π Core Information
πΉ Job Title: Social Media Manager
πΉ Company: Glassdoor
πΉ Location: Atlanta, GA
πΉ Job Type: Full-time
πΉ Category: Marketing
πΉ Date Posted: May 5, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: Remote OK
π Job Overview
Key aspects of this role include:
- Developing, managing, and executing creative social media strategies
- Crafting engaging and helpful content for various platforms
- Collaborating with cross-functional teams to create platform-native content
- Analyzing key metrics and optimizing social media efforts
- Building and engaging with a thriving community
ASSUMPTION: This role requires a strong understanding of social media trends and best practices, as well as excellent writing and editing skills.
π Key Responsibilities
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Develop, manage, and execute creative social media strategies that align with brand goals, product launches, and cultural moments
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Own the content calendar, ensuring a compelling mix of storytelling, thought leadership, and community-driven content
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Guide concepts to execution in collaboration with talented creatives, designers, writers, and video editors to create content thatβs irresistible and platform-native
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Track key metrics, present insights, and continuously optimize social media efforts to achieve growth goals
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Foster a thriving community by actively engaging with the audience, responding to comments and messages, and using social listening to understand what matters most to them
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Manage paid amplification and collaborate with social media creators to expand reach
ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple projects and deadlines simultaneously.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Minimum of 5+ years of marketing experience developing social media strategy, creative and audience engagement
Required Skills:
- Proven track record of developing and executing successful social media strategies
- Excellent writing and editing skills
- Strong analytical skills and data-driven approach
- Excellent communication and collaboration skills
- Passion for building community and fostering meaningful connections
Preferred Skills:
- Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Fluency in multiple languages
ASSUMPTION: A background in marketing, communications, or a related field is essential for this role. Experience with social media management tools is a plus.
π° Compensation & Benefits
Salary Range: $93,400 - $124,000 per year (based on Glassdoor's provided range)
Benefits:
- Annual bonus target of 10%
- Generous Restricted Stock Units (RSU)
- 100% employer-paid premiums for employee medical, dental, vision, life, short and long-term disability and select well-being programs, along with 80% employer-paid premiums for all dependents
- Generous paid time-off programs for birthing and non-birthing parents, along with additional company-sponsored leaves
- Wellness programs to support mental, physical, and financial health
- 401(k) plan with a company match up to $5,000 per year
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is based on Glassdoor's market 75th percentile for technical roles and the 65th percentile for non-technical roles.
π Applicant Insights
π Company Context
Industry: Glassdoor operates in the technology, information, and internet industry, focusing on job listings, company reviews, salaries, and more.
Company Size: Glassdoor has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Glassdoor was founded in 2007 and is headquartered in San Francisco, CA.
Company Description:
- Glassdoor is a remote-first company that values flexibility and work-life balance
- Their mission is to make worklife better, together, by fostering transparency and authenticity in the workplace
- Glassdoor is committed to equal treatment and opportunity, creating a community of inclusion
Company Specialties:
- Jobs
- Interview Questions
- Company Reviews
- Office Photos
- Salaries
- Recruiting
- Employment Branding
- Benefits
- Talent Acquisition
- Talent Solutions
Company Website: Glassdoor
ASSUMPTION: Glassdoor's commitment to transparency and authenticity extends to its hiring process, valuing honesty and open communication.
π Role Analysis
Career Level: This role is at the mid-career level, requiring significant experience in social media management and marketing.
Reporting Structure: The Social Media Manager will report directly to the Marketing Manager or a similar role.
Work Arrangement: This role is remote-first, allowing employees to live anywhere Glassdoor is a registered company.
Growth Opportunities:
- Potential career progression into a Senior Social Media Manager or Marketing Manager role
- Expanding skills and knowledge in marketing, branding, and content strategy
- Opportunities to collaborate with cross-functional teams and influence company-wide initiatives
ASSUMPTION: Glassdoor's remote-first policy and flexible work arrangements provide opportunities for professional and personal growth.
π Location & Work Environment
Office Type: Glassdoor has a remote-first policy, with no physical office requirement for this role.
