Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: Charlotte Tilbury

🔹 Location: Dubai, Dubai, United Arab Emirates

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing social media strategy for @charlottetilburyarabia
• Creating engaging content and managing community across multiple platforms
• Analyzing data to inform strategies and measure performance
• Collaborating with cross-functional teams to integrate campaigns and maximize branding opportunities
• Activating influencer relationships and managing advocacy segments

ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making and innovative content creation.

📋 Key Responsibilities

✅ Developing and implementing social media strategy for @charlottetilburyarabia

✅ Formulating content plans and ensuring content is on-brand, consistent, and optimized for search and user experience

✅ Implementing and using social media management and monitoring tools

✅ Setting up and managing ongoing reporting process to track content and social metrics

✅ Campaign management, ensuring campaigns are fully integrated, meet objectives, and deliver ROI

✅ Working alongside paid media & SEO team, understanding their disciplines

✅ Advocacy-specific responsibilities, including identifying, tracking, and optimizing relevant KPIs and working with PR to activate influencer relationships

ASSUMPTION: This role involves a high level of multitasking, with a need to balance creative and analytical tasks, as well as collaborate effectively with various teams.

🎯 Required Qualifications

Education: Higher education level qualifications (e.g., BA(hons), BSc(hons), or relevant professional industry body qualifications)

Experience: Extensive experience within social media (5-10 years)

Required Skills:

• Strong written and verbal communication skills
• Ability to produce content efficiently and effortlessly
• Deep understanding of social media channel algorithms
• Data analysis skills and comfort manipulating and analyzing data
• Excellent team management, collaborative, and communication skills
• Flexible, can-do professional attitude
• Experience working in a fast-paced office environment and ability to multitask under pressure

Preferred Skills:

• Background in beauty or known personality
• Fluency in Arabic

ASSUMPTION: While a background in beauty is preferred, the most important qualifications are extensive social media experience, strong communication skills, and data analysis abilities.

💰 Compensation & Benefits

Salary Range: AED 25,000 - 35,000 per month (Estimated based on market research and role requirements)

Benefits:

• Generous product discount
• Gifting
• Inclusive parental leave policy
• Pension
• Life assurance

Working Hours: Full-time (40 hours per week), with flexibility for hybrid work arrangement

ASSUMPTION: The salary range is estimated based on market research and the role's requirements. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Charlotte Tilbury operates in the personal care product manufacturing industry, with a focus on beauty, skincare, and cosmetics.

Company Size: Charlotte Tilbury has 1,001-5,000 employees globally, with a hybrid work model that offers flexibility to employees.

Founded: The company was founded in 2013 by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE.

Company Description:

• Charlotte Tilbury Beauty has revolutionized the global beauty industry by decoding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range.
• The company has experienced exceptional growth, becoming a global sensation across 50 markets, with over 2,300 employees globally.
• Charlotte Tilbury Beauty is known for its innovative retail and product launches, fueled by industry-leading tech, and an internal culture that embraces challenges, disruptive thinking, winning together, and sharing the magic.

Company Specialties:

• Beauty
• Skincare
• Cosmetics

Company Website: http://www.charlottetilbury.com

ASSUMPTION: Charlotte Tilbury's success is driven by its innovative approach to beauty, strong brand identity, and commitment to empowering individuals to be the most beautiful version of themselves.

📊 Role Analysis

Career Level: This role is suitable for experienced professionals seeking to advance their careers in social media management within the beauty industry.

Reporting Structure: The Social Media Manager will report directly to the Senior Marketing Manager.

Work Arrangement: This role offers a hybrid work arrangement, allowing for flexibility in working from home or the office.

Growth Opportunities:

• Progression to a senior or management role within the marketing department
• Expanding expertise in digital marketing, content creation, or data analysis
• Potential international opportunities as the company continues to grow globally

ASSUMPTION: This role offers significant growth potential, as the company continues to expand and invest in its digital presence.

🌍 Location & Work Environment

Office Type: Charlotte Tilbury's Dubai office is a modern, collaborative workspace that fosters creativity and innovation.

