📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: Colibri Group
🔹 Location: Remote (1 Remote)
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-08
🔹 Experience Level: 5-10 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive content and social media strategy
- Overseeing content creation and platform management to drive engagement
- Collaborating with cross-functional teams for messaging consistency
- Analyzing performance metrics to optimize social media growth
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of social media platforms and trends.
📋 Key Responsibilities
✅ Develop and execute a comprehensive content and social media strategy that aligns with business objectives and brand values
✅ Oversee daily content creation and publishing across all relevant social media platforms
✅ Lead the production of short-form and long-form content, including video, written, and visual media
✅ Manage and grow online communities across various platforms
✅ Spearhead content production initiatives and ensure continuous content development meets quality and performance standards
✅ Collaborate with external content creators, editors, and animation teams to produce compelling educational and promotional assets
✅ Develop and manage influencer and affiliate marketing strategies
✅ Implement and optimize user-generated content (UGC) strategies
✅ Track and analyze key performance indicators (KPIs) across all social channels
✅ Partner with cross-functional teams to ensure messaging consistency across all touchpoints
✅ Manage and prioritize social media content requests
✅ Oversee strategic social media partnerships
✅ Ensure visual and messaging consistency across all social content, paid media, and email campaigns
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and analytical reporting to drive social media success.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field (Master’s degree preferred)
Experience: 7+ years of experience in social media management, content marketing, or digital strategy, with a proven track record of success in a leadership role
Required Skills:
- Deep understanding of social media platforms, trends, and best practices
- Strong expertise in video content creation, social media analytics, and performance optimization
- Experience managing and mentoring a social media team
- Familiarity with influencer marketing, affiliate programs, and brand partnership strategies
- Strong analytical skills with the ability to translate data into actionable insights
- Proficiency in social media management tools, analytics platforms, and content creation software
- Exceptional communication and project management skills
Preferred Skills:
- Experience in the professional education industry
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in social media management and content marketing, with a proven ability to drive brand awareness and engagement through compelling digital storytelling.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Social Media Manager with 7+ years of experience in a similar role and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Professional development opportunities
- Employee discounts on Colibri Group courses and products
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for remote work
ASSUMPTION: The salary range is estimated based on industry standards for a Social Media Manager role with the required experience level. Benefits are typical for a company of this size in the professional education industry.
📌 Applicant Insights
🔍 Company Context
Industry: Professional Training and Coaching
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 2001 (Over 20 years ago)
Company Description:
- Colibri Group is a leading online professional education platform, offering courses and resources for licensing, continuing education, test preparation, and career readiness
- The company collaborates with over 5 million professionals and partners to provide exceptional education solutions
- Colibri Group is committed to empowering professionals with quality education to achieve success in their careers
Company Specialties:
- Appraisal
- Distance Learning
- Business
- Teachers
- Nurses
- Nurse Practitioner
- Healthcare
- Finance
- Real Estate
- Education
- CPA
- CPE
- CMA
- Accounting
- Online Learning
- Course Material
- and Test Prep
Company Website: www.colibrigroup.com
ASSUMPTION: Colibri Group is a well-established company in the professional education industry, with a strong focus on quality education and customer success.
📊 Role Analysis
Career Level: Mid-level to Senior (Based on required experience and responsibilities)
Reporting Structure: This role reports directly to the Director of Marketing and may oversee a team of social media specialists or coordinators
Work Arrangement: Fully Remote (With flexibility for on-site work if needed)
Growth Opportunities:
- Potential advancement to a Director or Manager role within the marketing department
- Expansion of responsibilities to include additional brands or product lines within Colibri Group
- Opportunities for professional development and skill-building through training and workshops
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader Colibri Group organization.