Office Location(s): N/A (remote-first)
Geographic Context:
- Atlanta, GA, is a major metropolitan area with a diverse job market and cultural scene
- The cost of living in Atlanta is generally lower than in other major U.S. cities
- Atlanta has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time (40 hours/week), with flexible hours and a where-to-work policy
ASSUMPTION: The remote-first policy allows employees to work from anywhere, providing flexibility and work-life balance.
πΌ Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- Behavioral and skills-based interviews with the hiring manager and/or team members
- Final interview with the Marketing Manager or a similar role
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and creativity in social media planning
- Excellent writing and editing skills
- Strong analytical skills and data-driven approach
- Excellent communication and collaboration skills
- Alignment with Glassdoor's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your social media experience and achievements
- Prepare examples of successful social media campaigns you've led or contributed to
- Research Glassdoor's mission, values, and company culture to demonstrate your fit
- Be prepared to discuss your approach to social media strategy, content creation, and community engagement
ATS Keywords: Social Media Strategy, Content Creation, Community Engagement, Data Analysis, Marketing Experience, Brand Awareness, Social Media Management, Social Listening
ASSUMPTION: Glassdoor's hiring process is designed to assess candidates' strategic thinking, creativity, and alignment with the company's mission and values.
π οΈ Tools & Technologies
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Analytics tools (e.g., Google Analytics, Sprout Social Insights)
- Project management tools (e.g., Asana, Trello)
- Design and content creation tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: Familiarity with social media management tools and analytics platforms is essential for this role.
π Cultural Fit Considerations
Company Values:
- Transparency
- Authenticity
- Inclusion
- Growth
- Collaboration
Work Style:
- Remote-first and flexible work arrangements
- Data-driven decision-making
- Collaborative and inclusive team environment
- Focus on continuous learning and improvement
Self-Assessment Questions:
- Do you embrace transparency and authenticity in your personal and professional life?
- Are you comfortable working remotely and managing your time effectively?
- Do you thrive in a collaborative and inclusive team environment?
- Are you committed to continuous learning and improvement in your role?
ASSUMPTION: Glassdoor values candidates who align with their mission, values, and work style, prioritizing cultural fit in the hiring process.
β οΈ Potential Challenges
- Managing multiple social media platforms and content calendars simultaneously
- Keeping up with rapidly evolving social media trends and algorithms
- Balancing creative and strategic thinking with data-driven decision-making
- Maintaining work-life balance in a remote work environment
ASSUMPTION: These challenges can be mitigated with strong organizational skills, adaptability, and a commitment to continuous learning.
π Similar Roles Comparison
- Social Media Manager vs. Social Media Specialist: The former role requires more strategic thinking, planning, and team management, while the latter focuses more on day-to-day content creation and community engagement
- Social Media Manager vs. Digital Marketing Manager: Both roles require strategic thinking and planning, but the latter encompasses a broader range of digital marketing channels and tactics
- Career progression: Social Media Manager roles can lead to Senior Social Media Manager, Marketing Manager, or Director of Marketing positions
ASSUMPTION: Understanding the differences between similar roles and the potential career progression opportunities can help candidates make informed decisions about their career path.
π Sample Projects
- Developing and executing a social media campaign to promote a new product launch, including platform-specific content, influencer partnerships, and paid amplification
- Analyzing social media performance data to identify trends, optimize content strategy, and improve engagement rates
- Collaborating with cross-functional teams to create a social media content calendar that aligns with brand goals, product launches, and cultural moments
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Social Media Manager role.
β Key Questions to Ask During Interview
- Can you describe the team structure and reporting lines for this role?
- How does Glassdoor support work-life balance for remote employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Glassdoor measure the success of its social media efforts, and what KPIs are most important?
- What opportunities are there for professional growth and development within the marketing team?
ASSUMPTION: Asking these questions can help candidates better understand the role, team dynamics, and career growth opportunities at Glassdoor.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your social media experience and achievements
- Prepare examples of successful social media campaigns you've led or contributed to
- Research Glassdoor's mission, values, and company culture to demonstrate your fit
- Follow up with the Glassdoor HR team one week after submitting your application to inquire about your application status
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.