📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: Each & Every
🔹 Location: New York, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Executing social media strategy and managing brand presence across platforms
- Social media calendar management, content development, and community management
- Collaborating cross-functionally with key stakeholders and external teams
- Analyzing and reporting social media performance and insights
ASSUMPTION: This role requires a strong understanding of social media trends and a keen eye for content that resonates with US audiences, particularly in the beauty industry.
📋 Key Responsibilities
✅ Plan and manage social media content calendar, ensuring consistency with brand identity guidelines
✅ Brainstorm creative concepts for social media content and marketing campaigns
✅ Manage daily operations of social media channels, including content scheduling, monitoring, and engagement
✅ Collaborate with cross-functional partners to amplify and support tentpole campaigns
✅ Generate compelling and visually captivating content for Instagram and TikTok
✅ Monitor social media platforms for customer feedback, complaints, and queries, ensuring prompt and courteous responses
✅ Create monthly reporting with performance updates, strategic insights, and practical suggestions for improvement
ASSUMPTION: This role requires a high level of organization, creativity, and analytical skills to balance content creation, community management, and performance analysis.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3-5 years of experience in social media management for a brand (in-house or agency), with a preference for luxury beauty or fashion experience
Required Skills:
- Expertise in social media platforms Instagram and TikTok
- Proficient in content creation and community management
- Familiarity with third-party social tools such as Dash Hudson, Tribe Dynamics, etc.
- Exceptional writing, editing, and proofreading skills with strong attention to detail
- Ability to meet deadlines and manage social media in real-time with minimal oversight
- Strong communication and collaborative skills
Preferred Skills:
- Experience in luxury beauty or fashion industry
- Fluency in additional languages
ASSUMPTION: Candidates with a strong portfolio showcasing their content creation and community management skills will have a competitive advantage.
💰 Compensation & Benefits
Salary Range: $80,000 - $110,000 per year
Benefits:
- PTO + Sick/personal days + Annual Company holidays
- Health insurance
- Dental insurance
- Vision insurance
- Life insurance
- Commuter benefits
- Health care FSA
- Dependent care FSA
- 401(k) retirement savings plan, with up to 4.0% company match with no vesting period (after 6-month eligibility waiting period)
- 16-weeks 100% paid parental leave for birth mothers and adoptive parents, 8-weeks 100% paid parental leave for all other parents
- Adoption & Surrogacy Support, $10,000/event reimbursement with $40,000 lifetime cap
- Quarterly Gratis Product Stipend
- Monthly Exercise/Gym Reimbursement
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is competitive for a social media manager role in the luxury beauty industry in New York City.
📌 Applicant Insights
🔍 Company Context
Industry: Personal Care Product Manufacturing
Company Size: 2-10 employees (Small, agile team with close-knit culture)
Founded: 2018 (Relatively new, growing company)
Company Description:
- Each & Every is a clean beauty brand merging fine fragrance craftsmanship with natural ingredients
- Offers sophisticated, long-lasting scents in a high-performance body care format
- Digitally-native and nationwide at Ulta, with a mission to inspire customers to savor each & every moment
Company Specialties:
- Luxury clean beauty products
- Gender-neutral fragrances
- Natural ingredients and high-performance body care
Company Website: eachandevery.com
ASSUMPTION: Working at Each & Every offers the opportunity to be part of a growing, innovative company in the clean beauty space, with a focus on creating luxurious, natural products.
📊 Role Analysis
Career Level: Mid-level (3-5 years of experience required)
Reporting Structure: Reports directly to the Director of Brand Marketing
Work Arrangement: On-site, based in NYC
Growth Opportunities:
- Potential to grow within the marketing team as the company expands
- Opportunities to collaborate with cross-functional teams and influence brand strategy
- Chance to work on high-profile campaigns and product launches
ASSUMPTION: This role offers growth potential within a small, agile team, with opportunities to make a significant impact on the brand's social media presence and overall marketing strategy.
