Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: Independent Reserve

🔹 Location: Singapore, Singapore

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive social media strategy
• Managing day-to-day operations of all owned social media channels
• Creating original content tailored for each platform and audience segment
• Supporting integrated marketing campaigns with social-first content
• Tracking KPIs and providing regular insights to stakeholders

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and hands-on execution. The ideal candidate will have a strong interest in and working knowledge of cryptocurrencies and the broader Web3 ecosystem.

📋 Key Responsibilities

✅ Develop and execute a comprehensive social media strategy that aligns with Independent Reserve’s brand, business goals, and regulatory obligations

✅ Manage day-to-day operations of all owned social media channels, ensuring consistent tone, voice, and visual identity

✅ Plan, create, and publish original content (static posts, videos, carousels, stories, reels) tailored for each social platform and audience segment

✅ Develop multimedia content including branded visuals, motion graphics, short-form videos, and thought leadership snippets

✅ Support integrated marketing campaigns with social-first content that amplifies reach and reinforces messaging

✅ Manage posting schedules, track campaign performance, and iterate based on data and audience insights

✅ Track KPIs such as engagement rate, follower growth, reach, and conversions to measure performance across channels

✅ Provide regular insights and reports to stakeholders, using data to inform future strategies and improve results

✅ Work closely with marketing, growth, PR, and compliance teams to align messaging and priorities across regions and business units

ASSUMPTION: This role requires a high level of multitasking, attention to detail, and strong organizational skills to manage multiple platforms and projects simultaneously.

🎯 Required Qualifications

Education: Degree in Journalism, Communications, or Marketing is preferred

Experience: Minimum 2 years’ experience in a similar social media or digital content role

Required Skills:

• Proven ability to create compelling narratives and content across multiple formats and platforms
• A background in modern journalism, content creation, or digital storytelling
• Experience managing brand accounts or personal projects with strong following
• A strong interest in and working knowledge of cryptocurrencies, blockchain, and the broader Web3 ecosystem
• Comfortable and articulate on camera, with the confidence to appear in videos, livestreams, or branded content
• Ability to pitch, develop, and produce multimedia content, from ideation to publishing
• Hands-on experience with CRMs, social media management tools, analytics platforms, and scheduling systems
• Familiarity with creative tools (e.g. Canva, Adobe Creative Suite, CapCut)
• Passionate about storytelling and content innovation
• Strong interpersonal skills with the ability to build trusted relationships internally and externally

Preferred Skills:

• Fluency in multiple languages
• Experience working in the cryptocurrency or fintech industry

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the cryptocurrency industry and the company's presence in multiple countries.

💰 Compensation & Benefits

Salary Range: Competitive salary (exact range not specified, but the industry standard for a Social Media Manager in Singapore with 2-5 years of experience is approximately SGD 5,000 - 8,000 per month)

Benefits:

• Competitive salary
• Ongoing learning and support
• Great career development opportunities in a growing company

Working Hours: Full-time, 40 hours per week (exact hours may vary based on the needs of the role and the company)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Singapore. The actual salary may vary depending on the candidate's experience, skills, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Independent Reserve operates in the financial services industry, specifically in the cryptocurrency exchange sector. The cryptocurrency market is highly dynamic and competitive, with constant changes in regulations and market trends.

Company Size: Independent Reserve has 51-200 employees, which places it in the mid-size category. This size allows for a more agile and innovative work environment while still offering the resources and stability of a larger organization.

Founded: Independent Reserve was founded in 2013, making it an established player in the cryptocurrency industry. The company has grown significantly since its inception and now serves over 300,000 customers from Australia, New Zealand, and Singapore.

Company Description:

• Independent Reserve is a secure and trusted way to buy, sell, and hold cryptocurrencies in Australia, New Zealand, and Singapore.
• The company offers a range of innovative features, including KPMG tax reports, AutoTrader, API integration, and world-class security.
• Independent Reserve was the first cryptocurrency exchange in Singapore to receive a license from MAS (the local regulator), ahead of 170 global competitors.

Company Specialties:

• Fintech
• SMSF
• Cryptocurrency Exchange
• Trading Platform
• Digital Currency
• Payment Processing
• Bitcoin
• Ethereum

Company Website: https://www.independentreserve.com

ASSUMPTION: Independent Reserve's focus on security, compliance, and innovation makes it an attractive employer in the cryptocurrency industry. The company's growth and success indicate a strong market position and potential for career advancement.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking, hands-on execution, and collaboration with various teams.

Reporting Structure: The Social Media Manager will report directly to the Marketing team and collaborate with growth, PR, and compliance teams to align messaging and priorities across regions and business units.

Work Arrangement: This is an on-site role, requiring the candidate to be based in Singapore and work from the company's office.

Growth Opportunities:

• As the company continues to grow, there may be opportunities for the Social Media Manager to take on additional responsibilities or move into a leadership role.
• The dynamic nature of the cryptocurrency industry presents opportunities for the candidate to learn and develop new skills.
• The company's focus on ongoing learning and support indicates a commitment to employee growth and development.

ASSUMPTION: The Social Media Manager role at Independent Reserve offers a unique opportunity to work at the intersection of marketing, content creation, and the fast-moving cryptocurrency industry. The role's focus on strategy, execution, and collaboration provides a strong foundation for career growth and development.

🌍 Location & Work Environment

Office Type: Independent Reserve's office is located in a commercial building in the central business district of Singapore.

Office Location(s): 16 Collyer Quay, Singapore, 049318, SG

Geographic Context:

• Singapore is a global financial hub with a thriving startup ecosystem and a strong focus on innovation and technology.
• The city-state's multicultural environment and strategic location make it an ideal base for working with international clients and partners.
• Singapore's low tax rates and business-friendly regulations make it an attractive location for both local and international businesses.

