📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: Life Surge
🔹 Location: Palmetto Bay, Florida, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the development, execution, and optimization of Life Surge's organic social media presence
- Overseeing channel strategy, creative development, performance reporting, and community engagement
- Managing a team of in-house and freelance contributors
- Collaborating with cross-functional teams to integrate organic strategies into cross-channel initiatives
- Growing and engaging large social followings organically
ASSUMPTION: This role requires a strong creative vision, data-driven instincts, and a deep understanding of faith-forward storytelling on various social media platforms.
📋 Key Responsibilities
✅ Define and lead the organic social media vision and roadmap across all platforms
✅ Develop platform-specific strategies that align with broader brand, content, and campaign goals
✅ Manage and mentor a small team of social media managers, content creators, and community coordinators
✅ Collaborate with Content, Brand, Events, Paid Media, and Product teams to integrate organic strategies into cross-channel initiatives
✅ Oversee the creation of original content including reels, stories, posts, carousels, live sessions, and behind-the-scenes media
✅ Ensure all content reflects Life Surge's voice: faith-filled, educational, inspiring, and trustworthy
✅ Build authentic relationships with followers through thoughtful interaction, storytelling, and feedback loops
✅ Identify and develop relationships with faith-based influencers and brand advocates
✅ Set KPIs and track weekly/monthly performance metrics: reach, engagement, followers, saves, shares, and traffic
✅ Conduct regular platform audits, A/B testing, and trend analysis to optimize growth and engagement
ASSUMPTION: This role involves staying up-to-date on platform changes, cultural trends, and algorithm shifts to optimize performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Digital Media, or a related field
Experience: 8+ years of progressive experience in social media strategy, content, or digital communications, with at least 2 years in a leadership role focused on social media
Required Skills:
- Proven ability to grow and engage large social followings organically
- Deep understanding of platform best practices (Instagram, TikTok, YouTube, Facebook, Threads, LinkedIn)
- Skilled in content planning, creative briefing, community management, and analytics
- Strong appreciation for and alignment with biblical values and a faith-centered mission
- Working knowledge of Canva, Sprout Social, or similar scheduling/reporting tools
- Familiarity with SEO, influencer partnerships, and light paid social integration
Preferred Skills:
- Experience in the events industry or with faith-based organizations
- Bilingual or multilingual skills
ASSUMPTION: Candidates should have a strong creative vision, data-driven instincts, and a deep understanding of faith-forward storytelling to excel in this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (Based on industry standards for a Social Media Manager with 8+ years of experience in the events industry)
Benefits:
- Health, Dental, Vision, Life, Holiday, and Paid Time Off
- Non-corporate, casual, entrepreneurial, comfortable, fun, and proactive work environment
- High-level performers, disciplined, and self-motivated people will do very well in this environment
Working Hours: 40 hours/week, Monday - Friday, with flexibility for event coverage
ASSUMPTION: The salary range is estimated based on industry standards for a Social Media Manager with the required experience level in the events industry. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Events Services - Life Surge specializes in faith-based live events and financial education programs, aiming to inspire, train, and equip people to build their personal impact and glorify God.
Company Size: 51-200 employees - Life Surge offers a mid-sized company environment with opportunities for growth and collaboration.
Founded: 2019 - Life Surge was founded with a mission to transform lives through faith-based financial and business education.
Company Description:
- Life Surge is a leading company in the industry of faith-based live events and financial education programs.
- One of the fastest-growing organizations in the country, Life Surge exists to inspire, train, and equip people to build their personal impact in ways that glorify God.
- The company produces 30+ annual events and provides financial education to thousands around the nation.
Company Specialties:
- Faith-based live events
- Financial education programs
- Faith-centered mission and values
Company Website: http://www.lifesurge.com
ASSUMPTION: Life Surge's focus on faith-based live events and financial education programs sets it apart in the events industry, offering unique opportunities for applicants.
📊 Role Analysis
Career Level: Mid-level to senior - This role offers opportunities for growth and leadership within the marketing department.
Reporting Structure: Reports directly to the SVP of Brand Marketing, with oversight of a small team of social media managers, content creators, and community coordinators.
Work Arrangement: On-site, with flexibility for event coverage and remote work as needed.
