Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: Bridge Talent Management

🔹 Location: Nairobi, Kenya

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing content strategies across social media platforms
• Collaborating with influencers and partners to expand brand reach
• Managing social media campaigns to drive engagement and sales
• Analyzing performance metrics to inform future strategies
• Handling email communications and event coordination

ASSUMPTION: This role requires a high level of creativity, strong communication skills, and the ability to work well under pressure. It also involves a significant amount of collaboration with various teams and external parties.

📋 Key Responsibilities

✅ Content Creation & Scheduling: Design and create engaging content for various social media platforms, coordinate with photographers and videographers, and schedule posts in advance.

✅ Influencer & Partner Collaboration: Coordinate with influencers, brand ambassadors, and partners to collaborate on content, promotions, and campaigns.

✅ Campaign Management: Plan, execute, and manage social media campaigns, promotions, and giveaways to generate engagement, attract new followers, and drive sales.

✅ Analytics & Reporting: Track, analyze, and report on social media performance metrics to evaluate campaign effectiveness and inform future strategies.

✅ Customer Interaction: Respond to customer queries, comments, and direct messages on social media platforms to maintain engagement and build customer relationships.

✅ Trend Monitoring: Stay up-to-date with the latest social media trends, tools, and best practices to ensure that the company's social media strategies remain competitive and relevant.

✅ Collaboration with Other Teams: Work closely with the Retail and Wholesale Managers to ensure that social media messaging and promotions are consistent across all channels and support broader marketing initiatives.

✅ Email Communications: Handle sales-related emails, manage and execute email marketing campaigns, and attend to business emails, events, and inquiries.

✅ Event Coordination & Execution: Organize and attend company events, ensure event logistics align with the company’s vision and goals, and oversee event set-up and salespeople preparation.

✅ Public Relations (PR) & Creator Outreach: Manage public relations by ensuring that all PR materials are sent to creators and influencers on time, maintain the company's image, and reach out to influencers for collaborations.

✅ Product Launch Shoots & Store Content: Arrange and coordinate photoshoots for new product launches and create content for mall store displays.

ASSUMPTION: This role requires a high level of multitasking, strong organizational skills, and the ability to work well under tight deadlines. It also involves a significant amount of collaboration with various teams and external parties.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

Experience: 3+ years of proven work experience as a Social Media Manager or similar role.

Required Skills:

• Strong content creation and storytelling skills
• Proficiency in video editing and social media tools
• Strong understanding of major social media platforms and their best practices
• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite, CapCut)
• Excellent communication, writing, and editing skills
• Analytical mindset with the ability to interpret data and make informed decisions
• Ability to multitask and manage multiple projects under tight deadlines

Preferred Skills:

• Experience with email marketing tools (e.g., Mailchimp, Constant Contact)
• Familiarity with event planning and coordination
• Knowledge of public relations and creator outreach strategies

ASSUMPTION: While not explicitly stated, having experience with project management tools (e.g., Asana, Trello) and basic knowledge of HTML/CSS would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Ksh 60,000 - 80,000 per month. This range is based on industry standards for a Social Media Manager role in Nairobi, Kenya, with 2-5 years of experience.

Benefits:

• Health insurance
• Retirement savings plan
• Employee discounts on products
• Professional development opportunities

Working Hours: Full-time, Monday to Friday, 8:00 AM to 5:00 PM. Occasional overtime may be required to cover events or campaigns.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills. Benefits may also vary based on the company's policies and the candidate's employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Bridge Talent Management is an outsourcing company that specializes in employee outsourcing and HR solutions. They operate in the competitive and dynamic HR services industry in Kenya.

Company Size: With 11-50 employees, Bridge Talent Management is a mid-sized company. This size allows for a more personal work environment and the opportunity to wear multiple hats, but it may also mean that employees have to take on more responsibilities than they would in a larger company.

Founded: Bridge Talent Management was founded in 2021, making it a relatively new company in the HR services industry. Despite its short history, it has already established itself as a reliable and innovative player in the market.

Company Description:

• Bridge Talent Management is an advanced tech-powered employee outsourcing company that leverages the right tools to source and bring the right workforce to support business operations.
• The company takes control of the hectic HR and finance functions in organizations, allowing businesses to focus on their core operations and scale.
• Bridge Talent Management offers a range of services, including hiring, contracting, onboarding, employee relations, payroll management, and disciplinary management.

Company Specialties:

• Employee Outsourcing
• HR Solutions
• Payroll Management
• Employee Relations

Company Website: http://www.bridgetalentgroup.com

ASSUMPTION: Bridge Talent Management's focus on technology and innovation sets it apart from traditional HR services companies. This focus may require employees to be comfortable with learning and adapting to new tools and technologies.

📊 Role Analysis

Career Level: This role is at the mid-level of the marketing career path. It requires a good understanding of social media marketing strategies and the ability to manage campaigns and projects.

Reporting Structure: The Social Media Manager reports directly to the Marketing Manager and works closely with other marketing team members, as well as teams from other departments, such as Retail, Wholesale, and Sales.

Work Arrangement: This role is on-site, full-time, with occasional overtime required for events or campaigns. The work arrangement may also include some flexibility for remote work, depending on the company's policies and the candidate's needs.

Growth Opportunities:

• With experience and strong performance, the Social Media Manager may advance to a Senior Social Media Manager or Marketing Manager role.
• The role also offers opportunities to gain experience in event planning, public relations, and email marketing, which can be valuable for career growth in marketing or related fields.
• Bridge Talent Management's focus on technology and innovation may also present opportunities for employees to gain experience in digital marketing or related fields.

ASSUMPTION: While not explicitly stated, there may be opportunities for professional development and training to help the Social Media Manager grow in their role and advance their career.

