📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: Ready Player Me
🔹 Location: New City, New York, United States
🔹 Job Type: Remote
🔹 Category: Marketing & Communications
🔹 Date Posted: April 8, 2025
🚀 Job Overview
- Key aspects of this role include:
- Leading social strategy for PlayerZero and Ready Player Me across multiple platforms
- Crafting tailored content for each platform, aligning with product drops and cultural moments
- Collaborating with creative partners to produce engaging content
- Protecting and evolving the brand voice
- Engaging with the community in real-time and running social-led campaigns
- Growing the ambassador and KOL network
📋 Key Responsibilities
- Own and shape our social strategy: Lead the content roadmap across platforms, aligning campaigns with product drops, cultural moments, and community buzz.
- Craft tailored content for every platform: Design channel-native strategies that hit the right tone, format, and timing.
- Bring ideas to life with creative partners: Work with video editors, designers, and meme artists to produce scroll-stopping content that resonates with our collector and gaming audiences.
- Set and protect our brand voice: Own voice and tone guidelines, ensuring everything we post feels fresh, bold, and unmistakably PlayerZero.
- Engage with our community in real time: Monitor and respond across channels, especially X and Discord, building authentic connections and surfacing feedback that shapes what we build next.
- Run social-led campaigns: Launch activations that grow our audience, spark conversations, and get people talking.
🎯 Required Qualifications
- Education: Relevant degree or equivalent experience
- Experience: 4+ years in social media roles, ideally within Web3 or gaming
- Required Skills:
- Social media native: Create native content, ride the algorithm, and turn scrolls into follows across every major platform.
- Web3 & gaming fluency: Speak the language of digital collectors and gamers. Memecoins? Loot drops? You're already in the thread.
- Community instincts: Connect with users, turn them into superfans, and build trust one reply at a time.
- KOL & influencer savvy: Find, onboard, and grow relationships with creators. Manage ambassador programs and keep everyone aligned on goals and hype.
- Strong creative chops: Lead or collaborate with creatives to produce standout content. Know what good looks like—and how to get it shipped.
- Copy that clicks: Write sharp, channel-native copy that informs, engages, or entertains.
- Performance-driven approach: Track what works, adjust what doesn’t, and always push for better numbers and better storytelling.
- Proven track record: Grown social accounts, driven community engagement, and helped brands go from unknown to unavoidable.
💰 Compensation & Benefits
- Salary Range: Competitive salary with equity options (exact range not provided)
- Benefits:
- Personal development: Exciting challenges and a personal learning budget.
- Flexible days off: Work hard, but make sure to take time out to recharge.
- Wellbeing boost: Recharging budget for physical and mental health.
- Biannual company retreats: Team gatherings in our hubs; Summer Days are legendary.
- Flexible working hours: Results are more important than hours on the clock.
- Competitive salary with equity options.
📌 Applicant Insights
🔍 Company Context
- Industry: Computer Games
- Company Size: 51-200 employees
- Founded: 2014
- Company Description: Ready Player Me is the world’s leading avatar platform, empowering companies to save months of development time and increase user retention with personalized avatars.
- Company Specialties: Virtual reality, AR, 3D scanning, VR, avatars, and augmented reality
📊 Role Analysis
- Career Level: Mid-career
- Reporting Structure: Reports directly to the Head of Marketing or a similar role
- Work Arrangement: Remote-first, with hubs in Tallinn and Barcelona
- Growth Opportunities: Potential to grow into a leadership role as the company expands
🌍 Location & Work Environment
- Office Type: Remote-first, with physical hubs in Tallinn and Barcelona
- Office Location(s): Tallinn, Estonia; Barcelona, Spain
- Geographic Context: New York City, where the company has a significant user base and cultural relevance
- Work Schedule: Flexible hours, with a focus on results and work-life balance
💼 Interview & Application Insights
- Typical Process: Application review → Phone/Video screen → On-site or virtual interview → Final decision
- Key Assessment Areas: Social media strategy, content creation, community engagement, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences.
- Showcase your understanding of the Web3 and gaming landscapes.
- Prepare examples of your social media strategy, content, and community engagement successes.
🛠️ Tools & Technologies
- Platforms: X, Warpcast, Discord, Instagram, TikTok, YouTube
- Content Creation: Video editing, graphic design, meme creation
- Social Media Management: Platform-specific analytics tools, social media management software (e.g., Hootsuite, Buffer)
- Community Engagement: Discord, Reddit, Twitter, and other community-focused platforms
👔 Cultural Fit Considerations
- Company Values: Ready Player Me values creativity, collaboration, and a passion for building bridges between virtual worlds.
- Work Style: The team is remote-first, ambitious, passionate, collaborative, and caring. They prioritize working together to craft outstanding experiences for users.
⚠️ Potential Challenges
- Role-specific: Balancing multiple platforms and their unique requirements.
- Company-specific: Working in a fast-paced, experimental environment with frequent changes and ambiguity.
- Location-specific: Time zone differences and remote work challenges.
📈 Similar Roles Comparison
- How this role differs from related positions:
- Focus on Web3 and gaming communities
- Requires expertise in multiple social media platforms
- Involves managing an ambassador and KOL network
- Industry-specific context: The gaming and Web3 industries are fast-paced and constantly evolving, requiring adaptability and quick learning.
- Career path comparison: This role can lead to a leadership position in marketing or community management within the gaming and Web3 industries.
📝 Sample Projects
- Project example 1: Launching a successful social media campaign for a new game release, driving user acquisition and engagement.
- Project example 2: Collaborating with influencers to create sponsored content that resonates with the gaming community.
- Project example 3: Developing and executing a social media strategy for a Web3 project, increasing user awareness and adoption.
💡 Key Questions to Ask During Interview
- Role-specific: What are the biggest challenges facing the social media team currently, and how can this role address them?
- Team-specific: How does the social media team collaborate with other departments, such as marketing, community management, and product?
- Company-specific: What are the company's long-term goals for PlayerZero and Ready Player Me, and how does this role contribute to achieving them?
- Location-specific: How does the company support remote team members, especially those in different time zones?
📝 Next Steps for Applicants
- To apply for this position:
- Submit your application through [this link](https://job-boards.eu.greenhouse.io/readyplayerme/jobs/4564660101).
- Tailor your resume and cover letter to highlight relevant skills and experiences.
- Prepare examples of your social media strategy, content, and community engagement successes.
- Follow up after one week if you haven't heard back.