Office Location(s): 8 Surrey Street, London, WC2R 2ND, GB; Lafayette Street, New York, US; 17/F, Crystal Galleria, 68 Yuyuan Road, Jing'an Shanghai, Shanghai, CN; 10/F, Lee Garden Five, 18 Hysan Avenue, Causeway Bay, Hong Kong, HK

Geographic Context:

• Dubai is a vibrant, multicultural city with a thriving business environment and a strong focus on innovation and technology.
• The United Arab Emirates offers a tax-free income, high standard of living, and a diverse range of cultural experiences.
• Charlotte Tilbury's Dubai office is centrally located, with easy access to public transportation and amenities.

Work Schedule: The work schedule for this role is Monday to Friday, with flexibility for hybrid work arrangements.

ASSUMPTION: The Dubai office provides a dynamic and engaging work environment, with opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• First-round interview with the hiring manager
• Second-round interview with relevant team members or stakeholders
• Final interview with the senior leadership team

Key Assessment Areas:

• Candidates' understanding of social media trends and algorithms
• Data analysis and interpretation skills
• Content creation and storytelling abilities
• Collaboration and communication skills
• Alignment with Charlotte Tilbury's brand values and company culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of Charlotte Tilbury's brand and products
• Showcase your creativity and analytical thinking through relevant examples or case studies
• Prepare questions to ask the interviewer about the role, team, or company to demonstrate your interest and engagement

ATS Keywords: Social Media Management, Content Creation, Data Analysis, Campaign Management, Community Management, Team Management, Communication Skills, Creative Thinking, Flexibility, Multitasking, Algorithms, Influencer Relations, KPI Tracking, Branding, Collaboration, Digital Marketing

ASSUMPTION: Charlotte Tilbury's recruitment process is designed to assess candidates' skills, cultural fit, and alignment with the company's values and mission.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Data analysis tools (e.g., Google Analytics, SocialBlade, Union Metrics)
• Content creation tools (e.g., Canva, Adobe Creative Suite, VSCO)
• Project management tools (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Empowerment: Encouraging individuals to be the most beautiful version of themselves
• Innovation: Pushing boundaries and challenging the status quo
• Collaboration: Working together to achieve common goals
• Excellence: Striving for the highest standards in all aspects of the business

Work Style:

• Creative and innovative
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you align with Charlotte Tilbury's mission to empower individuals to be the most beautiful version of themselves?
• Are you comfortable working in a fast-paced, dynamic environment with a strong focus on innovation and creativity?
• Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?

ASSUMPTION: Charlotte Tilbury's company culture is driven by its commitment to empowerment, innovation, collaboration, and excellence, with a strong focus on creativity, data analysis, and teamwork.

⚠️ Potential Challenges

• Managing multiple social media platforms and content creation demands
• Keeping up with rapidly evolving social media trends and algorithms
• Balancing creative and analytical tasks, as well as collaborating effectively with various teams
• Adapting to a hybrid work environment and maintaining productivity

ASSUMPTION: These challenges can be overcome through strong organizational skills, effective time management, and a proactive approach to learning and adaptation.

📈 Similar Roles Comparison

• Social Media Manager vs. Social Media Coordinator: The Social Media Manager role requires more strategic planning, data analysis, and team management, while the Coordinator focuses more on day-to-day content creation and community management.
• Beauty Industry vs. Other Industries: The beauty industry is highly competitive and fast-paced, with a strong focus on visual storytelling and influencer marketing. However, the core skills required for social media management are transferable across industries.
• Career Path Comparison: Social Media Manager is a mid-level role with opportunities for progression to senior or management positions, or expansion into related fields such as digital marketing, content creation, or data analysis.

ASSUMPTION: While the specific requirements and responsibilities of social media management roles may vary depending on the industry and company size, the core skills and competencies required are generally transferable.

📝 Sample Projects

• Developing and implementing a social media strategy for a new product launch, including content creation, influencer outreach, and campaign management
• Analyzing social media performance data to identify trends, optimize content, and improve engagement
• Managing a team of social media coordinators to ensure consistent branding, high-quality content, and effective community management across multiple platforms

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the Social Media Manager role at Charlotte Tilbury.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other departments, such as marketing communications, paid media, and SEO?
• What are the most significant challenges facing the social media team currently, and how can this role help address them?
• How does Charlotte Tilbury support the professional growth and development of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking these questions demonstrates your interest in the role, your understanding of the company's priorities and challenges, and your commitment to driving success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for the interview by researching Charlotte Tilbury's brand, products, and company culture
• Prepare questions to ask the interviewer about the role, team, or company to demonstrate your interest and engagement
• Follow up with the hiring manager within one week after the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.