📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: Dentsu
🔹 Location: Canada - International – Remote
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: 2025-04-28
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Leading organic development and growth of social media activities for clients
- Creating and publishing social-first content, including copy, visuals, and short-form video
- Monitoring and analyzing performance to refine strategies and provide insights
- Engaging with online communities and proactively identifying opportunities
- Collaborating with clients and internal teams to support business growth
ASSUMPTION: This role requires a strong understanding of social media platforms, trends, and best practices. The ideal candidate will have experience in managing social media accounts and creating engaging content.
📋 Key Responsibilities
✅ Support clients' business and communications objectives with a data-first mindset
✅ Lead the organic development and growth of various communities and social media activities across the client’s social ecosystem
✅ Create and publish social-first content native to each platform, including copy, static visuals, carousels, and short-form video
✅ Support in the development and execution of content pillars and social calendars aligned with KPIs, business objectives, corporate priorities, and overarching marketing and social needs
✅ Manage monthly social calendars, source visuals, edit assets, and collaborate with creative teams or clients as needed
✅ Monitor and analyze the performance and impact of social media activities, using insights to refine content output
✅ Help identify proactive engagement opportunities and search for user-generated content for clients
✅ Engage with the online community by responding to comments, messages, and reviews
✅ Proactively escalate issues, trends, opportunities, and insights through the relevant channels in a timely manner
✅ Adopt and educate on up-and-coming platforms and technology
✅ Participate in client meetings and stay active and informed on the tools and platforms they use, supporting them with issues, opportunities, and tips
✅ Act as a resource to help fuel organic business growth for ICUC
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple tasks and deadlines. The ideal candidate will be proactive, self-motivated, and able to work independently in a remote environment.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, advertising, PR, or equivalent
Experience: At least 2 years of social media community and reporting experience, demonstrating proficiency in managing social media platforms
Required Skills:
- Proficient in Canva, Adobe Express, CapCut, or similar tools used to create social-first content
- Strong sense of account ownership and pride in work, coupled with effective time management skills to handle tasks efficiently
- Detail-oriented, with a keen sense of decorum and brand appropriateness, ensuring consistency in brand representation
- Excellent written and verbal communication skills, including engaging presentation abilities
- Experience with Social Media Management Systems like Hootsuite, Sprinklr, Khoros, etc., facilitating effective social media management
- Proficiency in content publishing & writing, social listening, and performance reporting, contributing to successful social media strategies
- Regular user of Twitter, Facebook, Instagram, LinkedIn, and TikTok, with awareness of other social media channels
- Proficient computer literacy, demonstrated through work experience in software applications, spreadsheet tabulations, and Microsoft Office Suite
Preferred Skills:
- Fluency in English, with the ability to speak and write clearly and persuasively
- Proficiency in additional languages
- A portfolio or examples of past content creation work
ASSUMPTION: The ideal candidate will have a proven track record in social media management and content creation. They will be proactive, detail-oriented, and able to work independently in a remote environment.
💰 Compensation & Benefits
Salary Range: $50,000 - $65,000 USD per year
Benefits:
- Medical
- Dental
- RRSP
- Paid Time Off
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for a social media manager role with 2-5 years of experience. The benefits listed are common for full-time employees in the advertising industry.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 10,001+ employees
Founded: 1907 (as a predecessor agency)
Company Description:
- Dentsu is a global advertising and public relations firm that provides a wide range of services, including advertising, media planning and buying, public relations, and digital marketing
- The company operates in over 145 countries and has more than 60,000 employees worldwide
- Dentsu is committed to creating new paths to growth in the sustainable economy by connecting brand, content, commerce, and experience
Company Specialties:
- Marketing communications
- Advertising
- Media planning
- Media buying
- People-Based Marketing
- Creative
- Innovation
- Data and Technology
Company Website: Dentsu.com
ASSUMPTION: Dentsu is a large, global advertising agency with a wide range of services and a strong presence in the industry. The company is known for its innovative approach to marketing and its commitment to sustainability.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: The Social Media Manager will report directly to the Strategy team and work closely with clients and internal teams
Work Arrangement: Remote solely, with the ability to work independently and collaborate with remote teams
Growth Opportunities:
- Proven career progression within the company, with opportunities to take on more responsibility and advance to senior roles
- Potential to work on high-profile client accounts and gain valuable experience in the advertising industry
- Opportunities to learn and develop skills in a fast-paced, dynamic environment
ASSUMPTION: This role offers opportunities for career growth and development within a large, global advertising agency. The ideal candidate will be proactive, self-motivated, and able to work independently in a remote environment.
