Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: Tala (We are Tala Ltd)

🔹 Location: London, United Kingdom

🔹 Job Type: Full-time

🔹 Category: Retail Apparel and Fashion

🔹 Date Posted: May 17, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing Tala's organic social media accounts, focusing on growth and engagement
• Creating engaging content and staying updated on social media trends
• Collaborating with the social media team on campaigns and projects
• Analyzing channel performance and reporting on key metrics
• Working in a fast-paced, start-up environment with a lean team

ASSUMPTION: This role requires a strong balance of creativity and commercial awareness to drive social media growth and engagement.

📋 Key Responsibilities

✅ Own and execute channel strategies for key social media platforms, notably Instagram and TikTok, to drive follower growth, engagement, reach, and conversions

✅ Maintain the general health of key channels, including scheduling posts, creating content, writing copy, and proactive community management

✅ Stay informed on the latest social media trends and viral content to ideate and create relevant and impactful posts

✅ Create content for Instagram and other key channels, demonstrating a comfort in multiple content settings

✅ Assist with campaign strategy, shot lists, content capture, and roll-out plans, and may be required to be on set for specific shoots

✅ Report on channel performance weekly, monthly, and quarterly, and provide insightful analysis and visualizations

✅ Provide ad hoc support for the social media team across various functions, such as social content, copywriting, and asset editing

ASSUMPTION: This role requires a high level of organization, attention to detail, and project management skills to balance multiple responsibilities and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 2-5 years of professional social media experience, having managed similar accounts first-hand

Required Skills:

• Proven experience growing social media accounts and crafting their aesthetic character
• Experience creating engaging content, from ideation to filming and editing
• Familiarity with reporting tools to provide insightful analysis into channel performance
• Strong organizational skills and the ability to work in a start-up environment
• Highly organized with excellent project management skills, attentive to detail, and commercially minded
• Good understanding of the brand and customer, enthusiastic about the brand's future success
• Driven, ambitious, solution-oriented, and a team player

Preferred Skills:

• Experience with LinkedIn and Pinterest
• Familiarity with the fashion and retail industry

ASSUMPTION: Candidates with experience in a similar role or industry may have an advantage in this position.

💰 Compensation & Benefits

Salary Range: £25,000 - £35,000 per annum (based on experience level and industry standards for a Social Media Manager role in London)

Benefits:

• Competitive salary
• Fun, startup working culture
• A sense of mission and contribution to a growing business for the greater good
• Based at the Vauxhall office
• Clothing allowance and discount on Tala's athleisure products

Working Hours: Full-time, Monday to Friday, with content scheduling required every weekend

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Social Media Manager role in London, considering the candidate's experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Apparel and Fashion, with a focus on active-inspired athleisure wear

Company Size: Small (11-50 employees), which means applicants can expect a close-knit team and the opportunity to make a significant impact

Founded: 2019, with a mission to create ultra-flattering active-inspired pieces using recycled and natural materials

Company Description:

• Tala is a digital-first, multichannel women's athleisure brand built on largely organic socials
• Focuses on a multi-faceted growth and retention strategy, with a strong emphasis on social media
• Has successfully raised £5m in a fundraise round with world-class institutional investors
• Poised for its next stage of growth, including the opening of its first flagship store on Carnaby Street in London

Company Specialties:

• Creating ultra-flattering active-inspired pieces using recycled and natural materials
• Building a strong brand presence through social media and digital marketing
• Fostering a fun, startup working culture that prioritizes mission and impact

Company Website: www.wearetala.com

ASSUMPTION: Tala's focus on sustainability, quality, and customer-centric design sets it apart in the competitive athleisure market.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development within the social media team

Reporting Structure: This role reports directly to the Head of Social Media

Work Arrangement: On-site, with content scheduling required every weekend

Growth Opportunities:

• Expanding responsibilities as the company grows and enters new markets
• Potential to lead or contribute to cross-functional projects and campaigns
• Opportunities to develop skills in related areas, such as content creation, copywriting, or project management

ASSUMPTION: As Tala continues to grow, there will be increased opportunities for career progression and skill development within the social media team.

