📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: Fabio Viviani Hospitality Group
🔹 Location: Chicago, Illinois, United States
🔹 Job Type: Full-Time, Remote
🔹 Category: Marketing & Communications
🔹 Date Posted: June 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive social media strategy for university campus dining brands.
- Creating engaging, platform-optimized content for student audiences across major social media platforms.
- Fostering authentic connections and building community through active engagement with students and faculty.
- Monitoring performance metrics and using insights to optimize future campaigns and content strategies.
- Collaborating with remote teams and multiple stakeholders to gather content and amplify local events.
ASSUMPTION: This role requires a strong understanding of Gen Z trends, platform changes, and new features to stay current and innovative in the digital landscape.
📋 Key Responsibilities
✅ Social Media Strategy & Management: Develop and execute a comprehensive social media strategy aligned with brand and campus dining goals. Own and manage content calendars across all major platforms.
✅ Content Creation & Curation: Collaborate with on-site teams to gather compelling photo/video content. Write engaging, on-brand copy and maintain aesthetic consistency across brands and campaigns.
✅ Campus & Community Engagement: Actively engage with university social pages, student orgs, residence life, and parent groups. Amplify local events, collaborate with student influencers, and promote user-generated content.
✅ Performance & Reporting: Monitor KPIs, growth metrics, and engagement performance using platform analytics and reporting tools. Use insights to optimize future campaigns and content strategies.
✅ Campaign Development: Ideate and execute thematic social campaigns tied to academic calendars, student events, food holidays, or promotions. Coordinate organic and paid campaigns that drive awareness and student participation.
✅ Trendspotting & Innovation: Stay current on Gen Z trends, platform changes, and new features. Bring fresh ideas to the table regularly and experiment with new formats and viral trends while staying true to brand voice and tone.
✅ Additional Digital Duties: Support development and scheduling of SMS and email campaigns as needed. Light support with third-party tools for brand activations and announcements.
ASSUMPTION: This role may require flexible work hours to accommodate posting and engagement needs during student peak times.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
Experience: 3+ years of experience in social media management, preferably in hospitality, foodservice, campus, or lifestyle industries.
Required Skills:
- Proficient in Meta Business Suite, TikTok Business Center, Later, Canva, and other scheduling or creative tools.
- Demonstrated success creating engaging content and growing social audiences.
- Exceptional writing and storytelling skills with attention to tone and visual detail.
- Experience collaborating with remote teams and multiple stakeholders.
- Flexible work hours to accommodate posting and engagement needs during student peak times.
- Passion for food, students, and digital culture.
Preferred Skills:
- Experience working in university dining, events, or student-led content creation.
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the responsibilities and the target audience.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (Based on industry standards for a Social Media Manager role with 3-5 years of experience in the hospitality industry, located in Chicago, IL)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on food and beverages at company locations
- Opportunities for career growth and professional development
Working Hours: Full-time, remote position with flexible hours to accommodate posting and engagement needs during student peak times.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality, with a focus on university campus dining and foodservice.
Company Size: 201-500 employees. This size allows for opportunities to work on diverse projects and collaborate with various teams while still maintaining a relatively close-knit work environment.
Founded: The Fabio Viviani Hospitality Group has been operating for over a decade, providing ample time for the company to establish itself and grow within the industry.
Company Description:
- Fabio Viviani Hospitality is one of the leading restaurant groups in the United States, serving over 10 million meals each year.
- The company specializes in providing unique and innovative dining experiences for university campuses nationwide.
- Fabio Viviani Hospitality believes in the power of food, creativity, and community, fostering a work environment that celebrates individuality and embraces diversity.
Company Specialties:
- University campus dining
- Foodservice management
- Event catering
- Brand development and marketing
Company Website: http://www.FabioViviani.com
ASSUMPTION: The company's commitment to embracing individuality and diversity suggests a supportive and inclusive work environment that values each employee's unique perspective.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing and communications department.
Reporting Structure: The Social Media Manager will report directly to the Marketing Director and collaborate with various teams, including on-site dining teams, event planners, and other marketing professionals.
Work Arrangement: This is a full-time, remote position with flexible hours to accommodate posting and engagement needs during student peak times. While the role is remote, regular communication and collaboration with on-site teams and stakeholders are essential.
Growth Opportunities:
- Advancement within the marketing and communications department, such as a Senior Social Media Manager or Marketing Manager role.
- Expanding into other areas of the business, such as event planning, brand development, or operations management.
- Gaining experience in a dynamic and fast-paced industry, allowing for the development of transferable skills and knowledge.
ASSUMPTION: The remote nature of this role may provide opportunities for a better work-life balance, while the flexible hours may require occasional evening or weekend work to engage with student audiences during peak times.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location required for this role.
