📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: Orangetheory Fitness - Northern California - #0195
🔹 Location: Pacifica, California, United States
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Creating engaging, on-brand content for Orangetheory Fitness' social media platforms
- Encouraging and increasing 5-star reviews and social proof through creative strategies
- Building engagement through comments, tags, DMs, and community spotlights
- Collaborating with influencers and micro-creators to expand the studio's reach
- Running fun campaigns, contests, or challenges to keep the community active and talking
- Working closely with the marketing team to align content with studio promotions and campaigns
- Using trends, analytics, and insights to optimize content performance and grow followers
ASSUMPTION: This role requires a strong understanding of social media platforms and the ability to create engaging content that resonates with Orangetheory Fitness' target audience.
📋 Key Responsibilities
✅ Develop engaging, on-brand content (videos, reels, stories, posts) across social media platforms
✅ Encourage and increase 5-star reviews and social proof with creative strategies that get members to share their love for OTF
✅ Build engagement through comments, tags, DMs, and community spotlights
✅ Collaborate with influencers and micro-creators to spotlight the studio and expand reach
✅ Run fun campaigns, contests, or challenges to keep the community active and talking
✅ Source and partner with local influencers to promote the studio in exchange for VIP access
✅ Capture, edit, and showcase workouts, team, and culture through engaging content
✅ Work closely with marketing vendors and internal teams to align content with studio promotions and campaigns
✅ Collaborate with leadership and external marketing vendors to ensure consistent brand voice and conversion tracking
✅ Use trends, analytics, and insights to optimize content performance and grow followers
ASSUMPTION: The ideal candidate will have a creative and energetic vibe, with the ability to shoot and edit content on the go.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: Proven experience creating social content, preferably in fitness or lifestyle
Required Skills:
- Strong understanding of social media platforms and what performs well on each
- Ability to create reels, short-form videos, graphics, and clever captions
- Confidence in reaching out to influencers and negotiating win-win partnerships
- Understanding of review generation tactics
- Passion for wellness, fitness, and Orangetheory's mission
- Energetic, organized, deadline-driven, and ready to hit the ground running
Preferred Skills:
- Familiarity with fitness or lifestyle industry trends
- Experience with social media management tools
- Video and photo editing skills
ASSUMPTION: A strong portfolio showcasing previous social media content creation work is highly desirable for this role.
💰 Compensation & Benefits
Salary Range: $45,000 - $60,000 per year (based on experience and industry standards for a Social Media Manager in the United States)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Orangetheory Fitness classes and merchandise
- Opportunities for career growth and professional development
Working Hours: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Social Media Manager role. Actual compensation may vary based on experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Orangetheory Fitness operates in the wellness and fitness services industry, focusing on group training, interval training, and heart-rate monitored workouts.
Company Size: Orangetheory Fitness has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Orangetheory Fitness was founded in 2010, with a mission to provide an energizing total-body fitness program that combines strength and cardio to build muscle, boost metabolism, and deliver lasting results.
Company Description:
- Orangetheory Fitness offers a fun and immersive group workout experience guided by triple-certified coaches
- The company fosters a supportive community for individuals of all fitness levels, with over 1,500 studios across 25+ countries
- Orangetheory Fitness uses cutting-edge technology to track progress and help members discover more about themselves as they work toward their goals
Company Specialties:
- Group Training
- Interval Training
- Heart-rate Monitored Training
Company Website: https://www.orangetheory.com/
ASSUMPTION: Orangetheory Fitness is a well-established company in the fitness industry, with a strong brand and reputation for delivering high-quality workouts and results.
📊 Role Analysis
Career Level: This role is suitable for an early to mid-career professional with 2-5 years of experience in social media management or a related field.
Reporting Structure: The Social Media Manager will report directly to the Marketing Manager or a similar role within the company.
Work Arrangement: This role offers flexible work from home options, allowing for a balance between remote work and in-studio collaboration.
Growth Opportunities:
- Advancement to a Senior Social Media Manager or Marketing Manager role
- Expanding responsibilities to include additional marketing channels or leadership opportunities
- Gaining experience working for a well-established fitness brand with a strong presence in the industry
ASSUMPTION: This role provides an excellent opportunity for a social media professional to grow their career within a dynamic and expanding industry.
