Social Media Manager (6-month maternity cover)

📌 Core Information

🔹 Job Title: Social Media Manager (6-month maternity cover)

🔹 Company: Preply

🔹 Location: Barcelona, Spain

🔹 Job Type: Temporary

🔹 Category: Marketing

🔹 Date Posted: July 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Barcelona, Spain)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing organic social media strategy for Preply's main channels (Instagram, TikTok, YouTube)
• Creating engaging content and managing community engagement
• Collaborating with cross-functional teams to amplify content and campaigns
• Analyzing performance and reporting on social media metrics

ASSUMPTION: This role requires a strong understanding of social media trends and platforms, as well as excellent project management and communication skills.

📋 Key Responsibilities

✅ Own Social Media strategy and calendar: Develop and maintain organic strategy and editorial calendars for SM channels, mainly Instagram, TikTok, and YouTube.

✅ Content ideation: Ideate and oversee the execution of best-in-class social media content for various social channels.

✅ Content creation: Orchestrate the content creation process, ensuring all assets are timely, accurate, and aligned with the brand guidelines.

✅ Analytics & Performance Reporting: Analyze and report on the performance of the SM content and channel performance.

✅ Campaign management: Run and optimize campaigns for boosted organic content.

✅ Collaboration & Cross-Functional Alignment: Collaborate closely with blog, influencers, DPR, and supply teams to help amplify their content across our social channels.

✅ Community management: Handle community management across Preply’s social media channels, including Instagram, TikTok, YouTube, Facebook, and X.

ASSUMPTION: This role requires a creative mindset, strong project management skills, and the ability to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3+ years of experience in organic social media and community management across Instagram, TikTok, and YouTube, with deep platform knowledge and trend awareness.

Required Skills:

• Fluency in English; Spanish a plus
• Passionate about content creation; experience as an influencer or online creator is a strong plus
• Creative mindset with strong project management, communication skills, and a proactive, hands-on approach

Preferred Skills:

• Experience working with social media analytics tools
• Knowledge of social media management platforms (e.g., Hootsuite, Buffer)

ASSUMPTION: Candidates should have a proven track record in social media management and a deep understanding of social media trends and platforms.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (AI-estimated, based on market research and company size)

Benefits:

• Generous monthly allowance for lessons on Preply
• Learning & Development budget and time off for self-development
• Competitive financial package with equity, leave allowance, and health insurance
• Access to free mental health support platforms

Working Hours: Full-time (40 hours/week), with flexible hours and a results-driven work environment

ASSUMPTION: The salary range is estimated based on market research and company size. Final compensation will be determined based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Preply operates in the Ed-Tech industry, focusing on online language tutoring and learning.

Company Size: Preply has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Preply was founded in 2012 and has since grown to become a global leader in online language learning, with over 90,000 tutors teaching more than 50 languages to learners from over 175 countries.

Company Description:

• Preply is powering people's progress by creating life-changing learning experiences through personalized tutoring and motivation.
• The company offers a marketplace for language learners to connect with tutors from around the world, providing a personalized learning journey.
• Preply is driven by a culture of perfecting the experience it provides to its customers, both consumers and enterprises.

Company Specialties:

• Education
• Tutoring
• Marketplace
• Online Education
• Software Development
• ed-tech
• Corporate Language Training

Company Website: http://preply.com

ASSUMPTION: Preply's focus on personalization and customer experience sets it apart in the Ed-Tech industry, providing applicants with a unique opportunity to grow and make an impact.

📊 Role Analysis

Career Level: This role is suitable for an experienced social media professional looking to take the next step in their career or an experienced influencer looking to transition into a management role.

Reporting Structure: The Social Media Manager will report directly to the Marketing Director and work closely with cross-functional teams, including the blog, influencers, DPR, and supply teams.

Work Arrangement: This role is on-site in Barcelona, Spain, with flexible hours and a results-driven work environment.

Growth Opportunities:

• Potential career progression within the Marketing department or broader organization
• Opportunities to work on international campaigns and collaborate with global teams
• Chance to gain experience in a fast-growing Ed-Tech company and make a significant impact on its social media presence

ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with the potential to progress within the Marketing department or broader organization.

