Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: Hope For The Heart

🔹 Location: Plano, Texas

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 13, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site (Plano, TX)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive social media strategy
• Creating engaging content and driving audience engagement across various platforms
• Managing social media campaigns and collaborating with the marketing team
• Analyzing performance metrics to optimize strategies and improve brand awareness

ASSUMPTION: This role requires a strong understanding of social media platforms, their respective audiences, and best practices. The ideal candidate will have experience in social media management and content creation, with a creative mindset and excellent communication skills.

📋 Key Responsibilities

✅ Design, implement, and manage social media strategies to enhance brand awareness, engagement, and overall online presence across various platforms

✅ Create, curate, and schedule engaging content tailored for each social media platform, including written posts, images, videos, infographics, and other multimedia formats

✅ Develop strategies and campaigns to enhance and build brand awareness across social media platforms

✅ Oversee the day-to-day management of social media campaigns, ensuring they run smoothly and achieve desired outcomes

✅ Maintain and frequently update the social media calendar based on the overall communications schedule to ensure timely and relevant content distribution

✅ Organize and set up media days to gather necessary footage and images for content creation

✅ Actively engage with all media platforms to maintain a dynamic and interactive online presence

✅ Collaborate with the marketing team to compile existing photo and video assets and use native Instagram Stories tools or Photoshop as needed

✅ Brainstorm and pitch monthly ideas to support ongoing brand goals and marketing campaigns based on overall performance goals

✅ Use a mix of Canva and Adobe software to create videos, media posts, banners, and more

✅ Edit images to enhance the visual appeal and ensure they align with brand standards

✅ Collaborate with marketing to set up media projects

✅ Research new techniques, design trends, and technologies to contribute fresh ideas and inspiration to the team

✅ Conduct research on market trends and opportunities to inform and optimize social media strategies

✅ Monitor social media trends, audience engagement metrics, and competitor activities to inform and optimize social media strategies and campaigns

✅ Work closely with marketing and content teams to ensure social media efforts align with overall marketing objectives and campaigns, ensuring a cohesive brand message

✅ Systematically identify, outreach to, and manage influencers and influencer campaigns to expand brand reach and engagement

✅ Develop and execute social media promotions to support e-commerce initiatives, driving traffic and sales

✅ Handle crisis situations, negative comments, and reputation management with tact and professionalism to maintain a positive brand image

✅ Keep up to date with the latest industry trends, platform updates, and best practices to continuously improve social media performance and adapt strategies accordingly

ASSUMPTION: This role requires strong organizational and project management skills, as well as the ability to work effectively in a fast-paced environment, manage multiple projects simultaneously, and meet tight deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, journalism, or a related field

Experience: At least three (3) years of experience in social media management and content creation

Required Skills:

• Excellent written and verbal communication skills, with a strong ability to create compelling content and convey the brand’s voice
• Strong graphic design skills with formal training in typography, color theory, layout, and photography. Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) and video editing software (e.g., CapCut, Premiere) is essential
• Strong understanding of social media platforms, their respective audiences, and best practices
• Ability to analyze data and derive actionable insights
• Creative mindset with the ability to generate innovative content ideas
• Strong organizational and project management skills
• Experience in systematically outreaching to and managing influencers and influencer campaigns
• Ability to work effectively in a fast-paced environment, manage multiple projects simultaneously, and meet tight deadlines
• Excellent interpersonal skills, with the ability to work collaboratively with cross-functional teams and engage with the online community

Preferred Skills:

• Experience in the nonprofit sector or with Christian ministries
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, experience in the nonprofit sector or with Christian ministries may be beneficial for this role. Additionally, fluency in additional languages could be an asset for reaching a broader audience.

💰 Compensation & Benefits

Salary Range: $55,000 - $70,000 per year (Based on industry standards for a mid-level social media manager in the Plano, TX area)

Benefits:

• 100%-employer paid Medical & Dental benefits for employees; Vision insurance available for small monthly premium; Insurance benefits available 1st of the month after start
• HSA & FSA compatible Medical plans
• Paid time off (two weeks of vacation & two weeks of sick leave) & 14 paid holidays
• 403(b) retirement plan
• Work-from-home Fridays

Working Hours: Full-time, Monday-Friday, 8:30 AM - 5:30 PM (with a 30-minute lunch break). Work-from-home Fridays are available.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level social media manager in the Plano, TX area. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Hope For The Heart is a non-profit Christian ministry focused on equipping people with biblical principles to renew lives, restore families, revitalize churches, and reproduce influencers worldwide. They produce radio broadcasts, Bible-based resources, provide training on peer-to-peer biblical counseling, discipleship, and leadership development.