Growth Opportunities:
- Advancement within the marketing department, such as a promotion to Director of Social Media or a similar role
- Expanding the social media team and taking on additional responsibilities
- Gaining experience in event planning and execution through collaboration with the events team
ASSUMPTION: This role offers opportunities for growth and development within Life Surge's marketing department and the broader events industry.
🌍 Location & Work Environment
Office Type: Casual, entrepreneurial, and comfortable work environment
Office Location(s): 2511 Corporate Way, Palmetto, Florida 34221, US
Geographic Context:
- Palmetto Bay is a suburban area in South Florida, offering a mix of urban and natural environments
- The office is located near major highways, providing easy access to nearby cities and attractions
- The area offers a variety of housing options, dining, and entertainment options
Work Schedule: Monday - Friday, 9:00 AM - 5:00 PM, with flexibility for event coverage
ASSUMPTION: Life Surge's office environment and location offer a comfortable and engaging work environment for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the SVP of Brand Marketing
- Background check and offer extension
Key Assessment Areas:
- Social media strategy and platform-specific knowledge
- Content creation and storytelling skills
- Leadership and team management abilities
- Data analysis and performance optimization skills
- Alignment with Life Surge's mission, values, and company culture
Application Tips:
- Highlight relevant social media experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Life Surge's mission and values
- Prepare examples of your social media content and strategies for the interview
- Research Life Surge's events and financial education programs to show your enthusiasm for the company's work
ATS Keywords: Social Media Strategy, Content Development, Community Engagement, Performance Optimization, Leadership, Creative Vision, Data Analysis, Platform Best Practices, Content Planning, Community Management, Analytics, Influencer Partnerships, SEO, Faith-centered Mission
ASSUMPTION: Applicants should tailor their application materials to highlight their relevant social media experience and demonstrate their understanding of Life Surge's mission and values.
🛠️ Tools & Technologies
- Canva
- Sprout Social
- Social media platforms (Instagram, TikTok, YouTube, Facebook, LinkedIn, Threads)
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
ASSUMPTION: Applicants should have experience with relevant social media management tools and platforms to excel in this role.
👔 Cultural Fit Considerations
Company Values:
- Faith-centered mission and values
- Inspiration and transformation
- Community and collaboration
Work Style:
- Casual and entrepreneurial work environment
- High-level performers, disciplined, and self-motivated
- Focus on growth and development
Self-Assessment Questions:
- How do your personal values align with Life Surge's faith-centered mission and values?
- How do you approach building authentic relationships with followers and brand advocates?
- How do you stay up-to-date on platform changes, cultural trends, and algorithm shifts?
ASSUMPTION: Applicants should assess their fit with Life Surge's company culture and values before applying to ensure a successful and fulfilling work experience.
⚠️ Potential Challenges
- Managing a team of contributors with varying levels of experience and expertise
- Keeping up with the fast-paced nature of the social media landscape and algorithm changes
- Balancing the demands of event coverage and remote work with the need for a consistent office presence
- Maintaining a strong work-life balance in a fast-growing startup environment
ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- Social Media Manager (Corporate) - Focuses on brand awareness and corporate communications, rather than event-specific content and community engagement
- Social Media Manager (Agency) - Works with multiple clients and manages client relationships, rather than focusing on a single brand and internal team
- Event Marketing Manager - Focuses on event promotion and logistics, rather than ongoing social media strategy and community engagement
ASSUMPTION: Applicants should understand the unique aspects of this role within Life Surge's organization and the broader events industry.
📝 Sample Projects
- Developing and executing a social media strategy for an upcoming Life Surge event
- Creating and optimizing content for a social media campaign to promote a financial education program
- Managing a team of contributors to execute a live social media event, such as a Q&A session with a featured speaker
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and demonstrate their ability to execute successful social media strategies.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the social media team currently, and how can this role address them?
- How does Life Surge support the professional development and growth of its social media team members?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
- How does Life Surge measure the success of its social media efforts, and what KPIs are most important for this role?
- What opportunities are there for collaboration with other departments, such as Content, Brand, Events, Paid Media, and Product?
ASSUMPTION: Applicants should prepare thoughtful questions to demonstrate their interest in the role and Life Surge's mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant social media experience and achievements
- Write a cover letter that demonstrates your understanding of Life Surge's mission and values
- Prepare examples of your social media content and strategies for the interview
- Research Life Surge's events and financial education programs to show your enthusiasm for the company's work
- Follow up with the hiring manager one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
