📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: LOAVIES
🔹 Location: Zwolle, Overijssel, Netherlands
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing social media strategy to drive growth and engagement
- Creating and curating viral content that converts
- Analyzing trends and optimizing performance
- Collaborating with a creative team to achieve social media goals
ASSUMPTION: This role requires a strategic mindset, creativity, and data-driven decision-making to succeed.
📋 Key Responsibilities
✅ Developing and executing social media strategy to elevate LOAVIES' presence
✅ Creating and curating engaging content that resonates with the target audience
✅ Analyzing trends and optimizing performance using data-driven insights
✅ Collaborating with the Campaign Marketing Team to achieve annual social media goals
ASSUMPTION: This role requires a proactive approach, strong communication skills, and the ability to work well within a team.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Minimum of 2 years of proven experience in social media management
Required Skills:
- Proven track record in social media management
- Data-driven mindset with strong analytics skills
- Creative content creation and strategy development
- Ability to work independently and in a team environment
- Fluency in Dutch and English
Preferred Skills:
- Experience with social media management tools (e.g., Hootsuite, Buffer)
- Knowledge of the fashion industry and trends
- Video editing and graphic design skills
ASSUMPTION: Candidates with relevant industry experience and a strong portfolio demonstrating their creative and strategic abilities will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on experience and industry standards)
Benefits:
- 25 vacation days
- Extra day off on birthday
- Healthy lunch provided daily
- Discount on all items
- Free Bootcamp/HYROX sessions three times a week
Working Hours: 38 hours per week
ASSUMPTION: The salary range is estimated based on industry standards for a social media manager role with 2-5 years of experience in the Netherlands.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion
Company Size: 51-200 employees
Founded: 2012
Company Description:
- Inspires the young fashion-minded to be awesome, proud, and confident
- Leading online fashion brand with a presence in 27 countries worldwide
- Fast, fierce, and flexible way of working with weekly new drops
Company Specialties:
- On-trend and affordable fashion
- Innovative and exciting online shopping experience
- Dynamic and ambitious team culture
Company Website: http://www.loavies.com
ASSUMPTION: LOAVIES is a fast-growing fashion brand with a strong focus on innovation and inspiring its target audience.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports to the Head of Campaign Marketing
Work Arrangement: On-site at LOAVIES' headquarters in Zwolle
Growth Opportunities:
- Potential career progression within the marketing department
- Opportunities to work on international campaigns and expand LOAVIES' global presence
- Chance to grow with the company as it continues to expand and take over the European market
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Creative and energetic with a focus on professionalism and innovation
Office Location(s): Zwolle, Overijssel, Netherlands
Geographic Context:
- Zwolle is a vibrant city in the Netherlands with a strong cultural scene
- LOAVIES' headquarters is centrally located, making it easily accessible by public transportation
- The region offers a high quality of life with a mix of urban and rural environments
Work Schedule: Monday-Friday, 9:00 AM - 5:30 PM with a 30-minute lunch break
ASSUMPTION: The work environment at LOAVIES is dynamic, creative, and collaborative, with a strong focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview to discuss the role and assess cultural fit
- In-person or virtual assessment to evaluate skills and knowledge
- Final interview with the hiring manager to discuss the role and make a decision
Key Assessment Areas:
- Social media strategy and planning
- Content creation and curation
- Data analysis and interpretation
- Teamwork and collaboration
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a short video pitch (2 minutes) to introduce yourself and explain why you're the perfect fit for the role
- Be ready to discuss your social media strategy and content ideas for LOAVIES during the interview
ATS Keywords: Social Media Management, Data-Driven, Content Creation, Campaign Strategy, Engagement Optimization, Analytics, Team Collaboration, Initiative, Flexibility
ASSUMPTION: The application process for this role may include an assessment to evaluate the candidate's skills and knowledge in social media management.
🛠️ Tools & Technologies
- Hootsuite or Buffer for social media management
- Google Analytics for performance tracking
- Canva or Adobe Creative Suite for graphic design
- Video editing software (e.g., iMovie, Adobe Premiere Pro)
ASSUMPTION: Familiarity with relevant social media management tools and software is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Inspire the young fashion-minded to be awesome, proud, and confident
- Fast, fierce, and flexible way of working
- Collaboration and teamwork
Work Style:
- Dynamic and energetic
- Creative and innovative
- Data-driven and strategic
Self-Assessment Questions:
- Do you align with LOAVIES' mission to inspire the young fashion-minded to be awesome, proud, and confident?
- Are you comfortable working in a fast-paced, energetic environment with a strong focus on collaboration and teamwork?
- Do you have a creative and innovative approach to social media management, with a strong emphasis on data-driven decision-making?
ASSUMPTION: Candidates who share LOAVIES' values and are comfortable working in a dynamic, collaborative environment will be a strong fit for this role.
⚠️ Potential Challenges
- Keeping up with the fast-paced nature of the fashion industry and social media trends
- Balancing creativity with data-driven decision-making
- Managing multiple social media channels and campaigns simultaneously
- Working in a collaborative environment with a strong focus on teamwork and innovation
ASSUMPTION: This role may present challenges related to the fast-paced nature of the fashion industry and the need to balance creativity with data-driven decision-making.
📈 Similar Roles Comparison
- Social Media Manager roles at other fashion brands may have a stronger focus on brand awareness and less emphasis on driving sales through social media
- Social Media Manager roles at other companies may have a more narrow focus on specific social media channels or platforms
- Career progression in this role may involve moving into a more senior marketing or communications role within the company
ASSUMPTION: This role may differ from similar roles at other companies in its focus on driving sales through social media and the need to balance creativity with data-driven decision-making.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new product line
- Analyzing social media performance data to identify trends and optimize content strategy
- Collaborating with the design team to create engaging and on-brand visual content for social media
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does LOAVIES support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does that manifest in this role?
- How does LOAVIES measure the success of its social media campaigns, and what key performance indicators (KPIs) are most important?
- What is the company's long-term vision for its social media presence, and how does this role contribute to that vision?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a short video pitch (2 minutes) to introduce yourself and explain why you're the perfect fit for the role
- Follow up with LOAVIES one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