🌍 Location & Work Environment
Office Type: Orangetheory Fitness studios are typically located in retail shopping centers or standalone buildings, providing a vibrant and energetic work environment.
Office Location(s): Pacifica, California, United States
Geographic Context:
- Pacifica is located in San Mateo County, California, approximately 15 miles south of San Francisco
- The area offers a mix of urban and suburban living, with easy access to beaches, parks, and outdoor activities
- Pacifica has a mild Mediterranean climate, with cool, wet winters and warm, dry summers
Work Schedule: The Social Media Manager will work a full-time schedule, with flexible hours and the option to work remotely. In-studio collaboration may be required for content creation and events.
ASSUMPTION: The Pacifica location provides a desirable work environment for individuals who enjoy an active lifestyle and appreciate the natural beauty of the California coast.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the studio owner or general manager
Key Assessment Areas:
- Creativity and content creation skills
- Understanding of Orangetheory Fitness' brand and target audience
- Ability to work independently and in a team environment
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant social media management experience and skills
- Include a portfolio or examples of your previous social media content creation work
- Demonstrate your understanding of Orangetheory Fitness' brand and target audience in your application materials
- Prepare questions to ask the interviewer about the company's marketing strategy and growth plans
ATS Keywords: Social Media Management, Content Creation, Video Editing, Graphic Design, Influencer Collaboration, Community Engagement, Campaign Management, Analytics, Storytelling, Wellness, Fitness
ASSUMPTION: The application process for this role may vary depending on the specific studio and regional hiring practices within Orangetheory Fitness.
🛠️ Tools & Technologies
- Social media platforms (Instagram, Facebook, Twitter, TikTok, etc.)
- Video and photo editing software (Adobe Creative Suite, iMovie, etc.)
- Social media management tools (Hootsuite, Buffer, Sprout Social, etc.)
- Analytics tools (Google Analytics, Sprout Social Analytics, etc.)
ASSUMPTION: The ideal candidate will have experience with industry-standard social media management tools and be comfortable learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Passion
- Energy
- Accountability
- Community
- Results
Work Style:
- Creative and energetic
- Collaborative and team-oriented
- Results-driven and goal-focused
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you share Orangetheory Fitness' passion for wellness and fitness, and can you effectively communicate this passion through your work?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to changing priorities?
- Do you thrive in a collaborative work environment and enjoy working with a team to achieve common goals?
ASSUMPTION: Orangetheory Fitness values a positive, energetic, and results-driven work environment, and candidates who align with these values will be a strong fit for the company.
⚠️ Potential Challenges
- Keeping up with the fast-paced nature of social media trends and algorithms
- Managing multiple social media platforms and content creation deadlines
- Collaborating with external influencers and vendors to ensure consistent branding and messaging
- Adapting to changes in the company's marketing strategy or priorities
ASSUMPTION: The Social Media Manager role may present unique challenges related to the fast-paced nature of social media and the need to balance multiple priorities and stakeholders.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, the Social Media Manager role focuses specifically on social media platforms and content creation
- This role may require more frequent content creation and a stronger emphasis on visual storytelling compared to other marketing roles
- Career progression in this role may involve expanding responsibilities to include additional marketing channels or leadership opportunities
ASSUMPTION: The Social Media Manager role is unique in its focus on social media content creation and engagement, but it shares many similarities with other marketing and communications roles within the industry.
📝 Sample Projects
- Creating a social media campaign to promote a new Orangetheory Fitness studio opening
- Developing engaging content to showcase member transformations and success stories
- Collaborating with local influencers to create sponsored content that highlights the benefits of Orangetheory Fitness
ASSUMPTION: The Social Media Manager role may involve a variety of projects that require creativity, collaboration, and a strong understanding of Orangetheory Fitness' brand and target audience.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does the company support the growth and development of its social media presence?
- What are the most successful social media campaigns or initiatives that the company has implemented in the past?
- How does the company measure the success of its social media efforts, and what key performance indicators (KPIs) are most important?
- What opportunities are there for growth and advancement within the company's marketing department?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in the role and your understanding of Orangetheory Fitness' marketing strategy.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant social media management experience and skills
- Prepare a portfolio or examples of your previous social media content creation work
- Prepare questions to ask the interviewer about the company's marketing strategy and growth plans
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
