📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: The Fresh Market Inc
🔹 Location: Greensboro, North Carolina, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and leading the social media strategy across various platforms
- Driving performance growth and optimizing social media presence
- Managing a team and fostering a creative, performance-driven culture
- Overseeing content planning, production, and community engagement
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a deep understanding of social media trends and platforms.
📋 Key Responsibilities
✅ Developing and executing integrated social media campaigns aligned with marketing priorities
✅ Driving growth in visibility, engagement, and followers through strategic planning and optimization
✅ Managing and mentoring the Social Media Coordinator and part-time Community Management Specialist
✅ Overseeing content planning and production, ensuring consistency with brand voice and platform best practices
✅ Collaborating cross-functionally with marketing, merchandising, HR, and external partners to support campaigns
✅ Guiding community engagement strategy, ensuring timely, brand-consistent responses to comments, messages, and reviews
ASSUMPTION: This role requires strong project management skills, the ability to work well under pressure, and adaptability to changing trends and priorities.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, or a related field
Experience: 7-10 years’ experience in social media marketing
Required Skills:
- Expertise in content creation, platform management, and strategy execution
- Proven track record of driving follower growth, engagement, and measurable performance improvements
- Strong analytical skills with experience deriving actionable insights from social media performance data
- Mastery of social media copywriting, content creation, and video editing
- Deep understanding of the digital landscape, platform algorithms, and evolving social trends
- Experience working within a cross-functional team and managing integrated social media campaigns
- Skilled in use of social media management platforms, social listening tools, Microsoft Office, and Adobe Creative Suite
Preferred Skills:
- Experience working in the retail or food industry
- Fluency in Spanish or another language
ASSUMPTION: Candidates with experience in retail or food industry and/or fluency in a second language may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (Based on industry standards for a Social Media Manager with 7-10 years of experience in the retail/food industry)
Benefits:
- Team Member discount up to 40%
- Health, Dental, & Vision insurance available for individual, spouse, partner, and family
- 401K contribution and match for part-time and full-time team members
- Personal time off and additional time off purchase plans are available
Working Hours: Full-time, hybrid work arrangement (2-3 days per week in the office)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically grocery and specialty food retail
Company Size: Mid-size (approximately 1,000 employees)
Founded: 1982, Greensboro, North Carolina
Company Description:
- Focuses on providing high-quality, fresh, and unique products
- Offers a warm, welcoming, and memorable shopping experience
- Emphasizes exceptional, personal service and teamwork
Company Specialties:
- Gourmet and specialty food items
- Fresh produce, meat, and seafood
- Artisanal cheeses and baked goods
Company Website: www.thefreshmarket.com
ASSUMPTION: The Fresh Market is known for its high-quality products and exceptional customer service, which are reflected in its company culture and values.
📊 Role Analysis
Career Level: Mid-level to senior, depending on experience and skills
Reporting Structure: Reports directly to the Director of Paid & Digital Media
Work Arrangement: Hybrid, with 2-3 days per week in the office
Growth Opportunities:
- Potential to advance to a Director or Manager role within the marketing department
- Opportunities to gain experience in cross-functional collaboration and team leadership
- Chance to work on high-impact projects and campaigns that drive business results
ASSUMPTION: This role offers opportunities for professional growth and development, particularly in the areas of leadership, strategy, and cross-functional collaboration.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a casual, collaborative work environment
Office Location(s): Greensboro, North Carolina
Geographic Context:
- Greensboro is located in the Piedmont Triad region of North Carolina
- The area offers a mix of urban and suburban living, with a relatively low cost of living compared to other major metropolitan areas
- Greensboro has a diverse economy, with strengths in industries such as technology, healthcare, and manufacturing
Work Schedule: Full-time, with a hybrid work arrangement (2-3 days per week in the office)
ASSUMPTION: The hybrid work arrangement offers flexibility and a balance between in-office collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or other members of the marketing team
- Final interview with the Director of Paid & Digital Media
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Creativity and innovation in content creation
- Leadership and team management skills
Application Tips:
- Tailor your resume and cover letter to highlight your experience in social media marketing, strategy, and team management
- Include specific examples of your achievements in driving follower growth, engagement, and measurable performance improvements
- Demonstrate your understanding of the retail and food industry, as well as your passion for creating innovative, compelling social content
ATS Keywords: Social Media Strategy, Content Creation, Performance Optimization, Analytics, Video Editing, Cross-Functional Collaboration, Community Engagement, Team Management, Trend Analysis, Campaign Execution, Social Media Management, Copywriting, Digital Marketing, Brand Development, Agility, Innovation
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, analytical skills, creativity, and leadership potential, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- Sprout Social (preferred)
- Social listening tools (e.g., Hootsuite Insights, Brand24)
- Microsoft Office Suite
- Adobe Creative Suite
- Video editing software (e.g., CapCut, iMovie, Adobe Premiere Pro)
ASSUMPTION: The candidate should be comfortable using social media management platforms, social listening tools, and video editing software, as well as the Microsoft Office Suite.