🌍 Location & Work Environment

Office Type: Preply's Barcelona office is a collaborative and dynamic workspace, fostering a creative and innovative environment.

Office Location(s): Carrer de Badajoz, 97, 4,5,8 floors, Barcelona, Catalonia 08018, ES

Geographic Context:

• Barcelona is a vibrant, multicultural city with a thriving tech industry and a high quality of life.
• The office is located in the Eixample district, close to public transportation and various amenities.
• Barcelona offers a mild Mediterranean climate, with warm, dry summers and mild, wet winters.

Work Schedule: The work schedule is full-time (40 hours/week), with flexible hours and a results-driven work environment.

ASSUMPTION: Preply's Barcelona office provides a collaborative and dynamic work environment, with opportunities for growth and professional development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interview with the Marketing Director and/or other team members
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Candidates' understanding of social media trends and platforms
• Candidates' ability to create engaging content and manage communities
• Candidates' project management and communication skills
• Candidates' alignment with Preply's company values and culture

Application Tips:

• Highlight relevant social media management experience and achievements
• Demonstrate a deep understanding of social media trends and platforms
• Showcase creativity and a proactive approach to problem-solving
• Tailor your resume and cover letter to emphasize your relevant skills and experiences

ATS Keywords: Social Media Strategy, Content Creation, Community Management, Analytics, Campaign Management, Collaboration, Project Management, Communication, Trend Awareness, Influencer Marketing, Ed-Tech

ASSUMPTION: Preply's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the organization.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer)
• Social media analytics tools (e.g., Google Analytics, Sprout Social)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's skills and experience, as well as the team's preferences and needs.

👔 Cultural Fit Considerations

Company Values:

• Care to change the world
• We do it for learners
• Keep perfecting
• Now is the time
• Disciplined execution
• Dive deep
• Growth mindset
• Raise the bar
• Challenge, disagree and commit
• One Preply

Work Style:

• Collaborative and dynamic
• Results-driven and focused on continuous improvement
• Innovative and creative, with a strong emphasis on personalization and customer experience

Self-Assessment Questions:

• Do I have a deep understanding of social media trends and platforms?
• Am I able to create engaging content and manage communities effectively?
• Do I have strong project management and communication skills?
• Do I align with Preply's company values and culture?

ASSUMPTION: Preply's company values and work style emphasize collaboration, innovation, and a strong focus on the customer experience, providing applicants with a clear understanding of the company's culture and expectations.

⚠️ Potential Challenges

• Managing multiple social media channels and content creation deadlines
• Collaborating effectively with cross-functional teams and stakeholders
• Adapting to a fast-paced and dynamic work environment
• Developing and executing social media strategies that drive engagement and growth

ASSUMPTION: These challenges are inherent to the role and require a proactive, creative, and results-driven approach to overcome them successfully.

📈 Similar Roles Comparison

• Compared to other social media manager roles, this position offers a unique opportunity to work in the growing Ed-Tech industry and make a significant impact on a global brand.
• Preply's focus on personalization and customer experience sets it apart from other companies in the industry.
• This role offers excellent growth opportunities and the chance to work with a diverse and international team.

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the industry, with a focus on personalization, customer experience, and growth.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new language course or feature
• Creating engaging content and managing community engagement for a major event or webinar
• Analyzing and reporting on social media performance metrics to inform strategy and content creation

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities the Social Media Manager may encounter in the role, with a focus on creativity, collaboration, and data-driven decision-making.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the social media team currently, and how can this role help address them?
• How does Preply's social media strategy align with the company's overall marketing and business objectives?
• What opportunities are there for growth and professional development within the Marketing department or broader organization?
• How does Preply support work-life balance and employee well-being?
• What is the team's approach to collaboration and cross-functional alignment, and how can this role contribute to its success?

ASSUMPTION: These interview questions are designed to provide candidates with a deeper understanding of the role, the team, and the company, as well as their fit within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences, emphasizing your understanding of social media trends and platforms, as well as your creativity and project management skills
• Prepare examples of your previous social media campaigns or content, demonstrating your ability to create engaging content and manage communities effectively
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.