🌍 Location & Work Environment

Office Type: Creative and collaborative office space in Vauxhall, London

Office Location(s): Vauxhall, London

Geographic Context:

• London is a vibrant, multicultural city with a thriving fashion and retail industry
• Vauxhall is a central location with easy access to public transportation and amenities
• The office is situated in a creative and innovative neighborhood, surrounded by other fashion and tech startups

Work Schedule: Full-time, Monday to Friday, with content scheduling required every weekend

ASSUMPTION: The work environment at Tala is fast-paced, creative, and collaborative, with a strong emphasis on teamwork and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume review
• Phone or video screen with the Head of Social Media
• In-person or virtual interview with the Head of Social Media and other team members
• Final interview with the Founder and CEO, Grace Beverley

Key Assessment Areas:

• Creativity and content creation skills
• Social media strategy and commercial awareness
• Organizational skills and project management abilities
• Cultural fit and alignment with Tala's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant social media experience and achievements
• Include examples of your content creation and social media growth strategies
• Demonstrate your understanding of Tala's brand and mission in your application materials
• Prepare questions to ask during the interview about the company's growth plans and your role in them

ATS Keywords: Social Media Management, Content Creation, Community Management, Trend Monitoring, Campaign Strategy, Reporting, Data Analysis, Project Management, Copywriting, User Generated Content, Engagement Growth, Commercial Awareness, Creativity, Attention to Detail, Team Collaboration, Start-up Environment

ASSUMPTION: Applicants should focus on demonstrating their relevant experience and skills, as well as their enthusiasm for Tala's brand and mission.

🛠️ Tools & Technologies

• Social media platforms: Instagram, TikTok, LinkedIn, Pinterest
• Content creation tools: Canva, Adobe Creative Suite, or similar
• Reporting tools: Google Analytics, Sprout Social, Hootsuite, or similar
• Project management tools: Asana, Trello, or similar

ASSUMPTION: Applicants should be comfortable using social media platforms, content creation tools, and reporting tools, as well as familiarizing themselves with Tala's preferred project management tools.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Customer-centric design and sustainability
• Collaboration and teamwork

Work Style:

• Fast-paced and dynamic, with a focus on results and impact
• Creative and collaborative, with a strong emphasis on teamwork and idea-sharing
• Mission-driven, with a commitment to making a positive impact on people and the planet

Self-Assessment Questions:

• How do you align with Tala's mission to create ultra-flattering active-inspired pieces using recycled and natural materials?
• How do you approach balancing creativity with commercial growth in a social media role?
• How do you stay organized and manage multiple responsibilities and deadlines in a fast-paced environment?

ASSUMPTION: Applicants should carefully consider Tala's company values and work style, and be prepared to demonstrate their alignment with these factors during the interview process.

⚠️ Potential Challenges

• Managing content scheduling requirements every weekend
• Balancing creativity with commercial growth and performance metrics
• Working in a fast-paced, start-up environment with a lean team
• Adapting to the company's growth and changing priorities

ASSUMPTION: Applicants should be prepared to manage their time effectively, balance multiple responsibilities, and adapt to a dynamic work environment.

📈 Similar Roles Comparison

• Unlike traditional retail roles, this position focuses heavily on social media and digital marketing, with less emphasis on in-store sales or customer service
• Compared to other social media manager roles, this position offers the opportunity to work for a growing, mission-driven brand in the competitive athleisure market
• Career progression opportunities may include expanding responsibilities, leading cross-functional projects, or developing skills in related areas

ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to other social media manager positions in the industry.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new product line
• Creating a content calendar and scheduling posts for multiple social media platforms
• Analyzing channel performance and providing insights to inform future strategy

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they have approached them in the past.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall growth and expansion plans?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Tala support the professional development and growth of its employees?
• What is the team structure and dynamic within the social media department?
• How does Tala measure the success of its social media efforts, and what key performance indicators (KPIs) are most important?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company's mission.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant social media experience and achievements
• Prepare examples of your content creation and social media growth strategies
• Prepare questions to ask during the interview about the company's growth plans and your role in them
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.