Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: Renuity

🔹 Location: Madison, Wisconsin, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 30, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and managing the organic social media presence across multiple platforms
• Curating, developing, and publishing engaging content to drive engagement and brand awareness
• Overseeing a team, including direct supervision of a videographer, to ensure effective collaboration and timely execution of content creation
• Analyzing performance metrics to optimize campaigns and strategies
• Cultivating relationships with followers, influencers, and key community members to drive organic growth

ASSUMPTION: This role requires a strategic mindset, strong writing skills, and a deep understanding of social media best practices to succeed.

📋 Key Responsibilities

✅ Lead and supervise the social media team, including direct oversight of the videographer, ensuring effective collaboration, clear communication, and timely execution of content creation across various platforms

✅ Develop and execute an editorial calendar, ensuring timely and consistent content across all platforms

✅ Create a variety of content types, including written posts, photos, videos, and infographics that align with brand voice and strategy

✅ Identify, curate, and develop content that resonates with target audiences to increase engagement, grow followers, and drive brand awareness

✅ Drive organic growth by cultivating relationships with followers, influencers, and key community members

✅ Respond promptly to comments, direct messages, and mentions within 24 hours, maintaining a positive and engaging tone

✅ Use data and insights to refine strategies, increase user interaction, and boost overall engagement metrics (likes, shares, comments)

✅ Identify and engage with relevant influencers and brand advocates to expand reach and increase credibility

✅ Collaborate with influencers on content creation, partnerships, and campaigns

✅ Monitor, track, and analyze social media performance, including engagement, growth, and conversion metrics

✅ Report on KPIs and suggest actionable improvements to optimize content and campaigns

✅ Maintain brand consistency across all social media channels while adhering to platform-specific guidelines

✅ Stay up to date with social media best practices, algorithm changes, and emerging trends to ensure the brand remains innovative and competitive

✅ Work independently to execute social media strategies while collaborating with cross-functional teams on content and campaign initiatives

✅ Share insights and collaborate with marketing, PR, and creative teams to align social media efforts with broader marketing goals

✅ Coordinate with team members to develop and implement social media campaigns, monitor content performance, and adjust strategies as needed to achieve goals and KPIs

✅ Provide guidance and mentorship to the videographer, ensuring alignment with the overall social media strategy, and facilitate professional development opportunities

ASSUMPTION: This role requires strong leadership, communication, and interpersonal skills to motivate and guide team members, as well as experience with social media management tools and analytics platforms.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or related field

Experience: 3+ years of experience in social media management

Required Skills:

• Proven experience growing and managing social media communities for brands, with a track record of increasing followers, engagement, and conversions
• Proven experience managing creative teams, specifically with oversight of content creators such as videographers
• Strong understanding of social media platforms (Facebook, Instagram, Twitter, Snapchat, Reddit) and their best practices
• Exceptional writing, editing, and storytelling skills, with a portfolio of work samples showcasing your ability to create engaging content
• Ability to analyze data and use insights to drive performance and optimize campaigns
• Experience in managing and reporting on social media KPIs (e.g., engagement rate, reach, conversions)
• Knowledge of influencer marketing and strategies for cultivating influencer relationships
• Results-oriented with a focus on achieving goals and KPIs while optimizing campaigns for better performance
• Ability to work independently, take initiative, and meet deadlines in a fast-paced environment
• Strong attention to detail and ability to manage multiple projects simultaneously
• A passion for social media, staying on top of industry trends, and innovating content strategies

Preferred Skills:

• 1 year in a leadership or supervisory role
• Experience with video production, content creation, and post-production processes

ASSUMPTION: Candidates with additional relevant experience or certifications may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $65,000 - $85,000 per year (Based on industry standards for a Social Media Manager with 3+ years of experience in the United States)

Benefits:

• Full benefits package including health, vision, dental, and 401k match up to 6%
• PTO and holidays
• Career advancement opportunities

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services, specifically home improvement and renovation

Company Size: Medium-sized (1,001-5,000 employees), which offers opportunities for growth and collaboration within a structured environment

Founded: Renuity was founded with the mission to provide expert home improvement services tailored to local needs

Company Description:

• Renuity offers certified local home improvement providers throughout the U.S., combining renovation expertise, local know-how, and collaborative project management services
• The company specializes in various home repair and remodel needs, from roofing and window installs to bathroom and kitchen updates
• Renuity is committed to finding the best possible solution for customers' home repair and remodel needs, ensuring peace of mind throughout the process

Company Specialties:

• Home improvement and renovation services
• Local installation experts and quality products
• Collaborative project management services

Company Website: Renuity Home

ASSUMPTION: Renuity's focus on local expertise and collaborative project management sets it apart in the home improvement industry.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and advancement within the marketing department and the company as a whole

Reporting Structure: The Social Media Manager will report directly to the Marketing Director and oversee the videographer

Work Arrangement: On-site, with the opportunity to work from the company's headquarters in Charlotte, North Carolina, or the Madison, Wisconsin office

Growth Opportunities:

• Potential to advance to a Senior Social Media Manager or Marketing Manager role as the company grows
• Chance to expand the social media team and take on additional responsibilities
• Opportunities to collaborate with cross-functional teams and contribute to the overall success of the company

ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a dynamic and expanding company.

