Social Media Manager
Skylight
Full-time
Remote
Worldwide
📱 Social Media Marketing
📌 Core Information
- Job Title: Social Media Manager
- Company: Skylight
- Location: United States (Remote)
- Job Type: Full-Time
- Category: Marketing & Communications
- Date Posted: April 23, 2025
- Experience Level: Mid-Senior level (5-10 years)
🚀 Job Overview
Skylight, a technology startup based in Los Angeles and San Francisco, is seeking a creative and curious Social Media Manager to lead their organic social channels. This role requires a strategic mindset, creativity, and a deep understanding of social media trends. The ideal candidate will be part strategist, part creator, and driven by what makes people stop scrolling and start engaging.
📋 Key Responsibilities
- Strategy & Planning: Own and lead Skylight’s social media strategy, fueling brand growth, deepening connection with the parent community, and driving real engagement across organic channels.
- Content Creation: Manage the end-to-end social content calendar, planning, creating, and publishing content that aligns with brand goals, campaigns, and key product moments.
- Engagement & Analytics: Drive social analytics, monitor performance, uncover insights, and optimize strategy based on data-driven insights.
- Cultural Awareness: Jump into conversation with purpose, engaging in cultural moments and trending topics when it aligns with the brand.
- Experimentation: Experiment with new formats and trends, making scrappy feel polished.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
- Experience: 4-5+ years of experience managing organic social media for a consumer brand (in-house preferred). Experience in the parenting space is a plus.
- Portfolio: A strong portfolio showcasing platform-native, scroll-stopping content with a strong point of view.
- Skills:
- Strong command of short-form video and social-first formats (Reels, TikToks, Stories, etc.).
- Deep knowledge of social platforms, trends, and analytics.
- Working knowledge of design and video tools (Canva, Adobe Express, CapCut, etc.).
- A sharp understanding of today’s parents and their emotional lives.
💰 Compensation & Benefits
- Salary Range: $110,000 - $135,000 per year (based on experience)
- Benefits:
- Competitive salary and equity package
- 401K matching
- Wellness, learning, and home-office budgets
- Health, dental, and vision medical plans
- Unlimited PTO
- Company holidays on the first Friday of every month (except November & December)
📌 Applicant Insights
🔍 Company Context
- Industry: Consumer Electronics & Technology
- Company Size: 11-50 employees
- Founded: 2004
- Company Description: Skylight is a technology startup based out of Los Angeles and San Francisco, making consumer products that bring families together. Their mission is to make technology that puts smiles on customers' faces.
- Company Specialties: Consumer products, consumer electronics, technology, and family-focused technology.
📊 Role Analysis
- Career Level: Mid-Senior level (5-10 years)
- Reporting Structure: This role reports directly to the Marketing Director.
- Work Arrangement: Remote (United States)
- Growth Opportunities: As a growing startup, there are opportunities for the right candidate to grow with the company and take on more responsibilities as the brand scales.
🌍 Location & Work Environment
- Office Type: Remote (fully remote)
- Office Location(s): United States
- Geographic Context: The United States offers a diverse range of cultural experiences, time zones, and work environments. Working remotely allows for flexibility in choosing where to live and work.
- Work Schedule: Full-time (40 hours per week)
💼 Interview & Application Insights
- Typical Process: 1. Online application & resume screening 2. Phone or video screen 3. In-depth interview with the hiring manager 4. Final interview with the marketing team
- Key Assessment Areas: Social media strategy, content creation, engagement, analytics, and cultural awareness.
- Application Tips:
- Tailor your resume and cover letter to highlight your social media experience and achievements.
- Showcase your understanding of the parenting space and Skylight's mission in your application materials.
- Prepare examples of your social media content and strategies for the interview.
🛠️ Tools & Technologies
- Social media platforms (Instagram, Facebook, TikTok, etc.)
- Design and video tools (Canva, Adobe Express, CapCut, etc.)
- Social media analytics tools (Hootsuite, Sprout Social, etc.)
👔 Cultural Fit Considerations
- Company Values: Creativity, curiosity, and a customer-centric approach.
- Work Style: Collaborative, fast-paced, and data-driven.
- Self-Assessment Questions:
- How do you stay up-to-date with social media trends and platforms?
- Can you provide an example of a successful social media campaign you've led?
- How do you balance creativity and data-driven decision-making in your social media strategy?
⚠️ Potential Challenges
- Working remotely can present challenges in maintaining work-life balance and staying connected with the team.
- The role requires a strong understanding of the parenting space, which may require personal or professional experience in this area.
📈 Similar Roles Comparison
- Social Media Manager (Consumer Brand): This role is similar to a Social Media Manager role at a consumer brand, but with a focus on the parenting space and a remote work arrangement.
- Content Creator (Social Media): This role requires strong content creation skills, similar to a Content Creator role focused on social media, but with additional strategic and analytical responsibilities.
📝 Sample Projects
- Social Media Campaign: Develop and execute a social media campaign to launch a new Skylight product, including content creation, platform-specific strategies, and engagement tactics.
- Social Media Audit: Conduct a comprehensive audit of Skylight's social media presence, identifying strengths, weaknesses, opportunities, and threats, and developing a data-driven strategy to improve performance.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does Skylight support work-life balance for remote employees?
- What opportunities are there for professional growth and development within the marketing team?
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://jobs.workable.com/jobs/1589902121).
