📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: T-Mobile
🔹 Location: Bellevue, WA; Overland Park, KS; Frisco, TX
🔹 Job Type: Full-Time, Hybrid (3 days/week in office)
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing paid and organic social media strategies for T-Mobile Fiber
- Managing social media campaigns from start to finish, optimizing creative across various platforms
- Collaborating with cross-functional teams to enhance brand awareness and drive engagement
- Analyzing campaign performance and reporting on key metrics
- Staying up-to-date with social media trends and best practices
ASSUMPTION: This role requires a strong understanding of both brand awareness and demand generation strategies, as well as experience managing social content and working with agency partners.
📋 Key Responsibilities
✅ Develops and executes paid and organic social media strategies for T-Mobile Fiber
✅ Leads the planning, execution, and management of social media campaigns that drive measurable results aligned with business goals
✅ Creates and manages content calendars that include organic, influencer, and paid social creative
✅ Builds campaign briefs that align with strategic goals and consumer insights to develop impactful social content
✅ Analyzes and reports on campaign performance, tracking key metrics, front-end, and back-end performance to refine social strategies
✅ Collaborates with agencies, internal teams, and external brand partners to develop paid social creative
✅ Stays up-to-date with social media trends, platform updates, and best practices to drive innovation and effectiveness
✅ Also responsible for other Duties/Projects as assigned by business management as needed
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's Degree or equivalent experience in Communications, Advertising, Journalism, English, PR, or related field (preferred)
Experience: 5-7 years of proven experience in social media, content development, digital marketing, or related field, with a focus on both brand awareness and demand generation
Required Skills:
- Proven experience in social media strategy, digital marketing, or social/digital/media agency experience
- Ability to travel up to 25%
Preferred Skills:
- Background in social media strategy, digital marketing, or social/digital/media agency experience
ASSUMPTION: Candidates with experience in both brand awareness and demand generation strategies are strongly preferred for this role.
💰 Compensation & Benefits
Salary Range: $72,800 - $131,400 (Based on T-Mobile's pay range for this role)
Benefits:
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Flexible Spending Account
- 401(k)
- Employee Stock Grants
- Employee Stock Purchase Plan
- Paid Time Off
- Paid Holidays
- Paid Parental Leave
- Family Building Benefits
- Back-Up Care
- Enhanced Family Support
- Childcare Subsidy
- Tuition Assistance
- College Coaching
- Short-Term Disability
- Long-Term Disability
- Voluntary Life Insurance
- Voluntary Disability Insurance
- Voluntary Long-Term Care Insurance
- Mobile Service Discounts
- Home Internet Discounts
- Pet Insurance
- Commuter Programs
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on T-Mobile's pay range for this role. Actual starting pay will vary based on factors such as work location, qualifications, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications
Company Size: 10,001+ employees (Based on LinkedIn data)
Founded: 1990 (Based on company website)
Company Description:
- T-Mobile US, Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all.
- T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond.
- Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile and Metro by T-Mobile.
Company Specialties:
- IoT
- Retail
- 5G for All
- Future of 5G
- Business Sales
- Customer Care
- Business Wireless
- Consumer Wireless
- Technology
- Internships & Returnships
- DE&I
- and Benefits & Perks
Company Website: https://www.t-mobile.com
ASSUMPTION: T-Mobile is a well-established telecommunications company with a strong focus on innovation and customer experience.
📊 Role Analysis
Career Level: Mid-level to Senior-level
Reporting Structure: This role reports to the Senior Manager, Social Media & Content Strategy, T-Mobile Fiber
Work Arrangement: Hybrid (3 days/week in office)
Growth Opportunities:
- Potential career growth within the marketing department or broader organization
- Opportunities to work on high-impact projects and campaigns
- Chance to gain experience in a fast-paced, dynamic industry
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and broader organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters and regional offices
Office Location(s): Bellevue, WA; Overland Park, KS; Frisco, TX
Geographic Context:
- Bellevue, WA: A suburb of Seattle, WA, with a mix of urban and suburban environments
- Overland Park, KS: A suburb of Kansas City, MO, with a mix of urban and suburban environments
- Frisco, TX: A suburb of Dallas, TX, with a mix of urban and suburban environments
Work Schedule: Full-time, 40 hours per week, with flexibility for remote work (2 days/week)
ASSUMPTION: The work environment is dynamic and fast-paced, with a focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and potential team members
- Final interview with the senior leadership team
Key Assessment Areas:
- Social media strategy and campaign management skills
- Data-driven decision-making and analytics skills
- Collaboration and communication skills
- Cultural fit and alignment with T-Mobile's values
Application Tips:
- Highlight relevant experience in social media strategy, digital marketing, and campaign management
- Include examples of successful social media campaigns and their impact on business goals
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
ATS Keywords: Social Media Strategy, Campaign Management, Digital Marketing, Brand Awareness, Demand Generation, Performance Metrics, Consumer Insights, Trend Analysis, Agency Management
ASSUMPTION: The application process is competitive, and candidates with relevant experience and a strong portfolio are preferred.
🛠️ Tools & Technologies
- Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Analytics tools (e.g., Google Analytics, Facebook Insights, Twitter Analytics)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Creative tools (e.g., Adobe Creative Suite, Canva, Pablo)
ASSUMPTION: Familiarity with industry-standard social media management, analytics, and project management tools is required for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-obsessed
- Innovative
- Collaborative
- Inclusive
- Unstoppable
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you have experience developing and executing social media strategies that drive measurable results?
- Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
- Do you have a strong understanding of both brand awareness and demand generation strategies?
ASSUMPTION: Candidates who align with T-Mobile's values and work style are preferred for this role.
⚠️ Potential Challenges
- Managing multiple social media campaigns simultaneously
- Keeping up with rapidly changing social media trends and best practices
- Collaborating effectively with cross-functional teams and agency partners
- Analyzing and reporting on campaign performance metrics
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with cross-functional teams.
📈 Similar Roles Comparison
- This role focuses more on paid social media performance and demand generation than brand awareness campaigns
- T-Mobile's social media strategy is more data-driven and consumer-focused than other telecommunications companies
- Career progression in this role may lead to senior-level marketing positions within the organization
ASSUMPTION: This role is unique in its focus on paid social media performance and demand generation within the telecommunications industry.
📝 Sample Projects
- Developing and executing a paid social media campaign to drive conversions for T-Mobile Fiber's broadband services
- Managing an influencer marketing campaign to increase brand awareness and engagement for T-Mobile's 5G network
- Creating and optimizing organic social media content to drive user-generated content and engagement for T-Mobile's customer care channels
ASSUMPTION: These sample projects highlight the range of responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing department?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does T-Mobile support work-life balance for employees in this role?
- What opportunities are there for professional growth and development within this role and the broader organization?
- How does T-Mobile measure the success of social media campaigns, and what metrics are most important for this role?
ASSUMPTION: Asking these questions demonstrates your interest in the role and shows that you have done your research.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful social media campaigns and their impact on business goals
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
