Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: Ruby Labs

🔹 Location: Remote (CET ± 4 hours)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-10

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote solely

🚀 Job Overview

Key aspects of this role include:

• Developing and executing organic social media strategies across multiple brands and platforms
• Creating and launching viral content campaigns to drive organic growth and product trials
• Managing content calendars and analyzing performance metrics to optimize results
• Collaborating with cross-functional teams to ensure consistent messaging
• Staying updated with platform trends and algorithm changes to proactively suggest new ideas

ASSUMPTION: This role requires a high level of creativity, analytical skills, and strong communication to succeed in growing social media profiles and driving product sign-ups.

📋 Key Responsibilities

✅ Lead the organic social media strategy across all Ruby Labs brands and platforms, focusing on driving organic growth and product trials

✅ Conceptualize and launch viral content campaigns, including giveaways, challenges, collaborations, and community-driven initiatives

✅ Create and manage monthly content calendars for each brand, ensuring strategic alignment, platform-specific optimization, and timely delivery

✅ Grow our follower base and engagement while improving social media’s contribution to total product sign-ups and trials

✅ Collaborate with designers to guide content production and ensure the highest quality output aligned with each platform's best practices

✅ Track and report on key metrics weekly and monthly, using data to inform future content and optimize performance

✅ Stay up-to-date with the latest platform trends, viral formats, and algorithm changes, proactively suggesting new ideas and testing new platforms or features

✅ Collaborate with product teams to align messaging and ensure consistency across channels

ASSUMPTION: This role requires a proactive, autonomous individual who can take full responsibility for the performance and direction of our social channels.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Minimum 3 years of hands-on experience managing social media accounts across multiple platforms with a proven track record of organic growth and engagement

Required Skills:

• Deep understanding of TikTok, Instagram, Facebook, YouTube, Pinterest, X, and Snapchat – their audiences, formats, algorithms, and growth strategies
• Strong ideation skills and ability to turn ideas into viral moments
• Experience managing content calendars, posting schedules, engagement workflows, and reporting systems
• Ability to measure performance, identify growth opportunities, and optimize content based on insights
• Excellent written and verbal communication skills in English
• Highly autonomous, proactive, and comfortable taking full responsibility for the performance and direction of our social channels

Preferred Skills:

• Experience working with subscription-based or digital consumer products
• Experience growing accounts from zero to significant following
• Strong understanding of content virality and shareability mechanics

ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio can substitute for formal education.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Based on experience and location, with the flexibility to adjust for exceptional candidates)

Benefits:

• Remote work environment
• Unlimited PTO
• Paid national holidays
• Company-provided MacBook
• Flexible independent contractor agreement

Working Hours: Full-time (40 hours/week), with flexibility to manage your own schedule

ASSUMPTION: The salary range is estimated based on industry standards for similar roles and experience levels in the tech industry. Final compensation will be determined based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Ruby Labs operates in the technology, information, and media sector, focusing on creating innovative consumer products across health, education, and entertainment.

Company Size: 11-50 employees (Small to mid-sized company, offering a close-knit team environment with opportunities for growth and impact)

Founded: 2018 (Relatively young company with a dynamic and innovative culture)

Company Description:

• Ruby Labs is a leading tech company that creates and operates innovative consumer products across the health, education, and entertainment sectors
• The company was founded in 2018 in London, UK, as a collaboration between two friends with extensive expertise in business, technology, and marketing
• Ruby Labs aims to build a world-class tech company that develops category-leading products used by millions of users worldwide

Company Specialties:

• Consumer product development
• Social media growth and engagement
• Cross-functional collaboration
• Data-driven decision making

Company Website: rubylabs.com

ASSUMPTION: Ruby Labs is a fast-growing, innovative company that values creativity, data-driven decision making, and cross-functional collaboration.

📊 Role Analysis

Career Level: Mid-level (Requires 2-5 years of experience but offers opportunities for growth and career advancement)

Reporting Structure: Reports directly to the Marketing Director, collaborating closely with Creative and Marketing teams

Work Arrangement: Remote solely (Flexible work arrangement with the option to work from anywhere within approximately ± 4 hours of CET)

Growth Opportunities:

• Potential to grow within the marketing department as the company expands
• Opportunities to work on multiple brands and products, gaining diverse experience
• Chance to make a significant impact on the company's social media presence and overall growth

ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Remote (No physical office, with the option to work from anywhere within the specified time zone)

Office Location(s): Any country within approximately ± 4 hours of CET

Geographic Context:

• Ruby Labs operates within the CET (Central European Time) zone, allowing for optimal collaboration and communication during working hours
• The company welcomes applicants from any country within the specified time zone, promoting diversity and inclusion
• The remote work environment offers flexibility and a healthy work-life balance

Work Schedule: Full-time (40 hours/week) with flexible hours and the ability to manage your own schedule

ASSUMPTION: The remote work environment and flexible hours allow for a better work-life balance and the ability to work from anywhere.

