πΉ Job Title: Social Media Manager
πΉ Company: Bridge Talent Management
πΉ Location: Nairobi, Kenya
πΉ Job Type: On-site, Full-time
πΉ Category: Marketing
πΉ Date Posted: May 7, 2025
πΉ Experience Level: 2-5 years
πΉ Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a high level of creativity, strong communication skills, and the ability to work well under pressure. It also involves a significant amount of collaboration with various teams and external parties.
β Content Creation & Scheduling: Design and create engaging content for various social media platforms, coordinate with photographers and videographers, and schedule posts in advance.
β Influencer & Partner Collaboration: Coordinate with influencers, brand ambassadors, and partners to collaborate on content, promotions, and campaigns.
β Campaign Management: Plan, execute, and manage social media campaigns, promotions, and giveaways to generate engagement, attract new followers, and drive sales.
β Analytics & Reporting: Track, analyze, and report on social media performance metrics to evaluate campaign effectiveness and inform future strategies.
β Customer Interaction: Respond to customer queries, comments, and direct messages on social media platforms to maintain engagement and build customer relationships.
β Trend Monitoring: Stay up-to-date with the latest social media trends, tools, and best practices to ensure that the company's social media strategies remain competitive and relevant.
β Collaboration with Other Teams: Work closely with the Retail and Wholesale Managers to ensure that social media messaging and promotions are consistent across all channels and support broader marketing initiatives.
β Email Communications: Handle sales-related emails, manage and execute email marketing campaigns, and attend to business emails, events, and inquiries.
β Event Coordination & Execution: Organize and attend company events, ensure event logistics align with the companyβs vision and goals, and oversee event set-up and salespeople preparation.
β Public Relations (PR) & Creator Outreach: Manage public relations by ensuring that all PR materials are sent to creators and influencers on time, maintain the company's image, and reach out to influencers for collaborations.
β Product Launch Shoots & Store Content: Arrange and coordinate photoshoots for new product launches and create content for mall store displays.
ASSUMPTION: This role requires a high level of multitasking, strong organizational skills, and the ability to work well under tight deadlines. It also involves a significant amount of collaboration with various teams and external parties.
Education: Bachelorβs degree in Marketing, Communications, Journalism, or a related field.
Experience: 3+ years of proven work experience as a Social Media Manager or similar role.
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, having experience with project management tools (e.g., Asana, Trello) and basic knowledge of HTML/CSS would be beneficial for this role.
Salary Range: Ksh 60,000 - 80,000 per month. This range is based on industry standards for a Social Media Manager role in Nairobi, Kenya, with 2-5 years of experience.
Benefits:
Working Hours: Full-time, Monday to Friday, 8:00 AM to 5:00 PM. Occasional overtime may be required to cover events or campaigns.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills. Benefits may also vary based on the company's policies and the candidate's employment status.
Industry: Bridge Talent Management is an outsourcing company that specializes in employee outsourcing and HR solutions. They operate in the competitive and dynamic HR services industry in Kenya.
Company Size: With 11-50 employees, Bridge Talent Management is a mid-sized company. This size allows for a more personal work environment and the opportunity to wear multiple hats, but it may also mean that employees have to take on more responsibilities than they would in a larger company.
Founded: Bridge Talent Management was founded in 2021, making it a relatively new company in the HR services industry. Despite its short history, it has already established itself as a reliable and innovative player in the market.
Company Description:
Company Specialties:
Company Website: http://www.bridgetalentgroup.com
ASSUMPTION: Bridge Talent Management's focus on technology and innovation sets it apart from traditional HR services companies. This focus may require employees to be comfortable with learning and adapting to new tools and technologies.
Career Level: This role is at the mid-level of the marketing career path. It requires a good understanding of social media marketing strategies and the ability to manage campaigns and projects.
Reporting Structure: The Social Media Manager reports directly to the Marketing Manager and works closely with other marketing team members, as well as teams from other departments, such as Retail, Wholesale, and Sales.
Work Arrangement: This role is on-site, full-time, with occasional overtime required for events or campaigns. The work arrangement may also include some flexibility for remote work, depending on the company's policies and the candidate's needs.
Growth Opportunities:
ASSUMPTION: While not explicitly stated, there may be opportunities for professional development and training to help the Social Media Manager grow in their role and advance their career.
Office Type: Bridge Talent Management's office is located in Nairobi, Kenya, and is a modern, tech-focused workspace designed to foster collaboration and innovation.
Office Location(s): Thika Rd, 9A, Nairobi, Nairobi 00200, KE
Geographic Context:
Work Schedule: The work schedule for this role is Monday to Friday, 8:00 AM to 5:00 PM, with occasional overtime required for events or campaigns. The work schedule may also include some flexibility for remote work, depending on the company's policies and the candidate's needs.
ASSUMPTION: While not explicitly stated, the work environment at Bridge Talent Management is likely to be fast-paced, dynamic, and collaborative, with a strong focus on innovation and technology.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Social Media Management, Content Creation, Campaign Management, Analytics, Customer Interaction, Influencer Collaboration, Email Marketing, Event Coordination, Public Relations, Brand Awareness, Engagement, Sales, Marketing Strategy
ASSUMPTION: Bridge Talent Management's interview process is likely to be thorough and comprehensive, with a strong focus on assessing the candidate's skills, experience, and cultural fit.
ASSUMPTION: While not explicitly stated, the Social Media Manager is likely to use a variety of tools and technologies to manage social media campaigns, create content, and analyze performance metrics.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Bridge Talent Management's company culture is likely to be fast-paced, dynamic, and collaborative, with a strong focus on innovation and technology. The company values creativity, collaboration, customer-centricity, integrity, and accountability.
ASSUMPTION: While not explicitly stated, the Social Media Manager role at Bridge Talent Management may present challenges related to work-life balance, time management, and external collaboration.
ASSUMPTION: While not explicitly stated, the Social Media Manager role at Bridge Talent Management is likely to be more focused on content creation and social media-specific strategies than similar roles at other companies, given the company's focus on innovation and technology.
ASSUMPTION: While not explicitly stated, the Social Media Manager role at Bridge Talent Management is likely to involve a range of projects, from strategic campaign development to tactical content creation and event coordination.
ASSUMPTION: While not explicitly stated, asking thoughtful and engaging questions during the interview can help demonstrate your interest in the role and provide valuable insights into the company culture and work environment.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.