Company Size: Hope For The Heart has 51-200 employees, which means applicants can expect a mid-sized organization with a more personal work environment and opportunities for growth and mentorship.

Founded: Hope For The Heart was founded in 1986, with over three decades of experience in providing hope and support to individuals and families.

Company Description:

• Hope For The Heart is a non-profit Christian ministry dedicated to providing hope and support to individuals and families through biblical principles
• The organization produces radio broadcasts, Bible-based resources, and offers training in peer-to-peer biblical counseling, discipleship, and leadership development
• Hope For The Heart aims to equip people with the tools they need to renew their lives, restore their families, revitalize their churches, and reproduce influencers worldwide

Company Specialties:

• Biblical Counseling
• International Outreach
• Worldwide Broadcasting
• Multilingual Publishing
• Conferences & Seminars

Company Website: hopefortheheart.org

ASSUMPTION: Applicants should be comfortable working in a faith-based environment and be familiar with Christian principles and values. The company's mission and values should resonate with the ideal candidate.

📊 Role Analysis

Career Level: This role is a mid-level position, requiring at least three years of experience in social media management and content creation. The ideal candidate will have a strong foundation in social media strategies, content creation, and project management.

Reporting Structure: The Social Media Manager will report directly to the Marketing Director and work closely with the marketing and content teams to ensure social media efforts align with overall marketing objectives and campaigns.

Work Arrangement: This role is on-site, with work-from-home Fridays available. Applicants should be comfortable working in an office environment and be able to commute to the Plano, TX location.

Growth Opportunities:

• As Hope For The Heart continues to grow, there may be opportunities for the Social Media Manager to take on additional responsibilities or move into a leadership role within the marketing department
• The organization's focus on training and development may provide opportunities for the Social Media Manager to expand their skills and knowledge in related areas, such as biblical counseling or leadership development
• With experience and demonstrated success, the Social Media Manager may have the opportunity to manage a team of social media specialists or coordinators

ASSUMPTION: While not explicitly stated, there may be opportunities for growth and advancement within the marketing department or the organization as a whole, depending on the candidate's performance and the company's needs.

🌍 Location & Work Environment

Office Type: Hope For The Heart's office is located in Plano, TX, and offers a professional, collaborative work environment.

Office Location(s): 2001 W. Plano Parkway, Suite 1000, Plano, TX 75075, US

Geographic Context:

• Plano, TX, is a suburban city located north of Dallas, with a population of approximately 288,000 people
• The city is known for its high quality of life, excellent schools, and numerous parks and recreational facilities
• Plano has a diverse economy, with major industries including technology, healthcare, and retail

Work Schedule: Full-time, Monday-Friday, 8:30 AM - 5:30 PM (with a 30-minute lunch break). Work-from-home Fridays are available.

ASSUMPTION: Applicants should be comfortable working in an office environment and be able to commute to the Plano, TX location. The work schedule is typical for a full-time position in the United States, with some flexibility offered through work-from-home Fridays.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to assess communication skills and cultural fit
• In-depth interview with the Marketing Director to discuss the role, responsibilities, and qualifications in more detail
• Skills assessment or case study to evaluate the candidate's ability to create engaging content and manage social media campaigns
• Final interview with key stakeholders to discuss the candidate's fit within the organization and make a hiring decision

Key Assessment Areas:

• Communication skills and ability to create compelling content
• Graphic design skills and proficiency in relevant software tools
• Understanding of social media platforms, best practices, and trends
• Project management skills and ability to work effectively in a fast-paced environment
• Cultural fit and alignment with Hope For The Heart's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your social media campaigns, content creation, and project management experience
• Demonstrate your understanding of Hope For The Heart's mission and values, and explain how your skills and experience make you a strong fit for the organization
• Prepare for the interview by researching the company, its industry, and the specific requirements of the role

ATS Keywords: Social Media Management, Content Creation, Graphic Design, Video Editing, Data Analysis, Project Management, Influencer Management, Crisis Management, Communication Skills, Creativity, Organizational Skills, Collaboration, Market Research, Brand Awareness, Engagement Strategies, Trend Monitoring

ASSUMPTION: Applicants should tailor their application materials to include relevant keywords and demonstrate their understanding of the role's requirements and the company's mission and values.

