📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: The Walt Disney Company
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time, Hybrid (4 days in office, 1 day remote)
🔹 Category: Digital Media / Social Media (General)
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with 1 day remote (Monday or Friday)
🚀 Job Overview
Key aspects of this role include:
- Leading the strategy and daily operations of Disney UK's brand social media accounts
- Setting KPIs and managing external agencies
- Delivering engaging campaigns that support business goals
- Collaborating across departments to ensure brand and legal compliance
- Mentoring a Social Media Supervisor and intern
ASSUMPTION: This role requires a strong understanding of social media platforms, trends, and audience engagement. It also demands excellent communication, adaptability, and problem-solving skills.
📋 Key Responsibilities
✅ Set and deliver innovative social campaigns and strategies that encourage follower acquisition and retention
✅ Plan and oversee the local implementation of social strategies driving business objectives
✅ Produce bespoke content to support local LOB and Franchise priorities and objectives
✅ Integrate and align social opportunities across the business to deepen audience engagement
✅ Grow and maintain local UK Disney brand and audience pages
✅ Oversee community moderation and engagement
✅ Evaluate account and content performance and apply learnings to future activations
✅ Manage retained social agencies to ensure high-quality service and streamlined processes
✅ Work collaboratively with Studios and Disney+ social leads on audience-led campaigns
✅ Plan and brief in ‘always-on’ paid media on Facebook and Instagram
✅ Provide consultancy and support for UK TWDC social media leads
✅ Chair monthly meetings between UK social leads to identify synergy opportunities
✅ Develop performance reports for distribution to regional and local stakeholders
✅ Work closely with Legal to ensure all activations and social activity meet required guidelines
✅ Build relationships with platform partners to keep updated on platform developments and new initiatives
✅ Oversee agency relationships and content briefs
ASSUMPTION: This role involves a high level of collaboration and stakeholder management, requiring strong communication and interpersonal skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5+ years' work experience in social media marketing departments (client and/or agency)
Required Skills:
- Strong knowledge of paid and organic social, emerging trends, and platform innovations
- Ability to read your audience, adapt quickly, and manage stakeholder needs across a complex matrix organization
- Strong communication and interpersonal skills
- Diplomatic and tactful
- Resourceful and proactive
- Motivational, inspirational, team player
- Strong negotiating and influencing skills
- Adaptable and flexible
- Interested in trends, new initiatives, and staying one step ahead of the competition
Preferred Skills:
- Experience working with Disney or a similar entertainment company
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the entertainment industry or additional language skills may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per annum (based on industry standards for a Social Media Manager with 5-10 years of experience in London)
Benefits:
- 25 days annual leave
- Private medical insurance & dental care
- Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
- Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
- Disney+ Subscription
- Excellent parental and guardian leave
- Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.
