Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: Relay

🔹 Location: New York City metropolitan area or surrounding tri-state region (New York, New Jersey, or Connecticut)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-30

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site preferred, but remote work is possible

🚀 Job Overview

Key aspects of this role include:

• Developing and executing Relay’s organic social media strategy
• Growing brand awareness and expanding audiences across multiple platforms
• Creating engaging, on-brand content that drives engagement and business goals
• Collaborating with cross-functional teams to support marketing activities
• Monitoring and analyzing social media performance to optimize strategies

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong project management skills. The ideal candidate will have a proven track record of growing brand awareness through organic content and be passionate about helping small businesses succeed.

📋 Key Responsibilities

✅ Developing and executing social media content strategy to build awareness of Relay and grow owned audiences across various platforms

✅ Creating compelling, educational, and thumb-stopping organic social media content and campaigns to connect with U.S. small and medium-sized businesses

✅ Building and managing a content calendar to support marketing activities, including brand campaigns, product launches, demand generation initiatives, showcasing customer stories, UGC content, employer brand posts, and more

✅ Actively engaging in relevant social media conversations, influencer posts, and target communities to foster positive brand interactions

✅ Monitoring and reporting on social media content performance and trending conversations among target audiences to proactively suggest opportunities to improve or iterate on efforts to drive awareness and business goals

✅ Creating original and repurposed short-form video content for social platforms to showcase Relay’s content and grow audience engagement

✅ Flexing creativity and storytelling skills to create content that is on-brand, on-point, and delights the audience

ASSUMPTION: This role requires a strong understanding of social media trends, a keen eye for detail, and the ability to create engaging content that resonates with the target audience.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 4+ years of social media content creation and management experience

Required Skills:

• Proven track record of using organic content to grow brand awareness and followers
• Strong content creation skills across various content outputs, including written, static visuals, infographics, and video
• Ability to speak to the impact of social media beyond vanity metrics
• Excellent project management skills
• Strong analytical skills and data-driven mindset
• Excellent communication and storytelling skills
• Proficient in social media management tools (e.g., Hootsuite, Buffer, Sprout Social)

Preferred Skills:

• Experience working in a fintech/startup environment
• Experience creating engaging content about financial topics for SMB audiences or in B2B markets
• Experience being on camera or the “face” of a brand’s social media presence

ASSUMPTION: The ideal candidate will have a strong portfolio showcasing their social media content creation and management skills, as well as a proven track record of driving business results through social media.

💰 Compensation & Benefits

Salary Range: $102,000 - $120,000 per year (based on industry standards for a mid-senior level marketing role in the New York City metropolitan area)

Benefits:

• Competitive salary and meaningful equity
• Comprehensive health benefits from day one, including medical, dental, and vision coverage for you and your dependents
• Flexible vacation and time off, with an extra week of office closure during the end-of-year holidays
• Parental leave with a 100% salary top-up for all full-time employees, regardless of location, and accessible for all parents (birthing, non-birthing, and adoptive)
• Remote work environment with occasional visits to the Toronto office for collaboration and team connection (travel and accommodations fully covered)
• Dog-friendly space
• Personal and professional growth opportunities through ongoing feedback, mentorship, and coaching
• Top-tier equipment, including multiple screens and ergonomic seating
• Social connection through two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders

Working Hours: Full-time (40 hours per week) with flexible hours and occasional weekend work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level marketing role in the New York City metropolitan area. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Fintech, focusing on small business banking and money management

Company Size: Mid-size (100-500 employees)

Founded: 2020

Company Description:

• Relay is an all-in-one, collaborative money management platform designed to increase the success rate of small businesses
• The company aims to transform traditional banking, which has historically been a growth limiter rather than a growth enabler for business owners
• Relay focuses on delivering a human-centric customer experience and helping small businesses thrive

Company Specialties:

• Small business banking
• Money management
• Collaborative finance
• Customer-centric design

Company Website: https://relayfi.com/

ASSUMPTION: Relay is a fast-growing startup with a strong focus on innovation, collaboration, and customer-centric design. The company values diversity, inclusion, and work-life balance.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Director of Brand

Work Arrangement: Primarily remote with occasional visits to the Toronto office for collaboration and team connection

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Opportunities to work on high-impact projects and initiatives
• Chance to make a significant impact on the company's social media presence and overall brand awareness

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibility and leadership as the company continues to expand.