Work Schedule: The Social Media Manager will work full-time, with core hours aligned with the company's business hours in Singapore (9:00 AM to 6:00 PM, Monday to Friday). The role may require occasional work outside of these hours to manage global social media channels and campaigns.

ASSUMPTION: Working in Singapore offers a unique blend of cultural diversity, economic stability, and a vibrant startup ecosystem. The city-state's strategic location and business-friendly regulations make it an attractive location for both local and international businesses.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Two-part assessment (written test and short video submission)
• Final interview with the marketing team

Key Assessment Areas:

• Creativity and storytelling abilities
• Understanding of the cryptocurrency industry and Independent Reserve's brand
• Social media strategy and content creation skills
• Data analysis and reporting capabilities
• Interpersonal and communication skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the cryptocurrency industry and Independent Reserve's brand in your application materials.
• Prepare a portfolio or examples of your social media content and campaigns to showcase your creativity and strategic thinking.
• Practice your interview skills and be prepared to discuss your approach to social media strategy, content creation, and data analysis.

ATS Keywords: Social Media Management, Content Creation, Digital Storytelling, Brand Management, Video Production, Data Analysis, Interpersonal Skills, Creative Tools, Media Monitoring, Content Trends, Social Engagement Strategies, Cryptocurrency Knowledge, Marketing Strategy, Campaign Performance Tracking, Visual Identity, Narrative Development

ASSUMPTION: The application process for this role is designed to assess the candidate's creativity, strategic thinking, and technical skills in social media management. The two-part assessment and final interview provide an opportunity for the candidate to demonstrate their abilities and fit with the company's culture and brand.

🛠️ Tools & Technologies

• Social media management tools (e.g. Hootsuite, Buffer, Sprout Social)
• Analytics platforms (e.g. Google Analytics, Sprout Social, Hootsuite Insights)
• Creative tools (e.g. Canva, Adobe Creative Suite, CapCut)
• CRM software (e.g. HubSpot, Salesforce, Zoho CRM)

ASSUMPTION: The Social Media Manager will be expected to have experience with a range of social media management tools, analytics platforms, and creative tools. Familiarity with CRM software may also be required to manage relationships with clients, partners, and stakeholders.

👔 Cultural Fit Considerations

Company Values:

• Trust
• Security
• Innovation
• Collaboration
• Customer-centricity

Work Style:

• Agile and innovative
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and responsive to change
• Customer-focused and results-oriented

Self-Assessment Questions:

• Do you share Independent Reserve's commitment to trust, security, and innovation in the cryptocurrency industry?
• Are you comfortable working in a dynamic, collaborative environment and adapting to change?
• Do you have a customer-centric mindset and a focus on delivering results?

ASSUMPTION: Independent Reserve's company values and work style emphasize the importance of trust, security, innovation, collaboration, and customer-centricity in the cryptocurrency industry. Candidates should assess their fit with these values and work style before applying for the role.

⚠️ Potential Challenges

• The dynamic and fast-paced nature of the cryptocurrency industry may require the Social Media Manager to adapt quickly to changes in regulations, market trends, and company priorities.
• The role may require occasional work outside of regular business hours to manage global social media channels and campaigns.
• The Social Media Manager will need to balance multiple projects and platforms simultaneously, requiring strong organizational skills and attention to detail.
• The role may involve working with sensitive information and regulatory requirements, necessitating a high level of discretion and compliance.

ASSUMPTION: The Social Media Manager role at Independent Reserve presents unique challenges and opportunities in the fast-moving cryptocurrency industry. Candidates should be prepared to adapt to change, manage multiple projects, and work with sensitive information.

📈 Similar Roles Comparison

• This role differs from other social media manager positions in its focus on the cryptocurrency industry and the need for a strong understanding of cryptocurrencies, blockchain, and the broader Web3 ecosystem.
• The role requires a higher level of strategic thinking and collaboration with various teams, including marketing, growth, PR, and compliance, to align messaging and priorities across regions and business units.
• Career progression in this role may involve moving into a leadership position or taking on additional responsibilities as the company grows and expands its offerings.

ASSUMPTION: The Social Media Manager role at Independent Reserve offers a unique opportunity to work at the intersection of marketing, content creation, and the fast-moving cryptocurrency industry. The role's focus on strategy, execution, and collaboration provides a strong foundation for career growth and development.

📝 Sample Projects

• Developing and executing a comprehensive social media strategy for a new cryptocurrency product launch
• Creating a series of branded videos and thought leadership snippets to educate audiences about cryptocurrency and blockchain technology
• Managing a global social media campaign to promote Independent Reserve's presence at a major cryptocurrency conference

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges the Social Media Manager may face in this role. The projects require a combination of strategic thinking, creativity, and execution to achieve successful outcomes.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to social media strategy and content creation in the cryptocurrency industry?
• How does the Social Media Manager role collaborate with other teams, such as marketing, growth, PR, and compliance, to align messaging and priorities?
• What opportunities are there for professional development and growth within the company, particularly for someone in this role?
• How does the company support work-life balance for employees in this role?
• Can you provide an example of a successful social media campaign the company has run, and what made it successful?

ASSUMPTION: These interview questions are designed to help the candidate assess their fit with the company's culture, work environment, and growth opportunities. The questions also provide an opportunity for the candidate to demonstrate their understanding of the role and the company's priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://independentreserve.freshteam.com/jobs/qu94yNAitaZ8/social-media-manager
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare a portfolio or examples of your social media content and campaigns to showcase your creativity and strategic thinking.
• Practice your interview skills and be prepared to discuss your approach to social media strategy, content creation, and data analysis.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.