🌍 Location & Work Environment
Office Type: Remote (With the option for on-site work at one of Colibri Group's offices)
Office Location(s): St Louis, Missouri; Warren, Pennsylvania; New York, New York; Ormond Beach, Florida
Geographic Context:
- Colibri Group has multiple office locations across the United States, with a strong presence in the Midwest and East Coast regions
- The company serves a diverse customer base, with professionals and partners located worldwide
- The remote work arrangement allows for flexibility and work-life balance
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for remote work
ASSUMPTION: The remote work arrangement provides flexibility for employees to balance their personal and professional lives while maintaining productivity and engagement.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR department
- First-round interview with the hiring manager or a member of the marketing team
- Second-round interview with additional team members or stakeholders
- Final interview with the Director of Marketing or another senior leader
- Background check and reference checks (if applicable)
Key Assessment Areas:
- Strategic thinking and planning
- Creativity and content development skills
- Analytical skills and data-driven decision-making
- Communication and project management skills
- Cultural fit and alignment with Colibri Group's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of social media trends and best practices in your application materials
- Showcase your ability to develop and execute a comprehensive content and social media strategy
- Prepare examples of your previous work, such as social media campaigns or content you've created, to discuss during the interview
ATS Keywords: Social Media Management, Content Marketing, Digital Strategy, Video Content Creation, Social Media Analytics, Performance Optimization, Influencer Marketing, Affiliate Programs, Brand Partnership Strategies, Analytical Skills, Communication Skills, Project Management, Content Creation Software, Community Management, Lead Generation, Customer Acquisition
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, creativity, and analytical skills, as well as their cultural fit with Colibri Group's values.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Analytics tools (e.g., Google Analytics, Sprout Social Insights, Hootsuite Insights)
- Content creation software (e.g., Canva, Adobe Creative Suite, iMovie)
- Project management tools (e.g., Asana, Trello, Monday.com)
ASSUMPTION: The required tools and technologies for this role are standard in the social media management and content marketing industries.
👔 Cultural Fit Considerations
Company Values:
- Love: Colibri Group prioritizes a positive and supportive work environment, fostering a culture of love and respect among employees
- Joy: The company encourages employees to find joy in their work and maintain a positive attitude, even in the face of challenges
- Boldness: Colibri Group values employees who are bold and innovative, taking calculated risks to drive success
- Teamwork: The company emphasizes collaboration and teamwork, with employees supporting one another to achieve common goals
- Curiosity: Colibri Group encourages employees to be curious and lifelong learners, continually seeking new knowledge and skills
Work Style:
- Colibri Group values employees who are self-motivated, organized, and able to manage their time effectively
- The company encourages a results-driven work environment, with employees focusing on achieving their goals and delivering high-quality work
- Colibri Group values employees who are adaptable and able to thrive in a dynamic and changing work environment
Self-Assessment Questions:
- Do you align with Colibri Group's values of love, joy, boldness, teamwork, and curiosity?
- Are you comfortable working remotely and managing your time effectively in a virtual environment?
- Do you have a proven track record of success in developing and executing comprehensive content and social media strategies?
ASSUMPTION: Colibri Group values employees who are passionate, driven, and committed to the company's mission of empowering professionals with exceptional education and support for lifelong career success.
⚠️ Potential Challenges
- Managing multiple social media platforms and content creation projects simultaneously
- Keeping up with the latest social media trends and best practices
- Balancing the need for creativity and innovation with the requirement to maintain brand consistency and messaging
- Collaborating effectively with cross-functional teams and external partners
- Analyzing and interpreting data to inform strategic decision-making
ASSUMPTION: These challenges are common in social media management roles and can be overcome with strong project management skills, a strategic mindset, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Content Marketing Manager position in other industries, with a focus on developing and executing comprehensive content and social media strategies
- However, this role is unique in its focus on the professional education industry, with a specific emphasis on serving licensed professionals and supporting their career development
- Career progression in this role may involve moving into a Director or Manager position within the marketing department or expanding responsibilities to include additional brands or product lines within Colibri Group
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader Colibri Group organization, with a focus on serving the professional education industry.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new course or product launch
- Creating and managing a user-generated content (UGC) campaign to engage with the Colibri Group community and encourage customer advocacy
- Analyzing social media performance metrics to identify trends and optimize content strategy
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from strategic planning and content creation to analytical reporting and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Colibri Group support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Colibri Group measure the success of its social media and content marketing efforts?
- What are the most rewarding aspects of working in this role, according to previous incumbents?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company culture, as well as the key priorities and metrics for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your previous work, such as social media campaigns or content you've created, to discuss during the interview
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
