Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: IHG Hotels & Resorts

🔹 Location: Saudi Arabia

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing, implementing, and managing social media content across various platforms
• Monitoring social media trends and analyzing engagement data
• Building and maintaining relationships with media outlets, bloggers, and influencers
• Collaborating with cross-functional teams to align communications with overall business goals

ASSUMPTION: This role requires a strong understanding of social media platforms, trends, and analytics tools. Excellent communication skills in both Arabic and English are essential for success in this position.

📋 Key Responsibilities

✅ Social Media Management: Develop, implement, and manage social media content across various platforms (Instagram, TikTok, Snap). Create and schedule engaging posts that align with brand voice and resonate with target audiences. Monitor social media trends, analyze engagement data, and adjust strategies to maximize reach and interaction. Respond to customer inquiries and comments on social media in a timely and professional manner. Collaborate with influencers and brand ambassadors to enhance social media presence.

✅ Brand and Community Engagement: Build and maintain relationships with media outlets, bloggers, and influencers to generate positive media coverage. Develop community engagement initiatives to foster brand loyalty and advocacy. Work with cross-functional teams to align communications with overall business goals and objectives.

✅ Analytics and Reporting: Track, analyze, and report on the performance of social media campaigns, content, and communications efforts. Use data to make informed recommendations for improving engagement and brand positioning.

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to work independently and as part of a team in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Proven experience in social media management, with a focus on marketing

Required Skills:

• Excellent written and verbal communication skills in Arabic and English
• Strong understanding of social media platforms, trends, and analytics tools (e.g., Google Analytics, Sprout Social)
• Creative mindset with the ability to generate fresh ideas for content
• Ability to work independently and as part of a team in a fast-paced environment

Preferred Skills:

• Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite)
• Knowledge of SEO and content marketing

ASSUMPTION: Candidates with experience in the hospitality industry may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this position is SAR 15,000 - 25,000 per month, based on experience and qualifications. This is an estimate, and the actual salary may vary based on the company's compensation structure.

Benefits:

• Competitive benefits package, including health insurance and retirement plans
• Opportunities for career growth and development within the company
• Discounted hotel stays and other employee perks

Working Hours: Full-time position, with standard working hours of 40 hours per week. Overtime may be required as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards for social media managers in the hospitality industry in Saudi Arabia.

📌 Applicant Insights

🔍 Company Context

Industry: IHG Hotels & Resorts is a global hospitality company with a purpose to provide True Hospitality for Good. They operate in the hospitality industry, offering a wide range of hotel brands and services.

Company Size: IHG Hotels & Resorts is a large company with over 6,300 open hotels in more than 100 countries and a development pipeline of over 2,000 properties. This size offers opportunities for career growth and development within the organization.

Founded: IHG Hotels & Resorts was founded in 2003 and has since grown to become one of the world’s leading hotel companies.

Company Description:

• IHG Hotels & Resorts offers a family of 19 hotel brands and IHG One Rewards, one of the world's largest hotel loyalty programmes
• The company has over 345,000 people working across its hotels and corporate offices globally
• IHG Hotels & Resorts is committed to providing True Hospitality for Good, with a focus on sustainability and responsible business practices

Company Specialties:

• Hotels
• Resorts
• Hospitality
• and Food & Beverage

Company Website: http://www.ihgplc.com

ASSUMPTION: Working for a large, global company like IHG Hotels & Resorts offers opportunities for international travel and exposure to diverse cultures and markets.

📊 Role Analysis

Career Level: This role is a mid-level position within the marketing department of a large hospitality company.

Reporting Structure: The Social Media Manager reports directly to the Marketing Manager and works closely with other marketing and communications team members, as well as cross-functional teams within the organization.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific tasks or projects.

Growth Opportunities:

• Progression to a Senior Social Media Manager or Marketing Manager role within the company
• Opportunities to work on international projects and gain exposure to global markets
• Potential to move into other areas of the business, such as hotel management or corporate communications

ASSUMPTION: This role offers opportunities for career growth and development within the company, as well as exposure to international markets and diverse cultures.

🌍 Location & Work Environment

Office Type: Modern, professional office environment with collaborative workspaces and state-of-the-art technology.