2. Tailor your resume and cover letter to highlight your social media experience and achievements.
3. Prepare examples of your social media content and strategies for the interview.
4. Follow up with the hiring manager one week after submitting your application to express your interest in the role.
5. Prepare for the interview by researching Skylight's mission, products, and social media presence, and practicing your responses to common interview questions.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: Social Media Manager
- Company: Skylight
- Location: United States (Remote)
- Job Type: Full-Time
- Category: Marketing & Communications
- Date Posted: April 23, 2025
- Experience Level: Mid-Senior level (5-10 years)
🚀 Job Overview
Skylight, a technology startup based in Los Angeles and San Francisco, is seeking a creative and curious Social Media Manager to lead their organic social channels. This role requires a strategic mindset, creativity, and a deep understanding of social media trends. The ideal candidate will be part strategist, part creator, and driven by what makes people stop scrolling and start engaging.
📋 Key Responsibilities
- Strategy & Planning: Own and lead Skylight’s social media strategy, fueling brand growth, deepening connection with the parent community, and driving real engagement across organic channels.
- Content Creation: Manage the end-to-end social content calendar, planning, creating, and publishing content that aligns with brand goals, campaigns, and key product moments.
- Engagement & Analytics: Drive social analytics, monitor performance, uncover insights, and optimize strategy based on data-driven insights.
- Cultural Awareness: Jump into conversation with purpose, engaging in cultural moments and trending topics when it aligns with the brand.
- Experimentation: Experiment with new formats and trends, making scrappy feel polished.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
- Experience: 4-5+ years of experience managing organic social media for a consumer brand (in-house preferred). Experience in the parenting space is a plus.
- Portfolio: A strong portfolio showcasing platform-native, scroll-stopping content with a strong point of view.
- Skills:
- Strong command of short-form video and social-first formats (Reels, TikToks, Stories, etc.).
- Deep knowledge of social platforms, trends, and analytics.
- Working knowledge of design and video tools (Canva, Adobe Express, CapCut, etc.).
- A sharp understanding of today’s parents and their emotional lives.
💰 Compensation & Benefits
- Salary Range: $110,000 - $135,000 per year (based on experience)
- Benefits:
- Competitive salary and equity package
- 401K matching
- Wellness, learning, and home-office budgets
- Health, dental, and vision medical plans
- Unlimited PTO
- Company holidays on the first Friday of every month (except November & December)
📌 Applicant Insights
🔍 Company Context
- Industry: Consumer Electronics & Technology
- Company Size: 11-50 employees
- Founded: 2004
- Company Description: Skylight is a technology startup based out of Los Angeles and San Francisco, making consumer products that bring families together. Their mission is to make technology that puts smiles on customers' faces.
- Company Specialties: Consumer products, consumer electronics, technology, and family-focused technology.
📊 Role Analysis
- Career Level: Mid-Senior level (5-10 years)
- Reporting Structure: This role reports directly to the Marketing Director.
- Work Arrangement: Remote (United States)
- Growth Opportunities: As a growing startup, there are opportunities for the right candidate to grow with the company and take on more responsibilities as the brand scales.
🌍 Location & Work Environment
- Office Type: Remote (fully remote)
- Office Location(s): United States
- Geographic Context: The United States offers a diverse range of cultural experiences, time zones, and work environments. Working remotely allows for flexibility in choosing where to live and work.
- Work Schedule: Full-time (40 hours per week)
💼 Interview & Application Insights
- Typical Process: 1. Online application & resume screening 2. Phone or video screen 3. In-depth interview with the hiring manager 4. Final interview with the marketing team
- Key Assessment Areas: Social media strategy, content creation, engagement, analytics, and cultural awareness.
- Application Tips:
- Tailor your resume and cover letter to highlight your social media experience and achievements.
- Showcase your understanding of the parenting space and Skylight's mission in your application materials.
- Prepare examples of your social media content and strategies for the interview.
🛠️ Tools & Technologies
- Social media platforms (Instagram, Facebook, TikTok, etc.)
- Design and video tools (Canva, Adobe Express, CapCut, etc.)
- Social media analytics tools (Hootsuite, Sprout Social, etc.)
👔 Cultural Fit Considerations
- Company Values: Creativity, curiosity, and a customer-centric approach.
- Work Style: Collaborative, fast-paced, and data-driven.
- Self-Assessment Questions:
- How do you stay up-to-date with social media trends and platforms?
- Can you provide an example of a successful social media campaign you've led?
- How do you balance creativity and data-driven decision-making in your social media strategy?
⚠️ Potential Challenges
- Working remotely can present challenges in maintaining work-life balance and staying connected with the team.
- The role requires a strong understanding of the parenting space, which may require personal or professional experience in this area.
📈 Similar Roles Comparison
- Social Media Manager (Consumer Brand): This role is similar to a Social Media Manager role at a consumer brand, but with a focus on the parenting space and a remote work arrangement.
- Content Creator (Social Media): This role requires strong content creation skills, similar to a Content Creator role focused on social media, but with additional strategic and analytical responsibilities.
📝 Sample Projects
- Social Media Campaign: Develop and execute a social media campaign to launch a new Skylight product, including content creation, platform-specific strategies, and engagement tactics.
- Social Media Audit: Conduct a comprehensive audit of Skylight's social media presence, identifying strengths, weaknesses, opportunities, and threats, and developing a data-driven strategy to improve performance.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does Skylight support work-life balance for remote employees?
- What opportunities are there for professional growth and development within the marketing team?
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://jobs.workable.com/jobs/1589902121).
2. Tailor your resume and cover letter to highlight your social media experience and achievements.
3. Prepare examples of your social media content and strategies for the interview.
4. Follow up with the hiring manager one week after submitting your application to express your interest in the role.
5. Prepare for the interview by researching Skylight's mission, products, and social media presence, and practicing your responses to common interview questions.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.