🌍 Location & Work Environment
Office Type: Urban, creative workspace in New York City
Office Location(s): New York, New York
Geographic Context:
- New York City offers a vibrant, multicultural environment with numerous networking opportunities
- Close proximity to other beauty and fashion industry leaders
- Access to various cultural attractions, restaurants, and entertainment options
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for campaign deadlines and events
ASSUMPTION: Working in New York City offers numerous benefits, including exposure to diverse perspectives, cultural experiences, and networking opportunities within the beauty and fashion industries.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Social media strategy and content creation skills
- Understanding of the luxury beauty industry and target audience
- Communication and collaboration skills
- Adaptability and problem-solving abilities
Application Tips:
- Highlight relevant social media campaigns and successes in your portfolio
- Tailor your resume and cover letter to emphasize your experience with luxury beauty brands and social media platforms
- Prepare questions about the company's social media strategy and growth plans
ATS Keywords: Social Media Management, Content Creation, Community Management, Luxury Beauty, Instagram, TikTok, Reporting, Analytics
ASSUMPTION: The application process for this role will prioritize candidates with a strong portfolio, relevant industry experience, and a clear understanding of the company's brand and target audience.
🛠️ Tools & Technologies
- Social media platforms: Instagram, TikTok
- Social media management tools: Dash Hudson, Tribe Dynamics, etc.
- Design tools: Canva, Adobe Creative Suite, etc.
- Analytics tools: Google Analytics, Sprout Social, Hootsuite, etc.
ASSUMPTION: Familiarity with industry-standard social media management tools and analytics platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Craftsmanship: Attention to detail and commitment to quality
- Pleasure: Celebrating the joy of simple daily rituals
- Sustainability: Responsible sourcing and eco-friendly practices
Work Style:
- Collaborative: Close-knit team with a strong emphasis on cross-functional collaboration
- Creative: Encouraging innovation and experimentation in content creation
- Adaptable: Embracing change and pivoting strategies as needed
Self-Assessment Questions:
- How do you align with Each & Every's commitment to craftsmanship and quality in your work?
- How do you approach creating content that celebrates the joy of daily rituals and self-care?
- How do you balance creativity and adaptability in your work, particularly when faced with changing priorities or tight deadlines?
ASSUMPTION: Candidates who demonstrate a strong understanding of Each & Every's brand values and a commitment to craftsmanship, creativity, and adaptability will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple social media platforms and content creation deadlines simultaneously
- Adapting to changes in social media trends and algorithms
- Collaborating effectively with cross-functional teams and external partners
- Balancing data-driven decision-making with creative content development
ASSUMPTION: Success in this role requires strong organizational skills, adaptability, and the ability to balance data-driven insights with creative content strategies.
📈 Similar Roles Comparison
- Unlike traditional beauty brands, Each & Every focuses on gender-neutral, luxury clean beauty products, offering a unique opportunity to work on innovative campaigns
- This role offers a blend of creative content development and data-driven analysis, providing a well-rounded experience for candidates interested in both aspects of social media management
- As a growing company, Each & Every offers opportunities for career growth and advancement as the brand expands
ASSUMPTION: Candidates should consider the unique aspects of Each & Every's brand and the opportunity to work on innovative, gender-neutral luxury clean beauty campaigns when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing a social media campaign around a new product launch, including content creation, influencer partnerships, and performance tracking
- Analyzing social media data to identify trends and optimize content strategy for increased engagement and reach
- Managing a social media crisis or negative feedback, demonstrating strong communication and problem-solving skills
ASSUMPTION: Sample projects should showcase the candidate's ability to balance creative content development with data-driven insights and strong communication skills.
❓ Key Questions to Ask During Interview
- How does Each & Every plan to differentiate its social media presence from other luxury beauty brands?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Each & Every approach influencer marketing and collaborations with external partners?
- What opportunities are there for growth and advancement within the marketing team as the company expands?
- How does Each & Every support work-life balance for its employees, particularly in a fast-paced, creative environment?
ASSUMPTION: Candidates should ask thoughtful, strategic questions that demonstrate their understanding of the role and their commitment to Each & Every's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with luxury beauty brands and social media management
- Prepare a portfolio showcasing your social media campaigns, content creation, and analytics skills
- Prepare questions for the interview that demonstrate your understanding of the role and your commitment to Each & Every's success
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
