Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: TradePending LLC

🔹 Location: Carrboro, North Carolina, United States

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: May 27, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Ideating and creating engaging social media content for various platforms
• Managing paid social campaigns and influencer collaborations
• Engaging with the audience and managing a Facebook community
• Administering and communicating social media reporting and analytics
• Collaborating with the design team on graphics, videos, and sales collateral

ASSUMPTION: This role requires a strong understanding of social media platforms, content creation, and campaign management. The ideal candidate will be detail-oriented, a strong communicator, and able to work collaboratively with other teams.

📋 Key Responsibilities

✅ Ideate and create engaging social media content, adapting to the TradePending voice

✅ Build out content calendars and create timelines for each campaign

✅ Generate, edit, publish, and share daily content across various platforms

✅ Manage paid social campaigns, including campaign setup, publishing, and reporting

✅ Manage influencer campaigns, creating content ideas and working directly with social media influencers

✅ Create content for and manage a Facebook community focused on using video in vehicle sales

✅ Engage with the audience daily and participate in conversations on behalf of the brand

✅ Respond to social media follower inquiries in a timely and professional manner

✅ Administer and communicate social media reporting and analytics

✅ Stay on top of industry trends, competitor strategies, and automotive news

✅ Author, design, and distribute monthly newsletters via LinkedIn

✅ Curate a “Customer Spotlight” to showcase successful customers, helping secure one customer per month, interviewing, and publishing

✅ Collaborate with the design team on social media graphics, videos, sales collateral, and other sales enablement products

ASSUMPTION: This role requires a high level of creativity, organization, and adaptability. The ideal candidate will be able to manage multiple projects and deadlines effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2-5 years of experience in social media management or a related role

Required Skills:

• Proven experience in social media management and content creation
• Strong communication and interpersonal skills
• Excellent organizational skills and attention to detail
• Ability to work collaboratively with other teams
• Familiarity with social media analytics tools
• Knowledge of the automotive industry is a plus

Preferred Skills:

• Experience with influencer marketing
• Fluency in Spanish
• Proficiency in Adobe Creative Suite

ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: $60,000 - $70,000 per year

Benefits:

• Competitive compensation
• Comprehensive benefits package
• Fun and dedicated team environment

Working Hours: Full-time, remote work with a flexible schedule

ASSUMPTION: The salary range provided is based on the company's stated range in the job description. Benefits may include health insurance, retirement plans, and other perks common to companies of this size in the industry.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on automotive dealership software

Company Size: 51-200 employees, which means a mid-sized company structure with opportunities for growth and collaboration

Founded: 2014, with a history of steady growth and success in the industry

Company Description:

• TradePending builds software for car dealerships, with a mission to bridge the communication gap between dealers and consumers
• They focus on helping dealers improve website conversion, sales enablement, service offers management, retention marketing, and communication
• Their products include website conversion, sales enablement, service offers management, retention marketing, and communication through the lenses of vehicle valuations, payments, inventory merchandising, and video

Company Specialties:

• Selling Cars
• Auto Trade-ins
• Auto Dealer Software
• Website Conversion
• Sales Enablement
• Car Sales
• Automotive Technology
• Automotive Technology Sales
• Automotive Software
• Lead Generation
• Automotive Leads
• Car Leads
• Automotive Sales
• Revenue
• Customer Retention
• Trade-ins
• Car Tech
• Automotive Tech

Company Website: https://tradepending.com

ASSUMPTION: TradePending is a well-established company in the automotive software industry, with a strong focus on helping dealerships improve their sales and customer engagement.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the marketing department

Reporting Structure: This role reports directly to the Marketing Director

Work Arrangement: Remote solely, with a flexible schedule and the ability to work from anywhere in the United States

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing department
• Opportunities to learn and grow within the automotive software industry
• Possibility to collaborate with other teams and gain a broader understanding of the company's operations

ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location required

Office Location(s): Carrboro, North Carolina, United States

Geographic Context:

• Carrboro is a small city located in the Research Triangle region of North Carolina
• The area is known for its vibrant arts scene, diverse culture, and strong sense of community
• The Research Triangle region is home to numerous technology and research companies, providing ample opportunities for networking and professional growth

Work Schedule: Full-time, with a flexible schedule that allows for a healthy work-life balance

ASSUMPTION: While this role is remote, the ideal candidate will be comfortable working independently and managing their own time effectively.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the Marketing Director to discuss the role and company in more detail
• Skills assessment or case study to evaluate the candidate's ability to perform the job's key responsibilities
• Final interview with the CEO or another senior leader to discuss the company's vision and the candidate's fit within the organization

Key Assessment Areas:

• Creativity and innovation in social media content creation
• Understanding of social media analytics and reporting
• Ability to work collaboratively with other teams
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include examples of your previous social media campaigns and their results
• Prepare questions to ask the interviewer about the company's marketing strategy and goals

ATS Keywords: Social Media Management, Content Creation, Campaign Management, Analytics, Community Engagement, Influencer Marketing, Trend Analysis, Collaboration, Detail Orientation, Communication, Automotive Industry

ASSUMPTION: The application process for this role may include additional assessments or interviews, depending on the candidate's qualifications and the company's needs.

🛠️ Tools & Technologies

• Social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
• Social media analytics tools (Hootsuite, Sprout Social, Buffer, etc.)
• Graphic design tools (Adobe Creative Suite, Canva, etc.)
• Video editing tools (iMovie, Adobe Premiere Pro, etc.)

ASSUMPTION: The ideal candidate will be proficient in using social media platforms and relevant analytics tools. Familiarity with graphic design and video editing tools is a plus.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer Focus
• Integrity
• Accountability

Work Style:

• Remote-friendly and flexible
• Fast-paced and dynamic
• Results-driven and data-focused
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you thrive in a remote work environment and manage your time effectively?
• Are you comfortable working collaboratively with other teams and departments?
• Do you have a strong attention to detail and a passion for creating engaging content?

ASSUMPTION: The ideal candidate will be a strong cultural fit for TradePending, with a passion for innovation, collaboration, and customer focus.

⚠️ Potential Challenges

• Managing multiple social media platforms and campaigns simultaneously
• Keeping up with the fast-paced nature of the automotive industry and social media trends
• Balancing the need for creativity with the company's brand guidelines and messaging
• Ensuring consistent and high-quality content across all platforms

ASSUMPTION: The ideal candidate will be able to overcome these challenges and thrive in a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• Unlike other social media manager roles, this position requires a strong understanding of the automotive industry and its unique challenges
• This role offers the opportunity to work with a diverse range of teams and gain a broad understanding of the company's operations
• Career path opportunities may include advancement within the marketing department or exploration of other roles within the company

ASSUMPTION: This role offers unique opportunities for growth and development within a dynamic and innovative company.

📝 Sample Projects

• Creating and executing a successful social media campaign to promote a new product or service
• Developing and implementing a content strategy to improve engagement and reach on a specific platform
• Managing an influencer marketing campaign to increase brand awareness and drive sales

ASSUMPTION: These sample projects are intended to provide a sense of the types of tasks and responsibilities associated with this role. The ideal candidate will have experience with similar projects and be able to provide specific examples of their past work.

❓ Key Questions to Ask During Interview

• What are the company's short-term and long-term goals for social media marketing?
• How does this role fit into the overall marketing strategy for the company?
• What are the biggest challenges facing the social media team currently, and how can this role help address them?
• What opportunities are there for growth and advancement within the marketing department?
• How does the company support work-life balance for remote employees?

ASSUMPTION: These questions are intended to help the candidate better understand the role, the company, and the team they will be working with. The ideal candidate will come prepared with thoughtful and insightful questions to ask the interviewer.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your previous social media campaigns and their results
• Prepare questions to ask the interviewer about the company's marketing strategy and goals
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.