Office Location(s): Windsor, Berkshire, United Kingdom (Headquarters); Atlanta, Georgia, United States; Singapore; and Shanghai, China.

Geographic Context:

• Saudi Arabia is a Middle Eastern country with a rich cultural heritage and a growing tourism industry
• The company's office in Saudi Arabia is part of a global network of hotels and resorts, offering opportunities for international travel and collaboration
• The work environment is multicultural and diverse, with employees from various backgrounds and nationalities

Work Schedule: Standard working hours are from Sunday to Thursday, with Fridays and Saturdays off. Overtime may be required as needed to support social media management and customer engagement efforts.

ASSUMPTION: Working in Saudi Arabia offers the opportunity to experience a unique cultural environment and contribute to the growth of the hospitality industry in the region.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or virtual interview with the Marketing Manager and/or other team members
• Background check and reference verification
• Job offer and onboarding

Key Assessment Areas:

• Social media management skills and experience
• Communication and interpersonal skills
• Cultural fit and alignment with company values
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your social media management experience and skills
• Provide specific examples of social media campaigns you have managed and their outcomes
• Demonstrate your understanding of the hospitality industry and the company's brand
• Prepare questions to ask the interviewer about the role, the team, and the company's culture

ATS Keywords: Social Media Management, Content Creation, Engagement Analysis, Customer Service, Influencer Collaboration, Community Engagement, Cross-Functional Collaboration, Analytics, Reporting, Communication Skills, Creative Thinking, Graphic Design, SEO Knowledge, Content Marketing

ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring manager and the company's HR department.

🛠️ Tools & Technologies

• Social media platforms (Instagram, TikTok, Snap)
• Analytics tools (Google Analytics, Sprout Social)
• Graphic design tools (Canva, Adobe Creative Suite)
• Project management tools (Asana, Trello)
• Communication and collaboration tools (Microsoft Office, Slack)

ASSUMPTION: The tools and technologies required for this role may vary depending on the company's specific needs and the candidate's skillset.

👔 Cultural Fit Considerations

Company Values:

• True Hospitality
• One Team
• Responsible Business
• Community Spirit

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Adaptable and responsive to change
• Committed to providing exceptional customer service

Self-Assessment Questions:

• Do you have a strong understanding of social media platforms and trends, and the ability to create engaging content that resonates with target audiences?
• Are you able to work independently and as part of a team in a fast-paced environment, with a focus on delivering high-quality results?
• Do you share the company's commitment to providing True Hospitality for Good, and are you passionate about contributing to the growth and success of the organization?

ASSUMPTION: Cultural fit is an important consideration for this role, as the Social Media Manager will be working closely with other marketing and communications team members, as well as cross-functional teams within the organization.

⚠️ Potential Challenges

• Managing multiple social media platforms and content creation schedules simultaneously
• Keeping up with rapidly changing social media trends and algorithms
• Balancing the need for creativity and innovation with the company's brand guidelines and messaging
• Working in a fast-paced environment with tight deadlines and high expectations

ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is similar to other social media manager positions in the hospitality industry, but may have unique requirements and responsibilities specific to IHG Hotels & Resorts
• Compared to other marketing roles, this position has a strong focus on social media management and customer engagement
• Career progression in this role may lead to opportunities in senior marketing or management positions within the company

ASSUMPTION: This role offers a unique opportunity to gain experience in social media management within the hospitality industry and contribute to the growth and success of a global company.

📝 Sample Projects

• Developing and implementing a social media campaign to promote a new hotel opening
• Creating and scheduling engaging content for multiple social media platforms to drive brand awareness and customer engagement
• Analyzing social media performance data to identify trends and make data-driven recommendations for improving engagement and brand positioning

ASSUMPTION: These sample projects are intended to provide an overview of the types of tasks and responsibilities associated with this role, but may vary depending on the specific needs of the company and the candidate's skillset.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for the company?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?

ASSUMPTION: These questions are intended to provide a better understanding of the role, the team, and the company's culture, and to demonstrate the candidate's interest in and commitment to the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the online application portal
• Tailor your resume and cover letter to highlight your social media management experience and skills
• Prepare for the interview by researching the company and the role, and practicing common interview questions and answers
• Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.