📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: Blockaid
🔹 Location: New York, NY, USA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site (New York, NY) with Remote OK
🚀 Job Overview
Key aspects of this role include:
- Evangelizing the Blockaid brand through creative and engaging social media content
- Collaborating with leadership to create thought leadership content
- Managing social media engagement across multiple platforms
- Building and executing a video content pipeline for live multi-channel streams
- Hosting and managing virtual and in-person events
- Working with demand generation to amplify social media efforts with paid advertising
ASSUMPTION: This role requires a strong understanding of social media trends, a passion for being online, and the ability to create engaging content quickly.
📋 Key Responsibilities
✅ Partner with the head of marketing and CEO to create thought leadership content
✅ Own social content and engagement across X, LinkedIn, and Telegram
✅ Build and execute our video content pipeline (live multi-channel streams)
✅ Host and manage virtual and in-person events
✅ Work with demand generation to amplify your work with paid advertising
✅ Create memes and branded GIFs that help establish the Blockaid brand
ASSUMPTION: This role requires a high level of creativity, quick thinking, and the ability to work both independently and collaboratively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: At least 3 years of experience managing social media accounts and communities
Required Skills:
- Proven history of driving engagement for brands or personal projects
- Demonstrated ability to grow social media following through original content and active engagement
- Strong bias for action and quick-thinking
- Ability to be both scrappy and collaborative
- Familiarity with social media management tools
Preferred Skills:
- Experience with video production and editing
- Knowledge of blockchain technology and web3
ASSUMPTION: Candidates should have a strong portfolio of previous community work and social content creation examples to showcase during the interview process.
💰 Compensation & Benefits
Salary Range: $70,000 - $100,000 per year (based on experience and industry standards for a mid-level marketing role in New York City)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible work hours and remote work options
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexibility for event scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in New York City. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Blockchain and Cryptocurrency Security
Company Size: Small to Medium (51-200 employees)
Founded: 2022
Company Description:
- Blockaid is an onchain security platform trusted by major names in web3 to detect, understand, and prevent or mitigate damage from fraud, scams, hacks, and financial risks.
- Their platform provides unmatched visibility through direct integrations with popular web3 wallets and internet-wide monitoring.
- Blockaid is committed to building trust in blockchain technology through better security.
Company Specialties:
- Onchain Security
- Fraud Detection
- Risk Management
- Web3 Security
Company Website: http://blockaid.io
ASSUMPTION: Blockaid is a growing company in the blockchain security space, with a focus on providing comprehensive security solutions for web3 platforms.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Head of Marketing
Work Arrangement: On-site in New York, NY, with Remote OK
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunities to learn about blockchain technology and web3
- Chance to work with high-profile clients in the web3 space
ASSUMPTION: This role offers opportunities for growth and learning within a dynamic and innovative industry.
🌍 Location & Work Environment
Office Type: On-site office in New York, NY, with remote work options
Office Location(s): New York, NY, USA
Geographic Context:
- New York City is a major hub for technology and finance, with a vibrant startup scene
- The city offers a wide range of cultural, entertainment, and dining options
- New York has a diverse and multicultural population
Work Schedule: Full-time (40 hours per week), with flexibility for event scheduling
ASSUMPTION: The on-site office in New York City provides an opportunity to work in a dynamic and fast-paced environment, with access to the city's many resources and attractions.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Head of Marketing
- In-depth interview with the Head of Marketing and a member of the marketing team
- Final interview with the CEO
- Background check and reference check
Key Assessment Areas:
- Creativity and originality in social media content
- Understanding of social media trends and best practices
- Ability to work collaboratively and independently
- Knowledge of blockchain technology and web3 (preferred)
Application Tips:
- Highlight your previous community work and social content creation examples in your application
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare examples of your video production and editing work, if applicable
ATS Keywords: Social Media Management, Content Creation, Engagement, Video Production, Event Management, Trend Spotting, Creativity, Meme Creation, Collaboration, Marketing Strategy
ASSUMPTION: The interview process for this role will focus on assessing the candidate's creativity, originality, and understanding of social media trends, as well as their ability to work collaboratively and independently.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Video production and editing software (e.g., Adobe Premiere Pro, Final Cut Pro, iMovie)
- Event planning and management tools (e.g., Eventbrite, Bizzabo, Hopin)
- Paid advertising platforms (e.g., Facebook Ads, LinkedIn Ads, Twitter Ads)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's preferences and the company's existing tech stack.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Security
- Collaboration
- Integrity
- Customer-centricity
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Adaptable and flexible
- Data-driven and results-focused
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments?
- Are you comfortable working collaboratively and independently?
- Do you have a strong understanding of social media trends and best practices?
- Are you passionate about blockchain technology and web3 (preferred)?
ASSUMPTION: Blockaid values candidates who are innovative, security-focused, collaborative, and customer-centric, with a strong work ethic and a passion for blockchain technology and web3.
⚠️ Potential Challenges
- Keeping up with the fast-paced and ever-changing landscape of social media trends
- Managing multiple social media platforms and content types simultaneously
- Balancing event planning and management with day-to-day social media responsibilities
- Working with a diverse range of clients and stakeholders in the web3 space
ASSUMPTION: This role may present challenges related to the fast-paced nature of social media, the need to balance multiple responsibilities, and the diverse range of clients and stakeholders in the web3 space.
📈 Similar Roles Comparison
- Unlike traditional social media manager roles, this position requires a strong understanding of blockchain technology and web3
- This role offers the opportunity to work with high-profile clients in the web3 space, providing unique challenges and learning opportunities
- Compared to other marketing roles, this position places a strong emphasis on creativity, originality, and quick thinking
ASSUMPTION: This role offers unique opportunities and challenges compared to traditional social media manager positions, with a focus on blockchain technology, web3, and high-profile clients in the web3 space.
📝 Sample Projects
- Creating a series of branded GIFs and memes to promote Blockaid's onchain security platform
- Hosting a live multi-channel stream event featuring thought leaders in the web3 space
- Developing a social media campaign to raise awareness of blockchain security best practices
ASSUMPTION: These sample projects are designed to showcase the candidate's creativity, originality, and understanding of social media trends, as well as their ability to work collaboratively and independently.
❓ Key Questions to Ask During Interview
- How does Blockaid approach thought leadership content creation, and how can I contribute to this process?
- What are the most effective social media strategies for reaching Blockaid's target audiences?
- How does Blockaid support the growth and development of its employees?
- What are the biggest challenges facing the blockchain security industry, and how can this role help address them?
- How does Blockaid balance the need for innovation with the importance of security and compliance?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of Blockaid's values, culture, and goals, as well as their ability to contribute to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight your previous community work and social content creation examples in your application
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare examples of your video production and editing work, if applicable
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