💼 Interview & Application Insights

Typical Process:

• Recruiter screening (40 minutes)
• Technical interview (90 minutes)
• Final interview (60 minutes)

Key Assessment Areas:

• Creativity and ideation skills
• Platform expertise and understanding of algorithms
• Analytical skills and data-driven decision making
• Communication and collaboration skills
• Proactivity and ownership mentality

Application Tips:

• Highlight your experience with growing social media accounts organically and driving engagement
• Include examples of successful social media campaigns you've launched or contributed to
• Tailor your resume and cover letter to emphasize your relevant skills and experiences
• Prepare for interview questions by reviewing the job description and researching Ruby Labs' products and company culture

ATS Keywords: Social media strategy, campaign ideation, content calendar, performance growth, creative collaboration, analytics, trend spotting, cross-functional alignment, platform expertise, creative thinking, execution excellence, analytical skills, communication, ownership mentality

ASSUMPTION: The interview process focuses on assessing the candidate's creativity, platform expertise, analytical skills, communication, and proactivity in managing social media accounts.

🛠️ Tools & Technologies

• Social media platforms: TikTok, Instagram, Facebook, YouTube, Pinterest, X, Snapchat
• Analytics tools: Google Analytics, social media analytics dashboards (e.g., Facebook Insights, Instagram Insights)
• Content creation tools: Canva, Adobe Creative Suite, or other design tools
• Project management tools: Asana, Trello, or other project management software

ASSUMPTION: The candidate should be proficient in using various social media platforms, analytics tools, content creation tools, and project management software.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Ruby Labs values creativity and pushing the boundaries of technology to create category-leading products
• Collaboration: The company fosters a close-knit team environment, encouraging cross-functional collaboration and open communication
• Data-driven: Ruby Labs makes decisions based on data and insights, continuously optimizing and improving its products and strategies

Work Style:

• Dynamic: The company operates in a fast-paced, ever-changing environment, requiring adaptability and a growth mindset
• Remote-friendly: Ruby Labs offers a remote work environment, promoting flexibility and a healthy work-life balance
• Results-oriented: The company values outcomes and impact, focusing on driving growth and product sign-ups

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment, and are you comfortable with change and ambiguity?
• Are you a strong communicator, able to collaborate effectively with cross-functional teams in a remote work setting?
• Do you have a data-driven mindset, and are you able to make informed decisions based on performance metrics?

ASSUMPTION: Ruby Labs values candidates who are innovative, collaborative, data-driven, and results-oriented, with a strong work ethic and a growth mindset.

⚠️ Potential Challenges

• Managing multiple social media platforms and brands simultaneously may require strong organizational skills and time management
• Keeping up with the latest trends and algorithm changes on various social media platforms can be challenging and time-consuming
• Working remotely may present challenges in maintaining productivity and work-life balance
• Growing social media profiles organically can be slow and require patience, as well as continuous optimization and adaptation

ASSUMPTION: These challenges can be overcome with strong organizational skills, continuous learning, and a proactive approach to managing social media accounts.

📈 Similar Roles Comparison

• This role focuses more on organic growth and engagement than paid advertising, making it unique compared to other social media manager positions
• Ruby Labs operates in the technology, information, and media sector, with a focus on consumer products, setting it apart from other companies in the industry
• As a mid-sized company, Ruby Labs offers a close-knit team environment with opportunities for growth and impact, unlike larger enterprises

ASSUMPTION: This role offers a unique blend of organic social media growth, cross-functional collaboration, and the opportunity to make a significant impact on a dynamic and innovative company.

📝 Sample Projects

• Growing a new brand's social media presence from scratch, focusing on organic growth and engagement
• Launching a viral content campaign that drives product sign-ups and trials, with a clear understanding of the target audience and platform algorithms
• Analyzing social media performance metrics to identify growth opportunities and optimize content strategies

ASSUMPTION: These sample projects demonstrate the candidate's ability to grow social media profiles organically, launch successful content campaigns, and make data-driven decisions to optimize performance.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to growing social media profiles organically, and how this role fits into that strategy?
• How does the marketing team collaborate with other departments, such as product and design, to ensure consistent messaging and alignment?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Ruby Labs support the professional growth and development of its employees?
• What are the most significant challenges facing the social media team currently, and how can this role help address them?

ASSUMPTION: Asking these questions demonstrates the candidate's interest in understanding the company's strategy, culture, and expectations for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.ashbyhq.com/ruby-labs/e8a42638-6560-493a-b297-f193b9f13250
• Tailor your resume and cover letter to highlight your relevant skills and experiences, emphasizing your ability to grow social media profiles organically and drive product sign-ups
• Prepare examples of successful social media campaigns you've launched or contributed to, demonstrating your creativity and analytical skills
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.