🌍 Location & Work Environment
Office Type: Remote solely
Office Location(s): Canada - International – Remote
Geographic Context:
- The role is based in Canada but can be performed remotely from anywhere in the country
- Canada has a diverse and multicultural population, with a strong focus on work-life balance and employee well-being
- The cost of living varies depending on the region, with major cities such as Toronto, Vancouver, and Montreal being more expensive
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work independently
ASSUMPTION: The remote work environment offers flexibility and the ability to work from anywhere in Canada. The ideal candidate will be self-motivated, able to manage their time effectively, and able to work independently in a remote setting.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Video interview with the hiring manager and/or team members
- Final interview with the Strategy team lead
- Background check and onboarding
Key Assessment Areas:
- Social media management skills and experience
- Content creation and copywriting abilities
- Analytical and reporting skills
- Communication and collaboration skills
- Cultural fit and alignment with Dentsu's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include examples of your past content creation work and any relevant social media campaigns you've managed
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a remote environment
- Research Dentsu's company culture and values to demonstrate your fit for the role
ATS Keywords: Social Media Management, Content Creation, Copywriting, Social Listening, Performance Reporting, Remote Work, Advertising Industry, Marketing Communications, Brand Voice, Engagement Strategies
ASSUMPTION: The application process for this role is typical for a large advertising agency. The ideal candidate will have relevant experience, strong communication skills, and a solid understanding of social media platforms and trends.
🛠️ Tools & Technologies
- Canva
- Adobe Express
- CapCut
- Hootsuite
- Sprinklr
- Khoros
- Microsoft Office Suite
- Social media platforms (Twitter, Facebook, Instagram, LinkedIn, TikTok)
ASSUMPTION: The ideal candidate will be proficient in the tools and technologies listed and have experience using them in a social media management role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Creativity
- Courage
- Accountability
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Innovative and forward-thinking
- Data-driven and analytical
- Remote-friendly and flexible
Self-Assessment Questions:
- Do you have experience managing social media accounts and creating engaging content?
- Are you comfortable working independently in a remote environment?
- Do you have strong communication and collaboration skills?
- Are you proactive, detail-oriented, and able to manage multiple tasks and deadlines?
- Do you align with Dentsu's company values and work style?
ASSUMPTION: The ideal candidate will be a strong cultural fit for Dentsu, with a proactive, collaborative, and innovative work style. They will be able to work independently in a remote environment and align with the company's values.
⚠️ Potential Challenges
- Managing multiple client accounts and social media platforms simultaneously
- Keeping up with the fast-paced nature of the advertising industry and social media trends
- Working independently in a remote environment, with minimal supervision
- Balancing client needs and internal team priorities
- Adapting to changes in client priorities, strategies, and timelines
ASSUMPTION: The ideal candidate will be able to manage their time effectively, prioritize tasks, and adapt to changes in a fast-paced, remote work environment.
📈 Similar Roles Comparison
- Social Media Specialist: Focuses on day-to-day content creation and community management, with less strategic and analytical responsibilities
- Social Media Strategist: More focused on developing and implementing social media strategies, with less day-to-day content creation and community management
- Digital Marketing Manager: Oversees all digital marketing channels, including social media, SEO, and email marketing
ASSUMPTION: The Social Media Manager role is a hybrid of content creation, community management, and strategic planning. It requires a strong understanding of social media platforms, trends, and best practices, as well as analytical and reporting skills.
📝 Sample Projects
- Developing a social media strategy for a new product launch, including content pillars, posting schedule, and engagement tactics
- Managing a social media crisis for a client, including monitoring and responding to negative comments and reviews
- Creating a social media calendar for a client's quarterly campaign, including content, visuals, and posting schedule
- Analyzing social media performance data to identify trends, optimize content, and refine strategies
ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to provide examples of their past work.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does this role fit into the overall marketing strategy for the clients I'll be working with?
- What are the most important qualities for success in this role, and how do you see me demonstrating them?
- How does Dentsu support the professional development and growth of its employees?
- What are the most important priorities for the first 30, 60, and 90 days in this role?
ASSUMPTION: The ideal candidate will be proactive, curious, and eager to learn about the role and the company. They will ask thoughtful questions that demonstrate their interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past content creation work and any relevant social media campaigns you've managed
- Research Dentsu's company culture and values to demonstrate your fit for the role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a remote environment
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
