Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: Happy Koala LLC

🔹 Location: Barcelona, Spain (Remote)

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing & Communications

🔹 Date Posted: July 28, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and managing organic social media strategy for multiple brands
• Creating and producing engaging content for various platforms
• Monitoring and analyzing channel performance to optimize strategies
• Collaborating with influencers and creators to integrate UGC and testimonials
• Working independently and managing projects from concept to completion

ASSUMPTION: This role requires a strong understanding of B2C marketing and e-commerce, as well as experience in social media management and content creation.

📋 Key Responsibilities

✅ Develop and manage the organic social media strategy aligned with brand tone, content pillars, and marketing goals.

✅ Plan and maintain the content calendar across platforms (e.g., Instagram, TikTok, LinkedIn, YouTube, Facebook, X).

✅ Create and produce high-performing posts—static, video, stories, lives, carousels.

✅ Source and integrate UGC, testimonials, and influencer content into the feed.

✅ Monitor comments, DMs, and brand mentions in a timely and brand-consistent manner.

✅ Track channel performance and report on KPIs: engagement rate, reach, growth, saves, shares, and sentiment.

✅ Identify trends, conversations, and opportunities to keep the brand relevant.

ASSUMPTION: This role requires strong project management skills, self-motivation, and the ability to thrive in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).

Experience: Proven experience managing and creating content for social media platforms (2-5 years).

Required Skills:

• Proven experience in social media management and content creation
• Background working with D2C e-commerce brands
• Ability to thrive in a fast-paced environment and manage multiple priorities
• Strong understanding of audience engagement and content planning
• Experience collaborating with other creators and influencers
• Solid visual and written communication skills
• Self-motivated, deadline-driven, and full of fresh ideas
• Strong ability to manage projects independently and drive them from concept to completion

Preferred Skills:

• Experience in the wellness industry—prior work with supplements is highly appreciated
• Being a content creator is a strong plus (not mandatory)

ASSUMPTION: While not explicitly stated, a strong understanding of the wellness industry and its trends would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (Estimated, based on industry standards for similar roles and experience levels in Barcelona)

Benefits:

• Competitive salary
• Paid holidays
• Work from anywhere
• Join a supportive, global team
• Flexible working hours
• Exciting and dynamic work environment
• Make a real impact

Working Hours: Full-time, flexible hours (EU hours preferred)

ASSUMPTION: The salary range is estimated based on industry standards for similar roles and experience levels in Barcelona. The actual salary may vary based on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Wellness and Fitness Services

Company Size: 11-50 employees (Small to Medium-sized)

Founded: 2016

Company Description:

• Happy Mammoth is a fast-growing natural food tech business specializing in formulating, producing, and marketing gut, digestive, and microbiome health foods and natural supplements
• Their mission is to source the highest quality, natural ingredients and carefully formulate supplements that support women's unique health needs of all ages
• They operate across the United States, Australia, and Europe

Company Specialties:

• Formulating and producing natural health foods and supplements
• Marketing and branding in the wellness industry
• E-commerce and digital marketing

Company Website: happymammoth.com

ASSUMPTION: Happy Mammoth is a growing company with a strong focus on natural and sustainable products, making it an attractive option for candidates interested in the wellness industry.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the marketing department and works closely with other teams, including product and sales

Work Arrangement: Fully remote, with a preference for candidates available during EU hours (GMT)

Growth Opportunities:

• Potential career progression into a senior marketing role or management position
• Opportunities to work on various brands and products within the company
• Chance to gain experience in a fast-growing, international company

ASSUMPTION: This role offers opportunities for career growth and development within the company, as well as the chance to work on a variety of brands and products.

