📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: Coury Hospitality LLC
🔹 Location: Bentonville, Arkansas
🔹 Job Type: On-site
🔹 Category: Hospitality
🔹 Date Posted: May 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating, curating, and executing marketing and social media initiatives for the hotel and its food & beverage outlets
- Focusing on digital engagement, brand awareness, community management, and content creation
- Supporting larger marketing strategies and driving engagement through social media platforms
- Capturing photography and video content to support brand storytelling and marketing strategies
- Attending and capturing on-site and off-site events and activations
ASSUMPTION: This role requires a strong understanding of social media platforms and creative skills to effectively manage the hotel's online presence and engage with followers.
📋 Key Responsibilities
✅ Develop and schedule engaging content for The National and its outlets across social media platforms
✅ Engage with followers by responding to comments, direct messages, and guest inquiries in a timely manner
✅ Stay up to date on social media trends and implement strategies to drive engagement and brand awareness
✅ Assist with influencer marketing, giveaways, and partnership activations
✅ Assist in planning and executing brand photoshoots to align with marketing strategies and seasonal campaigns
✅ Attend and capture on-site and off-site events such as wine dinners, holiday activations, and internal Curator events
✅ Monitor and respond to guest reviews on various platforms within 48 hours
✅ Assist in the execution of paid social media campaigns to maximize reach and engagement
✅ Lead social media reporting for monthly Asset Management Reports and quarterly marketing recaps
✅ Assist with the development of annual marketing plans, marketing trackers, and strategy presentations
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to multitask and manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 2-5 years of experience in social media management, preferably in the hospitality industry
Required Skills:
- Proven experience managing business social media profiles (Instagram, Facebook, and LinkedIn)
- Knowledge and understanding of relevant social media platforms
- Computer literacy and proficiency in design tools such as Canva and Adobe applications
- Creative eye for capturing quality photography and videos
- Excellent communication skills, both written and verbal
- Strong time management and organizational skills
- Ability to work well under pressure and manage multiple projects simultaneously
- Excellent customer service skills and ability to resolve conflicts
Preferred Skills:
- Previous experience in the hospitality industry
- Knowledge of online marketing and major marketing channels
ASSUMPTION: Candidates with a strong portfolio showcasing their creative skills and experience in social media management will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $45,000 - $60,000 per year (Based on industry standards for a Social Media Manager with 2-5 years of experience in the hospitality industry in Bentonville, AR)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on hotel stays and food & beverage outlets
- Opportunities for career growth and development
Working Hours: Full-time, Monday-Friday, with occasional evenings and weekends for events
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality. Coury Hospitality specializes in curating unique experiences in distinctive hotels, restaurants, and bars.
Company Size: 1,001-5,000 employees. As a mid-sized company, Coury Hospitality offers opportunities for growth and development while maintaining a supportive work environment.
Founded: Coury Hospitality was founded with a commitment to intuitive service and exceptional attention to detail, ensuring that guests have unforgettable experiences.
Company Description:
- Coury Hospitality specializes in the design, development, and operation of boutique hotels, restaurants, and event spaces
- The company offers comprehensive solutions and expert advice to elevate the guest experience
- Coury Hospitality is dedicated to creating unmatched moments for guests and locals
Company Specialties:
- Hospitality Management
- Hotel Management
- Restaurant Management
- Revenue Management
- Procurement
- Marketing
- Social Media
- Hotel Renovation
- Brand Development
Company Website: CouryHospitality.com
ASSUMPTION: Coury Hospitality's focus on creating unique experiences and intuitive service makes it an attractive employer for candidates seeking a creative and engaging work environment.
📊 Role Analysis
Career Level: Mid-level. This role offers opportunities for growth and development within the marketing department and the broader hospitality industry.
Reporting Structure: The Social Media Manager will report directly to the Marketing Manager and work closely with various departments, including sales, operations, and culinary teams.
Work Arrangement: On-site, with occasional work off-site for events and activations. The role requires a flexible schedule, with the ability to work evenings and weekends as needed.
Growth Opportunities:
- Advancement within the marketing department, such as a Senior Social Media Manager or Marketing Manager role
- Expansion into other areas of the hospitality industry, such as hotel management or event planning
- Opportunities to work on special projects and initiatives, gaining valuable experience and exposure
ASSUMPTION: The Social Media Manager role at Coury Hospitality offers a unique opportunity for candidates to grow both personally and professionally within the dynamic hospitality industry.