Office Location(s): The company's headquarters is located in Chicago, Illinois, but this role can be performed from any location within the United States.
Geographic Context:
- The Chicago metropolitan area is the third most populous city in the United States, offering a diverse range of cultural, entertainment, and dining options.
- Chicago is home to numerous universities and colleges, providing ample opportunities for networking and collaboration within the higher education sector.
- The city experiences all four seasons, with mild winters and warm summers, allowing for a variety of outdoor activities and events throughout the year.
Work Schedule: Full-time, remote position with flexible hours to accommodate posting and engagement needs during student peak times. The work schedule may vary depending on the target audience's activity patterns and the need for real-time engagement.
ASSUMPTION: While the role is remote, the Social Media Manager may be required to attend occasional in-person meetings, events, or training sessions, depending on the company's policies and the employee's personal preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth phone or video interview with the Marketing Director
- Final interview with the Marketing Director and other relevant stakeholders
- Background check and offer extension
Key Assessment Areas:
- Social media strategy and planning
- Content creation and curation skills
- Understanding of Gen Z trends and student culture
- Ability to work independently and collaborate with remote teams
- Adaptability and flexibility in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in social media management, content creation, and student engagement.
- Include examples of your previous work, such as social media campaigns, content calendars, or analytics reports.
- Demonstrate your understanding of the company and its target audience by referencing specific initiatives, events, or trends in your application materials.
ATS Keywords: Social Media Management, Content Creation, Student Engagement, Gen Z Trends, Marketing Strategy, Remote Work, Flexible Hours, University Campus Dining, Hospitality Industry
ASSUMPTION: The application process may take several weeks, depending on the volume of applicants and the company's hiring timeline. Regular follow-ups and proactive communication can help ensure that your application remains at the forefront of the hiring team's consideration.
🛠️ Tools & Technologies
- Meta Business Suite
- TikTok Business Center
- Later
- Canva
- Platform analytics and reporting tools (e.g., Google Analytics, Sprout Social, Hootsuite)
- Third-party tools for brand activations and announcements (e.g., reservation platforms, POS integrations)
ASSUMPTION: The Social Media Manager may be required to learn and utilize additional tools or platforms as needed to optimize their performance and the overall success of the company's digital marketing efforts.
👔 Cultural Fit Considerations
Company Values:
- Food, creativity, and community
- Embracing individuality and diversity
- Passion and energy
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Creative and innovative
Self-Assessment Questions:
- Do you have a passion for food and student culture, and can you effectively communicate this enthusiasm through engaging content?
- Are you comfortable working remotely and collaborating with multiple stakeholders across various time zones?
- Do you thrive in a fast-paced environment and enjoy staying current on the latest trends and platform changes in the social media landscape?
ASSUMPTION: The company's commitment to embracing individuality and diversity suggests that candidates from diverse backgrounds and experiences are encouraged to apply and will be considered for the role.
⚠️ Potential Challenges
- Managing multiple social media platforms and content calendars simultaneously
- Adapting to the unique needs and preferences of diverse university campus audiences
- Staying current on Gen Z trends and platform changes in a fast-paced digital environment
- Balancing the demands of real-time engagement with students and the need for strategic planning and content creation
ASSUMPTION: The Social Media Manager must be organized, detail-oriented, and capable of managing multiple projects and deadlines effectively to overcome these challenges.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on student engagement and understanding of Gen Z trends and culture.
- While the role is remote, it may require occasional travel or attendance at in-person events, depending on the company's policies and the employee's personal preferences.
- This role offers the opportunity to work in a dynamic and fast-paced industry, with ample opportunities for career growth and professional development.
ASSUMPTION: Candidates with experience in university dining, events, or student-led content creation may have a competitive advantage in this role.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new dining concept or menu item on a university campus
- Creating engaging content and managing social media platforms for a university-wide event or initiative
- Analyzing and reporting on social media performance metrics to inform future marketing strategies and campaigns
ASSUMPTION: The Social Media Manager will be expected to contribute to the company's overall marketing goals and objectives, with a focus on driving student engagement and awareness across university campuses nationwide.
❓ Key Questions to Ask During Interview
- How does the company support the professional development and growth of its marketing and communications team members?
- What are the most significant challenges facing the university campus dining industry, and how does this role contribute to addressing those challenges?
- How does the company foster a culture of collaboration and innovation within its remote work environment?
- What are the key performance indicators (KPIs) used to measure the success of the social media strategy, and how are those KPIs tracked and reported?
- How does the company engage with and support its employees' mental health and well-being, particularly in a remote work environment?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in the role and commitment to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in social media management, content creation, and student engagement.
- Prepare examples of your previous work, such as social media campaigns, content calendars, or analytics reports, to showcase your skills and qualifications.
- Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