Working Hours: 37.5 hours per week, Monday to Friday, with flexibility required for event coverage
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Social Media Manager with the required experience level in London. Actual salary may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees
Founded: 1992
Company Description:
- Disneyland Paris is a magical place where dreams come true for millions of visitors each year
- The company offers a wide range of job opportunities across various departments, from operations to corporate roles
- Disneyland Paris is committed to creating a dynamic and multicultural team that welcomes guests and delivers magical experiences
Company Specialties:
- Marketing
- Communication
- Engineering
- Human Resources
- Sales
- Finance
- Legal
- Real Estate Development
- Information Technology
- Event Management
- Supply Chain
- Logistics
- Purchasing
- Revenue Management
- Research
- Strategy
- Audit
- Construction
- Pricing
- Hospitality
- Tourism
Company Website: careers.disneylandparis.com
ASSUMPTION: Disneyland Paris is a large company with a wide range of job opportunities. This role is based in London, but the company's headquarters are in Chessy, France.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Director of Social Media, EMEA
Work Arrangement: Hybrid (4 days in office, 1 day remote)
Growth Opportunities:
- Potential to progress to a Senior Social Media Manager or similar role
- Opportunities to work on high-profile campaigns and events
- Chance to mentor and develop junior team members
ASSUMPTION: This role offers opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Hammersmith, London
Geographic Context:
- London is a vibrant, multicultural city with a rich history and diverse cultural scene
- The Hammersmith office is located in a bustling area with excellent transport links and nearby amenities
- The office is close to the River Thames and several parks, offering opportunities for outdoor activities
Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM, with flexibility required for event coverage
ASSUMPTION: The work environment is modern and collaborative, with opportunities for outdoor activities nearby.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- In-person or video interview with the hiring manager and/or team members
- Final interview with the Director of Social Media, EMEA
Key Assessment Areas:
- Social media strategy and campaign development
- Platform knowledge and content creation
- Stakeholder management and communication skills
- Problem-solving and adaptability
- Cultural fit and alignment with Disney's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Showcase your understanding of Disney's brand and social media presence
- Demonstrate your creativity and innovative thinking in your application materials
- Prepare examples of successful social media campaigns you've worked on in the past
ATS Keywords: Social Media Manager, Disney, EMEA, Marketing, Campaign Development, Platform Knowledge, Content Creation, Stakeholder Management, Problem-Solving, Adaptability, Cultural Fit
ASSUMPTION: The application process is thorough and competitive, with a focus on assessing the candidate's social media strategy and campaign development skills, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- Social media platforms: Facebook, Instagram, Threads, X, TikTok
- Social media management tools: Hootsuite, Sprout Social, Buffer
- Analytics tools: Google Analytics, Facebook Insights, Instagram Insights
- Project management tools: Asana, Trello, Microsoft Project
ASSUMPTION: The role requires proficiency in social media management tools and analytics platforms, as well as familiarity with project management tools.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Inclusion
- Integrity
- Optimism
- Respect
- Storytelling
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Creative and innovative
- Data-driven and analytical
- Results-focused and accountable
Self-Assessment Questions:
- How do you align with Disney's company values, particularly in the context of this role?
- How do you approach working in a collaborative, matrix organization, and managing stakeholders with competing priorities?
- How do you stay up-to-date with emerging trends and new initiatives in the social media landscape?
ASSUMPTION: Disney values a strong cultural fit with their company values and work style, and candidates should be prepared to demonstrate their alignment with these aspects during the interview process.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Keeping up with the fast-paced and ever-changing social media landscape
- Balancing creative and innovative campaigns with data-driven decision-making
- Ensuring brand and legal compliance across multiple platforms and regions
ASSUMPTION: This role presents unique challenges related to managing multiple stakeholders, staying current with industry trends, and balancing creativity with data-driven decision-making.
📈 Similar Roles Comparison
- This role is unique in its focus on the EMEA region and cross-company collaboration
- Compared to similar roles in other regions, this position may have a broader scope and more complex stakeholder management requirements
- Career progression in this role may involve moving into a regional or global social media leadership position
ASSUMPTION: This role is unique in its regional focus and cross-company collaboration requirements, presenting both challenges and opportunities for career growth.
📝 Sample Projects
- Developing and executing a regional social media campaign to launch a new Disney+ series
- Collaborating with global teams to create consistent and engaging content for international social media platforms
- Analyzing and optimizing paid media spend on Facebook and Instagram to maximize reach and engagement
ASSUMPTION: These sample projects demonstrate the range of responsibilities and collaborative nature of the role, as well as the opportunity to work on high-profile campaigns and events.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader social media strategy for Disney in the EMEA region?
- What are the key priorities for the first 90 days in this role?
- How does this role collaborate with other departments and teams within Disney?
- What opportunities are there for professional development and growth within this role?
- How does Disney support work-life balance for its employees?
ASSUMPTION: These questions are designed to provide insight into the role's strategic context, priorities, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful social media campaigns you've worked on in the past
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