🌍 Location & Work Environment
Office Type: On-site at the hotel or outlets, with occasional work off-site for events and activations
Office Location(s): 1201 SE 8th Street, Bentonville, AR 72712
Geographic Context:
- Bentonville is located in Northwest Arkansas and is known for its vibrant arts scene, outdoor recreation, and growing food and beverage industry
- The city is home to several corporate headquarters, including Walmart, and offers a diverse range of cultural and entertainment options
- Bentonville has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, Monday-Friday, with occasional evenings and weekends for events
ASSUMPTION: The on-site work environment at Coury Hospitality's hotel and outlets offers a dynamic and engaging atmosphere, with opportunities to interact with guests and team members from various departments.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess communication skills and cultural fit
- In-person or virtual interview with the Marketing Manager and a member of the marketing team
- Final interview with the General Manager or a member of the executive team
- Background check and reference check
Key Assessment Areas:
- Social media management skills and experience
- Creativity and ability to capture engaging content
- Communication skills and customer service orientation
- Adaptability and ability to work well under pressure
- Cultural fit and alignment with Coury Hospitality's values
Application Tips:
- Tailor your resume and cover letter to highlight your social media management experience and relevant skills
- Include examples of your work, such as social media campaigns or content you've created
- Demonstrate your understanding of the hospitality industry and Coury Hospitality's unique offerings
- Prepare questions to ask during the interview that showcase your interest in the role and the company
ATS Keywords: Social Media Management, Content Creation, Photography, Video Production, Community Management, Digital Marketing, Brand Awareness, Engagement Strategies, Reputation Management, Event Coverage, Communication Skills, Time Management, Team Collaboration, Influencer Marketing, Customer Service, Attention to Detail
ASSUMPTION: The application process for the Social Media Manager role at Coury Hospitality is designed to assess candidates' skills, experience, and cultural fit, ensuring that the most qualified and engaged individuals are selected for the position.
🛠️ Tools & Technologies
- Social media platforms: Instagram, Facebook, LinkedIn, Pinterest, YouTube
- Design tools: Canva, Adobe Creative Suite (Photoshop, Lightroom, Premiere Pro)
- Project management tools: Asana, Trello, or similar
- Analytics tools: Google Analytics, Sprout Social, Hootsuite, or similar
ASSUMPTION: The tools and technologies required for this role are industry-standard and can be easily learned by candidates with relevant experience in social media management.
👔 Cultural Fit Considerations
Company Values:
- Passion: We are passionate about creating unmatched moments for our guests and locals
- Creativity: We foster a creative environment that encourages innovation and unique ideas
- Intuitive Service: We anticipate the needs of our guests and provide exceptional service
- Attention to Detail: We strive for perfection in every aspect of our operations
Work Style:
- Collaborative: We work together to achieve our goals and create memorable experiences
- Adaptable: We embrace change and continuously improve our processes and offerings
- Results-driven: We focus on delivering results and exceeding expectations
Self-Assessment Questions:
- Do you have a passion for creating engaging content and connecting with people online?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
- Do you have a keen eye for detail and a commitment to delivering high-quality work?
- Are you a strong communicator with excellent customer service skills?
ASSUMPTION: Candidates who align with Coury Hospitality's values and work style will be most successful in the Social Media Manager role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing multiple social media platforms and content creation deadlines simultaneously
- Adapting to the dynamic nature of the hospitality industry and responding to changing customer preferences
- Balancing the demands of on-site work and off-site events and activations
- Maintaining a strong online presence and positive reputation for the hotel and its outlets
ASSUMPTION: The Social Media Manager role at Coury Hospitality presents unique challenges that require strong organizational skills, adaptability, and a commitment to delivering high-quality work.
📈 Similar Roles Comparison
- Unlike other social media management roles, this position focuses on the hospitality industry and requires a strong understanding of the unique needs and preferences of hotel guests
- Coury Hospitality's commitment to creating unmatched moments for guests and locals sets this role apart from similar positions in other industries
- This role offers opportunities for growth and development within the marketing department and the broader hospitality industry, with potential career paths in hotel management, event planning, or brand development
ASSUMPTION: The Social Media Manager role at Coury Hospitality is unique and offers a compelling opportunity for candidates seeking a creative and engaging work environment in the dynamic hospitality industry.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new restaurant opening at the hotel
- Creating engaging content for the hotel's Instagram and Facebook pages, showcasing its unique offerings and amenities
- Managing the hotel's online reputation by responding to guest reviews and addressing any concerns or complaints
ASSUMPTION: The sample projects for the Social Media Manager role at Coury Hospitality are designed to showcase the candidate's ability to create engaging content, manage multiple platforms, and maintain a strong online presence for the hotel and its outlets.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for the hotel and its outlets?
- What are the key priorities for the first 90 days in this role?
- How does Coury Hospitality support the professional development and growth of its employees?
- What are the most challenging aspects of the Social Media Manager role, and how can I best prepare for them?
- How does Coury Hospitality measure the success of its social media initiatives, and what key performance indicators (KPIs) are most important?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and commitment to success at Coury Hospitality.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your social media management experience and relevant skills
- Prepare questions to ask during the interview that showcase your interest in the role and the company
- Follow up with the hiring manager within 48 hours of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