🛠️ Tools & Technologies

• Canva
• Adobe Creative Suite (Photoshop, Premiere)
• CapCut
• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Google Analytics
• Microsoft Office Suite

ASSUMPTION: The Social Media Manager should be proficient in using graphic design tools, video editing software, and social media management platforms to create engaging content and manage social media campaigns effectively.

👔 Cultural Fit Considerations

Company Values:

• Biblical Foundation: All decisions and actions are based on biblical principles
• Integrity: We are honest, transparent, and trustworthy in all our interactions
• Excellence: We strive for excellence in all we do, aiming to honor God and serve others
• Collaboration: We work together, valuing each other's contributions and seeking to build a positive, supportive work environment
• Stewardship: We are responsible and accountable for the resources entrusted to us, using them wisely and effectively

Work Style:

• Collaborative: The Social Media Manager will work closely with the marketing and content teams to ensure social media efforts align with overall marketing objectives and campaigns
• Fast-paced: The role requires the ability to work effectively in a fast-paced environment, manage multiple projects simultaneously, and meet tight deadlines
• Creative: The ideal candidate will have a creative mindset and the ability to generate innovative content ideas

Self-Assessment Questions:

• Do I have a strong understanding of biblical principles and a commitment to living them out in my personal and professional life?
• Am I comfortable working in a faith-based environment and collaborating with a team to achieve common goals?
• Do I have strong graphic design skills and the ability to create engaging content that resonates with Hope For The Heart's audience?
• Am I able to work effectively in a fast-paced environment, manage multiple projects simultaneously, and meet tight deadlines?
• Do I have a creative mindset and the ability to generate innovative content ideas that align with Hope For The Heart's mission and values?

ASSUMPTION: Applicants should assess their fit with Hope For The Heart's company values and work style, as well as their ability to create engaging content and work effectively in a fast-paced environment.

⚠️ Potential Challenges

• Managing multiple social media platforms and creating tailored content for each platform can be time-consuming and challenging
• Keeping up with the latest trends, best practices, and algorithm changes on various social media platforms can be difficult
• Handling crisis situations, negative comments, and reputation management may require quick thinking and effective communication skills
• The role may require working with tight deadlines and managing multiple projects simultaneously, which can be stressful and demanding
• Applicants should be comfortable working in a faith-based environment and be familiar with Christian principles and values

ASSUMPTION: Applicants should be aware of the potential challenges associated with this role and be prepared to manage their time and workload effectively to meet the demands of the position.

📈 Similar Roles Comparison

• Social Media Manager vs. Social Media Specialist: A Social Media Manager typically has more experience and is responsible for developing and executing social media strategies, while a Social Media Specialist focuses on day-to-day content creation and engagement
• Industry-specific context: Hope For The Heart's mission and values are unique to the nonprofit Christian ministry sector, and applicants should be comfortable working in this environment
• Career path comparison: A Social Media Manager role can lead to career advancement opportunities, such as moving into a leadership role within the marketing department or the organization as a whole

ASSUMPTION: Applicants should understand the differences between similar roles and be aware of the unique aspects of Hope For The Heart's mission and values when considering this opportunity.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new Bible-based resource, including creating engaging content, managing influencer partnerships, and tracking performance metrics
• Creating a social media calendar for the upcoming quarter, ensuring timely and relevant content distribution across various platforms
• Analyzing audience engagement metrics and adjusting social media strategies to improve brand awareness and reach

ASSUMPTION: These sample projects are intended to provide applicants with an understanding of the types of tasks and responsibilities they may encounter in this role. The specific projects and initiatives will vary depending on the organization's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does the Social Media Manager role fit into the overall marketing strategy and objectives for the organization?
• What are the most significant challenges facing the Social Media Manager in this role, and how can I best prepare to address them?
• How does Hope For The Heart support the professional development and growth of its employees?
• What are the key priorities for the Social Media Manager in the first 30, 60, and 90 days in this role?

ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the role, the team, and the organization's priorities and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your social media campaigns, content creation, and project management experience
• Prepare for the interview by researching the company, its industry, and the specific requirements of the role
• Follow up with the hiring manager within one week of submitting your application to express your interest in the position and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.