📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: PwC
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing & Communications
🔹 Date Posted: June 24, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and executing national social media strategy
- Managing day-to-day operations of a central content calendar
- Innovating and exploring new platforms, AI integration, and ideas
- Leading integrated paid social media strategy
- Managing social media campaigns and analyzing performance
- Championing social media knowledge sharing and process improvement
- Staying ahead of social media trends and best practices
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to manage multiple projects and stakeholders effectively.
📋 Key Responsibilities
✅ Execute on the national social media strategy and develop key initiatives that align with Marketing and Communications objectives
✅ Develop, oversee, and execute the day-to-day operations of a central content calendar
✅ Demonstrate a self-starter mindset with a passion for innovation and exploring new platforms, AI integration, and ideas
✅ Manage and lead the execution of an integrated always-on paid strategy
✅ Manage and execute social media campaigns, analyze performance, and present findings to key stakeholders
✅ Manage the execution of a social media advocacy program for employees, leaders, and brand ambassadors
✅ Lead initiatives to document best practices, streamline workflows, and enhance team capabilities
✅ Champion social media knowledge sharing and process improvement across the Marketing and Communications teams
✅ Lead education and training initiatives to elevate social media literacy across the organization
✅ Stay ahead of social media trends, tools, and best practices, integrating fresh ideas and approaches to keep PwC’s content engaging and relevant
ASSUMPTION: This role requires strong project management skills, excellent communication, and the ability to work effectively with various internal and external stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5-10 years of experience in social media management, with a focus on B2B or professional services
Required Skills:
- Hands-on experience leading high-performing social media programs
- Commercial approach, understanding how social media activity translates to business outcomes
- Excellent communication, writing, and facilitation skills
- Proven track record in content management and multi-channel marketing techniques
- Strong analytical ability and experience with complex ROI data sets
- Ability to implement tactical initiatives, manage multiple projects, and strong stakeholder management
- Creative and innovative thinking with a sound business understanding
- Self-starter able to work effectively as part of a team
Preferred Skills:
- Experience with social media analytics tools (e.g., Hootsuite, Sprout Social, etc.)
- Familiarity with AI integration in social media management
- Bilingual or multilingual skills
ASSUMPTION: Candidates with experience in a similar role within a B2B or professional services environment will be well-suited for this position.
💰 Compensation & Benefits
Salary Range: CAD 90,000 - 120,000 per year (based on industry standards for a Manager-level role in Toronto)
Benefits:
- Competitive benefits package
- Flexible work arrangements
- Professional development opportunities
- Inclusive and diverse work environment
Working Hours: Full-time, with flexible hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Manager-level role in Toronto. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: PwC is a multinational professional services network, focusing on audit, tax, and consulting services. They operate in 157 countries with over 370,000 employees worldwide.
Company Size: PwC is a large organization with over 29,500 employees in Canada alone, providing ample opportunities for growth and collaboration.
Founded: PwC was founded in 1913 and has since grown into one of the largest professional services firms globally.
Company Description:
- PwC is committed to building trust and solving important problems.
- Their purpose is to deliver quality in all they do, to provide exceptional client service, and to build strong relationships with their clients.
- PwC values integrity, teamwork, reimagining the possible, being interested, and making a difference.
Company Specialties:
- Audit and Assurance
- Tax Services
- Consulting Services
- Advisory Services
- Global Outsourcing Solutions
Company Website: http://www.pwc.com/ar
ASSUMPTION: PwC's large size and global presence offer opportunities for career growth and exposure to diverse projects and industries.
📊 Role Analysis
Career Level: Managerial level, with potential for growth into senior management or specialized roles
Reporting Structure: This role reports directly to the Head of Brand & Communications within the Internal Firm Services team.
Work Arrangement: Hybrid work arrangement, with 2-3 days on-site per week, providing flexibility for work-life balance.