🌍 Location & Work Environment

Office Type: Bridge Talent Management's office is located in Nairobi, Kenya, and is a modern, tech-focused workspace designed to foster collaboration and innovation.

Office Location(s): Thika Rd, 9A, Nairobi, Nairobi 00200, KE

Geographic Context:

• Nairobi is the capital and largest city of Kenya, with a population of over 4 million people.
• The city is known for its vibrant culture, diverse neighborhoods, and bustling business scene.
• Nairobi's central business district is home to many multinational corporations and local businesses, making it an ideal location for a HR services company like Bridge Talent Management.

Work Schedule: The work schedule for this role is Monday to Friday, 8:00 AM to 5:00 PM, with occasional overtime required for events or campaigns. The work schedule may also include some flexibility for remote work, depending on the company's policies and the candidate's needs.

ASSUMPTION: While not explicitly stated, the work environment at Bridge Talent Management is likely to be fast-paced, dynamic, and collaborative, with a strong focus on innovation and technology.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the Marketing Manager
• Final interview with the CEO or another senior team member
• Background check and offer extension

Key Assessment Areas:

• Creativity and content creation skills
• Social media marketing knowledge and experience
• Communication and interpersonal skills
• Analytical and problem-solving skills
• Adaptability and flexibility

Application Tips:

• Tailor your resume and cover letter to highlight your social media marketing experience and skills, as well as any relevant achievements or projects.
• Prepare examples of your content creation and social media campaign management work to discuss during the interview.
• Research Bridge Talent Management's company culture and values to ensure a good fit and demonstrate your enthusiasm for the role.
• Prepare questions to ask the interviewer about the company, the team, or the role to show your interest and engagement.

ATS Keywords: Social Media Management, Content Creation, Campaign Management, Analytics, Customer Interaction, Influencer Collaboration, Email Marketing, Event Coordination, Public Relations, Brand Awareness, Engagement, Sales, Marketing Strategy

ASSUMPTION: Bridge Talent Management's interview process is likely to be thorough and comprehensive, with a strong focus on assessing the candidate's skills, experience, and cultural fit.

🛠️ Tools & Technologies

• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Content creation tools (e.g., Canva, Adobe Creative Suite, CapCut)
• Email marketing tools (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello)
• Analytics tools (e.g., Google Analytics, social media platform analytics)

ASSUMPTION: While not explicitly stated, the Social Media Manager is likely to use a variety of tools and technologies to manage social media campaigns, create content, and analyze performance metrics.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Accountability

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Focused on innovation and technology
• Results-driven and data-informed
• Adaptable and flexible

Self-Assessment Questions:

• Do I thrive in a fast-paced, dynamic work environment?
• Am I comfortable using and learning new tools and technologies?
• Do I have strong communication and interpersonal skills?
• Am I able to work well under tight deadlines and manage multiple projects?
• Do I align with Bridge Talent Management's company values and culture?

ASSUMPTION: Bridge Talent Management's company culture is likely to be fast-paced, dynamic, and collaborative, with a strong focus on innovation and technology. The company values creativity, collaboration, customer-centricity, integrity, and accountability.

⚠️ Potential Challenges

• The role may require working on weekends or evenings to cover events or campaigns.
• The work may be fast-paced and demanding, with tight deadlines and high expectations.
• The role may require frequent collaboration with external parties, such as influencers and partners, which can be challenging to manage.
• The role may require occasional travel to attend events or meet with clients or partners.

ASSUMPTION: While not explicitly stated, the Social Media Manager role at Bridge Talent Management may present challenges related to work-life balance, time management, and external collaboration.

📈 Similar Roles Comparison

• Compared to a Digital Marketing Manager role, the Social Media Manager role is more focused on content creation and social media-specific strategies, while the Digital Marketing Manager role is broader in scope and may include SEO, PPC, and email marketing.
• Compared to a Marketing Coordinator role, the Social Media Manager role requires more strategic thinking and campaign management experience, while the Marketing Coordinator role is more focused on administrative tasks and event planning.
• Career progression from a Social Media Manager role may include advancing to a Senior Social Media Manager, Marketing Manager, or Digital Marketing Manager role, depending on the company's structure and the candidate's skills and interests.

ASSUMPTION: While not explicitly stated, the Social Media Manager role at Bridge Talent Management is likely to be more focused on content creation and social media-specific strategies than similar roles at other companies, given the company's focus on innovation and technology.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new product, including content creation, influencer collaborations, and performance tracking.
• Managing a company's social media presence during a major event or crisis, including real-time content creation, customer interaction, and analytics.
• Coordinating a company-wide rebranding effort, including social media strategy, content creation, and event planning.

ASSUMPTION: While not explicitly stated, the Social Media Manager role at Bridge Talent Management is likely to involve a range of projects, from strategic campaign development to tactical content creation and event coordination.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does the company support work-life balance for employees in this role?
• What are the most challenging aspects of this role, and how does the company support employees in overcoming these challenges?
• How does the company approach professional development and career growth for employees in this role?
• What are the company's plans for expansion or growth in the near future, and how might this role contribute to those plans?

ASSUMPTION: While not explicitly stated, asking thoughtful and engaging questions during the interview can help demonstrate your interest in the role and provide valuable insights into the company culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your social media marketing experience and skills, as well as any relevant achievements or projects.
• Prepare examples of your content creation and social media campaign management work to discuss during the interview.
• Research Bridge Talent Management's company culture and values to ensure a good fit and demonstrate your enthusiasm for the role.
• Prepare questions to ask the interviewer about the company, the team, or the role to show your interest and engagement.
• Follow up with the hiring manager within one week of submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.