📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: Topaz Labs
🔹 Location: Dallas, TX
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing Topaz Labs' presence on various social media platforms
- Creating engaging content and responding to customers
- Identifying strategies to optimize engagement and follower growth
- Collaborating with internal and external marketing teams
- Testing new marketing tools, ideas, and solutions
ASSUMPTION: This role requires a strong understanding of social media trends and a proven track record in managing social media for a brand that goes viral.
📋 Key Responsibilities
✅ Own and manage Topaz Labs' presence on X, Facebook, Instagram, Tiktok, and other growth channels
✅ Create, shoot, and edit organic content for social media platforms
✅ Implement conversion strategies and improve marketing results
✅ Research and analyze competitors
✅ Coordinate external advertising agency activities when needed
✅ Test new marketing tools, ideas, and solutions
✅ Manage internal and external marketing teams
ASSUMPTION: This role requires a high level of creativity, strong organizational skills, and the ability to work well under pressure.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience managing social media for a brand that goes viral
Required Skills:
- Excellent content creation and editing skills
- Strong sense of timing and content relevancy
- Ability to tie products into culturally relevant trends
- Proven track record of creating content that generates high engagement
Preferred Skills:
- Experience with social media management tools
- Knowledge of SEO best practices
- Fluency in Spanish (or other languages)
ASSUMPTION: While not required, experience with social media management tools and knowledge of SEO best practices would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (based on experience and industry standards for the Dallas, TX area)
Benefits:
- 100% covered medical/dental/vision for employees
- 15 days annual PTO plus holidays
- 401k matching
Working Hours: Full-time, on-site in Dallas, TX
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary based on the company's compensation structure and the candidate's qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically AI imaging technology for photo and video editing
Company Size: 51-200 employees, which means a mid-sized company structure with opportunities for growth and impact
Founded: 2006, with over 15 years of experience in the industry
Company Description:
- Topaz Labs produces AI imaging technology that helps over 1 million paying customers maximize the visual quality of over 1 billion photos and videos
- They work with high-profile clients such as Google, Nvidia, and NASA
- The company is profitable and growing fast, with strong product-market fit and a vast market in front of them
Company Specialties:
- Photography software
- Image technology
- Machine learning
- Photo editing
- Post processing
- Plugins
- Applications
- Software
- Artificial intelligence
- Photo apps
- Deep learning
- Video editing
Company Website: www.topazlabs.com
ASSUMPTION: Topaz Labs is a well-established company in the AI imaging technology industry, with a strong focus on innovation and customer satisfaction.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the Marketing Director
Work Arrangement: Full-time, on-site in Dallas, TX, with a requirement to relocate if not already in the area
Growth Opportunities:
- Potential to advance to a senior or management role within the marketing department
- Opportunities to work on high-profile projects and collaborate with industry leaders
- Chance to grow with the company as it continues to expand and innovate
ASSUMPTION: Topaz Labs offers strong growth opportunities for employees who demonstrate initiative, creativity, and a commitment to excellence.
🌍 Location & Work Environment
Office Type: On-site, with a requirement to relocate to Dallas, TX if not already in the area
Office Location(s): 14555 Dallas Pkwy, Dallas, Texas 75254, US
Geographic Context:
- Dallas, TX is a large metropolitan area with a diverse population and a thriving job market
- The cost of living in Dallas is relatively affordable compared to other major cities in the United States
- Dallas has a humid subtropical climate, with hot summers and mild winters
Work Schedule: Full-time, with standard business hours and the expectation to work occasional overtime as needed
ASSUMPTION: The on-site work arrangement allows for better collaboration and communication among team members, fostering a more cohesive and productive work environment.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the Marketing Director to discuss the role and company in more detail
- Skills assessment or case study to evaluate the candidate's ability to perform the job functions
- Final interview with the CEO or another senior leader to discuss the company's vision and long-term goals
Key Assessment Areas:
- Creativity and content creation skills
- Understanding of social media trends and best practices
- Ability to work well under pressure and manage multiple projects simultaneously
- Strong communication and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your social media management experience and the results you achieved
- Showcase your understanding of Topaz Labs' products and the AI imaging technology industry
ATS Keywords: Social Media Management, Content Creation, Customer Engagement, Marketing Strategy, Competitor Analysis, Advertising Coordination, Content Editing, Cultural Relevance
ASSUMPTION: Topaz Labs uses an Applicant Tracking System (ATS) to manage and organize job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Content creation and editing tools (e.g., Adobe Creative Suite, Canva, iMovie)
- SEO tools (e.g., Google Analytics, SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Topaz Labs uses industry-standard tools and technologies to manage their social media presence and marketing efforts.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer focus
- Collaboration
- Excellence
- Integrity
Work Style:
- Creative and innovative
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
- Results-focused and goal-oriented
Self-Assessment Questions:
- Do you have a strong understanding of social media trends and best practices?
- Are you able to work well under pressure and manage multiple projects simultaneously?
- Do you have a proven track record of creating engaging content that generates high engagement?
- Are you comfortable working in a collaborative and team-oriented environment?
ASSUMPTION: Topaz Labs values employees who are creative, innovative, and results-focused, with a strong commitment to excellence and customer satisfaction.
⚠️ Potential Challenges
- Managing multiple social media platforms and creating engaging content for each
- Keeping up with the latest social media trends and best practices
- Working with external advertising agencies and coordinating their activities
- Relocating to Dallas, TX if not already in the area
ASSUMPTION: While this role presents several challenges, it also offers significant opportunities for growth and impact within the company.
📈 Similar Roles Comparison
- Unlike other social media manager roles, this position requires a strong understanding of AI imaging technology and the ability to tie products into culturally relevant trends
- Topaz Labs is a well-established company in the AI imaging technology industry, with a strong focus on innovation and customer satisfaction
- This role offers significant opportunities for growth and advancement within the company, as well as the chance to work on high-profile projects and collaborate with industry leaders
ASSUMPTION: While this role shares some similarities with other social media manager positions, it also has unique aspects that set it apart and make it an attractive opportunity for the right candidate.
📝 Sample Projects
- Creating a social media campaign to promote a new product launch
- Developing a content calendar to ensure consistent and engaging content across all social media platforms
- Analyzing competitor social media strategies and identifying opportunities for improvement
- Collaborating with the marketing team to create a comprehensive marketing plan that incorporates social media strategies
ASSUMPTION: These sample projects are intended to give applicants an idea of the types of tasks and responsibilities they can expect in this role, but the actual projects may vary based on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the social media department currently, and how can this role help address them?
- How does Topaz Labs support the growth and development of its employees?
- What are the most important priorities for this role in the first 90 days?
- How does Topaz Labs measure the success of its social media efforts, and what key performance indicators (KPIs) are most important?
- What opportunities are there for collaboration and cross-functional work with other departments within the company?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help applicants better understand the role, the company, and the cultural fit, as well as demonstrate their interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your social media management experience and the results you achieved
- Research Topaz Labs' products and the AI imaging technology industry to demonstrate your understanding and enthusiasm
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