🌍 Location & Work Environment

Office Type: Renuity's offices are modern, collaborative spaces designed to foster creativity and productivity

Office Location(s): 1447 S Tryon St, Charlotte, North Carolina 28203, US; and Madison, Wisconsin, United States

Geographic Context:

• Madison, Wisconsin is known for its vibrant arts and culture scene, as well as its strong sense of community
• The city offers a high quality of life, with numerous parks, museums, and entertainment options
• Madison is home to a diverse range of industries, including healthcare, education, and technology

Work Schedule: Full-time, with flexible hours and the opportunity to work remotely on an as-needed basis

ASSUMPTION: Renuity's offices provide a supportive and engaging work environment that encourages collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to assess cultural fit and basic qualifications
• In-depth behavioral and skills-based interview with the Marketing Director and/or other members of the marketing team
• Final interview with the company's Executive Leadership team
• Background check and reference check for the final candidate

Key Assessment Areas:

• Candidates' understanding of social media best practices and trends
• Ability to analyze data and use insights to drive performance and optimize campaigns
• Writing, editing, and storytelling skills
• Leadership and team management skills
• Cultural fit and alignment with Renuity's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your social media management experience, as well as any relevant analytics or campaign successes
• Demonstrate your understanding of Renuity's mission and how your skills and experience align with the company's goals
• Prepare questions to ask during the interview to showcase your interest in the role and the company

ATS Keywords: Social Media Management, Content Development, Community Engagement, Influencer Marketing, Performance Analysis, Brand Consistency, Leadership, Communication, Data Analysis, Creative Thinking, Project Management, Storytelling, Team Collaboration, Trend Awareness, Mentorship, Video Production

ASSUMPTION: Renuity's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best possible candidate for the role.

🛠️ Tools & Technologies

• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Analytics platforms (e.g., Google Analytics, native social media insights)
• Video production and editing software (e.g., Adobe Premiere Pro, Final Cut Pro)

• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Renuity prioritizes the needs and satisfaction of its customers above all else
• Collaborative: The company fosters a culture of teamwork and open communication to drive success
• Innovative: Renuity encourages creativity, continuous learning, and adaptability to stay ahead in the ever-evolving home improvement industry

Work Style:

• Fast-paced and dynamic, with a focus on meeting deadlines and achieving goals
• Results-driven, with a strong emphasis on data-informed decision-making
• Creative and forward-thinking, with a willingness to take on new challenges and initiatives

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment, and are you comfortable managing multiple projects simultaneously?
• Are you able to analyze data and use insights to drive performance and optimize campaigns?
• Do you have strong leadership and team management skills, with the ability to motivate and guide team members?
• Are you passionate about social media, staying on top of industry trends, and innovating content strategies?

ASSUMPTION: Candidates who align with Renuity's values and work style are more likely to succeed in this role and contribute to the company's overall success.

⚠️ Potential Challenges

• Managing a team and overseeing a videographer may require additional time and effort to ensure effective collaboration and clear communication
• Keeping up with the fast-paced nature of social media trends and algorithm changes may be challenging
• Balancing multiple responsibilities, including content creation, performance analysis, and team management, may require strong organizational skills and time management
• Working in a dynamic and growing company may present unique challenges and opportunities

ASSUMPTION: These challenges can be overcome with strong leadership, communication, and organizational skills, as well as a willingness to adapt and learn in a fast-paced environment.

📈 Similar Roles Comparison

• Social Media Manager vs. Social Media Specialist: A Social Media Manager typically has more responsibilities, including team management and strategy development, while a Social Media Specialist focuses more on day-to-day content creation and community engagement
• Industry-specific context: Renuity's focus on home improvement and renovation services sets it apart from other consumer services companies, requiring a unique understanding of the target audience and relevant content
• Career path comparison: A Social Media Manager role can lead to career advancement opportunities, such as Senior Social Media Manager, Marketing Manager, or even Director of Marketing, depending on the company's size and structure

ASSUMPTION: Understanding the differences between similar roles and the unique aspects of Renuity's business can help candidates tailor their applications and prepare for the interview process.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new home improvement service, including content creation, influencer partnerships, and performance analysis
• Creating and implementing a social media strategy to increase engagement and followers for an existing home improvement service, with a focus on targeted advertising and community building
• Managing a team to produce and publish a series of educational videos showcasing Renuity's expertise in various home improvement topics, with a focus on SEO and audience engagement

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives a Social Media Manager might undertake at Renuity.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the social media team currently, and how can this role help address them?
• How does Renuity support the professional development and growth of its social media team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Renuity measure the success of its social media campaigns, and what KPIs are most important for this role?
• What is the company's long-term vision for its social media presence, and how can this role contribute to its achievement?

ASSUMPTION: Asking thoughtful and relevant questions during the interview demonstrates your interest in the role and the company, and provides valuable insights into the position and the team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on social media management, content creation, and team leadership
• Prepare questions to ask during the interview to showcase your interest in the role and the company
• Follow up with the hiring manager within 48 hours after the interview to express your appreciation and reiterate your interest in the position
• If selected for the final round, be prepared to provide references and complete a background check

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.