Growth Opportunities:
- Advancement to senior management roles within the Brand & Communications team
- Specialization in specific areas of social media management or digital marketing
- Expansion into other areas of PwC's business, such as consulting or tax services
ASSUMPTION: This role offers opportunities for career growth and development within PwC's extensive network of services and global presence.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): 18 York Street, Toronto, Ontario, Canada
Geographic Context:
- Toronto is a multicultural city with a diverse range of industries and opportunities
- The office is located in the heart of downtown Toronto, with easy access to public transportation and nearby amenities
- Toronto offers a high quality of life, with vibrant neighborhoods, cultural attractions, and outdoor recreation
Work Schedule: Full-time, with flexible hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The hybrid work arrangement provides a balance between on-site collaboration and remote work flexibility, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth behavioral and skills-based interview with the hiring manager and a member of the team
- Final interview with the Head of Brand & Communications
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Analytical and data-driven decision-making
- Cultural fit and alignment with PwC's values
- Expertise in social media management and digital marketing
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of PwC's business and the role's responsibilities in your application materials
- Prepare examples of your social media management experience and achievements to discuss during the interview
ATS Keywords: Social Media Management, Content Creation, Strategic Planning, Campaign Management, Analytics, Stakeholder Management, Project Management, Innovation, Training, Brand Engagement, Digital Marketing, Public Relations, Team Collaboration, Trend Analysis, Content Strategy, Best Practices
ASSUMPTION: PwC's application process is designed to assess candidates' skills, cultural fit, and potential for success in the role. Tailoring your application materials and preparing for behavioral and skills-based interviews will increase your chances of success.
🛠️ Tools & Technologies
- Hootsuite or similar social media management platform
- Google Analytics or similar web analytics tool
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- AI integration tools (e.g., Brand24, Hootsuite Insights)
ASSUMPTION: Familiarity with these tools is preferred, but not required, as PwC provides training and support for employees to develop their skills.
👔 Cultural Fit Considerations
Company Values:
- Act with integrity
- Work together
- Reimagine the possible
- Be interested
- Make a difference
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering exceptional client service
- Innovative and open to new ideas and approaches
- Adaptable and able to work effectively in a dynamic, fast-paced environment
Self-Assessment Questions:
- How do you demonstrate PwC's value of 'act with integrity' in your daily work?
- Describe a time when you worked collaboratively with a team to achieve a common goal. How did you ensure the success of the project?
- How do you approach continuous learning and staying up-to-date with industry trends and best practices in social media management?
ASSUMPTION: PwC values candidates who align with their core values and can demonstrate a strong work ethic, commitment to client service, and a growth mindset.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously may require strong organizational skills and time management
- Keeping up with the fast-paced nature of social media trends and best practices may be challenging
- The hybrid work arrangement may require self-motivation and discipline to maintain productivity when working remotely
- PwC's large size and diverse client base may present unique challenges in terms of tailoring communications and managing expectations
ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills, as well as a commitment to continuous learning and professional development.
📈 Similar Roles Comparison
- Compared to other social media manager roles, this position offers a unique opportunity to work within a large, global professional services firm, providing exposure to diverse industries and clients
- PwC's focus on audit, tax, and consulting services differentiates this role from those in other industries, such as marketing or advertising agencies
- Career progression in this role may differ from that in other organizations, with opportunities for specialization or advancement within PwC's extensive network of services
ASSUMPTION: This role offers a unique blend of strategic, creative, and analytical responsibilities, making it an attractive opportunity for candidates with a diverse skill set and a passion for social media management.
📝 Sample Projects
- Developing and executing a national social media campaign to promote PwC's brand and services to a diverse audience
- Managing a team of social media specialists to create and distribute engaging content across multiple platforms, ensuring consistency with PwC's brand guidelines
- Analyzing social media performance data to identify trends, optimize campaigns, and inform strategic decision-making
- Collaborating with internal stakeholders, such as marketing, communications, and sales teams, to develop integrated campaigns that drive business outcomes
ASSUMPTION: These sample projects illustrate the strategic, creative, and analytical aspects of the social media manager role, demonstrating the breadth of responsibilities and the impact of the position on PwC's overall business success.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Brand & Communications team, and how this role fits into the broader organization?
- How does PwC support the professional development and growth of employees in this role?
- What are the key priorities for this role in the first 90 days, and how will my success be measured?
- How does PwC approach work-life balance, and what resources are available to support employees in maintaining a healthy work-life balance?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in these areas?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to understanding the organization's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your social media management experience and achievements to discuss during the interview
- Research PwC's business and industry trends to demonstrate your understanding of the role's responsibilities and the organization's goals
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
