📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: Wehkamp Retail Group
🔹 Location: Zwolle, Overijssel, Netherlands
🔹 Job Type: Full-time
🔹 Category: Retail, Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing influencer collaborations and ambassador programs for Wehkamp and Kleertjes brands
- Building and maintaining relationships with content creators and influencers
- Executing creative campaigns from briefing to review
- Monitoring and analyzing social media performance
- Spotting trends and new talent in social media
ASSUMPTION: This role requires a strong understanding of social media trends and the ability to create engaging content. Previous experience in influencer marketing or social media management is essential.
📋 Key Responsibilities
✅ Manage the Wehkamp and Kleertjes influencer programs
✅ Maintain relationships with ambassadors and coordinate user-generated content
✅ Set up and manage affiliate collaborations
✅ Create and brief influencers on content
✅ Review and approve influencer content
✅ Conceptualize and execute larger creative campaigns
✅ Monitor, analyze, and report on social media performance
✅ Provide input for content on Wehkamp and Kleertjes' own social channels
✅ Spot new talent and social trends
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong organizational skills and the ability to work independently.
🎯 Required Qualifications
Education: HBO/WO level
Experience: Minimum 2 years in influencer marketing or social media management
Required Skills:
- Proven experience in influencer marketing or social media management
- Strong understanding of social media trends and platforms
- Creative mindset with the ability to generate engaging content
- Excellent communication and relationship-building skills
- Analytical skills to monitor and report on performance
Preferred Skills:
- Experience with social media analytics tools
- Fluency in Dutch and English
- Video production skills
ASSUMPTION: Candidates with a background in marketing, communications, or a related field will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on experience level)
Benefits:
- Salary based on experience
- 10.5% vacation allowance
- 30 vacation days
- Bonus scheme
- Profit sharing
- Bicycle lease and bicycle plan
- Gym access
- Travel expense reimbursement
- Work from home allowance
- Good pension scheme
- Annual salary scale growth
- Discount on additional health insurance
- Employee discount on nearly entire assortment
Working Hours: 40 hours per week, Monday to Friday
ASSUMPTION: The salary range is estimated based on market rates for similar roles in the Netherlands. Benefits are subject to change and may vary based on individual circumstances.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, focusing on e-commerce and online sales
Company Size: 1,001-5,000 employees, providing a large and diverse work environment
Founded: 1952, with over 70 years of experience serving the Dutch market
Company Description:
- Wehkamp Retail Group is a well-known Dutch retailer with a strong online presence
- They offer a wide range of products, including fashion, home, beauty, and electronics
- Their mission is to assist customers in making choices and provide a relevant and curated selection of products
Company Specialties:
- eCommerce and online retail
- Webshop development and management
- Digital marketing and advertising
- Fashion, home, beauty, and electronics retail
Company Website: wehkampretailgroup.nl
ASSUMPTION: Wehkamp Retail Group is a well-established company with a strong brand presence in the Netherlands. They prioritize customer satisfaction and offer a wide range of products to cater to diverse customer needs.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development
Reporting Structure: This role reports directly to the social media team and works closely with colleagues from creatie, shopmarketing, and sales
Work Arrangement: On-site, with the possibility of remote work for specific tasks
Growth Opportunities:
- Progression to a senior role within the social media team
- Expansion into other marketing or management roles within the company
- Development of skills in influencer marketing, content creation, and campaign management
ASSUMPTION: This role offers opportunities for career growth and development within the company, as well as the chance to gain valuable experience in influencer marketing and social media management.
🌍 Location & Work Environment
Office Type: Modern, state-of-the-art distribution center with a collaborative work environment
Office Location(s): Zwolle, Overijssel, Netherlands
Geographic Context:
- Zwolle is a city in the province of Overijssel, with a population of approximately 125,000 people
- The city is known for its historic city center and various cultural attractions
- Zwolle is well-connected by road and public transportation, with easy access to major cities in the Netherlands
Work Schedule: Standard office hours, with flexibility for specific tasks and projects
ASSUMPTION: Zwolle offers a pleasant living environment with a mix of urban and rural attractions. The office location provides easy access to amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the hiring manager and/or team members
- Final decision and job offer
Key Assessment Areas:
- Understanding of social media trends and platforms
- Creativity and content generation skills
- Communication and relationship-building skills
- Analytical skills and ability to monitor performance
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Provide specific examples of your experience in influencer marketing or social media management
- Demonstrate your understanding of the Wehkamp brand and their target audience
ATS Keywords: Influencer marketing, social media management, content creation, campaign management, relationship management, performance analysis, trend spotting, creative thinking
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the team. It is essential to tailor your application materials to the specific requirements of the role and the company.
🛠️ Tools & Technologies
- Social media platforms (Instagram, TikTok, YouTube, etc.)
- Social media analytics tools (Hootsuite, Sprout Social, etc.)
- Content creation tools (Canva, Adobe Creative Suite, etc.)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's preferences and the needs of the project. Familiarity with common social media platforms and analytics tools is essential.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Collaboration
- Innovation
- Integrity
- Respect
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on performance
- Adaptable and open to change
- Creative and innovative
Self-Assessment Questions:
- Do you have a strong understanding of social media trends and platforms?
- Are you able to create engaging and relevant content for a diverse audience?
- Do you thrive in a collaborative and dynamic work environment?
- Are you comfortable working independently and managing multiple projects?
ASSUMPTION: Wehkamp Retail Group values employees who are customer-focused, collaborative, and results-driven. Candidates who share these values and are able to thrive in a dynamic work environment will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple influencer relationships and campaigns simultaneously
- Keeping up with the fast-paced nature of social media and trends
- Balancing creative and analytical tasks, requiring strong organizational skills
- Working in a large and diverse organization, with various stakeholders and priorities
ASSUMPTION: This role may present challenges related to time management, prioritization, and adaptability. Candidates should be prepared to work in a fast-paced and dynamic environment.
📈 Similar Roles Comparison
- Social Media Manager vs. Marketing Coordinator: The Social Media Manager role focuses more on influencer relationships and campaign management, while the Marketing Coordinator role may involve broader marketing tasks and project management
- Social Media Manager vs. Content Creator: The Social Media Manager role requires a broader understanding of social media trends and platforms, as well as the ability to manage influencer relationships and campaigns. The Content Creator role focuses primarily on creating engaging and relevant content
- Social Media Manager vs. Digital Marketing Specialist: The Social Media Manager role is more focused on influencer marketing and campaign management, while the Digital Marketing Specialist role may involve broader digital marketing tasks, such as SEO, PPC, and email marketing
ASSUMPTION: This role is distinct from other marketing roles in its focus on influencer marketing and campaign management. However, it may share some similarities with other marketing roles, depending on the specific needs of the company and the team.
📝 Sample Projects
- Managing a large-scale influencer campaign for a product launch
- Creating and executing a social media strategy for a new brand or product line
- Analyzing and reporting on social media performance for multiple brands and campaigns
- Identifying and engaging with new influencers and content creators to expand the company's reach
ASSUMPTION: These sample projects illustrate the diverse range of tasks and responsibilities associated with this role. Candidates should be prepared to take on a variety of projects and adapt to changing priorities and needs.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing strategy for the company?
- What are the most significant challenges facing the social media team currently?
- How does the company support the professional development and growth of its employees?
- What is the team structure and dynamic, and how does this role contribute to its success?
ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, challenges, and opportunities for growth and development. Candidates should tailor their questions to the specific needs and goals of the company and the team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Wehkamp careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your previous work, including any relevant social media campaigns or content
- Follow up with the hiring manager or HR representative within one week of submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
