📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: Encompass Health
🔹 Location: Birmingham, AL
🔹 Job Type: On-site
🔹 Category: Marketing & Communications
🔹 Date Posted: August 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (not remote)
🚀 Job Overview
Key aspects of this role include:
- Managing and creating digital content across social media channels to enhance brand awareness and support hospital-specific growth.
- Collaborating with marketing services and hospital leadership to generate engaging content and analyze performance metrics.
- Optimizing content for social media audiences and fostering relationships with local hospital leadership.
- Monitoring industry trends in healthcare social media and suggesting content creation ideas for cross-channel strategy.
ASSUMPTION: This role requires a strong understanding of social media platforms, content creation, and marketing strategies, as well as the ability to analyze performance data and make data-driven decisions.
📋 Key Responsibilities
✅ Manage, create, and initiate digital content via social media channels to support company brand awareness and hospital-specific growth.
✅ Collaborate with marketing services and hospital leadership to generate, launch, and manage social media content.
✅ Create consistent, meaningful content on social media platforms, including writing and editing social media posts, encouraging optimal customer engagement, and promoting social media campaigns.
✅ Analyze reports to evaluate successes and opportunities based upon cross-channel performance and compile quarterly reporting for all eight (8) regions of Encompass Health.
✅ Develop, schedule, and analyze monthly reports for all hospitals and onboard new hospitals to integrate into the social media program.
✅ Manage the Encompass Health YouTube channel, including branding audits and uploading and publishing of marketing videos, and assist in video strategy planning and amplification for brand channels.
✅ Monitor industry trends in healthcare social media and suggest content creation ideas for cross-channel strategy.
✅ Manage large volumes of social media content creation and oversee multiple channels with varied audiences while maintaining an acute awareness of overall organizational goals and desired outcomes of this activity.
✅ Focus on day-to-day management, implementation, tracking/reporting, and optimization of social media marketing content and campaigns.
✅ Assist in the management of organic and pay-per-click (PPC) campaigns in social media and support search marketing (PPC) and Search Engine Optimization (SEO).
ASSUMPTION: This role requires strong organizational skills, the ability to manage multiple projects and deadlines, and excellent communication and collaboration skills.
🎯 Required Qualifications
Education: Bachelor's degree in communications or a related field required.
Experience: 3+ years of social media experience, including planning and managing content of multiple accounts. Agency or corporate experience preferred.
Required Skills:
- Proven experience in social media management, content creation, and digital marketing.
- Strong analytical skills and experience analyzing sophisticated reporting.
- Excellent project management skills and experience working across departments to accomplish project deliverables and establish consensus.
- Familiarity with healthcare background and/or specialized degrees in social media are beneficial.
- Experience with Reputation.com preferred.
- Paid media experience in social marketing; SEO experience preferred.
Preferred Skills:
- Experience with specific social media platforms and tools.
- Fluency in additional languages.
ASSUMPTION: Candidates with a strong background in social media management, content creation, and digital marketing, as well as experience analyzing performance data and managing projects across departments, will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (based on industry standards for a Social Media Manager with 3-5 years of experience in the healthcare industry)
Benefits:
- Affordable medical, dental, and vision plans for full-time and part-time employees and their families.
- Generous paid time off that accrues over time.
- Tuition reimbursement and continuing education opportunities.
- Company-matching 401(k) and employee stock purchase plans.
- Flexible spending and health savings accounts.
- A community of people who love what they do.
Working Hours: Full-time, 40 hours per week.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Social Media Manager with 3-5 years of experience in the healthcare industry. Actual salary may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Encompass Health is the largest owner and operator of rehabilitation hospitals in the United States, providing high-quality, compassionate rehabilitative care for patients recovering from a major injury or illness.
Company Size: Encompass Health has 168 hospitals in 38 states and Puerto Rico, employing over 10,000 employees.
Founded: 1984
Company Description:
- Encompass Health is ranked as one of Fortune’s 100 Best Companies to Work For and Modern Healthcare’s Best Places to Work in Healthcare.
- The company provides advanced technology and innovative treatments to maximize patient recovery.
- Encompass Health is focused on delivering high-quality care and exceptional patient experiences.
Company Specialties:
- Healthcare and Rehabilitation
- Inpatient Rehabilitation
- Physical Rehabilitation
- Occupational Therapy
- Physical Therapy
- Speech Therapy
Company Website: encompasshealth.com
ASSUMPTION: Working at Encompass Health offers opportunities for career growth and the chance to make a significant impact on patients' lives.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Services department and collaborates with hospital leadership.
Work Arrangement: On-site, full-time position based in Birmingham, AL.
Growth Opportunities:
- Potential career advancement within the marketing department or other areas of the organization.
- Opportunities to gain experience in various aspects of digital marketing and content creation.
