Health values a strong cultural fit, with an emphasis on compassionate care, collaboration, and innovation. Candidates should be able to demonstrate their alignment with these values and their ability to work effectively within a team.
⚠️ Potential Challenges
- Managing a large volume of social media content creation and overseeing multiple channels with varied audiences
- Keeping up-to-date with industry trends in healthcare social media and suggesting content creation ideas for cross-channel strategy
- Analyzing sophisticated reporting, including the evaluation of successes and opportunities based upon cross-channel performance
- Working across departments to accomplish project deliverables and establish consensus
- Balancing the demands of managing organic and pay-per-click (PPC) campaigns in social media and supporting search marketing (PPC) and Search Engine Optimization (SEO)
ASSUMPTION: This role may present challenges in managing a large volume of content, keeping up with industry trends, and working collaboratively across departments. Strong organizational skills, attention to detail, and the ability to manage multiple channels and varied audiences are essential for success in this role.
📈 Similar Roles Comparison
- Compared to other social media manager roles in the healthcare industry, this position may offer more responsibility for managing a large volume of content and overseeing multiple channels
- Encompass Health's size and national footprint may provide more opportunities for career growth and development compared to smaller healthcare organizations
- This role may require more experience in healthcare industry trends and Reputation.com compared to similar roles in other industries
ASSUMPTION: This role may offer more responsibility and career growth opportunities compared to similar roles in smaller healthcare organizations or other industries. Familiarity with healthcare industry trends and Reputation.com is beneficial but not required for this role.
📝 Sample Projects
- Developing and implementing a social media strategy for a new hospital launch
- Managing a social media campaign to increase brand awareness and patient engagement for an existing hospital
- Analyzing and optimizing social media performance for a regional portfolio of hospitals
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of strategic thinking required for this role. Candidates should be prepared to discuss their approach to similar projects and their ability to adapt to new challenges.
❓ Key Questions to Ask During Interview
- Can you describe the social media strategy for one of Encompass Health's hospitals and how it has evolved over time?
- How do you approach working collaboratively with hospital leadership to generate, launch, and manage social media content?
- Can you provide an example of a time when you had to analyze sophisticated reporting and use data-driven insights to inform social media strategy?
- How do you stay up-to-date with industry trends in healthcare social media and incorporate them into your content creation and management strategies?
- Can you describe the team structure within the marketing services department and how this role would collaborate with other team members?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of social media management, content creation, and data-driven decision-making, as well as their ability to work collaboratively with hospital leadership and other team members.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your previous social media campaigns and their outcomes
- Be ready to discuss your approach to analyzing and optimizing social media performance
- Demonstrate your ability to work collaboratively with cross-functional teams
- Follow up with the hiring manager or HR department one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