👔 Cultural Fit Considerations
Company Values:
- Passion for food and exceptional customer service
- Collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Creative and innovative
- Data-driven and strategic
- Collaborative and team-oriented
Self-Assessment Questions:
- How do you stay up-to-date with the latest social media trends and platform updates?
- Can you provide an example of a time when you drove measurable performance improvements through strategic planning and optimization?
- How do you foster a creative, performance-driven team culture with clear goals, development plans, and regular feedback?
ASSUMPTION: Candidates who align with The Fresh Market's values and work style, and who can demonstrate their ability to drive performance growth and foster a creative team culture, will be strong fits for this role.
⚠️ Potential Challenges
- Managing a team with varying levels of experience and expertise
- Keeping up with the fast-paced and ever-changing social media landscape
- Balancing the need for agility and quick-turn campaign activation with strategic planning and optimization
- Ensuring brand consistency across multiple platforms and content types
ASSUMPTION: The candidate should be comfortable working in a dynamic and fast-paced environment, and should have strong project management and adaptability skills to overcome these challenges.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager role in other retail or food industry companies, but may have a greater emphasis on team management and cross-functional collaboration
- Compared to similar roles in other industries, this role may require a deeper understanding of the retail and food industry, as well as the unique challenges and opportunities presented by the grocery and specialty food retail sector
- Career progression in this role may involve advancing to a Director or Manager role within the marketing department, or moving into a related field such as public relations or brand management
ASSUMPTION: Candidates with experience in the retail or food industry, or with a strong understanding of the unique challenges and opportunities presented by the grocery and specialty food retail sector, may be particularly well-suited to this role.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new product launch, resulting in a 20% increase in sales and a 30% increase in engagement
- Analyzing social media performance data to identify trends and optimize content strategy, leading to a 15% increase in followers and a 25% increase in engagement
- Managing a team to produce and edit a series of videos showcasing the company's commitment to sustainability and social responsibility, resulting in a 10% increase in positive brand sentiment
ASSUMPTION: These sample projects demonstrate the candidate's ability to drive measurable performance improvements through strategic planning, execution, and optimization, as well as their ability to manage a team and collaborate with cross-functional partners.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to social media and how this role fits into the broader marketing and communications strategy?
- How does the company support the professional development and growth of its social media team members?
- Can you provide an example of a time when the company successfully responded to a social media crisis or negative feedback, and how the social media team contributed to that effort?
- How does the company measure the success of its social media campaigns, and how does this role contribute to those metrics?
- What opportunities are there for collaboration and cross-functional partnership between the social media team and other departments, such as merchandising, HR, or public relations?
ASSUMPTION: These questions are designed to assess the candidate's understanding of the company's approach to social media, as well as their ability to contribute to the team's success and drive professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in social media marketing, strategy, and team management
- Prepare examples of your achievements in driving follower growth, engagement, and measurable performance improvements
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