- Chance to work with and learn from experienced marketing professionals.
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established healthcare organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a professional, collaborative work environment.
Office Location(s): 9001 Liberty Pkwy, Birmingham, Alabama 35242, US
Geographic Context:
- Birmingham, AL is the most populous city in Alabama, with a diverse economy and a cost of living below the national average.
- The city offers a range of cultural, recreational, and entertainment options.
- Birmingham has a humid subtropical climate, with mild winters and hot, humid summers.
Work Schedule: Full-time, 40 hours per week, with the possibility of occasional overtime or flexible hours to meet project deadlines.
ASSUMPTION: Working in Birmingham, AL offers a mix of urban and suburban living, with a lower cost of living compared to many major cities in the United States.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission.
- Phone or video screening with the HR department.
- In-depth interview with the hiring manager and/or marketing team.
- Background check and reference check.
- Job offer and onboarding.
Key Assessment Areas:
- Social media management and content creation skills.
- Analytical skills and ability to interpret performance data.
- Project management and collaboration skills.
- Understanding of the healthcare industry and Encompass Health's mission and values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant social media management and content creation experience.
- Demonstrate your understanding of the healthcare industry and Encompass Health's mission and values.
- Showcase your analytical skills and ability to interpret performance data.
- Prepare examples of your social media content and campaigns to discuss during the interview.
ATS Keywords: Social Media Management, Content Creation, Digital Marketing, Customer Engagement, Reporting Analysis, Video Strategy, SEO, PPC Campaigns, Healthcare Knowledge, Cross-Channel Performance, Brand Awareness, Project Management, Collaboration, Trend Monitoring, Content Optimization, Editing
ASSUMPTION: The interview process for this role will focus on assessing the candidate's social media management and content creation skills, as well as their analytical and project management skills.
🛠️ Tools & Technologies
- Social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.)
- Content creation and editing tools (Canva, Adobe Creative Suite, etc.)
- Social media management tools (Hootsuite, Buffer, Sprout Social, etc.)
- Analytics tools (Google Analytics, Facebook Insights, etc.)
- Video editing and publishing tools (YouTube, Vimeo, etc.)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered care
- Collaboration and teamwork
- Continuous learning and improvement
- Accountability and integrity
- Respect and dignity
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Creative and innovative
- Adaptable and flexible
- Results-oriented and goal-focused
Self-Assessment Questions:
- How do you ensure that your social media content aligns with Encompass Health's brand and values?
- Can you describe a time when you had to analyze performance data to make strategic decisions about social media content?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: Candidates who demonstrate a strong fit with Encompass Health's company values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple social media accounts and content creation deadlines can be demanding and stressful.
- Working in the healthcare industry may require understanding and compliance with specific regulations and guidelines.
- Collaborating with hospital leadership and marketing services may present unique challenges and require strong communication and project management skills.
- The on-site work arrangement may not be suitable for candidates who prefer remote or flexible work arrangements.
ASSUMPTION: Candidates should be prepared to manage multiple projects and deadlines, work collaboratively with various teams, and adapt to the unique demands of the healthcare industry.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Digital Marketing Specialist position in other industries, but with a focus on the healthcare sector.
- Compared to other Social Media Manager roles, this position may require a deeper understanding of healthcare industry trends and regulations.
- Career progression in this role may lead to opportunities in digital marketing, content strategy, or management within the healthcare industry.
ASSUMPTION: Candidates should be prepared to tailor their skills and experience to the unique demands of the healthcare industry and Encompass Health's mission and values.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new rehabilitation program or service offered by Encompass Health.
- Creating and publishing engaging content on Encompass Health's social media channels to increase brand awareness and customer engagement.
- Analyzing performance data to optimize social media content and improve overall brand performance.
ASSUMPTION: Candidates should be prepared to provide examples of their social media content and campaigns, as well as their ability to analyze performance data and make data-driven decisions.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing services department and how this role fits into the team?
- How does Encompass Health support the professional development and growth of its employees?
- Can you provide examples of successful social media campaigns that Encompass Health has implemented in the past, and what made them successful?
- How does Encompass Health measure the success of its social media efforts, and what key performance indicators (KPIs) are tracked?
- What are the most significant challenges facing the social media team at Encompass Health, and how can this role help address them?
ASSUMPTION: Candidates should use the interview process to gain a deeper understanding of the role, the team, and the company's goals and objectives.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Encompass Health careers portal.
- Tailor your resume and cover letter to highlight your relevant social media management and content creation experience, as well as your analytical and project management skills.
- Prepare examples of your social media content and campaigns to discuss during the interview.
- Research Encompass Health's mission, values, and recent projects to demonstrate your understanding of the company and its goals.
- Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