🌍 Location & Work Environment

Office Type: Hybrid (primarily remote with occasional on-site work)

Office Location(s): Toronto, Canada (with occasional visits required)

Geographic Context:

• The New York City metropolitan area and surrounding tri-state region offer a diverse range of cultural, recreational, and professional opportunities
• The area is home to a thriving startup ecosystem and a strong fintech industry
• Relay's offices are conveniently located near public transportation and amenities

Work Schedule: Full-time (40 hours per week) with flexible hours and occasional weekend work as needed

ASSUMPTION: The New York City metropolitan area and surrounding tri-state region offer a dynamic and vibrant work environment, with ample opportunities for professional growth and networking.

💼 Interview & Application Insights

Typical Process:

• Stage 1: A 30-minute Google Meets video call with a member of the Talent Team
• Stage 2: A 45-minute Google Meets video call with the Director of Brand
• Stage 3: A 30-minute Google Meets video call with a member of Relay’s Leadership team
• Stage 4: A take-home case study followed by a presentation to the team in a 60-minute Google Meets video call

Key Assessment Areas:

• Creativity and strategic thinking in social media content creation
• Ability to analyze and interpret data to inform content strategy
• Strong communication and storytelling skills
• Project management and organizational skills
• Alignment with Relay's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a portfolio showcasing your social media content creation and management skills
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, creativity, and strategic thinking
• Research Relay's mission, values, and target audience to demonstrate your understanding and enthusiasm for the role

ATS Keywords: Social media management, content creation, brand awareness, engagement, project management, storytelling, video production, data analytics, creativity, communication, community engagement, trend analysis, customer interaction, content strategy, influencer engagement, user-generated content

ASSUMPTION: The interview process for this role is designed to assess the candidate's creativity, strategic thinking, and cultural fit with Relay's mission and values.

🛠️ Tools & Technologies

• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Video editing software (e.g., Canva, CapCut, iMovie)
• Project management tools (e.g., Asana, Trello, Monday.com)
• Data analysis tools (e.g., Google Analytics, Sprout Social Insights, Hootsuite Insights)

ASSUMPTION: The ideal candidate will be proficient in social media management tools, video editing software, project management tools, and data analysis tools.

👔 Cultural Fit Considerations

Company Values:

• Push relentlessly for reinvention
• Crave autonomy
• Own your work
• Treat comfort as a red flag
• Care about impact, not noise
• Be energized by complexity and ambiguity
• Seek out feedback
• Be here for more than a job

Work Style:

• Collaborative and cross-functional
• Data-driven and results-oriented
• Agile and adaptable
• Transparent and open communication
• Focused on continuous learning and improvement

Self-Assessment Questions:

• How do you approach reinventing social media content strategies to drive business results?
• How do you balance autonomy and collaboration in your work style?
• How do you ensure that your work has a meaningful impact on the company's goals and objectives?

ASSUMPTION: The ideal candidate will be a strong cultural fit with Relay's values and work style, with a proven track record of driving results through creativity, strategic thinking, and collaboration.

⚠️ Potential Challenges

• The role may require occasional weekend work and on-site presence for team collaboration and events
• The fast-paced nature of the startup environment may present challenges in managing multiple projects and priorities
• The role may require working with tight deadlines and managing multiple stakeholders
• The social media landscape is constantly evolving, requiring the candidate to stay up-to-date with the latest trends and best practices

ASSUMPTION: The ideal candidate will be adaptable, resilient, and able to thrive in a fast-paced, dynamic work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on small business banking and money management, requiring a deep understanding of the target audience and their specific needs
• Unlike traditional social media management roles, this position requires a strong focus on driving business results and generating qualified leads (MQLs) and approvals
• Career path comparison: This role offers significant growth potential, with opportunities to advance into leadership positions as the company expands

ASSUMPTION: This role is distinct from other social media management positions due to its focus on small business banking and money management, requiring a unique blend of skills and expertise.

📝 Sample Projects

• Creating a social media campaign to launch a new product or feature for small business owners
• Developing a content series to educate small business owners about the benefits of using Relay's money management platform
• Managing a user-generated content (UGC) campaign to showcase customer success stories and testimonials

ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to provide specific examples of their success in driving business results through social media content creation and management.

❓ Key Questions to Ask During Interview

• How does Relay measure the success of its social media content, and how can I contribute to improving those metrics?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Relay support the professional growth and development of its employees?
• What are the biggest challenges facing the social media team currently, and how can this role help address them?
• How does Relay approach collaboration and communication across different teams and departments?

ASSUMPTION: The ideal candidate will ask thoughtful, insightful questions that demonstrate their understanding of the role and their commitment to driving results for the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio showcasing your social media content creation and management skills
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, creativity, and strategic thinking
• Research Relay's mission, values, and target audience to demonstrate your understanding and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.