🌍 Location & Work Environment

Office Type: Fully remote (no physical office)

Office Location(s): Barcelona, Catalonia, Spain

Geographic Context:

• Barcelona is a vibrant, multicultural city with a high quality of life
• Catalonia is an autonomous community in Spain, with its own language and cultural identity
• Spain offers a warm, Mediterranean climate and a rich history

Work Schedule: Full-time, with flexible hours and a preference for candidates available during EU hours (GMT)

ASSUMPTION: The fully remote work environment offers candidates the flexibility to work from anywhere, while the preference for EU hours may limit the pool of eligible candidates.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss the role and assess cultural fit
• Final interview with the hiring manager or team to discuss the role in more detail and make a hiring decision

Key Assessment Areas:

• Social media management and content creation skills
• Understanding of the wellness industry and its trends
• Project management and organizational skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your social media management and content creation skills, as well as any experience in the wellness industry
• Demonstrate your understanding of the role and the company by researching their brands and products
• Showcase your creativity and fresh ideas through examples of your previous work or personal projects

ATS Keywords: Social media management, content creation, B2C marketing, e-commerce, audience engagement, content planning, project management, collaboration, visual communication, written communication, self-motivation, deadline management, fresh ideas, wellness industry knowledge, influencer collaboration, user-generated content

ASSUMPTION: The application process is likely to involve multiple interviews and assessments to ensure the candidate's skills and cultural fit align with the company's needs.

🛠️ Tools & Technologies

• Social media platforms: Instagram, TikTok, LinkedIn, YouTube, Facebook, X
• Content creation tools: Canva, Adobe Creative Suite, or similar
• Project management tools: Asana, Trello, or similar
• Analytics tools: Google Analytics, Sprout Social, Hootsuite, or similar

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's preferences and the company's existing infrastructure.

👔 Cultural Fit Considerations

Company Values:

• Passion for natural health and wellness
• Commitment to quality and innovation
• Collaboration and teamwork
• Customer focus and excellence

Work Style:

• Fast-paced and dynamic
• Independent and self-motivated
• Creative and innovative
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you have a passion for natural health and wellness, and a commitment to quality and innovation?
• Are you comfortable working independently and managing multiple priorities in a fast-paced environment?
• Do you have strong visual and written communication skills, and the ability to create engaging content?
• Are you a good fit for a collaborative and team-oriented work environment?

ASSUMPTION: Cultural fit is an essential aspect of the hiring process, and candidates should assess their alignment with the company's values and work style before applying.

⚠️ Potential Challenges

• Managing multiple brands and platforms simultaneously
• Keeping up with the fast-paced nature of the wellness industry and social media trends
• Working remotely and maintaining productivity in a fully remote environment
• Balancing the need for creativity and innovation with brand consistency and guidelines

ASSUMPTION: These challenges are inherent to the role and the industry, and candidates should be prepared to address them in their application and interview process.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Content Creator position in the wellness industry, but may require more project management and independent work
• Compared to other industries, the wellness industry is growing and offers opportunities for career progression and development
• This role may offer more flexibility and remote work opportunities than similar roles in larger, more traditional companies

ASSUMPTION: Candidates should research similar roles in the wellness industry and consider the unique aspects of this role when applying.

📝 Sample Projects

• Developing and executing a social media strategy for a new product launch, including content creation, scheduling, and engagement tracking
• Collaborating with influencers and creators to produce user-generated content and testimonials for multiple brands
• Analyzing channel performance and optimizing content based on data-driven insights and trends

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities required for this role, and candidates should be prepared to discuss their relevant experience and skills.

❓ Key Questions to Ask During Interview

• Can you describe the day-to-day responsibilities of this role and how they align with my skills and experience?
• How does this role fit into the company's overall marketing strategy, and how will my work contribute to its success?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees?
• What are the biggest challenges facing the company in the next year, and how can this role help address them?

ASSUMPTION: These questions are designed to help candidates assess the fit of the role and the company with their career goals and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your social media management and content creation skills, as well as any experience in the wellness industry
• Prepare examples of your previous work or personal projects that demonstrate your creativity and fresh ideas
• Follow up with the hiring manager or HR department one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.